About Rita Gaffney-Labarge
For Rita, family has always been most important. Growing up in a small town in Pennsylvania, she learned early on the importance of family, integrity, and hard work. When it was time to attend college, she stayed close to her roots, attending Shippensburg State University. After graduating with a B.S. in Finance, she began her Wall Street career with Merrill Lynch. It wasn’t long before she realized that she wanted to have a more direct impact in aiding the firm’s clients. She joined Merrill Lynch’s Poughkeepsie office as a financial advisor, with a strong interest in advising clients with financial analysis, retirement planning and intergenerational wealth transfer.
In 2000, while still at Merrill Lynch, Rita combined forces with an equally accomplished financial advisor: James Walker, Jr. The team joined Morgan Stanley in 2009. The Walker/Gaffney Group at Morgan Stanley now provides select clients and their families with comprehensive care and a full spectrum of solutions. The team was awarded The Forbes Best in State Wealth Management Team for the 2025 year. More than 30% of their clients are women, such as dynamic matriarchs, c-suite executives, and licensed professionals as of January 2026.
Her Designations as a Morgan Stanley Senior Investment Management Consultant, Senior Portfolio Management Director and Family Wealth Advisor, leverage her depth of knowledge in providing families with risk management strategies, asset allocation guidance, and cash flow and liability management solutions.
Rita was Named to Forbes Women Wealth Advisors Best-In-State 2022-2025, she is also a Five-Star Wealth Manager Award Winner in 2012, 2014, 2016, 2017, & 2020-2025.
In her spare time, Rita is a strong advocate of women and children’s causes. Since 2014, Rita has been involved with the Hudson Valley Magazine “Accomplished Women in Business” Award, which annually highlights the most enterprising and successful businesswomen in the Hudson Valley. She was awarded with this distinction in 2016 for charitable work. She firmly believes in giving back to her community and supports the Grace Smith House (a non-profit domestic violence agency serving residents of Dutchess County) and the Children’s Home of Poughkeepsie (a venerable non-profit institution dedicated to providing a safe and nurturing environment to improve the lives of at-risk children and families). Rita has educated women’s groups on personal finance through her involvement in the local Women’s Enterprise Development Center, which empowers women entrepreneurs to build successful small businesses. She has partnered with the Securities Industry and Financial Markets Association to promote financial education and capital markets literacy in classrooms. Her classroom activities extend to the University of Notre Dame’s School of Engineering, where she has guest lectured on investment basics and financial planning to her local church acting as a substitute teacher for religious education to first and second graders.
Fittingly, Rita recently received the Morgan Stanley designation of Family Wealth Advisor, in recognition of her skill in helping families to set priorities, hold meaningful conversations about wealth, protect the family enterprise, practice impactful philanthropy, establish estate plans, and educate the next generation of family members about the tenets and responsibilities of affluence.
Rita maintains residences in Dutchess County, New York, and Naples, Florida. During her free time, she enjoys reading and golfing with family, friends, and her clients.
As a testament to the type of bonds she forges with her clients, they often invite her to college graduations, retirement celebrations and weddings. The values Rita learned in her hometown are the ones that continue to endear her to clients today: integrity, hard work, and the importance of family.
Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In-State Source: Forbes.com (February 2025) 2024 and 2023 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In-State rankings awarded in 2023, 2024, and 2025. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) based on 12-month time period concluding in Sept of year prior to the issuance of the award. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to SHOOK Research LLC to obtain or use the ranking. This ranking is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets undermanagement and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the opinions of SHOOK Research LLC and thinking may not be representative of any one client’s experience. This ranking not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with SHOOK Research LLC or Forbes. For more information, see www.SHOOKresearch.com. ©2025MorganStanleySmith Barney LLC. Member SIPC.
Five Star Wealth Manager Award
This award was issued in [2012, 2014, 2016, 2017, & 2020-2025] based on an evaluation process as described below. This evaluation was based on the time periods indicated below and was conducted by Five Star Professional (FSP) that considered, among other factors, the following:
Favorable regulatory and complaint history review. As defined by FSP, the wealth manager has not: 1.) Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; 2.) Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed, or denied complaints with any regulatory authority or FSP’s consumer complaint process.
• Personal bankruptcy filing within the past 11 years.
• Termination from a financial services firm within the past 11 years.
• Conviction of a felony.
• One-year client retention rate.
• Five-year client retention rate.
2012 - 09/09/2011 through 03/16/2012
2014 - 09/09/2013 through 03/16/2014
2016 - 09/09/2015 through 03/16/2016
2017 - 08/24/2016 through 02/28/2017
2020 - 08/01/2019 through 03/13/2020
2021 - 08/03/2020 through 02/26/2021
2022 - 08/16/2021 through 02/11/2022
2023 - 08/29/2022 through 03/03/2023
2024 - 08/29/2023 through 02/29/2024
2025 - 08/29/2024 through 02/29/2025
Five Star Professional, as a third-party research firm, identified pre-qualified award candidates based on industry data and contacted all identified broker dealers, Registered Investment Advisor firms and FINRA-registered representatives to gather wealth manager nominations. Self-nominations are not accepted. Wealth managers and/or their firms do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers.
Securities Agent: RI, NJ, CT, AZ, VA, SC, CO, GA, DE, TX, DC, MD, MA, CA, PA, OK, IN, FL, AR, ME, IL, OR, NY, NC, PR, NH, MT, KY; General Securities Representative; Investment Advisor Representative
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