Welcome

Our story begins in 1991 when Carol Richards joined Morgan Stanley as a Financial Advisor and established her practice. In 2001, Jonathan O'Reilly joined Carol as an intern. After completing the required certifications, Jonathan became a financial advisor in 2008, and he and Carol formed The Richards Group.

Carol's experience prior to becoming a Financial Advisor spanned education, publishing and brokering U.S. Treasuries. This diverse career path, coupled with being a mother, enabled her to better understand and relate to a broad range of individuals and families. Additionally, Carol's experience in education inspired her to emphasize financial literacy with clients in order to demystify the financial world.

The Richards Group now boasts nearly six decades of combined experience in financial services. We are adept at developing tailored, comprehensive financial plans that meet clients wherever they may be on their financial journey, no matter if they are a retiree, pre-retiree, multigenerational family, business owner, corporate executive or a Broadway actor.

Carol and Jonathan are committed to lifelong learning and professional development. Each of them has earned CERTIFIED FINANCIAL PLANNER™ designations as well as several other external and internal certifications in key financial areas, positioning The Richards Group to be able to skillfully navigate the increasingly complex world of wealth management.

We strive to be stewards of each client's wealth enabling them to make informed decisions on financial issues, build and preserve their legacy, and strengthen their family's financial security for generations to come. We are their advocates, as well as their advisors. Our clients appreciate this high standard of care; many new clients have been referred by current clients.

We encourage you to learn more about The Richards Group, and welcome the opportunity to have a conversation with you.

Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

The CFP® Professional

Individuals certified by the CFP® Board have taken the extra step to demonstrate commitment and professionalism by voluntarily submitting to the rigorous CFP® certification process that includes demanding education, examination, experience, and ethical requirements. These four cornerstones set the foundation for the CFP® professional's ability in helping clients achieve their goals.

The Richard Group's diverse skillsets can help you navigate the complicated financial factors in your life by utilizing sophisticated financial techniques leveraging the vast resources and intellectual capital of Morgan Stanley.

Demonstrating The Richards Group's commitment to their clients, members of the team have also been the recipient of numerous awards along with inclusion in several prestigious clubs.
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    Education
    The CFP® professional must develop theoretical and practical financial planning knowledge by completing 2 to 3 years of comprehensive coursework at an institution of higher learning approved by the CFP® Board. Once obtaining the CFP® trademark, their education does not stop, as continued education is part of the recertification process.
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    Examination
    The CFP® professional must pass the 7 hour comprehensive Certification Exam, which tests abilities to apply financial planning knowledge to real-life situations. The exam covers the financial planning process, tax planning, employee benefits and retirement planning, estate planning strategies, investment management and insurance.
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    Experience
    All CFP® professionals are required to complete several years of experience related to financial planning services prior to earning the right to use the CFP® trademarks.
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    Ethics
    The CFP® professional is obligated to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism, and diligence as outline in the CFP® Board's Code of Ethics. The Rules of Conduct require the CFP® professional to put the client's interest first at all times.
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    Morgan Stanley Century Club
    From 2014-2017, Carol Richards was named to Morgan Stanley's Century Club, a prestigious club comprised of top Morgan Stanley Financial Advisors, for her exceptional service to her clients.
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    Morgan Stanley HER Day Committee Founding Member
    Since 2017, Carol Richards has been a member of Morgan Stanley's HER Day Committee which was created to promote, support, and inspire woman in the Financial Services Industry.
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    Women President Organization
    Since 2017, Carol Richards has been a member of the Women President Organization, a dynamic and diverse collective of women business leaders around the world who share insight in groups facilitated to drive game-changing experiences.
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    Professional Alliance Group
    Since 2018, The Richards Group has been involved with the Professional Alliance Group. This group promotes Financial Advisors to work with their client's CPA and Attorney to offer more comprehensive and all-encompasing wealth management services.

You, Your Family, Your Legacy

At The Richards Group, it is our mission to harness Morgan Stanley’s vast resources and capabilities to support our clients and their families. By empowering each family member with the knowledge and tools to help reach their potential, we strive to ensure that our clients have the foundation and support to lead meaningful, fulfilled, and engaged lives.

