Our Story and Services

We focus on working with clients approaching retirement.  Our team helps clients define and articulate their goals…determine whether they are properly prepared for retirement…identify beneficiaries of their wealth.  Our work with clients goes beyond just investments; we assist our clients with every financial decision, helping to ensure that every choice aligns with their overall goals and strategies.  We are deeply committed to our community ---our clients are our neighbors, our colleagues, our friends; our team reflects the unique character of the Traverse City community. The West Bay Group is made up of two Financial Advisors, Jason Idziak, and Damian Lockhart, along with Director of Business Strategy Shannon Chase, Wealth Management Associate Dianne Jurica, Portfolio Associate Brian Percy.  The team works out of two locations: Traverse City, Michigan and Jackson, Michigan.

Traverse City Office: 300 E Front Street, Suite 300; Traverse City, MI 49684
Main: 231-932-7202 Fax: 231-941-5820 Toll Free: 844-589-0246

Jackson Office: 3101 Spring Arbor Rd, Suite 400; Jackson, MI  49203
Main: 231-932-7202 Fax: 231-941-5820 Toll Free: 844-589-0246
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Financial Advisors

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Jason A. Idziak, CRPC®, CRPS®
Executive Director – Financial Advisor
Family Wealth Advisor
Senior Investment Management Consultant
Financial Planning Specialist
Master Club Member since 2024
Forbes Best-In-State Wealth Advisor, 2024
Source: Forbes (Awarded April 2024) Data compiled by SHOOK Research LLC based on time period from 6/30/22-6/30/23.

• Develops wealth management plans for families
• Extensive training in retirement planning, with a commitment to plans that can potentially generate income
• Chartered Retirement Planning CounselorSM and Chartered Retirement Plans SpecialistSM, an unusual combination of skills and training
• BA in Economics and Management from Albion College
• Series 7 - General Securities Representative
• Series 66 – Uniform Combined State Law
• Series 9 and 10– General Securities Sales Supervisor
• Series 31 – Futures Managed Funds

Damian W. Lockhart CRPC®
Senior Vice President – Financial Advisor
Portfolio Manager
Branch Manager
Century Club Member since 2024

• Develops wealth management plans for individuals and families
• Extensive training in retirement planning, with a commitment to plans that can potentially generate income and wealth distribution
• Chartered Retirement Planning Counselor designation from College of Financial Planning
• BS in Economics from Grand Valley State University
• Series 7 - General Securities Representative
• Series 63 - Uniform Securities Agent
• Series 66 – Uniform Combined State Law
• Series 9 and 10– General Securities Sales Supervisor
• Series 3 – National Commodity Futures
• Board of Directors of Grand Traverse Regional Community Foundation
2023, 2024 and 2025 Forbes Best-In-State Wealth Management Teams
Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded 2023, 2024 & 2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.
https://www.morganstanley.com/disclosures/awards-disclosure/

Suite of Services

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    Cash Management
    We can help your family with cash management, budget issues, advice on large purchases, or even help your child understand investments.
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    Retirement Planning
    We especially enjoy assisting as you approach retirement. We will make sure your financial choices reflect your goals and help you shift from wealth accumulation to income management and wealth transfer strategies.
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    Education Planning
    Assisting our clients in planning for higher education is one of the many objectives we take pride in. Witnessing these aspirations come to fruition inspires us to go above and beyond for our clients.
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    Life Insurance
    Creating a comprehensive wealth plan entails more than just pursuing returns. It also entails identifying and managing potential risks, providing a safety net for unforeseen circumstances. Allow us to assist you in preparing for and shielding against life's unpredictable twists and turns.

