Welcome

We believe success in achieving important financial goals starts with a comprehensive wealth strategy. We will help you define what is most important to you and then formulate the strategies that are suited for your needs, whether you are accumulating wealth or investing for income, solidifying your retirement plan or devising a distribution approach that meets your lifestyle and legacy goals.
Services Include
  • Wealth Management1
  • Alternative Investments2
  • Annuities3
  • Endowments and Foundations4
  • Estate Planning Strategies5
  • Fixed Income6
  • Lending Products
  • Life Insurance7
  • Long Term Care Insurance8
  • Professional Portfolio Management9
  • Trust Services*
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Financial Planning with The Sarasota Bay Group

All members of The Sarasota Bay Group abide by the belief that every relationship should start with a comprehensive financial plan. Your wealth strategy doesn't solely consider your investment objectives. Rather, it is tailored to address the personal life goals you've identified and prioritized.

Using our suite of tools — our LifeView® platform — we can create your personal roadmap to help achieve and protect your goals — a framework that makes the connection between your life goals and your financial resources, and provides a baseline for future discussions.

LifeView® helps us:
Analyze your current investments, and financial situation
Review and prioritize your goals with you, such as Retirement
Plan for education funding
Navigate major purchases and philanthropic goals
Protect your goals
Develop wealth transfer strategies

Click the links below to access our LifeView® Client Profile and a sample LifeView® Analysis Report:

Morgan Stanley's Reserved Living & Giving Program

Reserved Living & Giving is a complimentary loyalty program, with over 50 offers and discounts from premier brands, designed to enhance your lifestyle beyond traditional wealth management services. The program provides access to exclusive partner offers, insights from Morgan Stanley thought leaders and inspiring philanthropic stories.

Reserved clients can take advantage of a wide range of offers, including:
Travel and cultural experiences from best-in-class planners
Special pricing from iconic beauty, retail and automotive brands
The latest fashion, wine and sweets from select emerging brands

Whether you'd like to get behind the wheel of your dream car, enjoy the perfect wine pairing with every meal, or choose a thoughtful gift, you'll find unique opportunities with Reserved Living & Giving. Best of all, you can share the shopping treasures, travel adventures and simple pleasures with your family.

Ask us how you and your family can begin to take advantage of these wonderful offers.

Click the link below to see current offers:

Location

201 E Pine St
11th Fl
Sarasota, FL 34236
US
Direct:
(941) 363-8503(941) 363-8503
Toll-Free:
(800) 347-9656(800) 347-9656

Meet The Sarasota Bay Group

About Me

Jimmy began his financial services career in 1992 with Kemper securities. From 1996 to 2008, he transitioned to UBS Financial Services. During these years, he significantly expanded his business, earning the highly coveted Private Wealth Advisor designation during the last 5 years, as well as being a Member of the UBS President’s Council. In 2008, he and his team joined Morgan Stanley where he has consistently been in the Morgan Stanley President’s Club. Jimmy currently serves on Morgan Stanley’s Regional Financial Advisor Council. Prior to his financial services career, Jimmy served in the US Marine Corps, attended East Carolina University and held sales and management positions at Motorola and ADP.

His team-based wealth management practice is focused on assisting his clients protect and transfer individual and family wealth. He specialized in Estate Planning, Alternatives including Private Equity and Hedge Funds, and Municipal Bonds.

Jimmy resides in Sarasota, Florida with his wife Kim. The have two grown children, Alex and Sarah. Jimmy enjoys golfing and travelling.
Securities Agent: TX, FL, WV, WI, WA, VA, TN, SC, PA, OR, OH, NY, NJ, NH, NC, MI, ME, MD, MA, KY, IN, IL, HI, GA, DE, CT, CO, CA; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1255387

About Me

Dan earned his Bachelor of Science degree in Finance from The Pennsylvania State University in 1984, and served as an Officer in the United States Navy. In 1991 Dan bought and cultivated his own successful l business in New Jersey, which he sold in 1995.

His financial services career began in Sarasota in 1995 and has included advisor positions with the legacy firm PaineWebber which was acquired by UBS Financial Services. Dan, along with his team, now the Sarasota Bay Group at Morgan Stanley Sarasota, transitioned their wealth management advisory practice to Morgan Stanley in March, 2008.

Dan has since earned the Portfolio Manager designation at Morgan Stanley* as well as having earned the following industry licenses: Series 7, 31, 63, 65 and Health, Life and Variable Annuity. In addition to stocks, bonds, and mutual funds in his investment recommendations. His practice focus includes corporate retirement plans, IRA rollovers, as well as retirement planning, and legacy wealth transfer.

Dan has a son Ryan, studying business at Florida State University in Tallahassee, FL, and is married to Alla, a World History teacher in the Sarasota School system. Dan is active in the community, enjoys playing golf, exercising and the outdoor Sarasota lifestyle.
Securities Agent: TX, FL, WV, WI, WA, VA, TN, SC, PA, OR, OH, NY, NV, NJ, NH, NC, MN, MI, ME, MD, MA, KY, KS, IN, IL, HI, GA, DE, DC, CT, CO, CA; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1253019

About Me

Christine began her Financial Services career in 2000 at Legacy PaineWebber which was acquired by UBS Financial Services. Prior to starting in the financial services industry, she managed a small business for many years.

