

The Whitfield Group at Morgan Stanley
Direct:
(781) 681-4900(781) 681-4900

Our Mission Statement
Guided by trust and excellence, we strive to empower your financial journey with personalized strategies and professional insights. Our aim is to support your pursuit of financial success by aligning our services with your unique goals and values, fostering clarity and confidence in every decision.
Our Story and Services
At The Whitfield Group, our story is rooted in family, shared vision, and a deep commitment to helping clients build, preserve, and enjoy their wealth. As brothers, we always imagined a future where we could combine our complementary strengths and shared values into one unified practice. That vision became a reality in 2024 with the launch of The Whitfield Group.
With decades of combined experience and a foundation built on trust, our practice is designed to support the sophisticated needs of families, high-net-worth individuals, and business owners. We provide clients with comprehensive, personalized wealth management that goes beyond numbers—offering thoughtful guidance through life’s transitions, market shifts, and major financial decisions.
William (‘Bill’) Whitfield, a Certified Financial Planner™ and Executive Financial Services Director, specializes in working with executives—particularly those managing stock options and equity compensation—to create integrated plans aligned with their personal and professional goals.
Robert (‘Bob’) Whitfield, a Certified Financial Planner™, brings extensive experience in serving high net-worth individuals and their families, as well as successful business owners and executives, with a focus on planning (e.g., pre-liquidity planning, financial planning, retirement planning, tax & estate planning).
Our practice is built on a goals-based planning process, world-class service, and the belief that successful wealth management starts with understanding what matters most to each client. Backed by the global strength and resources of Morgan Stanley, we work together to deliver clarity, confidence, and a clear path forward.
Our goal is simple: to help you navigate your financial life with confidence, backed by the strength of our team and the resources of Morgan Stanley - and at The Whitfield Group, it’s not just business—it’s personal.
With decades of combined experience and a foundation built on trust, our practice is designed to support the sophisticated needs of families, high-net-worth individuals, and business owners. We provide clients with comprehensive, personalized wealth management that goes beyond numbers—offering thoughtful guidance through life’s transitions, market shifts, and major financial decisions.
William (‘Bill’) Whitfield, a Certified Financial Planner™ and Executive Financial Services Director, specializes in working with executives—particularly those managing stock options and equity compensation—to create integrated plans aligned with their personal and professional goals.
Robert (‘Bob’) Whitfield, a Certified Financial Planner™, brings extensive experience in serving high net-worth individuals and their families, as well as successful business owners and executives, with a focus on planning (e.g., pre-liquidity planning, financial planning, retirement planning, tax & estate planning).
Our practice is built on a goals-based planning process, world-class service, and the belief that successful wealth management starts with understanding what matters most to each client. Backed by the global strength and resources of Morgan Stanley, we work together to deliver clarity, confidence, and a clear path forward.
Our goal is simple: to help you navigate your financial life with confidence, backed by the strength of our team and the resources of Morgan Stanley - and at The Whitfield Group, it’s not just business—it’s personal.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Location
141 Longwater Drive
Ste 102
Norwell, MA 02061
US
Direct:
(781) 681-4900(781) 681-4900
Meet The Whitfield Group
About William J. Whitfield Jr.
My practice focuses on working closely with high-net-worth executives and their families to help ensure they have a solid understanding of their finances and an integrated approach to managing their wealth. Our goals-based process includes a tailored financial plan and a commitment to ongoing education and outstanding service. This commitment to clients has earned our practice recognition on the Forbes "America's Top Next Generation Wealth Advisors" in 2018, 2019 and 2022.*
I am a 2004 graduate of Stonehill College, where I majored in Finance and minored in Computer Information Systems. Soon after graduation, I began my financial services career at Merrill Lynch and joined Morgan Stanley in 2012. I hold my FINRA Series 7 and 66 licenses and earned my Certified Financial Planner designation in 2009. Morgan Stanley named me an Executive Financial Services Director in 2018. This credential has been earned by less than 2% of the firm's advisors and grants me access to an extensive array of resources designed specifically for corporate executives.
Over the years, I have built a successful practice, advising executives on how to effectively integrate valuable corporate benefits – specifically the management of their stock options and restricted stock – into their personal wealth plans. Through a goals-based process and Morgan Stanley's world-class service platform, our team works diligently to provide clients with clarity and confidence about their finances, so they may enjoy their wealth and help achieve their lifetime goals.
Originally from Stoughton, Massachusetts, I currently live in the south shore of MA with my wife, Lorena, and my five children. Outside of the office, I am active in various youth hockey organizations, donating my time in the area of player development. My favorite leisure activities include golf, hockey and spending time with family and friends.