Below are key resources and offerings provided by us:
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    Family Office Resources
    We begin with a review of your objectives as part of an in-depth conversation because it is essential for us to become familiar with what is important to you and your family. By sharing your objectives with us, you provide insights into the values that shape your decisions as well as identify the challenges and circumstances specific to your personal situation.
    Read this to learn more
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    Professional Portfolio Management
    We believe that every client is special, and; therefore, deserves a unique and customized portfolio that will complement their financial needs. By leveraging the Firm's resources, current information, and market environment, we bring a disciplined approach to managing portfolios.
    Read this to learn more
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    Goals-Based Financial Planning
    With access to a sophisticated suite of tools, we help you implement the Morgan Stanley planning process to translate your goals into reality.
    Read this to learn more
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    Protection For Your Family
    Insurance is an essential part of financial planning; especially, if loved ones rely on you for financial support. We work with you to develop and implement a well-considered strategy, one based on your particular financial goals and opportunities.
    Read this to learn more
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    Private Investment Access
    With extensive experience, scale and reach across our vast global network, Morgan Stanley is an industry leader in alternative investments, providing access to exclusive offerings, preeminent fund managers and innovative opportunities.
    Read this to learn more
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    Cash Management & Lending Solutions
    We recognize that you and your family may require dedicated solutions and capabilities. Our cash management and lending solutions are designed to help meet these needs.
    Read this to learn more
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    Philanthropic Planning
    With great wealth comes great opportunity. We are here to provide you with the support you may need to define your philanthropic goals, help maximize the impact of your contributions and assist you in your effort to create an enduring legacy.
    Read this to learn more
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    Estate Planning Strategies
    Through careful coordination with your estate Attorney and CPA, we can assist you in developing an estate plan designed to preserve your wealth and prevent issues for your heirs.
    Read this to learn more
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    Education Planning
    When it comes to planning for a child or grandchild’s education, remember that there is no “one size fits all” approach. We help to identify the right education funding strategy for you in the context of your overall wealth plan.
    Read this to learn more
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    Personal Budgeting
    Morgan Stanley clients now have access to digital tools allowing them to manage their cash flow across all accounts at Morgan Stanley, as well as those held at outside financial institutions. Working with us, you will be able to align your spending and budgeting to help meet your long-term financial goals.
    Read this to learn more

OUR DISCIPLINED AND GOAL-ORIENTED PROCESS

As you approach the milestones that accompany each stage of your life, the customized financial plan that we design together should help you feel confident in making decisions about your wealth and finances. Working closely with your accountant, attorney and other trusted professionals, we stand ready to integrate all aspects of your financial life into your personalized plan.

We use our skills, knowledge, and experience to support your financial milestones, including but not limited to:
• Buying a home
• Paying for college
• Saving for retirement
• Managing cash flow
• Planning for future generations
• Creating a charitable and philanthropic legacy

Our five-step consulting process to define, address and revisit your goals.

    Step 1: Sharing and Understanding

    We begin with a review of your objectives as part of an in-depth conversation because it is essential for us to become familiar with what is important to you and your family. By sharing your objectives with us, you provide insights into the values that shape your decisions as well as identify the challenges and circumstances unique to your personal situation.

    Step 2: Analyzing and Reviewing

    Next, we conduct a review of your current and future financial situation, including your assets, debts, income, and expenses. This is critical in determining whether there are issues that might interfere with the progress toward your goals. These issues will be evaluated regularly as well as any planned milestones or unexpected events.

    Step 3: Customizing and Tailoring

    Here is where your personal action plan begins to take shape with specific strategies and timetables. Where applicable, we will leverage the resources of both Morgan Stanley and external specialists for assistance in providing the appropriate solutions for your specific objectives.

    Step 4: Approving and Implementing

    Upon your approval and with our guidance, we will implement your personalized action plan through a comprehensive suite of solutions designed to help empower you to achieve and maintain your financial success.

    Step 5: Revisiting and Adapting

    In light of changing market conditions and personal circumstances, we will consistently revisit, review and chart the progress of your plan, regularly making appropriate recommendations designed to keep you on track.

    Step 6: Monitoring

    Complete your financial profile with Total Wealth View. By linking your external account information, you will benefit from enhanced, holistic wealth planning, and convenient connectivity.

