Executive Director, Wealth Management, Financial Advisor, Family Wealth Director
Phone:
(912) 692-4601(912) 692-4601
The Wassaw Wealth Management Group at Morgan Stanley
Direct:
(912) 692-4600(912) 692-4600
Toll-Free:
(800) 944-4949(800) 944-4949
Our Mission Statement
Concentrating in modern wealth management, we help affluent families and business owners manage their generational wealth and the complexities that accompany it.
IT’S ABOUT YOU
The Wassaw Wealth Management Group was formed in 2008 to bring complimentary skilled advisors together to present the best offerings and services that Morgan Stanley Wealth Management has to offer.
Our Focus begins and ends with the client. We specialize in managing assets using Modern Wealth Management along with the experience and sophistication of Morgan Stanley’s Wealth Management Platform. We excel in helping clients navigate the difficult challenges that significant wealth can bring. Beyond retirement planning, we help clients prepare the next generation to receive and be good stewards of wealth.
We have helped hundreds of individuals and families manage and sustain their wealth. We can provide answers to life’s toughest questions such as: How will I support my family for a lifetime when I’m no longer here? What are the tax and regulatory implications of my wealth? What are the best investment strategies for significant wealth? How do I value my company or even go about a sale?
Where do you want your wealth to take you?
Our Focus begins and ends with the client. We specialize in managing assets using Modern Wealth Management along with the experience and sophistication of Morgan Stanley’s Wealth Management Platform. We excel in helping clients navigate the difficult challenges that significant wealth can bring. Beyond retirement planning, we help clients prepare the next generation to receive and be good stewards of wealth.
We have helped hundreds of individuals and families manage and sustain their wealth. We can provide answers to life’s toughest questions such as: How will I support my family for a lifetime when I’m no longer here? What are the tax and regulatory implications of my wealth? What are the best investment strategies for significant wealth? How do I value my company or even go about a sale?
Where do you want your wealth to take you?
Services Include
- Wealth ManagementFootnote1
- Professional Portfolio ManagementFootnote2
- Financial PlanningFootnote3
- Retirement PlanningFootnote4
- Alternative InvestmentsFootnote5
- Long Term Care InsuranceFootnote6
- 401(k) Rollovers
- Business Succession PlanningFootnote7
- Estate Planning StrategiesFootnote8
- Planning for Education FundingFootnote9
- Corporate Retirement PlansFootnote10
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Planning and Preserving Your Wealth
Wealth planning and preservation can help you bring clarity and confidence to your financial life—protecting what you’ve built and staying focused on what matters most.
We are eager to help you navigate key life events, plan for your goals, prepare for life’s curveballs, and make informed decisions as your needs evolve over time. See below to learn more about how we can help.
We are eager to help you navigate key life events, plan for your goals, prepare for life’s curveballs, and make informed decisions as your needs evolve over time. See below to learn more about how we can help.
Financial planning
If you’re investing, saving money for retirement and paying down debt, you probably feel good about your financial future. That said, even the most experienced investors can have a hard time shaking the feeling that they’re making it up as they go along. And when uncertainty strikes in the form of a market decline, job loss or unexpected expenses, anxiety and worry are never far behind. That’s where a financial plan comes in.
What is a Financial Plan, and Do I Need One?
Estate planning
Discussing the end of life and what happens to your assets is never an easy conversation to have, especially with family. But this type of planning is essential if you hope to ease what can be a difficult process for the people you love and to ensure that your wishes are respected.
Here are seven steps to help simplify the process.
Estate Planning EssentialsHere are seven steps to help simplify the process.
Retirement Planning
Periodically checking your retirement plan, especially during periods of market volatility, can help ensure you’re on track to meet your goals. Not sure where to start? Here’s a six-step retirement plan checkup that may be helpful, including how one of our Financial Advisors can help you adjust your plan as needed.
Preparing for Retirement- A Checklist
Family Wealth Planning
Our Family Office offers a comprehensive, highly personalized approach to managing a family’s wealth, typically integrating investment management with planning, estate and tax coordination (with your advisors), and philanthropic and legacy goals to support long-term, multigenerational objectives. Learn more below, and connect with John Porter, our team's dedicated Family Wealth Director, to continue this conversation.
Family Office Capabilities
Wealth Planning for Women
With a deep understanding of the unique demands on women at each stage of their life, our team and Morgan Stanley can provide you with personalized financial guidance to help you plan toward your most important goals. We handle the complexities of wealth management for you with the same care you apply to the most important people and aspects of your life. Leverage the link below to learn more about the various solutions we can provide to support women through every stage of their lives, and let us know when you'd like to discuss further.
Planning for Women in Every Stage of LifeOur Suite of Digital Tools
Digital technology is centered on how people communicate, consume, transact and travel. Our comprehensive suite of digital tools are designed to help enhance every aspect of your financial life. Here are a few of the technologies we have to offer our clients.
