

Victoria Hayward, CEPA®, CPWA®, CIMA®, CRPS®, CRPC®, CDFA®, CFP®

My Mission Statement
My Story
With more than 30 years of experience helping business owners formulate and implement successful succession strategies, I have helped dozens of business owners transition to the next stage of their lives and careers with greater certainty and likelihood of success. I have a team of consummate professionals that work with me as we help business owners:
- Understand what they really want for themselves, their family members, employees, and the business itself
- Determine which transaction structures are relevant to their specific circumstances and goals
- Estimate the tax implications of the various alternatives available to them
- Assess how much the business is worth and develop strategies to increase its value in the current marketplace
- Integrate their succession plan with their overall finances and help them understand the many alternatives available to them. These may involve Employee Stock Ownership Plans (ESOPs), Family Limited Partnerships or other complex structures, as well as traditional sales to current management, competitors or other qualified buyers.
In addition to working on succession planning strategies with business owners and their attorneys, accountants and other advisors, I have provided senior corporate executives, retirees and affluent individuals with the guidance they needed to surmount the obstacles standing between where they are and where they hope to arrive someday. Many of these clients have been primarily concerned with volatile markets and changing tax law. Others have been 401(k) and other retirement plan sponsors looking for guidance in plan design, provider selection and participant education.
As you'll see from the long list of acronyms that appear after my name, I have earned a number of industry designation throughout my career. These include the Certified Investment Management Analyst (CIMA®) designation that I received from The Wharton School at The University of Pennsylvania, the Certified Private Wealth Advisor (CPWA®) designation that I obtained from Yale School of Management, and the Certified Exit Planning Advisor (CEPA®) designation, that attests to my knowledge of business succession strategies. Clearly, education is important to me and a key part of what I do. I find it especially gratifying that my efforts have led to recognition from Forbes, the well-known financial publication. Specifically, I have been named to its lists of Top Wealth Advisors Best-in-State for 2024 and Top Women Wealth Advisors Best-in-State for 2022, 2023, 2024 and 2025.
For more information and sound advice, please feel free to contact me.
2022-2025 - Forbes Top Women Wealth Advisors Best-In- State
Source: Forbes.com (Awarded 2022-2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.
2024 - Forbes Best-In-State Wealth Advisors
Source: Forbes.com (Awarded April 2024) Data compiled by SHOOK Research LLC for the period 6/30/22 - 6/30/23.
- Business PlanningFootnote1
- Wealth PlanningFootnote2
- Wealth ManagementFootnote3
- Alternative InvestmentsFootnote4
- Estate Planning StrategiesFootnote5
- Trust Services and Accounting
- Financial PlanningFootnote6
- Retirement PlanningFootnote7
- Corporate Retirement PlansFootnote8
- 401(k) Rollovers
- Philanthropic Services
- Planning for Education FundingFootnote9
Credentials Count...
…And so does experience. I bring 30 years of financial experience to every client I advise. Equally important, I have made a conscious effort throughout my career to enhance my knowledge and advisory acumen through rigorous courses of study that have earned me the following industry designations:
Exit planning means exiting your business by selling your company to a third party (such as a private equity firm) or transferring ownership to family members - or to employees, through Employee Stock Ownership Plans (ESOPs). Business succession is complex and requires a thorough understanding of multiple financial disciplines.
I earned this certification through the Yale School of Management in order to better serve my clients and their families with deep and advanced knowledge - in specialized areas of wealth planning and preservation, sophisticated tax management and wealth transfer tools, and considerations for legacy planning, along with family dynamics.
I obtained my CIMA® designation through the Wharton School at the University of Pennsylvania. It attests to my proficiency in not only investment manager research and selection but portfolio construction and asset management. With thousands of investment considerations competing for my clients' business, I felt it was critical to be able to analyze them beyond performance.
I earned this designation to provide plan sponsors with knowledgeable advice on maximizing the effectiveness of their qualifed retirement plans. It has greatly enhanced my ability to provide these clients with guidance on plan design, administration and maintenance.
Awarded by the College for Financial Planning, this designation assures my clients that I am well versed in developing both pre-and post-retirement strategies. Clients look to me for advice and guidance in such disciplines as retirement income and distribution planning, as well as employer-sponsored retirement plans.
This credential signifies my ability to help divorced clients understand and address the issues on which their future financial security depends.
Disclosure The use of the CDFA® designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.
This certification provides me with the credentials to develop comprehensive, personalized plans that encompass not only investing, but retirement planning, estate planning, cash flow management – in short, virtually every aspect of your financial life.
What's Your Plan?
It is imperative that all business owners have a plan for exiting/selling their business or transitioning their business to the next generation. These plans can change over time and will likely change many times over the course of the business owner's life, but a failure to plan (even if the plan is liquidation) can leave spouses, beneficiaries, employees and customers lost and without many viable options.