She joined Morgan Stanley* in 2008 where she is a Vice President Financial Advisor. She focuses on helping clients define their goals, life expectations, cash flow needs and risk tolerance, and then helps them develop an investment strategy focused on their objectives.

Christine and their team The Sarasota Bay Group focus their practice not only on personal accounts but also corporate retirement plans, retirement IRA rollovers as well as wealth transfer, business legacy planning, life insurance and annuities.

Christine is a native of Sarasota, Florida and enjoys spending time with her husband Scott, their sons Brady and Brent and their families. She is a member of the Women’s Leadership Council of the Boys and Girls Clubs as well as an active member in the community. She currently holds her Series 7, 63, 31, Heath, Life & Variable Annuity licenses.
Securities Agent: TX, FL, WV, WI, WA, VA, TN, SC, PA, OH, NY, NJ, NH, NC, MN, MI, ME, MD, MA, KY, KS, IN, IL, GA, DE, CT, CO, CA, AR, AK; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1282959

About Me

Mr. Dean joined Morgan Stanley as a Financial Advisor and Financial Planning Specialist after a 26-year career in finance and accounting including the Chief Financial Officer position for several public and private companies in Southwest Florida. His focus is on Financial Planning, Portfolio Risk Analysis, Separately Managed Accounts, and Alternative Investments for the Sarasota Bay Group.

Joe graduated from the University of Missouri with a BSBA in Accounting and also completed his Master of Business Administration degree at the University of South Florida, Executive MBA Program in Tampa, Florida. He is a Non-Practicing Certified Public Accountant with the Missouri State Board of Accountancy. He currently holds the Series 7, 31 and 66 securities licenses.

Joe lives in Sarasota with his wife Ann and their three children Joey, Casey and Katy.
Securities Agent: FL, WV, WI, WA, VA, TX, TN, SC, PA, OH, NY, NV, NM, NJ, NH, NC, MO, MN, MI, ME, MD, MA, KY, KS, IN, IL, IA, GA, DE, DC, CT, CO, CA, AZ; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1262129

About Me

Jean-Pierre was born in Manhattan, New York. He studied undergraduate at Adelphi University in Garden City, New York and graduated from Fordham University in Bronx, New York. He moved to Sarasota in 1999 with his wife Ela and son, Nicholas.

In Sarasota, JP began his financial career with Merrill Lynch. In 2001, he transitioned to UBS Financial Services where he practiced wealth management while focusing on the specialized needs of affluent families. During his tenure with UBS, his practice evolved from traditional financial advisory services to incorporate institutional investments such as Hedge Funds and Private Equity Funds in his clients’ portfolios. In 2010, JP progressed to Morgan Stanley and by 2015 had united with The Sarasota Bay Group at Morgan Stanley in order to provide his clients with team-based wealth management and comprehensive financial services which include family wealth preservation and multigenerational legacy planning.

During his time off work, he enjoys mountain biking, skiing, sporting clays, fishing and taking the family dogs to the park. JP is proud to give back to the community as a Rotarian with the Sarasota Rotary Club.
Securities Agent: FL, WV, WI, WA, VT, VA, TX, TN, SC, RI, PA, OR, OH, NY, NJ, NH, NC, MI, ME, MD, MA, KY, KS, IN, IL, IA, GA, DE, CT, CO, CA; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1398719

About Me

Edward Magda joins The Sarasota Bay Group at Morgan Stanley after spending the last 5 years on the Morgan Stanley fixed income trading desk. He has over 20-years’ experience in the financial industry, primarily in fixed income, where he has work as trader, institutional salesperson and portfolio manager. Prior to joining Morgan Stanley, Ed was a Portfolio Manager at Franklin Templeton managing individual municipal bond portfolios for high net worth clients and family offices. Prior to that he held similar positions at U.S trust and Oppenheimer Capital managing both taxable and tax-exempt fixed income assets. Ed began his career as a trader on the commodities desk at Bank of Tokyo in 1990 where he traded financial futures and options for institutional accounts.
Securities Agent: TX, NJ, FL, WV, WI, WA, VA, TN, SC, PA, OR, OH, NY, NH, NC, MI, ME, MD, MA, KY, KS, IN, IL, IA, GA, DE, CT, CO, CA; General Securities Representative; Investment Advisor Representative
NMLS#: 1428654

About Me

Matthew started his Financial Services career in 2003 and has held positions ranging from Teller to Operational Management. In 2012 his career path brought him to Morgan Stanley where he has served as a Service Manager and Risk Officer for The Southwest Florida Complex. Now, Matthew brings a regulatory and client focused insight, which is necessary in today’s environment, to the Sarasota Bay Group at Morgan Stanley.