WORKING TOGETHER TO PROVIDE FINANCIAL EDUCATION TO YOUR FAMILY

We believe in educating the next generation of investors. We work with you and your family to provide insight, advice, and educational resources in order to do so. Please contact us for additional ideas and guidance.
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    Talking to Kids About Money: Your Guide
    Raising kids to be smart about money requires creating an environment where they are neither insecure, nor overconfident about family finances.
    Click here to read the article
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    How to Break the Ice Around Family Finances
    Money is one of the trickiest topics to discuss. But avoiding the conversation can lead to problems. Learn how to start the dialogue with your family.
    Click here to read the article
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    Millenial & Gen Z Guide to a Sweet Retirement
    How the power of time can help savvy young investors grow an impressive portfolio.
    Click here to read the article
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    Goal Setting & Budgeting
    Learn how to define and set financial goals, make a budget, and save effectively to reach your goals.
    Click here to watch the video
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    Introduction to Investing
    Discover the basic concepts of investing, so you can build your financial confidence and make it easier to make informed decisions about creating and managing your wealth.
    Click here to watch the video
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    Credit & Debt Management
    Explore the relationship between debt and credit and how maintaining good credit can help you with your broader wealth planning goals.
    Click here to watch the video

MODERN WEALTH TOOLS

Our investment strategy leverages modern wealth tools and cutting-edge technology. By providing our clients with customized wealth management solutions, we enable our clients to be one step closer to helping achieve their life goals. We have assembled the following Morgan Stanley financial tools and platforms that support our wealth management philosophy and investment strategies.
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    Morgan Stanley Online
    Morgan Stanley Online digital capabilities and the Morgan Stanley Mobile App provide clients with access to their account information, enriched reporting tools, several cash management solutions and robust market research. Clients who are registered in Morgan Stanley Online may also enroll in eDelivery, which provides clients with the ability to view statements and other Firm documents electronically in lieu of paper.
    Morgan Stanley Online >
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    Asset Aggregation
    The ability to view all of your assets together provides us the opportunity to advise on your Morgan Stanley accounts with your entire financial picture in mind. This new tool allows you to link information from your accounts at other financial institutions directly to your Morgan Stanley Online or Morgan Stanley Mobile App profile.
    Total Wealth View >
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    Lifeview
    Our Morgan Stanley wealth management process begins with you, your investment objectives and your financial goals. The LifeView financial plan is a tool designed to provide a road map to your financial future. It can help our clients understand how much of an impact the sequence or timing of their investment returns can have on their ability to achieve their goals. Specifically, LifeView can be used to review and plan for life goals including; retirement, making major purchases, saving for your children's or grandchildren's education or creating a legacy for your heirs.
    Lifeview and Financial Planning >
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    eSign
    Protecting personal information is a top priority at Morgan Stanley. Using eSign is safer for our clients than sending physical paperwork, and has anti-fraud and cybersecurity features to help protect our clients. eSign can help confirm our client’s identity with multifactor authentication and client data is afforded additional protection through encryption. eSign also has a temper-proof seal that allows documents to be protected against tempering once signed.
    eSign >
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    eAuthorization
    eAuthorization allow clients to electronically authorize domestic and international, one-time/recurring transactions through Morgan Stanley Online and the Morgan Stanley Mobile App. eAuthorization is convenient, secure, and easy to use. Clients can authorize any transaction with one click and manage their authorizations from anywhere using Morgan Stanley Online or Morgan Stanley Mobile. By using a secure logon, eAuthorizations are safely made through online and the mobile application. Once the branch receives the client’s request, inputs the transaction, the client approves the request, and the transaction is executed.
    eAuthorization >
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    Digital Vault
    Keeping important documents and financial records organized and readily available is one the best gifts you can give to those you love. In the event of serious illness, disability or death, your Family Records Organizer can immediately provide vital, timely information to both your family and professional advisors. The Digital Vault on Morgan Stanley Online and the Mobile App allows you and your clients to build a central, shared document library where all documents are stored using encryption.
    Digital Vault >

Location

300 East Front St
Ste 300
Traverse City, MI 49684
US
Direct:
(231) 932-7208(231) 932-7208
Toll-Free:
(844) 589-0246(844) 589-0246
3101 Spring Arbor Rd
Ste 400
Jackson, MI 49203
US
Direct:
(800) 352-8780(800) 352-8780

Meet West Bay Group

About Jason A Idziak

Jason A. Idziak, CRPC®, CRPS®
Senior Vice President – Financial Advisor
Family Wealth Advisor
Senior Investment Management Consultant

Jason works with our clients to develop wealth management plans, focusing on the big picture and pulling the various pieces of the puzzle together. He is particularly interested in plans designed to help produce income, and has extensive training in retirement planning.

