Our Story

You’ve worked hard to build wealth in pursuit of a meaningful life for yourself and your family. At The Woolley Cwienkala Group at Morgan Stanley, we are dedicated to working just as hard on your behalf, committing our skills and experience to assist you in achieving your unique goals.

A Sophisticated, Personalized Approach

We focus on providing comprehensive wealth management services and tailored investment advice to corporate executives, business owners, high net worth families and institutions. Our highly-personalized approach begins with gaining a thorough knowledge of you, as well as your vision for the future. We believe wealth management should be a consultative, disciplined process that balances your values, concerns and goals with careful analysis of the markets and the opportunities they present.

Access to World-Class Solutions

We leverage the global reach and intellectual capital of one of the world’s most respected financial firms. By combining our deep understanding of you with our experience and access to the powerful resources of Morgan Stanley, we strive to identify effective and innovative solutions to your complex financial needs.

A Higher Level of Specialized Service

Whether you’re looking to preserve wealth, generate income, prepare for retirement or transfer wealth to future generations, we can help develop an integrated financial plan. Ultimately, our goal is to simplify your life, so you can pursue your passions and enjoy the wealth you’ve created.
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The Woolley Cwienkala Group at Morgan Stanley is a cohesive team of seasoned professionals with a complementary set of skills, knowledge and experience. We work diligently to provide our clients with exceptional service, objective advice and the benefit of our collective wisdom.

Together, Doug and Steve have more than 45 collective years of industry experience, providing customized advice and comprehensive wealth management services to high net worth individuals, families and business owners living in the greater Philadelphia area and across the northeast.

Over the years, we have developed a strong understanding of economics and are well versed in the equity and fixed income markets. We have cultivated skills in investment management, as well as retirement, estate and business succession planning. Most importantly, we take pride in our ability to effectively communicate advanced concepts and put them into action.

At The Woolley Cwienkala Group, our ultimate mission is to empower our clients to make informed decisions about their future. We work carefully to demystify the planning process by understanding their goals and values, and articulating the key activities needed to achieve their specific goals. Most importantly, we focus on creating long-term,

    Working With You

    We believe the best relationships are built on trust, understanding and shared values. We also believe that a disciplined philosophy and process are critical to achieving your organization’s goals in today’s complex market environment. To that end, we are committed to providing each of our clients with the following core values that serve as the tenets of our practice:
    • Customization
      Every relationship begins with an understanding of your specific story: your goals, experiences and values. We help you better understand your current situation and create a powerful vision of your financial future.
    • A Disciplined Approach to Investing
      Markets are irrational and unpredictable. Chasing short-term gains can often result in bad decisions. We focus on proven concepts and avoid recommendations based on fear or greed. 
    • Highly Personalized Service.
      Your satisfaction is our priority. We accomplish this by working with a select group of clients. This enables us to dedicate the time, attention and service they each deserve. We believe we can earn your trust not only through the quality of our advice, but also through the excellence with which we deliver them.

      Our passion for our clients and their success is the cornerstone of our business philosophy. We come to work every day engaged in making a difference in the lives of the people and organizations with whom we work.  We believe you will not find a team of professionals more committed to helping you achieve your personal financial goals.


    Over the years, we have developed a strong and active practice that includes a broad range of clients. Essentially, all have accumulated significant assets, yet need help in developing a plan to:

    • Approach a major life-changing event with confidence, such as the transition to retirement, the loss of a spouse or the sale of a business
    • Finance a major acquisition, including the purchase of a new property or expansion of a business
    • Serve future generations and leave a lasting legacy
    • Our clients include:
      • Corporate executives
      • Business owners and entrepreneurs
      • High net worth families
      • Institutions and nonprofits

      While each client has a unique personal and professional situation, they all have one thing in common: they are focused on achieving very specific financial goals, so they can focus on the areas of their lives that bring them joy, meaning and purpose.

    Community Involvement

    Doug and Steve’s passion for helping clients is equaled only by their dedication to family and our local community.

    Doug and his wife live in Bethlehem with their three sons. In his spare time, he enjoys traveling with his family, watching his children’s sporting events and pursuing his passion for fly fishing. Doug is currently a member of the Endowment & Investment Committees at Moravian Academy, where he served an eight-year tenure on the Board of Trustees. He is also a member of the Board of Governors at Saucon Valley Country Club, which was recognized as one of the world’s Top 100 Most Prestigious Private Golf Clubs by LINKS Magazine.