Matthew and the Sarasota Bay Group at Morgan Stanley work together using a multi-faceted and in-depth approach to assist clients in reaching the goals they set together as opposed to trying to outperform the market or a performance benchmark.

A former member of the Florida Army National Guard and native Floridian, Matthew is an avid football fan and Florida lifestyle enthusiast. When he is not working with the team or his clients; Matthew enjoys days boating with his wife Jennifer and his daughter Gwen or volunteering his time to charitable endeavors. Matthew currently holds FINRA Series 7, 66, 9, 10 and 3 licenses.
Securities Agent: FL, WV, WI, WA, VA, UT, TX, TN, SC, RI, PA, OR, OH, NY, NJ, NH, NC, MN, MI, ME, MD, MA, KY, KS, IN, IL, IA, HI, GA, DE, DC, CT, CO, CA, AZ, AR, AL; Managed Futures; Transactional Futures/Commodities; General Securities Representative; BM/Supervisor; Investment Advisor Representative
NMLS#: 1636251

About Me

Alisa has worked in the financial industry since 1993 starting with a small investment advisory firm in St. Louis, Missouri. After moving to Sarasota, Florida early in 1999, she landed at UBS PaineWebber and started assisting Jimmy Driggers and Daniel Smith. The team came over to Morgan Stanley Smith Barney in the Spring of 2008, eventually transforming into The Sarasota Bay Group. Alisa has her Series 7 and Series 66 licenses as well as Morgan Stanley’s Portfolio Associate designation. Until recently she also held the position of Complex Banking and Lending Coach.

Alisa and her husband Bob reside in Sarasota and have two grown children Parker and Hayley, as well as a new grandson Jack. She enjoys travelling, reading and volunteering at the local food bank in her spare time.

About Me

Kayne began in the operations side of the financial services industry in 2003 at UBS. She started as the wire operator entering all of the trade orders for the advisors. In 2005 she joined our team as a Client Service Associate and passed her Series 7 and Series 66 exams.

Originally from the southeast coast of Massachusetts, Kayne moved to Sarasota in 1993 with her husband Shelly and their 2 children Troy and Carly. She managed her husband’s chiropractic office until joining UBS. Her family has now grown to include a daughter-in-law and a granddaughter. Besides spending time with her family, Kayne loves spending time outdoors and enjoys photography, kayaking, camping.

Investment and Market Perspectives

On the Markets

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement Income Strategies
  • Retirement Plan Participants
  • Annuities
The Simple Six-Step Retirement Checkup

The Simple Six-Step Retirement Checkup

Given market volatility in 2018, checking in on your retirement plan may be one of the wisest New Year’s resolutions you can make.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Five Smart Strategies to Use a Bonus or Raise

Five Smart Strategies to Use a Bonus or Raise

Have extra money coming in? Here are ways to put your money to work for you now, so you can reap the rewards down the road.

Family

Creating customized financial strategies for the challenges that today's families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Financial Transition: A Guide for Women

Financial Transition: A Guide for Women

Here's how to take control of your finances if a death or divorce leaves you holding the reins.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Retirement Plan Sponsors
  • Qualified Retirement Plans
  • Corporate Pension Funds
6 Keys to Building a Startup

6 Keys to Building a Startup

Entrepreneurs share ideas and learnings from the experience of starting a company.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Art as An Asset
CRC 2274738 01/19

Art as An Asset

Art may play a significant role in the context of a collector's overall wealth. Generally, a collector may differentiate financial assets, including stocks, bonds and real estate, from other possessions, such as art.

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Consolidate Your Cash at a Competitive Rate

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Morgan Stanley and Justin Rose: A Winning Team

Morgan Stanley and Justin Rose: A Winning Team

Morgan Stanley and our brand ambassador, PGA TOUR champion Justin Rose, share a set of core values and a common cause: giving books to children in need.
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Your Financial World. On the Go.

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With the Morgan Stanley Mobile App, you’ll have the freedom to manage your investments and instantly access a suite of personal cash management tools.
Learn more about Your Financial World. On the Go.
Reserved | Living & Giving

Reserved | Living & Giving

Our complimentary program for eligible clients provides you and your family with access to exclusive offers and discounts from premium travel, automotive, health and wellness, and retail brands as well as curated insights from Morgan Stanley.
Learn more about Reserved | Living & Giving
Sign Up for eDelivery

Sign Up for eDelivery

With eDelivery, you’ll have easy access to statements, trade confirmations, general correspondence and much more.
Learn more about Sign Up for eDelivery
Access Morgan Stanley Online

Access Morgan Stanley Online

Morgan Stanley Online provides a comprehensive view of your assets and liabilities, projected income, breaking news, research and much more.
Learn more about Access Morgan Stanley Online
Ready to start a conversation? Contact The Sarasota Bay Group today.
Market Information Delayed 20 Minutes
1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are suitable only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

3Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

6Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

7Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

9Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be suitable for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link: https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be suitable for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.


CRC 2019752 10/2018