Jason literally grew up on our team; he worked with his father Ed in the office during high school. He later interned with a predecessor firm during college, and was securities licensed by his sophomore year. He joined the team full time after graduation, where he has worked ever since. Jason is also a former Branch Manager.

Jason earned a BA in Economics and Management at Albion College, and also has earned both the Chartered Retirement Planning Counselor and the Chartered Retirement Plan Specialist designations.

Jason’s passion is helping people develop and grow. He is a former high school football coach.  He has been with the firm for 20 years.
Securities Agent: OK, NH, IN, SC, IA, AL, FL, WA, VA, PA, NY, GA, WI, AZ, NV, NE, LA, CT, CO, WY, TX, OH, IL, MN, KS, CA, AR, NC, MI, MA, UT, MO, MD, KY, DC; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1581081

About Damian Lockhart

Damian works with our clients to develop and implement wealth management plans that focus on goal setting and reviewing their progress over time. With 19 years of wealth management experience, Damian uses his role as a financial advisor and branch manager to provide consistent and honest advice that leverages the services and technology at Morgan Stanley.

Damian a native of Antrim County, earned his Bachelor of Science in Economics from Grand Valley State University. He also earned his Chartered Retirement Planning Counselor designation from the College of Financial Planning.

Damian is currently on the Board of Directors of the Grand Traverse Regional Community Foundation where he gets to put his passion for helping people plan their philanthropic giving in our 5 county area. Damian has also been very active coaching youth basketball for his sons since moving back to Northern Michigan in 2015. When not at the office, he enjoys spending quality time with his wife Jill and his three sons Kane, Lincoln and Cruz.
Securities Agent: HI, OR, TX, WA, ID, ME, WY, OK, NJ, MD, IA, AZ, MI, VI, WV, AK, IL, NM, OH, UT, MT, AR, MO, MS, NE, NY, PA, SC, RI, NH, CT, DE, KY, PR, SD, ND, WI, VT, VA, TN, NV, NC, MA, DC, CO, MN, IN, GA, FL, KS, LA, AL, CA; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 535442

About Shannon Chase

Shannon helps our clients meet their goals of preserving and growing their wealth. She helps tailor wealth management plans to align clients’ wishes, style and specific needs.

Shannon has been our Director of Business Strategy since 2021 and prior to that served our clients as one of our Financial Advisors. She joined Morgan Stanley in 2013 with previous sales, marketing and relationship management experience. She was named to the firm’s Pacesetter’s Club in 2017, a global recognition program for Financial Advisors who, within their first five years, demonstrate the highest professional standards and first class client service.

Shannon earned a Bachelor of Science degree from University of Nevada, Las Vegas where she majored in Business with concentration in marketing. She played Division I volleyball and was a member of the Mountain West Conference All-Academic Team.

When not in the office, you can find her outside hiking and biking in the summer and snowboarding in the winter. She likes to travel and is a certified yoga instructor.

About Dianne Jurica

Dianne came to us from a corporate background, working in information systems for Burger King and Compaq. She was also involved in training, helping dealers and other employees learn the complexities of both enterprise and small system hardware and software.

She earned a BBA from Western Michigan University and has been with the firm for 17 years.

A native of Traverse City, Dianne is a mother of two grown children. She and her husband, Tom, enjoy being outdoors and all the Traverse City area has to offer.

About Brian Percy

Brian began his career in 2007 at Members Credit Union of Traverse City working as a Members Service Representative and a Loan Officer. He joined Morgan Stanley in 2015 and has since became registered by passing his Series 7 and 66 exams. Brian’s main focus includes client reporting, meeting preparation, marketing and client communication.