Morgan Stanley Online
Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances in one place.
Register for Morgan Stanley Online Today
Total Wealth View
We've launched a new tool that allows you to link information from your accounts at other financial institutions directly to your Morgan Stanley Online or Morgan Stanley Mobile App profile.
Learn More
Goals Planning System
Our Goals Planning System (GPS) us an innovative platform built on Morgan Stanley's intellectual capital and capabilities, to provide our clients with comprehensive investing and planning solutions for their individual goals.
Click Here To Lean More About GPS
eDelivery
Sign up for eDelivery today and start receiving email notifications as soon as your account documents are available on Morgan Stanley Online or the Morgan Stanley Mobile App. It's quick, convenient & secure.
Enroll TodayTimely Resources For You
We want to provide you with the most recent, timely, and important information so you can feel informed and educated during these difficult times. We will be periodically updating these links in order to keep the most important information top of mind.
The Wassaw Group Monthly Newsletter
In this issue, we'll be covering the latest market trends, economic indicators, and investment opportunities. Our team has been closely monitoring global events and economic data to provide you with these valuable insights. Please enjoy the read!
Read Here
Mike Wilson: Thoughts On The Market
With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
This Week's Podcast With Mike Wilson
Global Investment Committee On The Markets
A monthly publication that summarizes the Global Investment Committee’s market outlook and contains thought-provoking essays that examine the forces shaping the investment landscape. Check out this month's edition below.
This Months "GIC On The Markets"
GIC Weekly
The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income. Click the link below to read the full report.
This Weeks "GIC Weekly"
Book an Appointment with John
Online Booking Tool
2026 Federal Income Tax Tables
For help filing your taxes this year, our team has published the 2026 tax tables for your reference. Please click the link below to view them.
2026 Tax Tables
Book an Appointment with Sam
Online Booking Tool
Cybersecurity Resources and Insights
As cybercriminals become more advanced by the day, we encourage you to be equipped to recognize threats, report scams, and protect the information of yourself and others. Please review this document, save it for future reference, and share it with your loved ones.
Protect Yourself and Others
Book an Appointment with Ed
Online Booking Tool
Deciding When to Claim Social Security
There are strategic considerations involved in deciding when to claim Social Security benefits, including the impact of life expectancy, financial needs, and potential returns from delaying benefits.
Learn More
Book an Appointment with Collin
Online Booking ToolAWARDS & DESIGNATIONS
John Porter
Executive Director
Family Wealth Director (FWD)
CFP® - CERTIFIED FINANCIAL PLANNER™
CIMA® - Certified Investment Management Analyst
Senior Portfolio Management Director
Alternative Investments Director
DisclosureFamily Wealth Director (FWD)
CFP® - CERTIFIED FINANCIAL PLANNER™
CIMA® - Certified Investment Management Analyst
Senior Portfolio Management Director
Alternative Investments Director
Family Wealth Director / Family Office Resources
Family Wealth Director (FWD) is a title earned, not given, to Morgan Stanley advisors who have demonstrated experience and knowledge working with Ultra-High-Net-Worth families and Business Owners or the firm . John Porter is no exception to this. About 5% of Financial Advisors have obtained the Family Wealth Director designation as of December 2025. With over 27 years of experience, John leads the Wassaw Wealth Management Group at Morgan Stanley (a team he founded in 2008) in helping families and business owners protect, grow, and manage their wealth.
Family Wealth Directors have access to specialized teams, products, and training within Morgan Stanley. It is very common for a Family Wealth Director to work with a client’s estate planning and accounting team along with the Morgan Stanley Family Office Resource team. Together, they help ensure the entirety of a client’s life goals are executed to the fullest extent.
Please see the attached overview of our Family Wealth Director Capabilities in conjunction with our Family Office Resources:
Family Office ResourcesFamily Wealth Directors have access to specialized teams, products, and training within Morgan Stanley. It is very common for a Family Wealth Director to work with a client’s estate planning and accounting team along with the Morgan Stanley Family Office Resource team. Together, they help ensure the entirety of a client’s life goals are executed to the fullest extent.
Please see the attached overview of our Family Wealth Director Capabilities in conjunction with our Family Office Resources:
Sam Kerner
First Vice President
Senior Portfolio Manager
Alternatives Investments Director
Senior Portfolio Manager
Alternatives Investments Director
Ed Morris
Vice President
Senior Portfolio Manager
Financial Planning Specialist
Senior Portfolio Manager
Financial Planning Specialist
Emily Jimenez
Business Development Director
Financial Planning Specialist
Financial Planning Specialist
Collin M. Porter
Financial Planning Specialist
AWARD-WINNING WEALTH MANAGEMENT. FOCUSED ON YOU.
