
Scott Gross


William A. "Bill" Creekbaum is an Executive Director, Financial Advisor, and Corporate Retirement Director with Morgan Stanley Wealth Management in Reno, Nevada. With decades of experience in Northern Nevada, Bill works with individuals, families, business owners, and retirement plan sponsors to develop thoughtful investment and financial strategies tailored to their goals, responsibilities, and long-term vision.
Bill brings a disciplined, service-oriented approach shaped by a distinctive background in leadership, planning, and service. A native of Richmond, Virginia, he served eight years as a Captain in the United States Marine Corps, where his responsibilities emphasized long-range strategic planning, operations, human relations, and leadership. That experience continues to influence the way he works with clients today: with preparation, purpose, and a deep commitment to helping people make confident decisions.
Bill earned his undergraduate degree from the University of Southern California and later completed his MBA in Finance at the University of Nevada, Reno. He also completed the Certified Investment Management Analyst® education program through The Wharton School at the University of Pennsylvania. In addition, he holds the CFP®, CIMA®, and CRPS® designations, reflecting his commitment to professional development and comprehensive wealth management guidance.
Beyond his work with clients, Bill is deeply connected to the Reno community. He is active in philanthropic and leadership initiatives and has served with organizations that support education, estate planning, civic engagement, and local causes. His dedication to service extends well beyond the office, reflecting a lifelong commitment to strengthening the communities and people around him.
Bill has also been recognized within Morgan Stanley through multiple firm recognition programs, including Masters Club and Presidents Club, as listed on his Morgan Stanley advisor profile. He lives in Reno with his wife, Laurie, and their family.
Bill is proud to be part of The Reno Group at Morgan Stanley, where he collaborates with a dedicated team focused on retirement plan consulting, personalized wealth planning, and helping clients navigate life's important financial transitions with confidence.
Professional designations and industry recognitions can provide additional insight into an advisor's experience, continued education, and commitment to serving clients. Designations reflect specialized training in areas such as retirement planning, investment management, and wealth strategies, while awards often recognize professional excellence, leadership, and long-standing client relationships.
While no credential or recognition alone defines an advisor, together they help demonstrate a dedication to growth, knowledge, and delivering a thoughtful client experience.
