About Us

The Rooney Group Private Wealth Management team at Morgan Stanley is focused on helping you pursue your objectives with simplicity, transparency and with a disciplined process to measure your progress. Our advice and guidance are tailored to support your current lifestyle, retirement income needs and legacy goals, while making you feel comfortable at every step. Our goal is to simplify and bring clarity to clients’ financial lives.

We add value to clients with our total team approach, where we meet with clients on a regular basis and include an annual Wealth Outlook to update their retirement plan, review goals and make changes as needed. We are constantly looking for ways to provide the best possible experience for client.

You should connect with us if:
1. You are currently retired or nearing retirement and need a tailored retirement plan.
2. Are dissatisfied with you advisor and would like a second opinion
3. You are looking to simplify and consolidate your financial life
4. Are a small business owner looking for professional advice and guidance
5. Going through a life transition
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working With You

Our experience has shown us that proper planning and a disciplined investment approach offers you the highest likelihood of achieving your goals and capital growth. Therefore, our primary goal is to help you develop a proper investment decision framework, implement the investment strategy and actively monitor its progress.

1. Discover - In order to create your customized financial plan and investment strategy, we need to know all of your financial goals and well as your concerns.

2. Advise - Using the information uncovered in our conversations, we will analyze your current financial situation and help you determine the appropriate level of risk, liquidity and time horizon for your portfolio.

3. Implement – We will then construct your portfolio based on our analysis. Asset allocation decisions are based on your objectives, and portfolio composition is aided by research from the Morgan Stanley Global Investment Committee

4. Track Progress - The plan that we create together will be dynamic enough to change as you do. I will be there to help you stay on track to meet you and your family’s ever evolving needs.
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    PERSONALIZED PORTFOLIOS
    We use our professional experience to identify an investment strategy specified to meet your needs.
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    COMPREHENSIVE COMMUNICATIONS
    Throughout our relationship, you’ll have direct access to us. We are your investment managers - not an outsourced, faceless management company.
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    CLIENT FOCUS
    Each account can be individually customized to meet your requirements for growth, income or preservation of capital within your risk constraints.
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    ASSET-BASED FEE
    Fees for the program are based on your account’s asset level, not on the number of transactions performed in a given time period.

Retirement – We focus on a wide variety of tax-qualified retirement solutions for both individuals and employees. The Rooney group can help you understand the features and benefits of the best options for you.

Location

888 Veterans Memorial Hwy
Ste 300
Hauppauge, NY 11788
US
Direct:
(631) 851-5319(631) 851-5319

Meet The Rooney Group

About A. Daniel Rooney

A. Daniel Rooney, Senior Vice President-Wealth Management, began his career in wealth management over 30 years ago. Dan has become well versed in traditional financial investments focusing on tax free, tax deferred and alternative investments. Dan also focuses on Estate Planning strategies, Supplemental Needs Trusts and developing retirement strategies using asset allocation models.

Dan is a lifelong resident of St. James where he lives with his wife, Lisa and four children.

Tel: 631-851-5319
Dan.rooney@morganstanley.com
Securities Agent: ME, CA, UT, VA, MT, TN, NY, GA, FL, CO, AL, OH, NJ, PA, MI, MD, MA, NC, AZ, VT, TX, RI, OR, NV, NH, CT, WA, SC; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 578874

About Michael Rooney

Michael Rooney, Senior Vice President-Wealth Management, began his career in wealth management over 30 years ago. Mike has understanding of the needs of the clients he serves, which include high net worth individuals, retirees, and small business owners. He focuses on the areas of money management, equities, mutual funds, insurance, and fixed income. Mike also focuses on Estate Planning Strategies, Supplemental Needs Trusts and developing retirement strategies using asset allocation models.

Mike is a lifelong resident of St. James where he lives with his wife, and five children.

Tel: 631-851-5320
Michael.rooney@morganstanley.com
Securities Agent: MI, UT, OR, VA, TN, CO, FL, AZ, TX, NH, CT, WA, NJ, NC, ME, GA, NV, MT, CA, MD, MA, VT, RI, AL, SC, PA, OH, NY; General Securities Representative; Investment Advisor Representative
NMLS#: 577798

About Janet Keefe

Janet Keefe, Registered Senior Client Associate - Janet is responsible for all areas of client service. With over 40 years' experience , she has extensive knowledge of the various products and services offered by Morgan Stanley. Janet is instrumental in elevating the clients' experience here at Morgan Stanley.

Tel: 631-851-5326
Janet.keefe@morganstanley.com
Wealth Management
Global Investment Office

Portfolio Insights

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
Article Image

Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.
Ready to start a conversation? Contact The Rooney Group today.
Market Information Delayed 20 Minutes
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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6When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

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The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)