With the guidance of a Morgan Stanley Financial Advisor and the strength of a five-time award-winning wealth management platform<sup> <a href="#wm-disclosure-1" class="Link--underline"> <span class="sr-only">Footnote</span> 1 </a> </sup>, you can build, preserve, and manage your wealth with precision and purpose. For every stage of your financial journey.
Tax-Smart Solutions
Leading tax optimization capabilities\<sup\> \<a href="#wm\-disclosure\-2" class="Link\-\-underline"\> \<span class="sr\-only"\>Footnote\</span\> 2 \</a\> \</sup\> designed to deliver year\-round tax management with an eye toward reducing taxes and boosting after\-tax returns.
Seamless Cash Management Integration
A comprehensive, coordinated strategy with access to competitive yields, flexible financing options, and exclusive cash management resources.
Premier Risk Management and Cyber Defense
Industry\-acclaimed risk management tools\<sup\> \<a href="#wm\-disclosure\-3" class="Link\-\-underline"\> \<span class="sr\-only"\>Footnote\</span\> 3 \</a\> \</sup\> to help drive smarter portfolio decisions. In\-house team of cybersecurity experts dedicated to help protect you from cyber threats.
Personalized Legacy Planning
Guidance from experienced professionals across estate, trust, philanthropy, and financial planning to help preserve and grow your legacy.
An Industry-Leading Platform
Expert insights from 500+ equity analysts to help unlock your portfolio's potential and investment guidance.
Liquidity When You Need It
Industry\-leading securities\-based lending solutions to help access liquidity without selling assets or disrupting your investment strategy.\<sup\> \<a href="#wm\-disclosure\-4" class="Link\-\-underline"\> \<span class="sr\-only"\>Footnote\</span\> 4 \</a\> \</sup\>
Robust Concentrated Stock Solutions
Powerful tools and strategies to help manage concentrated stock positions and look to optimize portfolio outcomes.
Alternatives & Private Markets Access
A comprehensive alternative investments platform offering tailored solutions, early access to select offerings, and competitive pricing structures. Exclusive private market and pre\-IPO opportunities that were previously reserved for institutions.
Location
7402 Hodgson Memorial Dr
Ste 100
Savannah, GA 31406
US
Direct:
(912) 692-4600(912) 692-4600
Toll-Free:
(800) 944-4949(800) 944-4949
Meet The Wassaw Wealth Management Group
Phone:
(201) 967-6316(201) 967-6316
Ed Morris
Vice President, Wealth Management, Financial Advisor
Phone:
(912) 692-4651(912) 692-4651
Collin M. Porter
Financial Advisor, Financial Planning Specialist
Phone:
(843) 727-7733(843) 727-7733
Emily Jimenez
Business Development Director, Financial Planning Specialist
Phone:
(706) 823-8154(706) 823-8154
Maria Bailey
Portfolio Associate
Phone:
(912) 692-4631(912) 692-4631
About John E Porter
John is leader and founder of the Wassaw Wealth Management Group at Morgan Stanley. With more than 29 years of experience as a Financial Advisor, John has developed a talent for creating, executing, and monitoring customized financial plans for clients that are designed to reach objectives and life goals. In addition to obtaining the Family Wealth Director designation within Morgan Stanley, John is an Executive Director and 26 year veteran of Morgan Stanley Wealth Management.
In 2022, he received the Morgan Stanley Alternative Investment Director designation and earned the Morgan Stanley Family Wealth Director designation in 2023.
In 2007, John received the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation through the American College, and the Certified Investment Management Analyst (CIMA®) designation through the Investments & Wealth Institute (formerly IMCA) and The Wharton College at University of Pennsylvania.
John graduated with a B.S. in Engineering Systems from the U.S. Merchant Marine Academy in 1990. He served two tours during Operation Desert Storm where he helped design and build systems aboard U.S. Naval Ships.
With a competitive background in Sailing, John competed in college and at the Olympic level. He is a five-time member of the U.S. Sailing Team and won three National Championships in the process.
John was responsible for starting several youth athletic teams including boys' soccer teams, a High School Sailing Team, and a State Championship Clay Target Team through Savannah Country Day. John and his wife, Stephanie, enjoy golfing, sailing and just about anything involving their two sons, Collin and Nathan.
In 2022, he received the Morgan Stanley Alternative Investment Director designation and earned the Morgan Stanley Family Wealth Director designation in 2023.
In 2007, John received the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation through the American College, and the Certified Investment Management Analyst (CIMA®) designation through the Investments & Wealth Institute (formerly IMCA) and The Wharton College at University of Pennsylvania.
John graduated with a B.S. in Engineering Systems from the U.S. Merchant Marine Academy in 1990. He served two tours during Operation Desert Storm where he helped design and build systems aboard U.S. Naval Ships.