Whether the plan is to transfer your business to the next-generation or your employees - or engage a third party to purchase your business, having a plan is critical and communicating that plan is equally as important. Regardless of the path forward, there are certain considerations all business owners must address, including proper estate and tax planning, key person retention, family harmony and sufficient cash flows for surviving spouses and family members. Planning early results in better financial outcomes and more opportunities. It also allows the business owner to enjoy their retirement and see their business flourish in the hands of their children, or in the hands of new owners.
Owners work their lives to build a business because they believe in the work, the opportunities it gives to those they love and to create a legacy for future generations. Our goal is to help guide you as you make critical decisions on how, when and to whom your business should pass. And we want to help you determine the estate planning strategies, charitable and tax planning strategies to employ while on this journey.
The sale or transfer of a business must be carefully planned to maximize the value of the business, while planning for income and estate tax ramifications. The earlier you start to plan, the more options and flexibility you will have in structuring the transition, mitigating taxes and retaining top talent to ensure the on-going success of your business. A carefully selected team of professionals is critical to the successful sale or transfer of a business.
Those core team members may include a Broker/Investment Banker, Attorney, CPA, Investment Advisor, and Valuation Expert. There are many other professionals who could be involved in the process on an as-needed basis.
There is a multitude of other considerations, such as:
- Estate and income tax considerations, which may also incorporate charitable strategies to reduce tax exposure.
- Transitioning a business to a family member(s) in general is vastly different than selling your business to a third-party. And - then - there are the consideration, to name a few, of maintaining family dynamics, building knowledge for family members, developing family members so they have meaningful, fulfilled, engaged lives.
- Determining the right exit strategy(s) to utilize, such as ESOPs - with perhaps IRC Section 1042 Transactions, or Sale to Strategic Acquirer, Sale to Private Equity Investor, etc.
What is an ESOP?
- An increasing number of privately held companies are turning to Employee Stock Ownership Plans (ESOPs) to address investment liquidity and diversification, while resolving matters of wealth transfer and business succession.
- An Employee Stock Ownership Plan, or an "ESOP" is a type of retirement plan that invests primarily in employer stock
- ESOPs allow owners to create liquidity, incentivize employees and in some circumstances maintain control of the business (if desired)
- Participants in the ESOP do not purchase employer stock from the ESOP, but rather it is allocated to them within in the plan based on a non-discriminatory formula in the plan, that can consider salary, length of service and other factors
- In an IRC Sec. 1042 transaction, certain owners are permitted to sell the company's stock to the company's ESOP and defer taxation on the capital gain of the sale if "qualified replacement property" is timely purchased with the proceeds Is this a solution for you?
- In an IRC 1042 transaction, the company must currently be, or convert to a C-corporation for purposes of deferring taxation
- The company must be a domestic corporation that has no stock outstanding that is readily tradeable on an established securities market
- Generally, there is a strong management team in place, and the current owners are willing to have a broad based ownership
- Owners are willing to have at least 30% of the company owned by the ESOP
- The owners do not have family interested in owning the business and it is either too small, or owners do not want the complexity of an IPO,
We help business owners access their wealth, maintain their legacy, and reward their employees through Employee Stock Ownership Plans (ESOP) and other exit strategies.
... Of Seasoned Professionals - to help owners optimize their life's work - with many steps which may be involved along the way, such as:
- Planning for a Successful Transition
- Retaining and Rewarding Key People
- Estate and Income Tax Considerations
- Family Succession Strategies
- Third-Party Transition Strategies
- Tax Considerations – Pre-Liquidity
- Estate Planning and Wealth Transfer – Pre-Liquidity
- Post-Liquidity Planning
Access to the deeply experienced and appropriate advisors and professionals to help the business owner:
- Align their business succession objectives with the best liquidity alternative
- To maximize value for the owner and their family
- Access and diversify their wealth
- Determine their individual needs and goals to help determine what exit planning strategies may be the best to consider and ultimately implement. We have strong alliances to help our clients with their business succession strategies.
My Clients
My clients include predominantly business owners (whether current or retired) - as well as corporate executives, professionals, and retirees concerned about living well in retirement and leaving a meaningful legacy to their loved ones and community.
Business Owners face risks that involve not only the future of their practices or businesses, but the financial security of their families. The comprehensive planning process we work on together can help you identify your most pressing challenges and address them with customized strategies that consider both your personal financial objectives and business ambitions. Moreover, my team and I have helped numerous business owner clients:
- Work with their attorneys, accountants and other advisors to formulate viable succession strategies, whether those strategies involve selling their business outright or transferring ownership to family members or employees through ESOPs. These other advisors include highly respected, pre-eminent professionals in the business exit planning arena.
- Access and diversify their wealth, maximize the value of their business exit, maintain their legacy within the community
- Help determine via sophisticated wealth planning tools the "number" needed to help support lifestyle needs and goals after a business exit, along with ongoing wealth management reviews
- Establish cost-effective 401(k) or other retirement plans to help you and your employees save for retirement.
