Welcome

As the first and only Morgan Stanley Private Wealth Management team in Central Florida, we have over 50 years of combined experience serving high net worth and ultra-high net worth families like yours. This experience has taught us that a well-coordinated, multidisciplinary approach is needed to address the complex challenges your family may be facing. We stay in close contact with you, your accountants, attorney, and other key advisors to maintain an up-to-date understanding of your family dynamics, goals, and risk tolerances. We combine this deep insight into your financial situation with a robust understanding of the global financial markets resulting in a comprehensive plan that helps you manage your family’s financial life and legacy.

We consider a client’s complete financial situation – focusing on all aspects of their balance sheet, regardless of purpose, location, or disposition – and then apply academically supported and empirical analysis, astute capital market strategy, and the appropriate blend of securities in a tax and fee efficient manner. Unlike centralized investment models, we create portfolios that are not overly diversified, giving our clients the transparency that they seek, and a better opportunity to meet their targets. Our investment process is designed to help each client meet their investment objectives and income requirements over time, given acceptable parameters, tying performance to their overall plan.
Capabilities
  • Comprehensive Wealth Planning
  • Investment Management
  • Pre-Liquidity Planning
  • Family Governance & Wealth Education
  • Philanthropy Management
  • Corporate Stock Plans
  • 10b5-(1) Programs
  • Sustainable & Responsible InvestingFootnote1
  • Cash Management & LendingFootnote2
  • Corporate Services
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 350 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $980 billion in AUM1
  • Comprising 23% of the Barron’s Top 250 Private Wealth Management Teams for 2024
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2024

Source: Barron's.com (May 2024) 2024 Barron's Top 250 Private Wealth Management Teams awarded in 2024. The teams are ranked on a variety of factors, including their size and shape, their regulatory records and credentials of their members, and the resources they have at their disposal to serve their client bases. The rankings are meant as a starting point for clients looking for an advisor—a first-pass vetting that can help investors narrow a search. Every advisor will have his or her own approach to investing, financial planning, and other services. Clients are encouraged to approach a search for an advisor the way they would a search for a doctor—interviewing multiple professionals and getting opinions from multiple third parties. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Clients

Location

201 E Pine St
11th Fl
Orlando, FL 32801
US
Direct:
(407) 849-4764(407) 849-4764

Meet The Stella Williams Group

About David J Stella

David focuses on constructing customized portfolios designed to meet the specific goals identified within our client’s financial plan. He is uniquely qualified to advise a limited number of senior executives of public companies and privately held business owner/entrepreneurs as well as family offices.

David earned an MBA from the Mendoza College of Business of the University of Notre Dame and earned the Certified Investment Management Analyst (CIMA®) certification through The Wharton School of the University of Pennsylvania. He holds a B.S.B.A. in finance from the University of Central Florida. He also attained the CFP® certification awarded by the Certified Financial Planner™ Board of Standards, Inc. In 2018, David obtained the specialized Family Wealth Director designation through Morgan Stanley. The Family Wealth Director designation is currently held by fewer than 4% of advisors within the firm. A Family Wealth Director delivers the extensive range of resources needed to address the complex, multigenerational challenges of managing significant wealth. David has spent the last 20 years advising successful families and entrepreneurs. Prior to joining Morgan Stanley, he was a senior advisor at Wells Fargo Wealth & Investment Management, where he advised the firm’s wealthiest clients and led a team of wealth and investment management professionals.

In his free time, David enjoys playing golf, skiing, traveling, and following college sports. David, his wife, Catherine, and daughters, Caroline (Undergraduate at the University of Central Florida) and Emily, and Labrador Retriever (Trip), reside in Orlando (College Park), Florida, and are active members of the Country Club of Orlando.
Securities Agent: WV, SC, WA, OR, VA, NH, NC, MT, NV, NY, OH, MD, MO, PA, MS, PR, GA, FL, DE, MI, TN, MN, SD, HI, IL, IN, KY, OK, AL, RI, NJ, UT, AR, CA, MA, WI, DC, TX, ME, CO; General Securities Representative; Investment Advisor Representative
NMLS#: 519469

About Theresa A Williams

Theresa helps clients develop customized and comprehensive financial plans that address and memorialize the goals and dreams that they have for themselves and their family. She covers many issues including estate and legacy planning, philanthropic giving, business succession, executive equity compensation planning, and coordinated cash flow and tax planning.

Theresa is a CFP® professional awarded by the Certified Financial Planner™ Board of Standards and earned the Certified Investment Management Analyst (CIMA®) designation through the Wharton School of the University of Pennsylvania in conjunction with the Investment Management Consultants Association. In 2018, Theresa obtained the specialized Family Wealth Director designation through Morgan Stanley. The Family Wealth Director designation is currently held by fewer than 4% of advisors within the firm. A Family Wealth Director delivers the extensive range of resources needed to address the complex, multigenerational challenges of managing significant wealth. Theresa attended Rollins College from 2000 to 2002, completing her B.S. in Communications at Kaplan University. She has over 20 years of experience in the financial services industry advising clients. Prior to joining Morgan Stanley, she was a senior advisor at Wells Fargo Wealth and Investment Management where she advised the firm’s wealthiest clients. Theresa has a passion for children and education. She has served on the board of the Make-a-Wish of North and Central Florida and currently serves on the Rollins College Center for Leadership Development Board.

Theresa enjoys traveling, reading, and spending time with her family in her spare time. She lives in Winter Park with her husband Michael and daughters Sophie and Olivia.
Securities Agent: WV, WA, VA, UT, TN, SD, SC, PR, PA, OR, OH, NY, NV, NJ, WI, NC, MT, MS, MO, MN, MI, ME, MD, MA, KY, IN, IL, HI, GA, FL, DE, DC, CO, NH, CA, AR, AL, TX, RI, OK; General Securities Representative; Investment Advisor Representative
NMLS#: 516218

About Nicole Hope

Nicole joined the Private Wealth Management team of The Stella Williams Group in 2021. Nicole services as the financial planning analyst for the team and holds the Financial Planning Analyst accreditation. Nicole creates and presents financial plans and analyses to clients and helps promote the value of the Firm’s client portal and cash management and lending solutions.

Nicole is a graduate from Cornell University where she majored in Industrial and Labor Relations and served on the board of several student organizations. Nicole has gained diverse experiences during and after college through her roles working for Otis Elevator Company, Procter & Gamble, and her own charity and business that she started in college. Nicole is passionate about giving back, specifically in the area of pediatric cancer funding and research.

Born and raised in Longwood, Florida, Nicole grew up in the Central Florida area. After living in Ithaca, Seattle, Milan, Chicago, and New York City, Nicole has laid down her roots back in Central Florida where she resides.

About Asu Greer

As a Portfolio Associate for The Stella Williams Group at Morgan Stanley, Asu focuses on providing exceptional service and strategic operational support to our clients and the team. Asu simplifies, streamlines, and delivers an extensive range of operational and account services. With her strong work ethic and her significant knowledge of the firm’s internal processes and procedures, she is able to promptly address a variety of client needs with care, patience, and empathy.

Asu has been in the financial industry for over 15 years and has a deep understanding of the firm’s core values. In her role, Asu always places clients first and has a strong commitment to providing clients with the highest quality of service in a professional manner and through personalized attention.

Asu was nominated and is currently serving on the Morgan Stanley National Service Council, which strives to improve client experience across the firm.