With a competitive background in Sailing, John competed in college and at the Olympic level. He is a five-time member of the U.S. Sailing Team and won three National Championships in the process.
John was responsible for starting several youth athletic teams including boys' soccer teams, a High School Sailing Team, and a State Championship Clay Target Team through Savannah Country Day. John and his wife, Stephanie, enjoy golfing, sailing and just about anything involving their two sons, Collin and Nathan.
Securities Agent: CT, FL, SC, MT, RI, PA, DE, AL, TN, NH, MI, HI, MD, MA, IL, OH, DC, CO, NJ, TX, GA, WA, NY, NV, ID, NC, CA, WI, VA, KY; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1272828
NMLS#: 1272828
About Sam Kerner
When I was twelve years old, I walked my piggy bank into a wealth management office in Honolulu, Hawaii where I was born and raised. I made my first investment that day and never looked back. Since then, I’ve had a career in financial services spanning two and a half decades. After entering the industry as a Financial Advisor, I spent the next 20 years as an institutional investor making asset management decisions and helping manage multi-billion-dollar portfolios.
I was recruited by Morgan Stanley to combine my extensive financial background with my personal desire to work with individual investors. As a Financial Advisor, I help each client identify their unique financial goals and find solutions aimed at achieving them.
I hold the Chartered Financial Analyst® (CFA®), Alternatives Investments Director designation, and a B.A. from Tufts University where I earned All-American Honorable Mention honors on the Sailing Team. I went on to win the U.S. Nationals, the Silver Medal at the Pan Am Games and wage two Olympic Sailing campaigns as the top-ranked sailor on the U.S. Sailing Team. It was during this time, tackling shifting winds and currents, that I first learned to manage risks and opportunities in making headway towards my goals. Backed by Morgan Stanley, the largest wealth manager in the country, I bring that same level of expertise, passion, and commitment to helping each of my clients pursue their dreams and achieve their own financial goals.
I was recruited by Morgan Stanley to combine my extensive financial background with my personal desire to work with individual investors. As a Financial Advisor, I help each client identify their unique financial goals and find solutions aimed at achieving them.
I hold the Chartered Financial Analyst® (CFA®), Alternatives Investments Director designation, and a B.A. from Tufts University where I earned All-American Honorable Mention honors on the Sailing Team. I went on to win the U.S. Nationals, the Silver Medal at the Pan Am Games and wage two Olympic Sailing campaigns as the top-ranked sailor on the U.S. Sailing Team. It was during this time, tackling shifting winds and currents, that I first learned to manage risks and opportunities in making headway towards my goals. Backed by Morgan Stanley, the largest wealth manager in the country, I bring that same level of expertise, passion, and commitment to helping each of my clients pursue their dreams and achieve their own financial goals.
Securities Agent: SC, CO, GA, TN, NJ, ID, OH, MA, IL, FL, WA, CA, VA, NV, MT, MI, MD, AL, PA, KY, WI, TX, DC, NH, AK, HI, RI, NY, NC, DE, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 1800850
NMLS#: 1800850
About Ed Morris
Ed recently moved from Miami to Savannah Georgia with his wife, Eliana, to be closer to Ed's children and grandchildren. With 45 years in the Financial Industry and more than 37 years with Morgan Stanley (including all of its predecessors), Ed has always strived to be an exceptional advisor to his clients.
As a Rotary International member for over 40 years and a Florida Southern College graduate (1973, Bachelor of Science in Business Administration), Ed has held both management and advisory positions in Financial Planning and Wealth Management for the past 45 years. Ed brings an exceptional background in wealth management to The Wassaw Wealth Management Group at Morgan Stanley including a Financial Planning Specialist designation.
He enjoys spending time with his wife, Eliana, traveling and dining out, and spending time in his workshop woodworking and metalworking.
As a Rotary International member for over 40 years and a Florida Southern College graduate (1973, Bachelor of Science in Business Administration), Ed has held both management and advisory positions in Financial Planning and Wealth Management for the past 45 years. Ed brings an exceptional background in wealth management to The Wassaw Wealth Management Group at Morgan Stanley including a Financial Planning Specialist designation.
He enjoys spending time with his wife, Eliana, traveling and dining out, and spending time in his workshop woodworking and metalworking.
Securities Agent: DC, DE, SC, OH, NH, AL, MT, ID, HI, CA, PA, NV, CT, VA, NJ, MN, MA, GA, NM, CO, NC, KY, TN, NY, WA, IL, FL, WI, TX, MI, MD, AR; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 2846282
NMLS#: 2846282
About Collin M. Porter
Collin Porter is a Financial Advisor Associate at Morgan Stanley. Since joining the firm in 2023, Collin has worked with clients to help them define their priorities, organize their financial lives, and develop strategies aligned with their long-term goals.
