The Zelin Group | New York, NY | Morgan Stanley Wealth Management

Best-In-Class Rule 10b5-1 & 144 Transaction Services

Providing Best-In-Class Rule 10b5-1 and 144 Transaction Services to Executives.

Comprehensive Wealth Management for Corporate Executives

As a successful corporate executive, you face unique challenges. Morgan Stanley offer’s services designed for executives like you, helping you make more informed choices and manage your wealth more effectively.

Equity Compensation: A Glossary

Equity compensation comes with a language all its own. This reference guide can help you brush up on key terms to know.

Restricted Stock

Gain insights into Restricted Stock and explore how our team can provide valuable support.

Employee Stock Purchase Plans (ESPP)

Discover more about ESPP and how our expertise can support your needs.

Everything You Need, All In One Place

As a Morgan Stanley client, you have access to a suite of digital tools and resources aimed at helping you manage your finances with greater ease.

Morgan Stanley Online (MSO)

When you sign up for MSO, you can conveniently and securely manage your account online or on your mobile device.

Morgan Stanley Mobile App

The Morgan Stanley Mobile App gives you the same capabilities as Morgan Stanley Online - all from the convenience of your own phone.

Total Wealth View

Complete your financial profile with Total Wealth View. By linking your external account information, you will benefit from more educated and holistic wealth planning, and convenient connectivity.

Digital Vault

The Digital Vault on Morgan Stanley Online and the Mobile App allows you and your clients to build a central, shared document library where all documents are stored using encryption.

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

Equity Solutions

Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

• Equity Administration and Financial Reporting
• Liquidity Events
• 409A Valuation Services and Cap Table Management

Retirement

For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

• Defined Contribution Consulting
• Solutions-Oriented Plans
• Fiduciary Investment Oversight

Deferred Compensation

Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

Services include:

Recordkeeping and Plan Design
Portfolio Construction
Wealth Management Services

Executive Services

Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

Equity Compensation Services
Equity Award Analysis
Specialized Solutions

Saving and Giving

Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

College Savings
Student Loan Repayment and Refinancing
Charitable Giving

Financial Wellness

We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

• Financial Education
• Digital Tools
• Financial Guidance

Location

55 East 52nd Street 10th

New York

,

NY 10055

Business Development Associate

Phone:

(212) 296-2888(212) 296-2888

Christopher Oliveira

Client Relationship Analyst

Phone:

(212) 296-2889(212) 296-2889

About Me

As the founding member of The Zelin Group, Jonathan provides a custom tailored approach to wealth management. He focuses on a goals oriented approach for all clients, and navigating the challenges and complexities corporate executives face, including concentrated stock positions, deferred compensation, asset management, estate planning strategies, insurance & retirement lifestyle requirements. His main objective is to meet the specific needs of each and every one of his clients by developing a customized financial strategy designed to help them pursue their financial goals. Prior to joining Morgan Stanley, Jonathan spent the last 7 years with Merrill Lynch as well as two years with The Brewer Group, where he worked with athletes of the National Football League to encourage sustainable investing and responsible financial decisions. Jonathan is a University of Florida graduate with a Bachelor’s Degree in Finance.

Securities Agent: OK, WY, WA, MO, WI, MD, IL, CO, RI, NV, MN, IN, DC, TN, MA, KY, ID, VA, SC, CA, VI, PA, NM, ME, NJ, NH, KS, FL, DE, TX, OR, HI, CT, UT, OH, NC, AZ, VT, NY, MT, MI, GA, AR, AL, PR; General Securities Representative; Investment Advisor Representative
NMLS#: 1721422

About Me

Securities Agent: CO, NY, TX, OH, MO, UT, NJ, KY, KS, HI, OK, NM, NC, MA, WA, VA, MI, ME, IN, DC, CT, SC, RI, MN, CA, WI, PA, ID, VT, TN, MT, MD, IL, FL, GA, AZ, NV, NH, DE, AL, WY, VI, OR; General Securities Representative; Investment Advisor Representative
NMLS#: 1746880

About Me

Colin is a Financial Advisor and Senior Portfolio Manager, who focuses on connecting virtually all aspects of clients’ financial lives using a comprehensive approach to client goals and risk tolerance. He focuses on working with corporate executives, focusing on integrating corporate benefits into a long-term financial strategy tax efficiently. Colin provides a dedicated approach to the challenges and intricacies of executive compensation, including concentrated stock positions, deferred compensation, and tax mitigation. Colin is a graduate of the University of Georgia with a Bachelor’s Degree in Finance. Colin also holds the CPWA designation.

