
Jim Cooper


Currently taking new clients on a case-by-case basis, please call for more information.
Every journey begins somewhere.
For ours, it began more than four decades ago, when a handful of Financial Advisors in East Tennessee set out with a simple belief: if you work hard, put people first, and always do what's right, relationships will stand the test of time.
Long before there were team names or brands, these advisors were helping families prepare for retirement, business owners build and transition companies, and multiple generations navigate life's most important financial decisions. They earned trust one relationship at a time.
As new advisors joined over the years, that same philosophy continued to shape what would become two respected wealth management practices within Morgan Stanley…Bays Mountain Group and Tennessee Valley Wealth Management. Although each team developed its own history, they shared a common purpose—to serve clients with integrity, thoughtful advice, and an unwavering commitment to putting people first.
Those shared values eventually brought us together.
In 2026, those two legacies became Holston Ridge Wealth Management at Morgan Stanley, bringing together many decades of experience, broader capabilities, and one unified commitment: assisting clients and their families navigate an increasingly complex financial world with clarity and confidence.
Our name reflects both our heritage and our approach.
Holston represents our roots—the communities we have served, the relationships we have built, and the legacy entrusted to us over generations.
Ridge represents an elevated perspective. From higher ground, the landscape comes into focus. You can better understand where you've been, where you are, and the opportunities and challenges that lie ahead. That perspective is how we approach wealth management: assisting clients to connect every part of their financial lives so they can make confident decisions for today and for generations to come.
While our roots remain firmly planted in East Tennessee, we are privileged to serve families, business owners, executives, and institutions throughout the country. Backed by the global resources of Morgan Stanley and strengthened by the combined experience of our team, we remain committed to the same values that guided those first advisors decades ago.
Because while our practice will continue to evolve and change, our commitment to the families we serve never will.
Rooted in relationships. Guided by perspective.
Testimonial(s) solicited by Morgan Stanley and provided by current client(s) at the time of publication. No compensation of any kind was provided in exchange for the client testimonial(s) presented. Client testimonials may not be representative of the experience of other clients and are not a guarantee of future performance or success.
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