Collin focuses on comprehensive financial planning, investment management, estate planning strategies, and risk management. As a Financial Planning Specialist, he takes a thoughtful and disciplined approach to understanding each client’s needs, helping construct personalized portfolios, and supporting clients as they navigate important life transitions and changing market conditions.
Collin earned a Bachelor of Arts from Hobart and William Smith Colleges, where he majored in economics and completed double minors in mathematics and entrepreneurial studies. His academic background reflects a strong interest in global financial systems, business operations, and analytics.
Outside of Morgan Stanley, Collin enjoys spending time on the water. He devotes many weekends to coaching and developing youth sailors as they compete at a high level in the sport. A lifelong sailor himself, Collin also competes in regattas regularly. In his free time, he enjoys golf, exercise, and fishing.
Collin focuses on comprehensive financial planning, investment management, estate planning strategies, and risk management. As a Financial Planning Specialist, he takes a thoughtful and disciplined approach to understanding each client’s needs, helping construct personalized portfolios, and supporting clients as they navigate important life transitions and changing market conditions.
Collin earned a Bachelor of Arts from Hobart and William Smith Colleges, where he majored in economics and completed double minors in mathematics and entrepreneurial studies. His academic background reflects a strong interest in global financial systems, business operations, and analytics.
Outside of Morgan Stanley, Collin enjoys spending time on the water. He devotes many weekends to coaching and developing youth sailors as they compete at a high level in the sport. A lifelong sailor himself, Collin also competes in regattas regularly. In his free time, he enjoys golf, exercise, and fishing.
Securities Agent: NY, CT, VA, NV, NJ, NE, MI, MA, KS, CO, CA, UT, AR, MT, MN, DC, WI, TN, OR, MS, IN, SD, PA, OK, OH, ME, AL, WV, VI, TX, SC, PR, LA, IA, AZ, ID, DE, WA, NH, GA, WY, RI, NM, ND, MO, MD, KY, IL, HI, AK, VT, NC, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 2841305
NMLS#: 2841305
About Emily Jimenez
Emily learned first-hand the importance of her own practice, financial planning, when she was diagnosed with breast cancer in 2022. She knew she had to start taking her own advice seriously. Her diagnosis changed her life and career. She has a newfound passion for preparing clients for the unexpected – no matter their age.
Emily brings over 14 years of financial experience to The Wassaw Wealth Management Group ranging from Employee Stock Benefit Plans, Client Service, and Financial Planning. Emily holds Morgan Stanley’s Financial Planning Specialist designation. In addition to goals based and retirement planning, she helps our clients modernize their wealth and cash management. Emily’s experience makes her an integral part of the solution in helping clients reach their financial goals. Emily is fully licensed holding the Series 7 and Series 66 licenses.
Emily is a graduate of Ole Miss, where she earned a Bachelor of Business Administration, with majors in Banking Finance and Managerial Finance. She also graduated with an MBA from Belmont University in Nashville, TN. Emily and her husband, Ryan, live in Augusta, Georgia with their two children. They attend Stevens Creek Church and enjoy travelling as a family – especially to Ole Miss.
Emily brings over 14 years of financial experience to The Wassaw Wealth Management Group ranging from Employee Stock Benefit Plans, Client Service, and Financial Planning. Emily holds Morgan Stanley’s Financial Planning Specialist designation. In addition to goals based and retirement planning, she helps our clients modernize their wealth and cash management. Emily’s experience makes her an integral part of the solution in helping clients reach their financial goals. Emily is fully licensed holding the Series 7 and Series 66 licenses.
Emily is a graduate of Ole Miss, where she earned a Bachelor of Business Administration, with majors in Banking Finance and Managerial Finance. She also graduated with an MBA from Belmont University in Nashville, TN. Emily and her husband, Ryan, live in Augusta, Georgia with their two children. They attend Stevens Creek Church and enjoy travelling as a family – especially to Ole Miss.
About Maria Bailey
Maria is the Portfolio Associate for the Wassaw Wealth Management Group. She has over 30 years of experience in the Financial Services Industry and is fully licensed holding her Series 7, 66, 9 and 10 licenses. Maria is the first point of contact for our clients and specializes in relationship management and product knowledge. She supports our clients and advisors with service requests that meet every day needs.
Contact John E Porter
Contact Sam Kerner
Contact Ed Morris
Contact Collin M. Porter
Wealth Management
From Our Team
John Porter Named to Morgan Stanley's Pacesetter's Club
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
Article Image
Ready to start a conversation? Contact The Wassaw Wealth Management Group today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
9When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
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Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Please read the important disclosures below.
