About Rob Wyckoff
Robert R. Wyckoff is a founding partner of the South Texas Heritage Team at Morgan Stanley, where he brings a client-first approach to wealth management. He holds Series 7, Series 66, & Insurance licenses as well as the Portfolio Manager designation. Rob also holds the Certified Exit Planning Advisor (CEPA®) credential, allowing him to guide closely held businesses and their owners through the process of exiting their companies with confidence and clarity.
Within the team, Rob’s specializes in working with business owners, executives, and high-net-worth individuals on long-term strategic planning, portfolio construction, and multigenerational wealth strategies. His work includes advising clients on liquidity events, philanthropic planning, and succession strategies using the Value Acceleration Methodology™. His goal is to help clients align their personal and business financial decisions with what matters most to them.
With 20 years of experience in the financial industry Rob has worked with entrepreneurs and corporate executives across a wide range of industries, as well as professional athletes, charities, and foundations, and closely held companies. He is passionate about helping clients achieve both financial and life goals for themselves and future generations.
A graduate of The University of Texas at Austin, Rob was the President of Delta Sigma Phi Fraternity and was in Naval ROTC. He also interned for George W. Bush when he was the Governor of Texas.
Outside of work, Rob enjoys spending time with his wife Leah who is also a founding partner of the South Texas Heritage Team and their two sons, Maverick & Brennan. Brennan is in flight school with the goal of becoming an airline pilot. Maverick is still in elementary school and enjoys playing football as a linebacker. As a family, they enjoy outdoor adventures, travel, and time on the water. Rob is also a car enthusiast and enjoys restoring classic cars. He even built a replica of The DeLorean Time Machine from the Back to The Future movies. He is a key member of several car clubs.
Rob is an active member of his church and serves as a Deacon. He’s also a former board member for Big Brothers Big Sisters of South Texas and a former Cub Scout Den Leader.
“I absolutely love our business and our team. Our clients trust us with one of the most important aspects of their lives which is their financial well-being. It’s a responsibility that we don’t take lightly. We strive every day to exceed their expectations while delivering timely and well thought out strategies to help them meet their goals.”
Securities Agent: MI, MD, CT, CA, UT, OR, LA, IN, FL, DE, CO, OK, AR, PA, MT, DC, VA, NC, HI, AZ, NY, MN, NM, TX, MA, SC, NV, WA, NE, MO, NJ; General Securities Representative; Investment Advisor Representative