About The Trident Group at Morgan Stanley

We are 2 experienced financial services professionals who understand a wide range of legacy and complex financial investments – stocks, options, insurance, annuities, inheritance, private real investments and more – and help assess, organize and manage in a way designed to match your financial goals and estate plans. We provide services to individuals, families, business owners and their extended network, focusing on value & performance while avoiding excessive fees and complexity.
We are committed to understanding every aspect of our clients' lives so that we can leverage our team's extensive experience and utilize Morgan Stanley's vast resources to provide best-in-class, custom solutions. Our services include creating long-term financial plans with measurable goals, delivering customized investment strategies, providing candid guidance on critical financial decisions, and helping clients achieve their goals.
Our ultimate objective is to put our clients in a financial position that allows them to enjoy what matters most to them.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Clients

Our clients include:
• Corporate Executives and Professionals with successful careers
• Business owners and Private Investors
• Individuals and their Families
• Supporting Next Generation

We focus on providing clients with best-in-class services including:
• Cash management and lending for households, businesses, and investors
• Integrating retirement assets, executive compensation, and outside investments into a coordinated investment strategy
• Maximization of Life Insurance, long-term care, and Annuities for the long-term
• Actively assisting with tax strategies through-out the year and in conjunction with major events such as the sale of a substantive investment, business succession, retirement, and estate taxes
• Assistance with Financial Planning for important events such as kids’ education, relocation, job change, retirement, and global travel
• Assistance with estate planning and philanthropic goals

Working With You

When we work together, you benefit from personalized advice, objective guidance and dedication to your success as an investor. Our goals-based wealth management approach will address key areas of your financial life beyond traditional investments and may incorporate diverse recommendations for helping build and preserve your wealth. Here we’ve outline our approach when working with you:
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    Goal Setting
    We begin with an in-depth conversation identifying what is important to you, your family, and your legacy. By learning your values, your decision-making process, and identifying any foreseen or unforeseen circumstances that will further enhance or adversely affect you, your family, and your legacy, we are better able to develop and implement a strategy best suited to your financial goals. Lastly, we collect important financial information and identify your top priorities.
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    Strategy Development
    Next, we conduct a detailed financial analysis using industry standard techniques, further enhanced with proprietary planning and risk analysis tools. The developed financial plan with detailed recommendations will help guide you build, preserve, protect, and transfer your wealth. This analysis serves as the foundation for your initial plan, as well as a basis for future wealth management decisions.
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    Financial Plan Presentation
    A detailed plan presentation includes, but is not limited to asset allocation, investment strategies, estate planning, federal and state tax minimization strategies, complex issue recommendation, and an in-depth conversation. If we need to redefine any of the strategies, a subsequent meeting is held. Once we agree to the plan in its entirety, we can then identify specific investments and set up our dialogue going forward.
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    Implementation
    Upon your approval, we'll begin to implement the strategies outlined in your plan. Once your assets have been transferred to Morgan Stanley, we review the data of your new statement and introduce you to all of the new tools and resources available to you. There is a learning curve and we are available to work with you and for you.
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    First-Class Service
    We are committed to delivering first-class service that emphasizes ongoing communication through face-to-face meetings throughout the year and phone calls when you need guidance.

Client Resources

    WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

    Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

      Equity Solutions

      Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

      • Equity Administration and Financial Reporting
      • Liquidity Events
      • 409A Valuation Services and Cap Table Management

      Learn more
      Retirement

      For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

      • Defined Contribution Consulting
      • Solutions-Oriented Plans
      • Fiduciary Investment Oversight

      Learn more
      Deferred Compensation

      Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

      Services include:

      • Recordkeeping and Plan Design
      • Portfolio Construction
      • Wealth Management Services
      Learn more
      Executive Services

      Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

      • Equity Compensation Services
      • Equity Award Analysis
      • Specialized Solutions
      Learn more
      Saving and Giving

      Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

      • College Savings
      • Student Loan Repayment and Refinancing
      • Charitable Giving
      Learn more
      Financial Wellness

      We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

      • Financial Education
      • Digital Tools
      • Financial Guidance

      Learn more

    Location

    50 A1A North
    Ste 112
    Ponte Vedra Beach, FL 32082
    US
    Direct:
    (904) 273-7594(904) 273-7594
    Toll-Free:
    (800) 366-1566(800) 366-1566

    Meet The Trident Group

    About Jack Francis

    Jack is a Financial Advisor in The Trident Team with more than 30 years of experience in the financial service industry. Specifically, Jack was the Lead Trader and Manager of Equity Trading at UBS on one of the world’s largest trading desks. He brings a significant breadth of experience on trends, flows and event-driven trading in a range of Equity market environments.

    As a member of The Trident Team, Jack provides significant experience in strategic and tactical investment strategies. In addition, over the years he has developed strong knowledge and skill in utilizing Insurance and annuities products to assist clients in financial planning for important goals like funding retirement, long-term Care, and estate tax planning.

    Jack and his wife Julie are proud parents of 3 kids – Casey, Callie, and Brendan – and they are both fortunate to be active grandparents to a growing extended family.

    Jack is a graduate of the University of Maryland where he was a member of the varsity lacrosse team for all 4 years. Jack holds strong standing as one of the best Face-Off men in college lacrosse, and he uses this experience to volunteer as a high school lacrosse coach in Ponte Vedra Beach, Florida. Jack is most proud of the fact that many of his former youth players reach out to him today thanking him for difficult life lessons he helped promote.
    Securities Agent: CA, UT, MI, LA, AL, WY, NV, NH, CO, NY, NC, MA, HI, FL, SC, OK, OH, MO, CT, WA, WV, NM, GA, TX, AZ, VA, NJ, WI, VT, PA, MD, DC; General Securities Representative; Investment Advisor Representative
    NMLS#: 1633085

    About Michael Cush

    Michael is a Financial Advisor in The Trident Team also with more than 30 years of experience in financial services. During his career in New York, Michael has worked at several large global banks and an insurance company in roles ranging from Derivatives Sales & Trading, Fixed Income Portfolio Management, and Risk Management. Today, Michael applies a similar level of advice to wealth management clients as he did when supporting CFOs, Treasurers, and other institutional clients.

    As a member of The Trident Team, Michael applies his training as CERTIFIED FINANCIAL PLANNERTM and Certified Divorce Financial AnalystR to assist clients with financial planning or life events such as Divorce.

    Michael and his wife, Christina, moved to North Florida in 2014 with their 3 kids – Piper, Thomas and Remy – mainly to seek a better balance between work and homelife. If not visiting their kids in college, they are busy in the community with yardwork or time with their dog Tilley.

    Michael is a graduate of the University of Connecticut with a BS in Finance. He enjoys working within The Trident Team assisting clients with a range of financial matters so that they can preserve their financial success and spend time do the things they enjoy.
    Securities Agent: WA, VA, LA, MO, CT, TX, PA, MA, NH, UT, MI, HI, AZ, WV, ME, NV, NM, NC, CA, NY, FL, CO, WY, MD, IL, AL, SC, OH, DC, WI, VT, OK, NJ, GA; General Securities Representative; Investment Advisor Representative
    NMLS#: 1641577

    The Power of Partnerships

    By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

    About Robert Mickler

    Robert Mickler is a Private Banker serving Morgan Stanley Wealth Management offices in Florida and Georgia.

    Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

    Robert began his career in financial services in 1991, and joined Morgan Stanley in 2014. Prior to joining the firm, he held several positions with Merrill Lynch, most recently as a Resident Manager and Wealth Management Banker in the Global Wealth Management organization.