1) Morgan Stanley Wealth Management secured Money Management Institute/Barron’s Industry Awards for Wealth Manager Platform of the Year. The Wealth Manager Platform of the Year category recognizes a wealth manager platform that exemplifies innovation in delivering better outcomes for investors and Financial Advisors. This award has been secured in 2024, 2021, 2020, 2019 & 2018. The winners were selected by a specially appointed MMI Industry Awards Steering Council. The Steering Council consists of representatives from all segments of the MMI membership. After carefully reviewing the nominations submitted, the Steering Council determined a slate of finalists in each award category. The primary contacts at each of MMI’s 207 member firms were eligible to vote to determine the winners. Nominations were reviewed and evaluated to determine finalists June 2024 - July 2024. Finalists were voted on to determine a winner August 2024. MMI/Barron’s does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to MMI/Barron’s in exchange for its receipt of the award. Morgan Stanley is a member of MMI and pays a fee to MMI as part of its membership dues. Morgan Stanley’s receipt of this award is not indicative of any future performance. These awards were granted to Morgan Stanley based on the time period from October 2023 to June 2024. There were 6 firms considered for the Wealth Management Platform of the Year Award and 12 firms considered for the Distribution Excellence Award. The Money Management Institute (MMI) is the industry association representing financial services firms and Barron’s is a financial magazine; both groups are responsible for the award. Accolade qualifications for past years may vary; additional information available upon request.
2) Industry’s top tax-optimization technology refers to tax management capabilities developed by Eaton Vance and Parametric, affiliates of Morgan Stanley. Morgan Stanley is a leading provider of direct indexing strategies. According to Cerulli Associates’ Q1 2026 Managed Account Edition, Morgan Stanley ranked first among 15 firms in Direct Index SMA assets under management based on reported industry assets. The ranking reflects scale of assets and does not evaluate tax outcomes, performance, or quality of technology. Tax outcomes will vary and are not guaranteed.
3) The Celent Model Wealth Manager 2025 Awards for Data and Analytics and Essential and Emerging Technologies were granted to Morgan Stanley following an evaluation process conducted by Celent analysts. To be considered for this award, Morgan Stanley submitted Model Wealth Manager 2025 Nomination Award Worksheets to Celent on or about January 30, 2025. Celent judged each submission on three criteria: (1) Measurable business benefits of live initiatives; (2) degree of innovation relative to the industry; and (3) technology or implementation excellence. In order to win, the initiatives must demonstrate clear business benefits, innovation, and technology or implementation excellence. Celent does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to Celent in exchange for the award. Morgan Stanley is not affiliated with Celent. Based on their submission on January 30, 2025 for Celent’s 2025 Model Awards program, Celent granted Morgan Stanley their awards in June, 2025 and publicly shared the news in June, 2025. Celent is a global financial services research and advisory firm and is responsible for determining the recipient of this award.
4) Q4 2025 Securities Based Lending McLagan Survey – 6 Firm Report. Based on both Non-Purpose Lending and total SBL balances. Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss.
Not all products, tools, platforms, and services referenced are available to all clients. Please speak with your Financial Advisor for eligibility criteria.
Investing in securities involves risk, including possible loss of principal. Diversification does not guarantee a profit or protect against loss in a declining financial market.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Alternative investments are often speculative and include a high degree of risk. Investors can lose all or a substantial amount of their investment. They may be highly illiquid, can engage in leverage, short-selling and other speculative practices that may increase volatility and the risk of loss, and may be subject to large investment minimums and initial lock-ups. They may involve complex tax structures, tax inefficient investing and delays in distributing important tax information. They may have higher fees and expenses that traditional investments, and such fees and expenses can lower the returns achieved by investors.
Cash management and lending products and services are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss. For details please see the important disclosures below.
Important Risk Information for Securities Based Lending: Clients must be aware that: (1) Sufficient collateral must be maintained to support the loan and to take future advances; (2) Clients may have to deposit additional cash or eligible securities on short notice; (3) Some or all of the pledged securities may be sold without prior notice in order to maintain account equity at required collateral maintenance levels. Clients will not be entitled to choose the securities that will be sold. These actions may interrupt long-term investment strategy and may result in adverse tax consequences or in additional fees being assessed; (4) Morgan Stanley Bank, N.A., Morgan Stanley Private Bank, National Association or Morgan Stanley Smith Barney LLC (collectively referred to as "Morgan Stanley") reserve the right not to fund any advance request due to insufficient collateral or for any other reason except for any portion of a securities based loan that is identified as a committed facility; (5) Morgan Stanley reserves the right to increase the collateral maintenance requirements at any time without notice; and (6) Morgan Stanley reserves the right to call securities based loans at any time and for any reason.
