My Story and Services

Joel is a First Vice President, Portfolio Management Director, and Financial Advisor with Trinity River Wealth Advisors at Morgan Stanley. He holds both a Master of Business Administration and Master of Science in Finance from Northeastern University in Boston.

As the co-founder of Trinity River Wealth Advisors at Morgan Stanley and it’s overarching strategic vision, Joel’s expertise is in Portfolio construction as he personally creates and actively manages a full portfolio or custom strategies providing our clients with bespoke investment solutions tailored to their individual needs. Using alternative investments as a compliment to investment portfolios, clients receive a boutique investment experience: white glove service and personalized investment attention.

Additionally, with his specialization in 401k plans, he helps business owners and plan sponsors be more cost effective and compliant. He seeks to help reduce the administrative burden that comes with managing a plan, while satisfying fiduciary obligations.

Joel is a native of Amarillo, Texas and originally began his career in the financial services industry after interning with MetLife and AIG while in college. Joel completed his undergraduate studies at West Texas A&M University. Joel has been with Morgan Stanley since 2011 and brings years of experience both as an entrepreneur and advisor.

Joel currently resides in Fort Worth with his wife, Janet, and together they have five children. In his free time, Joel is an avid runner participating in both competitive running and Ironman competitions. Additionally, as a classically trained musician, he is active in serving at his local church through music. When he is not reading market research, he enjoys reading historical novels, traveling, and spending time with his wife and kids.

Joel currently holds his General Securities Representative (Series 7) License, Registered Investment Advisor Representative (Series 66) License, General Security Sales Supervisor (Series 9/10) License and holds a Texas Life, Health, and Long-Term Care Insurance License
Visit The Trinity River Wealth Management
Services Include
Securities Agent: DE, AR, MA, IL, NV, NM, MS, MN, ID, IA, TX, OK, NH, LA, KY, AZ, VA, SC, OH, NC, MT, MO, PR, PA, NY, NE, ND, KS, SD, IN, GA, CO, CA, RI, WI, WA, UT, OR, FL; BM/Supervisor; General Securities Representative; Investment Advisor Representative
NMLS#: 1274641
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Our Core Capabilities

Planning For Your Family's Financial Needs

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    Philanthropic Planning
    Your set of philanthropic objectives is as personal as your vision of a better world. Determining your objectives however, can be challenging when there are so many worthy causes and so many unmet needs.
    Strategic Philanthropy
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    Trust and Estate Planning
    With you every step of the way. The Trinity River Wealth Advisors analyzes a client's tax and estate structures so that their tax characteristics are accurately incorporated in the asset allocation analysis performed for the client.
    The State of Your Parents' Estate
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    Art Advisory
    There are peculiarities of art as an asset that require extra vigilance and understanding with which an art advisor can assist.
    Read More About Our Art Advisory Platform
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    Family Governance and Wealth Education
    Particularly in the case of an ultra-high net worth family engaged in a common enterprise, such as running a family business, operating a family office, or simply investing together as a family, it's extremely important to have a sound framework when transferring wealth among generations. Family Governance & Wealth Education is a comprehensive, family-focused offering designed to help UHNW families address their human capital challenges.
    Family Wealth Education
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    Lifestyle Advisory
    Lifestyle Advisory provides you with access to bespoke solutions and knowledgeable, highly personal specialists to help them meet exceptional needs from the everyday to the extraordinary.
    Lifestyle Advisory
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    Financial Literacy
    Financial Literacy means being empowered with the knowledge to make smart financial decisions during every stage of life. Discussing family finances is especially important with adult children, no matter their age. It's not always easy, but starting the conversation is a key step in long-term wealth planning.
    Financial Literacy
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    Solutions for Business Owners
    If you are contemplating an exit from your business, there are a multitude of personal, business, tax, estate, and financial factors involved in making this important decision. Planning ahead with the help of your professional advisors is essential for mitigating risk, enhancing business value, and ensuring that the exit helps you achieve your most important goals.
    Exiting Your Business

Our Valued Clients

When working with clients, our goal is to assist you by creating an all-inclusive wealth management plan to achieve you and your family’s philanthropic, professional, and personal goals. First, we spend the time to learn about your family, life history, aspirations, and concerns. We also can coordinate with your CPA and/or estate attorney to help understand your current estate plan as well as align our strategies. With this discovery, we are able to have the right plan to allow you to grow, preserve, and transfer your wealth. After the plan is implemented, we monitor the strategy and ensure your goals coordinate with changes in the market and the world.
    Business Owners- Executive Wealth Management
    During your years of building and managing your business, you may not have focused on the significant personal wealth you were creating or the financial opportunities and risks that you might encounter after moving on to enjoy your success. We can guide you through a process designed to integrate your institutional and corporate objectives with your personal goals. When working with you, our services include:

    1. Executive Compensation and Benefits Analysis
    2. Stock Option Analysis
    3. Rule 144 Stock Analysis and Planning
    4. Diversification Strategies for Concentrated Stock Positions
    5. Section 10(b)5-1 plan
    6. Section 1042 Tax-deferred sale to an ESOP
    7. Qualified Small Business Stock (QSBS) Planning
    8. Restricted Stock and Section 83(b) and 83(i) Election
    Client Coverage
    When it comes to location, we work with clients across the United States. No matter where you are located within the country, we offer our services to you. View our current Client Coverage Map below to see the span of our practice.
    Coverage Map

Client Service Team

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    Cooper Lane - Wealth Management Associate
    Phone:
    (817) 820-2259(817) 820-2259
    Email:cooper.lane@morganstanley.com
    With more than 15 years of experience in the Financial Services industry Cooper Lane uses her extensive knowledge to deliver service to clients. She holds her Series 7 & 66 license and was recently promoted to Wealth Management Associate. She plays a key role in helping clients with their operational and administrative needs. Cooper takes a lead role in the team’s coordination and day-to-day operations. She has a passion and focus to help clients achieve their financial goals.

    Cooper was born and raised in Wichita Falls, Texas and graduated from Midwestern State University with a bachelor’s degree in Business Management. She lives in Roanoke, Texas with her husband, Brady, and their two daughters Lakely (4) and Logan (1). Cooper is very involved in her church and enjoys serving in her community. She also loves to travel and spend time with family and friends.

Location

201 Main St
Ste 1500
Fort Worth, TX 76102
US
Direct:
(817) 820-2201(817) 820-2201
Toll-Free:
(800) 767-1117(800) 767-1117
Fax:
(817) 870-2487(817) 870-2487
1400 Civic Place
Ste 200
Southlake, TX 76092
US

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Randy Payne

Randy Payne is a Senior Private Banker serving Morgan Stanley Wealth Management offices in the Dallas/Fort Worth Market.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Randy began his career in financial services in 1993, and joined Morgan Stanley in 2014 as a Private Banker. Prior to joining the firm, he was a Divisional Sales Director at Wells Fargo Advisors.

Randy is a graduate of Rensselaer Polytechnic Institute, where he received a Bachelor of Science in Management. He lives in Northlake, Texas with his family. Outside of the office, Randy enjoys spending time in Oxford, MS with his family cheering on Ole Miss football and baseball teams.
NMLS#: 1214288
Private Banking Group (PBG) Market Managers, Senior Private Bankers, Private Bankers, and Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Wealth Management
Global Investment Office

Portfolio Insights

Read More about On the Markets
Read "On the Markets"
Ready to start a conversation? Contact Joel Dale Travis, MBA, MSF today.
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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4Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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6Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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7Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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9Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)