    Steve resides in Allentown with his wife and their two children. He currently serves as a Board Member and Treasurer at The Hillside School, a school for children with learning disabilities. He previously sat on the Board of Trustees for Asbury Methodist Permanent Endowment Fund, served a seven-year tenure on the Board of Directors for the Bethlehem YMCA and coached youth baseball for South Parkland Youth Association for more than 10 years. Steve is also a member of Saucon Valley Country Club, where he chaired an American Junior Golf Association tournament.


      515 West Hamilton St
      7th Fl
      Allentown, PA 18101
      (610) 398-6526(610) 398-6526
      Toll Free:
      (866) 230-1246(866) 230-1246

      Meet The Woolley Cwienkala Group

      About Me

      With more than 20 years of financial services experience, Doug helps our high net worth families, corporations and nonprofit organizations implement customized wealth management strategies.
      He listens carefully to our clients' unique concerns, goals and values, and works diligently to help them achieve their financial objectives.
      Doug believes in applying a disciplined approach to portfolio management that strives to maximize predictability. He is also firmly committed to building long-term relationships and delivering first-class client service.

      Since June 2014, Doug has been a member of the Morgan Stanley Financial Advisor Advisory Council, working closely with senior management to discuss the most important issues affecting our industry. This appointment recognizes Doug as an advisor who demonstrates the highest professional and ethical standards, as well as quality and consistency in his business approach and client relationships.

      Prior to joining Morgan Stanley, Doug served as Senior Vice President at Merrill Lynch for nearly 15 years. He also worked as an Analyst at Butcher & Singer. With this long history of hands-on experience in investment banking and wealth management, Doug understands how to navigate today’s complex markets. He is also well-versed in Morgan Stanley’s vast alternative investment platform.

      Doug earned his B.A. in Economics with a minor in International Relations from Lehigh University. He holds Series 7, 63, 65 and 31 licenses, as well as Life and Health Insurance Licenses.
      Securities Agent: AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OK, OR, PA, RI, SC, TX, UT, VA, WA, WV, WY; Investment Advisor Representative; General Securities Representative; Managed Futures
      NMLS#: 1411239

      About Me

      With more than 20 years of experience in financial planning and portfolio management, Steve provides well-rounded, holistic solutions to our valued clients. He combines an in-depth knowledge of traditional and alternative investments with a highly personalized approach to assist clients in developing customized strategies that address their specific needs. As a Chartered Retirement Planning CounselorSM (CRPC®), he assists corporations with the design and implementation of corporate retirement plans and develops deferred compensation plans, a highly-specialized vehicle for corporations and their executives.

      Steve enjoys helping clients navigate turbulent markets and working with families to create a multi-generational approach to wealth management. He is also adept at handling life transitions that may impact a client’s circumstances, financial needs and plans for the future.

      Prior to joining Morgan Stanley, Steve was a Financial Advisor at Merrill Lynch, where he was recognized as Rookie Financial Advisor of the Year for Eastern Pennsylvania in 1997. Previously, he was a Major Accounts Executive at Xerox Corporation, where he developed sophisticated financing solutions for some of Lehigh Valley’s most prestigious firms.

      Steve earned his B.S. in Business Administration from Shippensburg University. He holds his Series 7, 63 and 65 licenses, along with Life and Health Insurance licenses. Most recently, Steve earned his CERTIFIED FINANCIAL PLANNERTM (CFP®) designation in 2016.
      Securities Agent: AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OK, OR, PA, RI, SC, TX, UT, VA, WA, WV, WY; Investment Advisor Representative; General Securities Representative; Managed Futures
      NMLS#: 1377857

      About Me

      Sarah has been a vital member of The Woolley Cwienkala Group since joining the team in 2012. She is responsible for a variety of portfolio management and investment tasks, as well as helping clients execute daily transactions, set up on-line access and answer specific operational questions.
      A graduate of Cedar Crest College with a B.S. degree in Business Administration with a concentration in Finance, Sarah joined Morgan Stanley in 2001. 3 As a Portfolio Associate with her FINRA Series 7, 31 and 66 securities licenses, she is able to execute trades when Doug and Steve are not available.
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