With the exception of a margin loan, the proceeds from securities based loan products may not be used to purchase, trade, or carry margin stock (or securities, with respect to Express CreditLine); repay margin debt that was used to purchase, trade or carry margin stock (or securities, with respect to Express CreditLine); and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.
To be eligible for a securities based loan, a client must have a brokerage account at Morgan Stanley Smith Barney LLC that contains eligible securities, which shall serve as collateral for the securities based loan.
Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
There is no guarantee that tax-loss harvesting will achieve any particular tax result. Clients may elect Tax Management Services for the account by notifying their Financial Advisor, and indicate what Maximum Tax or Realized Capital Gain Instruction is desired for the account, if any. The Tax Management Services Terms and Conditions attached to the Morgan Stanley Smith Barney LLC Select UMA ADV brochure as Exhibit A will govern Tax Management Services in the account. Review the Morgan Stanley Smith Barney LLC Select UMA ADV brochure carefully with your tax advisor.
Industry acclaimed risk platform refers to Morgan Stanley Smith Barney LLC’s (“Morgan Stanley”) Portfolio Risk Platform. The assumptions used in the Report incorporate portfolio risk and scenario analysis employed by BlackRock Solutions (“BRS”), a financial technology and risk analytics provider that is independent of Morgan Stanley. BRS’ role is limited to providing risk analytics to Morgan Stanley, and BRS is not acting as a broker-dealer or investment adviser nor does it provide investment advice with respect to the Report. Morgan Stanley has validated and adopted the analytical conclusions of these risk models. The analysis provided is illustrative only. Morgan Stanley cannot predict a portfolio’s risk of loss due to, among other things, changing market conditions or other unanticipated circumstances. The analysis is based purely on assumptions made using available data and any of its forecasts are subject to change.
The footnotes below apply to the industry-leading claims referenced above. More information is available upon request.
Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Investment, Insurance and annuity products offered through Morgan Stanley Smith Barney LLC are NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at www.morganstanley.com/wealth or consult with your Morgan Stanley Financial Advisor to read about those differences.
The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum and make a determination based on their own particular circumstances that the investment is consistent with their investment objectives and risk tolerance.
© 2026 Morgan Stanley Smith Barney LLC. Member SIPC.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
9When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
Please read the important disclosures below.
1) Morgan Stanley Wealth Management secured Money Management Institute/Barron’s Industry Awards for Wealth Manager Platform of the Year. The Wealth Manager Platform of the Year category recognizes a wealth manager platform that exemplifies innovation in delivering better outcomes for investors and Financial Advisors. This award has been secured in 2024, 2021, 2020, 2019 & 2018. The winners were selected by a specially appointed MMI Industry Awards Steering Council. The Steering Council consists of representatives from all segments of the MMI membership. After carefully reviewing the nominations submitted, the Steering Council determined a slate of finalists in each award category. The primary contacts at each of MMI’s 207 member firms were eligible to vote to determine the winners. Nominations were reviewed and evaluated to determine finalists June 2024 - July 2024. Finalists were voted on to determine a winner August 2024. MMI/Barron’s does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to MMI/Barron’s in exchange for its receipt of the award. Morgan Stanley is a member of MMI and pays a fee to MMI as part of its membership dues. Morgan Stanley’s receipt of this award is not indicative of any future performance. These awards were granted to Morgan Stanley based on the time period from October 2023 to June 2024. There were 6 firms considered for the Wealth Management Platform of the Year Award and 12 firms considered for the Distribution Excellence Award. The Money Management Institute (MMI) is the industry association representing financial services firms and Barron’s is a financial magazine; both groups are responsible for the award. Accolade qualifications for past years may vary; additional information available upon request.
2) Industry’s top tax-optimization technology refers to tax management capabilities developed by Eaton Vance and Parametric, affiliates of Morgan Stanley. Morgan Stanley is a leading provider of direct indexing strategies. According to Cerulli Associates’ Q1 2026 Managed Account Edition, Morgan Stanley ranked first among 15 firms in Direct Index SMA assets under management based on reported industry assets. The ranking reflects scale of assets and does not evaluate tax outcomes, performance, or quality of technology. Tax outcomes will vary and are not guaranteed.
3) The Celent Model Wealth Manager 2025 Awards for Data and Analytics and Essential and Emerging Technologies were granted to Morgan Stanley following an evaluation process conducted by Celent analysts. To be considered for this award, Morgan Stanley submitted Model Wealth Manager 2025 Nomination Award Worksheets to Celent on or about January 30, 2025. Celent judged each submission on three criteria: (1) Measurable business benefits of live initiatives; (2) degree of innovation relative to the industry; and (3) technology or implementation excellence. In order to win, the initiatives must demonstrate clear business benefits, innovation, and technology or implementation excellence. Celent does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to Celent in exchange for the award. Morgan Stanley is not affiliated with Celent. Based on their submission on January 30, 2025 for Celent’s 2025 Model Awards program, Celent granted Morgan Stanley their awards in June, 2025 and publicly shared the news in June, 2025. Celent is a global financial services research and advisory firm and is responsible for determining the recipient of this award.