    Robert is a graduate of Villanova University, where he received a Bachelor of Science in Finance. He lives in Jacksonville, Florida with his wife and family. Outside of the office, enjoys playing golf, reading, and traveling.
    NMLS#: 863115

    About Rachael Crapsi

    Rachael Crapsi, CFP®, CPWA® is a financial planning director serving Morgan Stanley’s Wealth Management offices in Florida. She is responsible for helping financial advisors with their clients’ financial planning needs.
    Rachael began her career in financial services in 2012 and joined Morgan Stanley in 2022. Prior to her current position, she has worked as a financial advisor in Cincinnati, OH at JP Morgan and Fifth Third Private Bank, serving affluent families by developing authentic, lasting relationships while helping to preserve, build and transfer wealth.
    She is a graduate of The Ohio State University where she earned degrees in Finance and International Business with a focus in Mandarin. Rachael holds her CERTIFIED FINANCIAL PLANNER® and CERTIFIED PRIVATE WEALTH ADVISOR® designations.
    Originally from Buffalo, New York, Rachael now resides in Jacksonville, Florida. Outside of work, she enjoys playing soccer, traveling and cooking.

    DISCLOSURE:
    Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

    You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any account.

    Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.


    Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning, and other legal matters.

    © 2025 Morgan Stanley Smith Barney LLC. Member SIPC.

    CRC# 4732896 08/2025
    Private Banking Group (PBG) Market Managers, Senior Private Bankers, Private Bankers, and Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.

    Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.

    Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

    Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

    Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will act in an investment advisory capacity for thirty (30) days after the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our “Understanding Your Brokerage and Investment Advisory Relationships,” brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

    You have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.

    Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

    Wealth Management
    Global Investment Office

    Portfolio Insights

    This is a video content

    Equity Compensation

    Helping you make the most of your equity awards and better understand how it may fit into your your larger financial picture – today and tomorrow.

    • Vesting events
    • Option expirations
    • Restricted stock units
    • Tax implications

    Retirement

    Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
    • 401(k) Rollovers
    • IRA Plans
    • Retirement income strategies
    • Retirement plan participants
    • Annuities
    A Simple Six-Step Retirement Checkup
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    A Simple Six-Step Retirement Checkup

    Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

    Investing

    Working closely with you to guide your wealth and investments through the most challenging market cycles.
    • Asset Management
    • Wealth Planning
    • Traditional Investments
    • Alternative Investments
    • Impact Investing
    Rational Investing in an Age of Uncertainty
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    Rational Investing in an Age of Uncertainty

    When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

    Family

    Creating customized financial strategies for the challenges that today’s families face.
    • Estate Planning Strategies
    • 529 Plans / Education Savings Planning
    • Long Term Care Insurance
    • Special Needs Planning
    • Trust Services
    529 Plans: A Powerful Tool to Save for Education
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    529 Plans: A Powerful Tool to Save for Education

    Though education costs continue to climb, starting to save and invest early can make a difference.

    Business Planning

    Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
    • Succession Planning
    • Business Planning
    • Qualified Retirement Plans
    Financial Planning for Life After Selling a Business
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    Financial Planning for Life After Selling a Business

    Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

    Philanthropy

    Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
    • Endowments
    • Foundations
    • Donor Advised Funds
    • Impact Investing
    Donor Advised Funds: A Smart Way to Manage Your Giving
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    Donor Advised Funds: A Smart Way to Manage Your Giving

    There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.

    Financial Wellness

    Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
    • Reduce employee stress,
    • Improve retention and engagement, and
    • Set themselves apart by offering comprehensive financial wellness benefits.
    The Business Case for a Financially Resilient Workforce
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    The Business Case for a Financially Resilient Workforce

    In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
    Ready to start a conversation? Contact The Trident Group today.
    Market Information Delayed 20 Minutes
    Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

    1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
    Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

    For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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    2Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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    3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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    4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

    Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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    5Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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    6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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    7Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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    8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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    9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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    10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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    Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

    The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

    Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
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    The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

    The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

    *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

    Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

    The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

    Awards Disclosures | Morgan Stanley
    CRC 4665150 (8/2025), 4763067 (9/2025)