Securities Agent: NC, AL, MN, KY, CA, VA, TN, RI, OH, ID, NJ, ME, MD, WI, SC, NH, MT, AZ, VI, OR, OK, KS, IL, GA, NV, HI, CT, CO, VT, TX, NY, MI, IN, FL, DE, WA, PA, WY, UT, NM, MO, MA, DC; General Securities Representative; Investment Advisor Representative
NMLS#: 1774071

About Me

Jamie Goldgrub and his team of investment industry professionals bring you their financial knowledge and the global investment capabilities of Morgan Stanley. With 14 years in the financial services industry, Jamie Goldgrub joined Morgan Stanley in 2025. Jamie has experience with corporate benefit programs, including equity compensation, defined benefit, defined contribution and nonqualified deferred compensation plans. Jamie Goldgrub can help corporate executives integrate their corporate benefits into a long-term financial approach.

Securities Agent: KY, WY, OH, HI, NJ, KS, CO, AL, UT, RI, OK, ME, DE, CT, AZ, WA, TX, NY, NH, IN, MT, MO, MN, MI, GA, OR, NM, NC, MA, VI, TN, IL, ID, DC, WI, VT, NV, FL, VA, SC, CA, PA, MD; General Securities Representative; Investment Advisor Representative
NMLS#: 1854135

About Me

Shiv is a Financial Advisor who focuses on gaining a deep understanding of virtually all aspects of clients’ financial lives, by leveraging a goals-oriented approach to provide his clients with holistic financial advice and guidance. He focuses on working with corporate executives across the country, assisting them with equity compensation management as well as retirement planning, estate planning strategies, cash management & lending, and customized financial strategies. Shiv graduated from Molloy College with a Bachelor’s Degree in Finance.

Securities Agent: MI, GA, CO, NH, KY, WI, VT, OR, NJ, MD, CA, RI, TX, TN, SC, ME, MA, FL, VA, NY, MO, MN, IL, ID, HI, UT, NV, CT, AZ, WY, NM, NC, DC, WA, VI, OH, IN, DE, KS, AL, PA, OK, MT; General Securities Representative; Investment Advisor Representative
NMLS#: 1871059

About Ben Udine

Ben is a Financial Advisor for the Zelin Group. He focuses on working thoroughly with corporate executives helping guide them through their equity compensation and focusing on providing advice in long-term financial planning with a goal of developing a financial strategy to each and every client.

He graduated from the University of Florida with a major in Business Administration and minor in Wealth Management. Ben has successfully completed the Securities Industry Essentials (SIE), Series 7, and the Series 66. During his free time, Ben enjoys spending time with family and friends, watching college sports and playing golf.

Securities Agent: MT, TX, SC, NJ, WA, NV, MD, VA, PA, NY, GA, FL, CO, OH, MA, DE, DC, CA, TN, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 2700755

Wealth Management

Global Investment Office

Portfolio Insights

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your larger financial picture – today and tomorrow.

Vesting events
Option expirations
Restricted stock units
Tax implications

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.

401(k) Rollovers
IRA Plans
Retirement income strategies
Retirement plan participants
Annuities

A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.

Asset Management
Wealth Planning
Traditional Investments
Alternative Investments
Impact Investing

Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.

Estate Planning Strategies
529 Plans / Education Savings Planning
Long Term Care Insurance
Special Needs Planning
Trust Services

529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.

Succession Planning
Business Planning
Qualified Retirement Plans

Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.

Endowments
Foundations
Donor Advised Funds
Impact Investing

Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:

Reduce employee stress,
Improve retention and engagement, and
Set themselves apart by offering comprehensive financial wellness benefits.

The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.

Ready to start a conversation? Contact The Zelin Group today.

¹Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

²When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

³Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

⁴Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

⁵Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

⁶When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

⁷Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY