Merilyn T Shad, CFP®
Senior Vice President, Wealth Advisor
Phone:
(904) 632-0221(904) 632-0221
The Shad Financial Group at Morgan Stanley
Direct:
(904) 632-0211(904) 632-0211
Toll-Free:
(866) 673-9600(866) 673-9600
Our Mission Statement
Delivering excellence in family wealth planning, complex investment advice, and industry leading resources through a clear understanding of our clients' needs and goals
Welcome
As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Understanding Your Family's Needs
At Morgan Stanley, we believe in taking a holistic approach to your family's goals and needs. In order for us to leverage our expertise in wealth management, we take great pride in building a strong relationship with our clients first.
Step 1: Introductory & Discovery Meetings
During the first phase of our relationship, we aim to understand you, your lifestyle, and future goals. We review your current financial situation, and gather information to build a plan for the future.
Step 2: Financial Plan
In phase two, we go over the essential factors that will help us achieve your goals. This includes reviewing retirement plan contributions, liquidity events, and insurance coverage.
Step 3: Implementation
During our implementation meeting, we focus on prospective strategies designed specifically for you and your family. We will go over your plan's tax impact, asset allocation adjustments, and savings modifications.
Step 4: Performance Tracking
After our onboarding process is complete, we constantly monitor your assets. We ensure your concerns and requests are addressed as they occur. Having a strong relationship with our clients is and has always been at the top of our values.
Certified Financial Planners
Our team has unparalleled expertise and experience with financial planning. Both Merilyn and Arthur have designations for their CFP. As Certified Financial Planners, the team manages investment, retirement, educational finances and more. Unique plans are designed and implemented for each individual client and situation.
Personal
Your financial plan will be tailored to your family's specific needs and ambitions. Knowing our clients is undeniably one of our greatest assets as wealth advisors. We have found that the best way to assist you in achieving your goals is through a strong foundation.
Adaptable
With over four decades of experience, we have seen some of the most challenging financial situations. No matter what life brings, we are prepared to face your challenges and build a plan to ensure your financial success.
Holistic
With a broad range of investment products and knowledge, we build a plan that covers the whole picture. From estate planning to tax savings and everything in between, we build an extensive plan for your needs.
Getting Started
To begin your financial planning with our team, please reach out to Merilyn or Arthur. Their emails can be found on the home page.
Investor Resources
Educational pieces on planning, investing, and more to help you take the first step in understanding your finances.
Planning For Retirement
Although it is important to have a plan to save for retirement, it is also important to have a plan for once you are there.
Overcoming Your 5 Biggest Retirement Challenges
Transitioning Into Retirement
Saving is vital for retirement, but there is a psychological aspect of retirement that we need to plan for as well.
Creating Your Retirement Blueprint
Financial Literacy
At every stage of our life, we are faced with making smart financial decisions. The more educated we are, the smarter our decisions will be.
What's the Difference Between Saving and Investing?
Social Security
Maximizing your retirement benefits can help lead to more success with other financial goals.
Social Security Benefits: It Can Pay to Wait
Education Planning
529 education savings plans are underused, and come with a lot of great benefits.
5 Things You May Not Know About 529s (But Should)
Health Care
Health care costs are constantly rising. Learn about how you can prepare yourself.
Planning for the Rising Costs of Health CareValuable Tools and Resources
Our comprehensive suite of digital tools are designed to help enhance every aspect of your financial life. Below are a few of the technologies we have to offer our clients. We have also included resources meant to transform complex financial analysis and research into concise and easily digestible content.
Morgan Stanley Online
Morgan Stanley Online and the Morgan Stanley Mobile App provide clients with access to their account information, enriched reporting tools, several cash management solutions and robust market research. The Morgan Stanley Mobile App provides clients with access to their accounts in just a few taps.
Learn more about MSO
Wealth Management Home Page
The Morgan Stanley difference is emphasized when it comes to the plethora of resources that we provide our clients. Click on the link below to learn more about our firm, our values, and our services.