*Forbes America's Top Next-Gen Wealth Advisors (2018, 2019, 2022)
Source: Forbes.com Forbes America's Top Next-Gen Wealth Advisors and Top Next-Gen Wealth Advisors Best-In-State ranking awarded. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) during the period from:
2022 Award (August 2022) - 3/31/21 - 3/31/22.
2019 Award (June 2019) - 3/31/18 - 3/31/19
2018 Award (July 2019) - 3/31/17 - 3/31/18
I am a 2004 graduate of Stonehill College, where I majored in Finance and minored in Computer Information Systems. Soon after graduation, I began my financial services career at Merrill Lynch and joined Morgan Stanley in 2012. I hold my FINRA Series 7 and 66 licenses and earned my Certified Financial Planner designation in 2009. Morgan Stanley named me an Executive Financial Services Director in 2018. This credential has been earned by less than 2% of the firm's advisors and grants me access to an extensive array of resources designed specifically for corporate executives.
Over the years, I have built a successful practice, advising executives on how to effectively integrate valuable corporate benefits – specifically the management of their stock options and restricted stock – into their personal wealth plans. Through a goals-based process and Morgan Stanley's world-class service platform, our team works diligently to provide clients with clarity and confidence about their finances, so they may enjoy their wealth and help achieve their lifetime goals.
Originally from Stoughton, Massachusetts, I currently live in the south shore of MA with my wife, Lorena, and my five children. Outside of the office, I am active in various youth hockey organizations, donating my time in the area of player development. My favorite leisure activities include golf, hockey and spending time with family and friends.
*Forbes America's Top Next-Gen Wealth Advisors (2018, 2019, 2022)
Source: Forbes.com Forbes America's Top Next-Gen Wealth Advisors and Top Next-Gen Wealth Advisors Best-In-State ranking awarded. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) during the period from:
2022 Award (August 2022) - 3/31/21 - 3/31/22.
2019 Award (June 2019) - 3/31/18 - 3/31/19
2018 Award (July 2019) - 3/31/17 - 3/31/18
Securities Agent: MD, NH, VA, SC, OH, WI, WA, VT, TX, TN, SD, RI, PA, OR, NY, NV, NJ, NC, MT, ME, MA, IN, IL, FL, DE, DC, CT, CO, CA, AZ, AR; General Securities Representative; Investment Advisor Representative
NMLS#: 13783
NMLS#: 13783
About Me
Bob Whitfield is a Certified Financial Planner (CFP®) and Vice President, Financial Advisor at Morgan Stanley, where he co-founded The Whitfield Group with his brother, Bill Whitfield. Since joining the firm in December 2024, Bob has leveraged over a decade of wealth management experience to support high-net-worth individuals, business owners, executives, and charitable organizations. His experience lies in providing comprehensive wealth management services, including investment management, estate planning, asset preservation, and wealth transfer strategies.
Bob is dedicated to offering customized services and strategies tailored to each client’s unique circumstances. His offerings encompass traditional and alternative asset management, wealth transfer strategies, planned giving, and philanthropy. Additionally, Bob provides personalized guidance for business owners, addressing both personal and business financial objectives. He collaborates closely with executives to align their compensation, retirement planning, and long-term financial goals with their broader wealth strategies.
Bob graduated from Suffolk University in 2007 with a Bachelor of Business Administration in Management. He began his financial services career at Fidelity Investments and subsequently worked as a Private Client Advisor at Bank of America Private Bank (formerly U.S. Trust) before joining Morgan Stanley. Bob holds several professional licenses, including CFP®, NMLS, and FINRA Series 7, 63 and 66.
Originally from Stoughton, Massachusetts, Bob currently resides in Hingham with his wife Sarah, and their three children. Outside of the office, Bob enjoys spending quality time with his family, watching his daughters play sports, and golfing.
Bob is dedicated to offering customized services and strategies tailored to each client’s unique circumstances. His offerings encompass traditional and alternative asset management, wealth transfer strategies, planned giving, and philanthropy. Additionally, Bob provides personalized guidance for business owners, addressing both personal and business financial objectives. He collaborates closely with executives to align their compensation, retirement planning, and long-term financial goals with their broader wealth strategies.
Bob graduated from Suffolk University in 2007 with a Bachelor of Business Administration in Management. He began his financial services career at Fidelity Investments and subsequently worked as a Private Client Advisor at Bank of America Private Bank (formerly U.S. Trust) before joining Morgan Stanley. Bob holds several professional licenses, including CFP®, NMLS, and FINRA Series 7, 63 and 66.
Originally from Stoughton, Massachusetts, Bob currently resides in Hingham with his wife Sarah, and their three children. Outside of the office, Bob enjoys spending quality time with his family, watching his daughters play sports, and golfing.
Securities Agent: FL, WI, RI, MT, MA, CT, CA, AR, SD, OR, NY, MD, IL, DC, PA, NH, AZ, VT, NJ, CO, VA, NV, DE, TX, OH, WA, SC, NC, ME, IN; General Securities Representative; Investment Advisor Representative
NMLS#: 1548784
NMLS#: 1548784
About Denise Comeau
Denise is a seasoned professional with over 15 years of experience in the financial sector, distinguished by her tenure in the field and commitment to excellence. Her career at Morgan Stanley began in 2010 as a Client Service Associate, where she quickly showcased her aptitude for the financial industry. Through her dedication and pursuit of professional growth, Denise earned the Series 7 and Series 66 Uniform Combined State Law licenses, which propelled her career forward.