Corporate Executives face challenges that other people don't. Their personal wealth is linked inextricably to the fortunes of their companies. Their investment portfolios often consist largely of employer stock and stock options or restricted stock units (RSUs) that are subject to a myriad of rules of which they may only be vaguely aware. As an experienced Financial Advisor, I understand the risks, as well as the rewards, of employer stock ownership and the need to integrate your corporate benefits with the rest of your finances. Specifically, I can help you address such issues as generating liquidity when you need it, reducing over-concentration in your employer's stock, understanding RSUs and stock options, and making the right decisions when you eventually separate from service.
Retirees seem to be at that stage of life when financial challenges are all behind them. Often, however, that is not the case. Retirees have decisions to make about:
- Whether to convert traditional IRAs to Roth IRAs in an effort to reduce future tax liability
- How to make certain they don't outlive their assets
- Whether they and their families are adequately protected from unforeseen healthcare expenses
- How to leave a legacy without triggering excessive taxation or family conflict.
I've helped numerous clients make these decisions and manage the risks that might otherwise prevent them from reaching their financial goals. Often, my retired clients ask me to meet with their families so they can gain agreement on how assets should be deployed and understand the issues that might impact their future financial security.
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Meet My Team
About Victoria Hayward
Senior Vice President
Financial Advisor
The first thing you probably noticed when reading my bio is the long list of acronyms after my name. These letters stand for various industry designations I have earned over my 30 years as a Financial Advisor. They include CERTIFIED FINANCIAL PLANNER™, Certified Investment Management Analyst, Chartered Retirement Planning Counselor and Certified Exit Planning Advisor, to name but a few.
Why did I set out to earn all these credentials? Because I learned first-hand what could happen to families who don’t prepare for unforeseen events and are left to cope with difficult changes in their lives.
When I was 11 years old, my father died unexpectedly and left our family in financial disarray. When I became an adult, I realized that I wanted to help people achieve the financial stability that had evaded my family in the past. My first financial position was at Merrill Lynch in 1995. Subsequently, I built a successful practice at several other well-known firms before joining Morgan Stanley in 2013.
Here I’ve helped:
• Business owners seeking to exit their companies with the assurance that they will be able to proceed to their next life chapters with financial security
• Corporate executives who face complex decisions about stock options and other equity compensation
• Parents and grandparents hoping to leave a meaningful legacy without excessive taxation or family conflict
• Professionals seeking the assurance that they will be able to retire on time and as planned
Education is a key part of what I do. I’ve conducted numerous seminars on retirement and estate planning and more recently, I’ve developed a Visionary Lecture Series that features distinguished speakers with unique insights on the financial issues most concerning to my clients. I find it especially gratifying that my efforts have led to recognition from Forbes, the well-known financial publication. Specifically, I have been named to its lists of Top Wealth Advisors Best-in-State for 2024 and Top Women Wealth Advisors Best-in-State for 2022, 2023, 2024, and 2025.
Given my work with business owners and their families - as I help them with planning for their next chapters, I am a member of various organizations such as The ESOP Association, the Ohio Employee Ownership Center, and the National Center of Employee Ownership, among others.
Most of my life has been spent in Ohio and the Midwest. My community is very important to me, and I’ve done my best to give back to it over the years. I currently mentor Ohio State Students and have served on the boards of such organizations as Columbus Symphony Orchestra, BalletMet, and Children’s Hunger Alliance. My husband Mike and I reside in Columbus and recently celebrated our 40th wedding anniversary this year.
Disclosures:
2022, 2023, 2024 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors) Source: Forbes.com (Awarded 2022, 2023, 2024, 2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.
2024 Forbes America's Top Wealth Advisors & Best-In-State Wealth Advisors Source: Forbes.com (Awarded April 2024) Data compiled by SHOOK Research LLC for the period 6/30/22 - 6/30/23.
The use of the CDFA® designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.
About Donna Rose
“I firmly believe that financial planning makes a major difference in the lives of people willing to engage in it,” she says. “It enables them to make more informed decisions about which path to take.”
Donna’s financial services career began 30 years ago at a Morgan Stanley predecessor firm. Since that time, she has served as a Client Service Associate, Financial Advisor, and more recently, the lead financial planning professional for Morgan Stanley’s Ohio Valley Market. A graduate of Franklin University with a BS in Financial Management, Donna has also earned such prestigious industry designations as Chartered Financial Consultant (ChFC®) and Qualified Plan Financial Consultant (QPFC).
Outside the office, Donna enjoys reading non-fiction, gardening on the 35-acre farm where she lives with her husband Richard, and spending time with her four grown children and six grandchildren.
The Power of Partnerships
How to Take the Emotion Out of Investing
Portfolio Insights
Business Planning
- Succession Planning
- Business Planning
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Retirement
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- IRA Plans
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