She earned her bachelors in Business Administration from Eastern Mediterranean University and her MBA from Northwest Missouri State University. Asu holds Series 7 and 66 Licenses. Prior to joining The Stella Williams Group, she worked with the Morgan Stanley Private Wealth Advisor group in Miami. Asu resides in Windermere, FL with her son Gabriel.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Robert Mickler

Robert Mickler is a Private Banker serving Morgan Stanley Wealth Management offices in Florida and Georgia.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Robert began his career in financial services in 1991, and joined Morgan Stanley in 2014. Prior to joining the firm, he held several positions with Merrill Lynch, most recently as a Resident Manager and Wealth Management Banker in the Global Wealth Management organization.

Robert is a graduate of Villanova University, where he received a Bachelor of Science in Finance. He lives in Jacksonville, Florida with his wife and family. Outside of the office, enjoys playing golf, reading, and traveling.
NMLS#: 863115

About Bill Burnett

As Executive Director and Trust Specialist, Bill is responsible for helping Financial Advisors, clients, prospects and the legal community to understand and utilize Morgan Stanley’s Trust Services and its “open architecture” corporate trustee platform. He’s available to meet with clients, conduct conference calls, review trust documents and explain to estate planning attorneys the numerous fiduciary solutions our platform can provide. Bill covers the Southeast region and is based in West Palm Beach, FL.

Bill has over 25 years of experience as a comprehensive wealth advisor developing trust and investment management relationships with families, business owners, executives and institutions. Bill cultivated this experience at firms such as Northern Trust, BNY Mellon, The Private Bank at Bank of America, and Merrill Lynch. He holds the Certified Financial Planner (CFP®) and Certified Investment Management Analyst (CIMA®) professional designations. He is a graduate of the University of North Texas with a Bachelor of Arts degree in Interpersonal Communications and Public Address and earned his way through college on a soccer scholarship. He has lived in Florida since 1994.

About Mark Jansen

Mark Jansen is a Family Office Resources Generalist for Morgan Stanley’s Family Office Resources, covering the Southeast Region. In this capacity, Mark provides specialized expertise to Financial Advisors and their UHNW clients across a broad range of family wealth management issues including; family governance and wealth education, strategic estate and financial planning, philanthropy management and lifestyle advisory. Mark has over 30 years of experience advising wealthy families, business owners, and their children.

Most recently, Mark worked with New York Life in their Advanced Planning Group working with agents and their UHNW clients advising them on estate and legacy planning, business buy sell planning, and succession planning. Prior to New York Life, Mark held similar Advanced Planning Consulting roles in several National financial organizations. He originally started his career in the financial services industry in the tax department of the public accounting firm Grant Thornton. He is known for taking complex ideas and making them easy to understand. Frequently speaking to groups and individuals on estate and business planning, he brings a conversational style that helps to clarify the complex nature of these topics.

Mark received a Bachelor of Science degree from St. John’s University in Collegeville MN, received his JD degree Cum Laude from the University of Minnesota and his CPA license while working at Grant Thornton. He holds a Series 7, 24 and 63 securities licenses. He currently lives in Richmond Virginia with his wife and occasionally one of their 6 children.
Private Wealth Management
Professional Insights

The Stella Williams Group Bio


Wealth Management
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Portfolio Insights

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
Listen | Shared Stories: The Foundation of Family Harmony
Article Image

Listen | Shared Stories: The Foundation of Family Harmony

When wealth is passed from one generation to the next, families enter a delicate transition period. Mitzi Perdue, of Sheraton Hotels and Perdue Farms, shares lessons she’s learned after experiencing wealth transfer twice.

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
What Philanthropic Approach is Right for You?
Article Image

What Philanthropic Approach is Right for You?

There are myriad ways to drive positive change in the world. Three worth considering: hybrid philanthropy, venture philanthropy and impact investing. Take a closer look at each.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Preserving Artwork for Future Generations
Article Image

Preserving Artwork for Future Generations

Having an estate plan that considers your collection's legacy may help preserve its value and avoid trouble for future generations.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Market Information Delayed 20 Minutes
1Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.

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2Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures
CRC 4237142 (02/2025)