Ed Viola
Managing Director, Wealth Management, Financial Advisor
Phone:
(239) 449-7842(239) 449-7842
The Viola Group at Morgan Stanley
Direct:
(239) 449-7842(239) 449-7842
Our Mission Statement
Our mission is to provide personalized financial strategies that build and preserve wealth for individuals, families, and business owners across generations.
Our Story and Services
At the heart of our practice is a commitment to delivering a truly full-service financial experience, grounded in thoughtful strategy, and personal attention. Our team of experienced financial advisors proudly serves a diverse and distinguished clientele, including business owners, multigenerational families, high-net-worth individuals, medical professionals, retirees, and young professionals.
We specialize in comprehensive portfolio management, offering custom-built equity portfolios and asset management solutions designed to meet our clients’ evolving needs and goals. Beyond an investment strategy, we also provide financial planning that integrates estate planning, risk management, insurance, and mortgage guidance, ensuring every piece of our clients’ financial lives is working in harmony.
Whether you’re building wealth, preserving it, or planning your legacy, we are here to guide you. Our mission is to help our clients make informed decisions and achieve long-term financial success with a plan tailored specifically to their vision.
We specialize in comprehensive portfolio management, offering custom-built equity portfolios and asset management solutions designed to meet our clients’ evolving needs and goals. Beyond an investment strategy, we also provide financial planning that integrates estate planning, risk management, insurance, and mortgage guidance, ensuring every piece of our clients’ financial lives is working in harmony.
Whether you’re building wealth, preserving it, or planning your legacy, we are here to guide you. Our mission is to help our clients make informed decisions and achieve long-term financial success with a plan tailored specifically to their vision.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Expertly Managed Portfolios Aligned with Your Goals
Portfolio management has been a core focus of our team for decades—and it remains our area of deep expertise. We take a disciplined, strategic approach to building and managing portfolios tailored to your individual goals, risk tolerance, and time horizon. Drawing on years of experience, we construct customized portfolios that may include individual stocks and bonds, professionally managed models, and third-party strategies. Whether your priority is long-term growth, income, or capital preservation, we continuously monitor and adjust your portfolio to reflect evolving market conditions and your personal financial objectives.
Portfolio Management Capabilities at Morgan Stanley:
Learn More Here
Wealth Management Portfolio Insights:
Learn More HereOur Process
At our core, we believe personalized wealth management starts with being accessible and responsive to your unique needs. With offices across the country and team members who speak multiple languages including Spanish—we are equipped to serve a diverse client base across locations and backgrounds. Whether you prefer to meet in person or connect virtually, our team is here to support you with thoughtful guidance, wherever you are.
Step 1: Discovery
We take time to fully understand you and your family's needs and goals. Whether you're planning for retirement, purchasing a home, or living out your retirement years - we take in to account your aspirations, challenges, risk tolerance and other factors to help us develop your financial plan.
Step 2: Formulating Your Strategy
Using your goals as a guide, we create a detailed strategy with recommendations aimed to help you grow, preserve, and transfer your wealth. We use proprietary financial planning tools in tandem with your personal priorities to help formulate a plan that fits your needs.
Step 3: Implementing Your Plan
In this step, we present the strategy we created for you. Upon your approval, we begin to implement the strategy using the firm's world class platforms.
Step 4: Monitoring and Evaluation
Continuing the conversation allows us to help ensure that your current goals are top of mind when working on your wealth management strategy. We monitor your plan and portfolio to help make certain your assets are positioned to align with your changing circumstances.
Legacy Planning
Financial planning customized to your family's needs is essential to preservation of wealth. Keeping the next generation informed is key to their future financial goals.
Financial Literacy
Financial literacy means being equipped with the knowledge to make smart financial decisions during every stage of your life. It's never too early to start improving financial literacy in your family.
Conversation Guide
Money is one of the trickiest topics to discuss. But avoiding the conversation can lead to problems. Learn how to start the dialogue with your family.
"Thoughts on the Market" Podcast
Listen in as Morgan Stanley colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
"What should I do with my Money?" Podcast
Join us as our guests share their stories around life's major moments. On this award-winning podcast, we match real people, asking real questions about their money, with experienced Financial Advisors.
Digital Resources for Clients
Access your financial world at your convenience.
Morgan Stanley Online
Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley mobile app! Access your finances and invest in an instant with the help of this handy resource that is available 24/7.
Total Wealth Tool
Complete your financial profile with Total Wealth View. By linking your external account information, you will benefit from more educated and holistic wealth planning, along with convenient connectivity.
Portfolio Risk Management
Morgan Stanley's Portfolio Risk Platform is powered by BlackRock's Aladdin risk engine, a state-of-the-art, innovative risk engine used by several of the world's largest institutional asset managers. Providing you with comprehensive risk analytics and a sophisticated view of the risk/return dichotomy across your financial portfolios. This helpful tool can assist you in making educated investment decisions with increased confidence.
MS Reserved
Reserved Living & Giving is a tiered complimentary loyalty program that rewards clients with over one million dollars in assets and liabilities invested at the firm. The program is designed to enhance your lifestyle and relationship with the firm beyond traditional wealth management services.
