As seasoned financial professionals with more than 40 years of collective experience, we present a unique roadmap to help empower you, along with your CPA, attorney and other trusted advisors, to make smart decisions about your wealth and finances. Our knowledge, skills and credentials help enable us to remain ahead of the curve in providing world-class financial literacy and planning. This allows for the development of a comprehensive financial picture that encompasses results-driven solutions to address your specific goals, objectives and aspirations. We believe financial planning comprises far more than just investing and tracking results, but places a premium on true discovery. This will include learning more about your family, your goals, leisure activities and professional life.

The manner we employ to emphasize financial literacy enables us to remove the mystery out of the markets and brings innovative thinking to financial planning. Wealth management, a consultative process, balances your values, concerns and objectives over time. We incorporate financial planning strategies along with the opportunities and risks they present. Together, we will explore a broad range of topics likely to influence and impact your future, including your current financial situation and personal aspirations, along with your children's education and the stability in retirement you envision. Where appropriate, we will bring in specialists to help provide clarity about more advanced issues such as legacy planning. All of this serves as the foundation for your tailored and all-inclusive wealth management plan, and is flexible enough to respond to life's challenges and market activity.

Our passion for your financial success is the cornerstone of our practice. We are with you every step of the way as you pursue meaningful objectives for you and your family. Above all, we are committed to earning your trust every day and making a real difference in your life.
Services Include
  • Annuities1
  • Estate Planning Strategies2
  • Financial Planning3
  • Lending Products
  • LGBT Planning Services
  • Life Insurance4
  • Long Term Care Insurance5
  • Philanthropic Services
  • Professional Portfolio Management6
  • Retirement Planning7
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*


Once you have had the opportunity to navigate The Richards Group website, we believe that you will view us as a tightly knit group of seasoned professionals with financial skills, knowledge and experience. Working together, we provide highly customized advice and comprehensive wealth management services to individuals, families and business owners across the country.

Our greatest asset and primary function is our ability to direct and support our clients in preparation for all of life’s financially-driven milestones. This includes but is not limited to: your children’s education, business succession, retirement planning and estate-planning strategies. Working closely with your accountant, attorney and other trusted professionals, we stand ready to help you build a comprehensive plan that encompasses all aspects of your life.

We employ a high level of detail in order to stay current with updates and changes in the management of client portfolios, is presented in a simple and effective manner that can easily be understood and is a key part of our objectives and intentions. The experience in working with an eclectic group of clients helps us to stay on top of the issues that so often surface in a day’s work. Most importantly, we effectively communicate advanced concepts in easy to understand language. All too frequently, fear drives financial decisions, contributing to the major reason why many financial plans fail. We will help keep you oriented and well beyond the noise enabling you to remain focused on your plans, goals and aspirations.

As our relationship evolves over time, we hope you will come to regard us as stewards of your wealth, here to help you make informed decisions on any financial challenge you face. We are committed to helping you preserve and build your estate and will work to strengthen your family’s financial security for generations to come.
    • Five Star Wealth Management Award (2014-2017)
    • Morgan Stanley – Century Club (2014-2017)
    • Smith Barney - President's Council (1997-2001; 2006-2008)
    • Women Presidents' Organization (Member Since 2017)
    • The Union League Club (Member Since 2016)
    • A Founding Member of the Morgan Stanley HER Day Committee (2017)
    • Professional Alliance Group Certified (2018)
    • Smith Barney - Century Council (2004-2005)
    • The Doubles Club (Member Since 2017)

    Working With You

    As vital members of your advisory team, we stand ready to provide you with ongoing support by utilizing the resources and perspective of Morgan Stanley. Over the years, we have developed a disciplined five-step consulting process to address your goals. This process yields a seamless design and appropriate implementation of solutions that will help to empower you to achieve and maintain your financial success.

    Step 1: Sharing and Understanding
    Commencing with a review of objectives as part of an in-depth conversation, it is essential to become familiar with what is important to you and your family. By sharing this with us, you provide greater insights into the values that shape your decisions as well as identify the challenges and circumstances unique to your personal situation.

    Step 2: Analyzing and Reviewing
    A timely review of your current and future financial situation is critical to determine if there are issues that might impede your success and interfere with the accomplishment of your goals. These will be addressed regularly as will any planned or unexpected shortfalls.

    Step 3: Customizing and Tailoring
    Here is where your personal action plan begins to take shape with specific strategies and the timetable required. Where applicable, we will leverage the resources of both internal and external specialists for assistance in providing the appropriate solutions for your specific objectives.

    Step 4: Approvals and Implementation
    Upon your approval, and with our guidance, we will implement your specific action plan through a comprehensive suite of solutions designed to collectively work together to accomplish your objectives.

    Step 5: Revisiting and Beyond
    In light of changing market conditions and personal circumstances, we will consistently revisit, review and chart the progress of your plan, making appropriate recommendations designed to keep you on track.