Currently serving as a Portfolio Associate, Denise plays a pivotal role in delivering exceptional client service, a responsibility she finds deeply rewarding. Her focus on building and nurturing strong client relationships is central to her work. Collaborating closely with Bill and Bob Whitfield, Denise manages a diverse range of responsibilities, including account and practice administration, client onboarding, distribution management, account maintenance, and trading. Her comprehensive approach ensures the seamless operation of the group's activities and the satisfaction of their clients.
Denise's career trajectory is a testament to her unwavering dedication and commitment to client service. Her ability to adeptly manage a broad spectrum of responsibilities while maintaining strong client relationships underscores her value as an indispensable asset to her team and clients.
Currently serving as a Portfolio Associate, Denise plays a pivotal role in delivering exceptional client service, a responsibility she finds deeply rewarding. Her focus on building and nurturing strong client relationships is central to her work. Collaborating closely with Bill and Bob Whitfield, Denise manages a diverse range of responsibilities, including account and practice administration, client onboarding, distribution management, account maintenance, and trading. Her comprehensive approach ensures the seamless operation of the group's activities and the satisfaction of their clients.
Denise's career trajectory is a testament to her unwavering dedication and commitment to client service. Her ability to adeptly manage a broad spectrum of responsibilities while maintaining strong client relationships underscores her value as an indispensable asset to her team and clients.

Contact William Whitfield

Contact Robert D Whitfield
The Power of Partnerships
By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships
About Dennis Lopes
Dennis Lopes is an Associate Private Banker serving Morgan Stanley Wealth Management offices in Massachusetts.
Associate Private Bankers partner with Private Bankers and Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Dennis began his career in financial services in 2005 and joined Morgan Stanley in 2025 as an Associate Private Banker. Prior to joining the firm, he was a Private Banker at J.P. Morgan Private Bank. He also served as a Private Mortgage Banker at Wells Fargo Private Mortgage Banking.
Dennis lives in Stoughton, Massachusetts with his family. Outside of the office, he enjoys golfing and going to Celtics games.
Associate Private Bankers partner with Private Bankers and Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Dennis began his career in financial services in 2005 and joined Morgan Stanley in 2025 as an Associate Private Banker. Prior to joining the firm, he was a Private Banker at J.P. Morgan Private Bank. He also served as a Private Mortgage Banker at Wells Fargo Private Mortgage Banking.
Dennis lives in Stoughton, Massachusetts with his family. Outside of the office, he enjoys golfing and going to Celtics games.
NMLS#: 481134
About Victor Diune
Victor Diune is a Family Office Resources Generalist for Morgan Stanley’s Family Office Resources, covering the Northeast Region. In this capacity, Victor provides specialized expertise to Financial Advisors and their UHNW clients across a broad range of family wealth management issues including; family governance and wealth education, strategic estate and financial planning, philanthropy management and lifestyle advisory. Victor has over 20 years of experience advising wealthy families, business owners, and their children.
Victor has spent the last 22 years at Bank of America/Merrill Lynch. Most recently, he was a Director, Wealth Strategist, working with Merrill Private Wealth Advisors and Financial Advisors, along with their UHNW clients advising them on estate and legacy planning, wealth transfer strategies and philanthropic planning. He was also responsible for developing, consulting and implementing business succession plans as well as providing advice on fiduciary investment management and tax reduction strategies.
Victor received a Bachelor of Arts degree in Political Science from University of Illinois in Urbana-Champaign, received his JD/MBA degree from Suffolk University Law School/Sawyer School of Management, and his LLM in Tax from Boston University School of Law. He holds a Series 7 and 66 securities licenses. He currently lives in Hopkinton, MA with his wife and their 4 children.
Victor has spent the last 22 years at Bank of America/Merrill Lynch. Most recently, he was a Director, Wealth Strategist, working with Merrill Private Wealth Advisors and Financial Advisors, along with their UHNW clients advising them on estate and legacy planning, wealth transfer strategies and philanthropic planning. He was also responsible for developing, consulting and implementing business succession plans as well as providing advice on fiduciary investment management and tax reduction strategies.
Victor received a Bachelor of Arts degree in Political Science from University of Illinois in Urbana-Champaign, received his JD/MBA degree from Suffolk University Law School/Sawyer School of Management, and his LLM in Tax from Boston University School of Law. He holds a Series 7 and 66 securities licenses. He currently lives in Hopkinton, MA with his wife and their 4 children.
Private Banking Group (PBG) Market Managers, Senior Private Bankers, Private Bankers, and Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
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Ready to start a conversation? Contact The Whitfield Group today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)




