The GIC Weekly
The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.
Location
8889 Pelican Bay Blvd
Suite 300
Naples, FL 34108
US
Direct:
(239) 449-7842(239) 449-7842
61 Paramus Road
3rd Floor
Paramus, NJ 07652
US
Direct:
(201) 444-1200(201) 444-1200
55 East 52nd Street
New York, NY 10055
US
Direct:
(212) 603-6100(212) 603-6100
Meet The Viola Group
Susan Davis
Vice President, Wealth Management, Financial Advisor
Phone:
(201) 967-6399(201) 967-6399
Andrea Viola, CFP®
Financial Advisor
Phone:
(212) 296-6001(212) 296-6001
Gabi Sandoval
Wealth Management Associate
Phone:
(239) 393-2911(239) 393-2911
Paola Luque
Senior Register Client Service Associate
Phone:
(239) 449-7825(239) 449-7825
About Me
Ed Viola is an accomplished wealth advisor with over 39 years of experience in the financial services industry. As a Financial Advisor at Morgan Stanley, he provides comprehensive wealth management solutions to affluent private clients, corporate executives, and institutional investors. Known for his client-focused and strategic approach, Ed helps individuals and organizations navigate complex financial decisions with confidence.
Throughout his career, Ed has built a deep specialization across a broad range of financial services, including equity and fixed income management, structured products, hedging strategies, alternative investments, insurance, and annuities. He also offers access to mortgage and lending services, allowing him to address both sides of a client’s balance sheet and deliver holistic financial planning.
Ed’s ability to build lasting relationships is rooted in his commitment to understanding each client’s unique goals and designing investment strategies tailored to their needs. His work is grounded in thoughtful portfolio construction, long-term planning, and disciplined risk management.
He resides in Naples, Florida, and maintains a second home in Franklin Lakes, New Jersey. Outside of his professional life, Ed enjoys golf, boating, and playing guitar year-round.
Throughout his career, Ed has built a deep specialization across a broad range of financial services, including equity and fixed income management, structured products, hedging strategies, alternative investments, insurance, and annuities. He also offers access to mortgage and lending services, allowing him to address both sides of a client’s balance sheet and deliver holistic financial planning.
Ed’s ability to build lasting relationships is rooted in his commitment to understanding each client’s unique goals and designing investment strategies tailored to their needs. His work is grounded in thoughtful portfolio construction, long-term planning, and disciplined risk management.
He resides in Naples, Florida, and maintains a second home in Franklin Lakes, New Jersey. Outside of his professional life, Ed enjoys golf, boating, and playing guitar year-round.
Securities Agent: AL, AZ, CA, CO, CT, LA, MD, MO, NH, NJ, NY, NC, OR, PA, SC, TX, VA, FL; General Securities Representative; Investment Advisor Representative
About Me
Securities Agent: FL, MO, NC, MD, VA, PA, TX, SC, CT, CO, AL, NH, AZ, LA, NY, NJ, CA, OR; General Securities Representative; Investment Advisor Representative
About Me
Andrea brings a dynamic and client-focused approach to the team, focusing in comprehensive, goal-based financial planning. With a strong emphasis on aligning each client’s strategy with their financial situation, risk tolerance, and life priorities, Andrea is instrumental in helping individuals and families stay on track—no matter how their needs evolve or how markets shift.
Her passion for building meaningful relationships is evident in her dedication to transparent communication. Clients working with Andrea can expect consistent access to the decision-maker managing their assets, ongoing updates on portfolio performance, insights on market developments, and clearly defined strategies for moving forward.
Andrea holds the CERTIFIED FINANCIAL PLANNER® certification, as well as the Chartered Retirement Planning Counselor™ (CRPC™) and Sports & Entertainment Accredited Wealth Management Advisor™ (SE-AWMA™) designations. She also holds FINRA Series 7 and 66 registrations. Andrea earned her B.A. from The George Washington University.
She lives in Manhattan and enjoys theater, skiing, tennis, and yoga. Andrea is actively involved with Read Ahead, a reading-based mentorship nonprofit.
Her passion for building meaningful relationships is evident in her dedication to transparent communication. Clients working with Andrea can expect consistent access to the decision-maker managing their assets, ongoing updates on portfolio performance, insights on market developments, and clearly defined strategies for moving forward.
Andrea holds the CERTIFIED FINANCIAL PLANNER® certification, as well as the Chartered Retirement Planning Counselor™ (CRPC™) and Sports & Entertainment Accredited Wealth Management Advisor™ (SE-AWMA™) designations. She also holds FINRA Series 7 and 66 registrations. Andrea earned her B.A. from The George Washington University.
She lives in Manhattan and enjoys theater, skiing, tennis, and yoga. Andrea is actively involved with Read Ahead, a reading-based mentorship nonprofit.
Securities Agent: LA, FL, CA, CO, NY, NC, AZ, VA, NJ, PA, NH, TX, MD, CT, MO, AL, OR, SC, MA; General Securities Representative; Investment Advisor Representative
Contact Ed Viola
Contact Susan Davis
Contact Andrea Viola
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
The Robots are Coming
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Ready to start a conversation? Contact The Viola Group today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)