    Learn More:
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Location

55 East 52nd Street 6th
Fl
New York, NY 10055
US
Direct:
(212) 230-3556(212) 230-3556
Toll-Free:
(800) 654-1557(800) 654-1557
Fax:
(646) 863-9346(646) 863-9346

Meet The Richards Group

Photo of Carol J Richards

Carol J Richards, CFP®

Senior Vice President, Financial Advisor, CERTIFIED FINANCIAL PLANNER®, Senior Portfolio Manager, Financial Planning Specialist, Alternative Investments Director, Qualified Plan Financial Consultant, Lending Specialist, Accredited Domestic Partnership Advisor
Phone:
(212) 230-3556(212) 230-3556
Photo of Jonathan V O'Reilly

Jonathan V O'Reilly, CFP®

Vice President, Financial Advisor, CERTIFIED FINANCIAL PLANNER®, Portfolio Manager, Alternative Investments Director, Qualified Plan Financial Consultant
Phone:
(212) 230-3676(212) 230-3676

About Carol J Richards

I guide clients in helping pursue their financial goals by applying the knowledge I have gained from more than three decades as a financial advisor. I believe it is vital to provide financial planning by design, so I am purposeful and detailed about the planning process that I use to help clients define and address their objectives. My approach has been influenced by my experience as an educator, and I use my skills to educate clients on how and why to implement financial strategies that align with their goals. Above all, I am committed to providing outstanding service with dedication and integrity.

Before joining Morgan Stanley in 1991, I had successful careers in education, publishing and fixed-income securities. The transition to financial planning has allowed me to utilize my diverse skills to educate clients on how to understand and implement important financial strategies. I utilize a highly disciplined process based on clients’ values to lay the foundation for a plan that reflects my clients’ goals. One of my defining strengths is my advocacy in helping clients make vital decisions today, which can help them achieve their future financial objectives. When clients’ circumstances require additional support, I leverage the global resources of Morgan Stanley to identify and deliver the Firm’s expertise.

I consider myself a lifelong student and remain diligent about maintaining my industry knowledge. I earned a B.B.A. from Adelphi University and a master’s degree in guidance and administration from New York University. I am also a CERTIFIED FINANCIAL PLANNER™ professional, a recognized standard of excellence for personal financial planning; a Qualified Plan Financial Consultant, a credential for financial professionals who advise, market, and support employer-sponsored retirement plans; and an Accredited Domestic Partnership AdvisorSM, which qualifies financial professionals to address the unique planning needs specific to unmarried, coupled persons. Within Morgan Stanley, I hold the titles of Senior Portfolio Manager, indicating that I have been qualified by the Firm to manage clients’ assets based on training, experience and a commitment to service; Alternative Investments Director, reflecting my knowledge of alternative investment strategies and Lending Specialist, meaning that I understand the full range of lending resources that I can use to support your goals.

Outside the office, I am an active member of the Women Presidents’ Organization and the Doubles Club. I, also, volunteer with the Young Enterprising Women Mentoring Forum, an organization which connects outstanding high school girls with an interest in STEM (science, technology, engineering, and math) with women entrepreneurs in their local communities. In my free time, I enjoy seeing Broadway shows, visiting museums, working out, ballroom dancing, participating in Pilates sessions, and traveling to many locations, including where my children and grandchildren live.
Securities Agent: NY, SC, NJ, WA, OR, NC, MA, UT, PA, KS, DE, TX, SD, RI, MI, GA, WI, VT, VA, NM, MO, FL, CT, IA, OH, NV, NH, LA, IL, CO, OK, MD, AZ, CA; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1253108

About Jonathan V O'Reilly

I focus on providing highly customized advice and investment solutions to individuals, multigenerational families and business owners living in New York City and across the country. I enjoy guiding clients in helping simplify their financial lives, so they may have the opportunity to enjoy the wealth they have created and leave the legacy they desire. One of my strongest skills is my ability to take complex financial concepts and effectively communicate them, and I work diligently to demystify the investment and planning process.

While earning a B.B.A. at Baruch College, I began working with Carol Richards as an intern, and this experience confirmed my desire to work in the financial services industry. After earning my master’s degree in public administration from Baruch College in 2005, I joined The Richards Group full time and have been a vital member of the team ever since.

Throughout my career, I have been committed to ongoing professional development, which has enabled me to remain at the forefront of the latest wealth management strategies. I am a CERTIFIED FINANCIAL PLANNER™ professional, one of the recognized standards of excellence for personal financial planning, and a Qualified Plan Financial Consultant, a credential for financial professionals who advise, market and support qualified employer-sponsored retirement plans. Within Morgan Stanley, I hold the titles of Portfolio Manager, indicating that I have been qualified by the Firm to manage client assets based on training, experience and a commitment to service; and Alternative Investments Director, reflecting my knowledge of investment strategies.