4) Q4 2025 Securities Based Lending McLagan Survey – 6 Firm Report. Based on both Non-Purpose Lending and total SBL balances. Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss.
Not all products, tools, platforms, and services referenced are available to all clients. Please speak with your Financial Advisor for eligibility criteria.
Investing in securities involves risk, including possible loss of principal. Diversification does not guarantee a profit or protect against loss in a declining financial market.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Alternative investments are often speculative and include a high degree of risk. Investors can lose all or a substantial amount of their investment. They may be highly illiquid, can engage in leverage, short-selling and other speculative practices that may increase volatility and the risk of loss, and may be subject to large investment minimums and initial lock-ups. They may involve complex tax structures, tax inefficient investing and delays in distributing important tax information. They may have higher fees and expenses that traditional investments, and such fees and expenses can lower the returns achieved by investors.
Cash management and lending products and services are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Borrowing against securities may not be appropriate for everyone. Clients must be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss. For details please see the important disclosures below.
Important Risk Information for Securities Based Lending: Clients must be aware that: (1) Sufficient collateral must be maintained to support the loan and to take future advances; (2) Clients may have to deposit additional cash or eligible securities on short notice; (3) Some or all of the pledged securities may be sold without prior notice in order to maintain account equity at required collateral maintenance levels. Clients will not be entitled to choose the securities that will be sold. These actions may interrupt long-term investment strategy and may result in adverse tax consequences or in additional fees being assessed; (4) Morgan Stanley Bank, N.A., Morgan Stanley Private Bank, National Association or Morgan Stanley Smith Barney LLC (collectively referred to as "Morgan Stanley") reserve the right not to fund any advance request due to insufficient collateral or for any other reason except for any portion of a securities based loan that is identified as a committed facility; (5) Morgan Stanley reserves the right to increase the collateral maintenance requirements at any time without notice; and (6) Morgan Stanley reserves the right to call securities based loans at any time and for any reason.
With the exception of a margin loan, the proceeds from securities based loan products may not be used to purchase, trade, or carry margin stock (or securities, with respect to Express CreditLine); repay margin debt that was used to purchase, trade or carry margin stock (or securities, with respect to Express CreditLine); and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.
To be eligible for a securities based loan, a client must have a brokerage account at Morgan Stanley Smith Barney LLC that contains eligible securities, which shall serve as collateral for the securities based loan.
Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
There is no guarantee that tax-loss harvesting will achieve any particular tax result. Clients may elect Tax Management Services for the account by notifying their Financial Advisor, and indicate what Maximum Tax or Realized Capital Gain Instruction is desired for the account, if any. The Tax Management Services Terms and Conditions attached to the Morgan Stanley Smith Barney LLC Select UMA ADV brochure as Exhibit A will govern Tax Management Services in the account. Review the Morgan Stanley Smith Barney LLC Select UMA ADV brochure carefully with your tax advisor.
Industry acclaimed risk platform refers to Morgan Stanley Smith Barney LLC’s (“Morgan Stanley”) Portfolio Risk Platform. The assumptions used in the Report incorporate portfolio risk and scenario analysis employed by BlackRock Solutions (“BRS”), a financial technology and risk analytics provider that is independent of Morgan Stanley. BRS’ role is limited to providing risk analytics to Morgan Stanley, and BRS is not acting as a broker-dealer or investment adviser nor does it provide investment advice with respect to the Report. Morgan Stanley has validated and adopted the analytical conclusions of these risk models. The analysis provided is illustrative only. Morgan Stanley cannot predict a portfolio’s risk of loss due to, among other things, changing market conditions or other unanticipated circumstances. The analysis is based purely on assumptions made using available data and any of its forecasts are subject to change.
The footnotes below apply to the industry-leading claims referenced above. More information is available upon request.
Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.
Investment, Insurance and annuity products offered through Morgan Stanley Smith Barney LLC are NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at www.morganstanley.com/wealth or consult with your Morgan Stanley Financial Advisor to read about those differences.
The sole purpose of this material is to inform, and it in no way is intended to be an offer or solicitation to purchase or sell any security, other investment service, or to attract any funds or deposits. Investments mentioned may not be appropriate for all clients. Before making any investment, each investor should carefully consider the risks associated with the investment, as discussed in the applicable offering memorandum and make a determination based on their own particular circumstances that the investment is consistent with their investment objectives and risk tolerance.
© 2026 Morgan Stanley Smith Barney LLC. Member SIPC.
CRC 4665150 (8/2025), 5378280 (5/2026)