He has lived in Traverse City for 16 years and has been married to his wife Stacy for 15 years. He spends his spare time bowling and raising his 11 year old son Kyler and his 6 year old daughter Kennedi.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Joseph V. Portera

Joseph Portera is a Private Banker serving Morgan Stanley Wealth Management offices in Michigan.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Joseph began his career in financial services in 2002 and joined Morgan Stanley in 2018. Prior to joining the firm, he served as a Commercial Lender and Market Director at JPMorgan Chase.

Joseph is a graduate of the Haworth College of Business at Western Michigan University where he received a Bachelor of Business Administration in Finance, and Keller Graduate School of Business where he received a Master’s in Business Administration in Finance & Accounting.

Joseph and his family currently reside in Grosse Pointe, MI. Outside of the office, he enjoys martial arts, skiing, tennis, and spending time with his family.
NMLS#: 1260889

About Sally A. Cholewka

Sally A. Cholewka, CFP® is a Vice President and Financial Planning Director serving Morgan Stanley’s Wealth Management offices in Southeast Michigan. She is responsible for helping Financial Advisors with their clients' and prospects' financial planning needs.

Sally began her career in Financial Services in 2010 and joined Morgan Stanley in 2021. Prior to her current position, she worked as Director of Financial Planning for a group of independent financial advisors affiliated with LPL Financial. Her role for over the last decade has been to facilitate retirement income planning, tax aware positioning and estate & legacy conversations.

Sally has held her Certified Financial Planner® designation since 2017. A graduate from the University of Iowa, she proudly identifies as a “Midwesterner”, having lived or worked in Iowa, Minnesota, Illinois and Michigan. She currently lives in Shelby Township, MI with her husband and daughter. Outside of work, Sally enjoys vacationing with her family, boating, and volunteering with the SIFMA Foundation’s “InvestWrite” national writing competition for elementary age children.

About Mamta Shah

Mamta Shah is the Trust Specialist based in Chicago, covering the Midwest Region. Morgan Stanley provides a full array of personal and institutional trust services to high net worth clients of the firm. Mamta’s responsibilities include educating Financial Advisors and their clients on the open architecture trust service model and helping them identify opportunities to leverage the trust partners on the platform.

Before joining Trust Services in 2010, she was the Wealth Analyst with the Chicago based Wealth Planning Center at Morgan Stanley. Mamta was responsible for providing information and education on a full range of income and estate tax topics and concerns.

Prior to joining the Planning Center team in 2006, Mamta was Vice President of an Independent Investment Advisory Firm. She worked closely with the clients of the firm on a variety of financial planning and investment advisory services.

Mamta obtained her bachelor’s degree from Babson College with a major in Finance/Entrepreneurship. Mamta is a licensed CPA and holds a CFP® designation, She has been in the financial services industry since 1999. She is Series 7, 63, 65 and life/health insurance licensed. She is a member of the AICPA and the Illinois CPA Society. She lives in Chicago with her family.

About Lynn King

Lynn R. King is a Family Office Resource Generalist for the Mid-America region. She has over 15 years of experience working with families, family offices, and their attorneys, CPAs and financial advisors on issues unique to the UHNW client. Lynn started her career as an attorney in Illinois working with closely held businesses across the country on a broad range of topics, including entity structuring, estate planning, business succession and tax. She then joined New York Life Insurance as a Corporate Vice President in their Advanced Planning Group. In this role she expanded on her experience from private practice and engaged with clients on complex business and personal planning needs.
Lynn joined Morgan Stanley in September of 2020. As the Family Office Resource Generalist, Lynn provides advice and strategies to UHNW families. To that end, she assists families with the creation of family mission statements. She also educates adults and children on how to be good stewards of generational wealth. She engages with resources in philanthropy, wealth and estate planning and trust management to ensure the UHNW clients of the Firm are able to accomplish their goals.
Lynn received her undergraduate degree in Finance and Political Science from the University of Illinois- Urbana-Champaign. She attended The John Marshall Law School in Chicago, Illinois where she obtained her Juris Doctorate (J.D.) and is licensed to practice law in Illinois. She also holds her Series 7 and 66.
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1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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7Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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8Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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10The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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11Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

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The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)