A Brooklyn native, I enjoy ballroom dancing and participate in exhibitions and competitions throughout the Tri-State area. My other favorite activities include cycling, boxing, the cinema, literature and history.
Securities Agent: MD, CT, AZ, OR, NV, KS, CO, TX, PA, IL, GA, MO, SC, NY, NH, LA, DE, UT, RI, MI, MA, WI, VT, OK, NC, CA, IA, OH, NM, FL, WA, VA, SD, NJ; General Securities Representative; Investment Advisor Representative
NMLS#: 1253168

Hear From Our Clients

My family and I have been clients of The Richards Group for over thirty years. They have been instrumental in servicing all our financial needs, including funds management, asset allocation, estate planning, mortgage applications, research, and trade execution. The team's professionalism and diligence are unparalleled. They consistently prioritize the client's needs, and I cannot recommend their services more highly.
checkmarkVerified Client
In 2022, I started working with The Richards Group. Carol and Jonathan have consistently provided me with the attention and guidance that I truly need to reach my financial goals. We meet regularly. Carol reviews my accounts with me. We discuss goals and budgets. Jonathan is in constant contact to advise of account related actions. I could not be happier, more cared for than with The Richards Group. I am grateful to be working with them. I am in the best of hands. I highly recommend the team.
checkmarkVerified Client
Working with The Richards Group at Morgan Stanley has been exceptional. Carol Richards and Jonathan O’Reilly are thoughtful, strategic, and deeply invested in their clients. They explain complex financial concepts clearly and respectfully, empowering informed decisions. Their personalized, conservative approach aligns with my goals, and they genuinely advocate for me. I have complete trust in their team and recommend them without hesitation.
checkmarkVerified Client
As a writer and costume designer with kids, we’ve led unpredictable lives. Yet for almost three decades, Carol Richards and her team have steered us well, helping us define our financial goals and develop sound plans to achieve them. We meet with Carol several times a year about long-term strategy, and have much more frequent contact with her team about specific transactions. Their advice is always well-synced with our needs. Thanks to them, we’re set for a comfortable, adventurous retirement.
checkmarkVerified Client
I have been working with The Richards Group for over 30 years, and it has been one of the best fi-nancial decisions I have made. What sets them apart is their ability to deal with complex market trends in a way that makes sense. They consistently tailor the portfolio to your specific goals. In ad-dition to their depth of knowledge, they consistently display a high level of transparency and empa-thy. They truly put your interests first. I cannot recommend The Richards Group highly enough.
checkmarkVerified Client
Carol Richards and Jonathan O'Reilly are excellent professionals and delivery their services with the utmost care and concern. We trust them totally
checkmarkVerified Client
We have been clients of The Richards Group for close to 20 years. Over the years, we have accomplished planning for our three children to attend college, set-up needed life insurance, estate planning, retirement at the age of 62 for myself, and assisting our daughter for her wedding. The Richards Group is always available to meet multiple times during the year. During retirement, I tend to talk to The Richards Group twice a month.
checkmarkVerified Client
My wife and I feel fortunate to have benefited from The Richards Group. Throughout our long relationship, Carol and Jonathan are responsive to our questions and concerns and explain thoughtful recommendations. They understand our goals and risk tolerance and continue to help us live a comfortable retirement. They know who we are and what we hold dear. As should be clear, we wholeheartedly recommend them to those seeking astute financial advice coupled with attentive and responsive support.
checkmarkVerified Client
I have been working with Carol since I started investing long ago. She treated me as a valued customer even when my portfolio was tiny, and she -- and now the team -- have helped me reach my retirement goal. She is both knowledgeable and wise, and she is calm even during exciting times. I couldn't be happier with Carol and the Team.
checkmarkVerified Client
Working with The Richards Group is great. In addition to being knowledgable professionals and caring people, they understand my goals and comfort level. Strategies are discussed and investment options are presented. They're always available to answer my questions, follow up on things we've discussed and provide me with information that I would not have otherwise known. They schedule regular reviews to assess my portfolio and recommend any necessary changes. I feel very confident with them.
checkmarkVerified Client

Testimonial(s) solicited by Morgan Stanley and provided by current client(s) at the time of publication. No compensation of any kind was provided in exchange for the client testimonial(s) presented. Client testimonials may not be representative of the experience of other clients and are not a guarantee of future performance or success.

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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

1Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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7Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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