Learn more about Morgan Stanley Wealth Management
Online Security Center
Safeguarding your assets and personal information is paramount to us here at Morgan Stanley. Learn about our extensive security measures and take advantage of our numerous resources and ideas that are geared towards helping you stay protected on the World Wide Web.
Learn more about the Online Security Center
Thoughts on the Market Podcast
With perspectives on the forces shaping the market, join Morgan Stanley's Chief Investment Officer and Chief US Equity Strategist as he and his colleagues discuss their viewpoints regarding the latest trends in the financial marketplace.
Check out the latest episode
Total Wealth View
Complete your financial picture with Total Wealth View. By linking your external account information, you will benefit from more informed and comprehensive wealth planning, and convenient connectivity
Learn more about Total Wealth View
Addressing Cybercrime
In a world that is now more virtual than ever, staying safe online is nothing short of paramount. Take advantage of these helpful hints on how to tell if you've been hacked.
Learn how to detect hackingLocation
50 N. Laura St
Ste 2000
Jacksonville, FL 32202
US
Direct:
(904) 632-0211(904) 632-0211
Toll-Free:
(866) 673-9600(866) 673-9600
Meet The Shad Financial Group
Phone:
(904) 632-0211(904) 632-0211
Cole H. Shad
Financial Advisor
Phone:
(904) 632-0241(904) 632-0241
Cori J. Shad
Financial Advisor, Financial Planning Specialist
Phone:
(904) 632-0279(904) 632-0279
Melissa N. Bailey
Senior Registered Client Service Associate
Phone:
(904) 632-0211(904) 632-0211
About Merilyn T Shad
Lynn has over 30 years of investment experience specializing in retirement and investment planning services. She focuses on helping clients understand how long-term trends in the markets may impact their financial futures. A native of Jacksonville, she entered the financial services industry after a rewarding career in education, and she draws upon her teaching background when lecturing to a wide range of audiences. In addition to applicable securities registrations and insurance licenses, she holds her Bachelor’s and MBA degrees in Education from the University of Florida and has maintained her CERTIFIED FINANCIAL PLANNER certificate since 1988. She has served our community on numerous boards and organizations.
Securities Agent: TX, TN, GA, WV, NY, AZ, WY, WA, NJ, NC, RI, CO, AL, PA, MT, DE, MA, FL, CT, VA, OH, MN, MI, MD, SC, NM, DC, CA, KY; General Securities Representative; Investment Advisor Representative
NMLS#: 1418867
NMLS#: 1418867
About Arthur H Shad
Art is among the select Financial Advisors at Morgan Stanley entrusted to manage client portfolios with discretionary authority through the Portfolio Management program. He is responsible for designing client portfolios and helping to make sure that the group’s investment recommendations are subjected to a thorough screening process. He uses the firm’s innovative investment analysis tools and research resources when reviewing portfolios and evaluating their performance.
Art served as a Sergeant in the U.S. Marine Corps and is a decorated Desert Storm veteran. He holds applicable securities registrations and insurance licenses, as well as a Bachelor’s degree in Personal Finance from the University of North Florida. He has held the CERTIFIED FINANCIAL PLANNER designation since 1999. Art was also proud to represent District 5 on the Jacksonville City Council from 2003 – 2011.
Art served as a Sergeant in the U.S. Marine Corps and is a decorated Desert Storm veteran. He holds applicable securities registrations and insurance licenses, as well as a Bachelor’s degree in Personal Finance from the University of North Florida. He has held the CERTIFIED FINANCIAL PLANNER designation since 1999. Art was also proud to represent District 5 on the Jacksonville City Council from 2003 – 2011.
Securities Agent: KY, CT, GA, FL, WA, NY, MD, AL, RI, VA, NJ, MT, AZ, TX, SC, OH, CO, TN, NC, MI, WV, MN, DE, WY, MA, LA, DC, CA, PA, NM; General Securities Representative; Investment Advisor Representative
NMLS#: 1413953
NMLS#: 1413953
About Cole H. Shad
Cole is a third generation Morgan Stanley Advisor. He began his career in the financial services industry at Fidelity in the High-Net-Worth department before joining Morgan Stanley. Cole graduated from Florida State University with a Bachelor’s in Psychology. Born and raised in Jacksonville, Cole enjoys his time outside of the office honing his archery skills and staying involved in the community through the Rotary Club of South Jacksonville.
Securities Agent: NM, RI, SC, MA, CA, WY, TN, OH, NC, AZ, TX, MT, MI, CO, WA, SD, OR, NJ, AL, NV, MN, MD, LA, DC, VA, PA, HI, GA, FL, DE, WV, NY, KY, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 2431347
NMLS#: 2431347
About Cori J. Shad
Cori is a Financial Planning Specialist and Financial Advisor with The Shad Financial Group. Cori began her career in the financial services industry in Morgan Stanley’s Wealth Advisor Associate program where she aided clients in developing comprehensive financial plans. A Jacksonville native, Cori attended the Episcopal School of Jacksonville before graduating from Florida State University with a Bachelor of Science degree in Business Management with a concentration in Finance.
Cori is passionate about giving back to the community, serving on various boards and committees including the Family Nurturing Center of Florida, Junior League of Jacksonville, and San Jose Episcopal Church. In her spare time, Cori enjoys traveling and spending time with family. Cori resides in the San Marco neighborhood with her husband Cole and their son Will.
Cori is passionate about giving back to the community, serving on various boards and committees including the Family Nurturing Center of Florida, Junior League of Jacksonville, and San Jose Episcopal Church. In her spare time, Cori enjoys traveling and spending time with family. Cori resides in the San Marco neighborhood with her husband Cole and their son Will.
Securities Agent: KY, VA, RI, NC, HI, GA, AL, MI, CA, AZ, TX, SD, PA, OR, DE, SC, CT, WV, NV, MT, DC, TN, MA, CO, WY, MD, LA, FL, WA, OH, NY, NM, NJ, MN, IL; General Securities Representative; Investment Advisor Representative
NMLS#: 2112598
NMLS#: 2112598
About Melissa N. Bailey
Melissa has over 15 years of experience in the financial industry and has been providing support to the Shad Financial Group as a Registered Client Service Associate since 2013. She grew up in Valdosta, Georgia a "military brat", where her father retired from the United States Air Force. Her career path has led to the beautiful city of Jacksonville, Florida where she and her family reside.
In addition to applicable securities registrations, she holds a Bachelor's degree in Business Administration Economics from Valdosta State University.
In addition to applicable securities registrations, she holds a Bachelor's degree in Business Administration Economics from Valdosta State University.
Contact Merilyn T Shad
Contact Arthur H Shad
Contact Cole H. Shad
Contact Cori J. Shad
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Mosaic
Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
A Change of Greenery
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Ready to start a conversation? Contact The Shad Financial Group today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5An investment in an exchange-traded fund (ETF) involves risks similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political developments, changes in interest rates and perceived trends in stock prices. The investment return and principal value of ETF investments will fluctuate, so that an investor’s ETF shares, if or when sold, may be worth more or less than the original cost.
Investors should carefully consider the investment objectives, risks, charges and expenses of an exchange-traded fund (ETF) before investing. The prospectus contains this and other information about the ETF. To obtain a prospectus, contact your Financial Advisor or visit the ETF company’s website. Please read the prospectus carefully before investing.
6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5An investment in an exchange-traded fund (ETF) involves risks similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political developments, changes in interest rates and perceived trends in stock prices. The investment return and principal value of ETF investments will fluctuate, so that an investor’s ETF shares, if or when sold, may be worth more or less than the original cost.
Investors should carefully consider the investment objectives, risks, charges and expenses of an exchange-traded fund (ETF) before investing. The prospectus contains this and other information about the ETF. To obtain a prospectus, contact your Financial Advisor or visit the ETF company’s website. Please read the prospectus carefully before investing.
6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)