      To some financial advisors, clients are seen as a “portfolio of assets.” Ours are a bit more than this: They are people with active lives, who seek and want to work with a team of advisors providing thorough, unbiased and carefully-considered guidance on a full range of financial topics. When working with The Richards Group, you can expect the best in attention and an unwavering commitment to you and your family.

      Everything we do is focused and client driven. We build deep and enduring relationships and work equally well with both individuals and families alike who value:

      - Working with a team of resourceful and professional financial advisors
      - The long-range picture of retirement security and personal goals
      - Family as a primary focus
      - A dynamic yet conservative approach to investing
      - Ongoing and open conversations about wealth planning and investment expectations

      Our clients comprise financially and personally successful individuals as well as:

      - Retirees and those planning for retirement
      - Children of current clients
      - Multi-generational families
      - Domestic partners
      - Same-sex couples
      - Entrepreneurs and small business owners

      While each client has a unique personal and professional situation, collectively they all have one thing in common: they are focused on achieving very specific financial targets, striving to secure their family’s financial future and pursue their personal goals.


      522 5th Avenue
      11th Floor
      New York, NY 10036
      (212) 230-3556(212) 230-3556
      (800) 654-1557(800) 654-1557

      Meet The Richards Group

      About Me

      Carol Richards has been a highly seasoned financial advisor for more than 25 years, and since 2014, a Five Star Wealth Manager as seen in New York Magazine.  With the breadth of her experience as an educator and counselor, she has effectively been helping guide her clients in achieving their financial goals.  Her all-inclusive approach comprises a candid and detailed planning process and a commitment to providing outstanding service with passion and integrity.

      Prior to joining Morgan Stanley in 1991, Carol had successful careers in education, publishing and fixed-income investments. The opportunity to transition to financial planning allowed her to utilize her diverse skills to educate clients on how best to implement important financial strategies. Carol continues to employ a highly disciplined yet comfortable process in which she poses important questions to lay the foundation for a plan that reflects her clients’ goals. One of her most important strengths is that she is a strong advocate for her clients, helping them make vital decisions necessary to maintain their current lifestyle. Should the need arise, Carol leverages the global resources of Morgan Stanley to identify and deliver expertise when necessary.

      Carol is diligent about maintaining her product knowledge and, by her own admission, is a lifelong student. She received her BBA from Adelphi University and her Masters in Guidance and Administration from New York University.  She is a CERTIFIED FINANCIAL PLANNER™ (CFP®), the recognized standard of excellence for personal financial planning.  In addition, she is an Accredited Domestic Partnership AdvisorSM (one of 33 in New York State and 541 in the U.S. as of October 2016) and an active member of The Women Presidents’ Organization, The Union League Club and The Doubles Club. In her free time, Carol enjoys ballroom dancing, travel to all locations where her children and grandchildren can be found, Broadway shows and keeping up with museum activity.
      Securities Agent: OK, WA, VT, VA, UT, TX, TN, SD, PA, OR, NY, NV, NJ, NH, NC, MO, MI, MD, MA, KS, IL, GA, FL, DE, DC, CT, CO, CA, AZ; Managed Futures; Transactional Futures/Commodities; General Securities Representative; Investment Advisor Representative
      NMLS#: 1253108

      About Me

      For more than 15 years, Jonathan has built his reputation on providing highly customized advice and investment solutions to individuals, multi-generational families and business owners living in New York City and across the country. He enjoys guiding clients in simplifying their financial lives, so they may enjoy the wealth they have created and leave the legacy they desire.

      While earning his BBA at Baruch College, Jonathan began working with Carol as an intern. It was this experience that confirmed his desire to work in the financial services industry. Upon graduation, he joined Carol full time and has been a vital member of her team ever since.

      Throughout his career, Jonathan has been committed to ongoing professional development. This enables him to remain at the forefront of the latest and most effective wealth management strategies to help create a better client experience.  Jonathan received his Master’s degree in Public Administration from Baruch College and his CERTIFIED FINANCIAL PLANNER™ (CFP®) designation, the recognized standard of excellence for personal financial planning.   

      Jonathan is proud of his ability to take complex financial concepts and effectively communicate them. He works diligently to demystify the investment and planning process by understanding each client’s personal goals, values and aspirations.

      A Brooklyn native, Jonathan enjoys ballroom dancing and actively participates in exhibitions and competitions throughout the Tri-State area. Other favorite activities include cycling, shadowboxing, going to the movies, reading biographies and history.
      Securities Agent: WA, VT, VA, UT, TX, TN, SD, PA, OR, OK, NY, NV, NJ, NH, NC, MO, MI, MD, MA, KS, IL, GA, FL, DE, DC, CT, CO, CA, AZ; General Securities Representative
      NMLS#: 1253168

      About Me

      Drawing on more than 15 years of industry experience, Katie is a Portfolio Associate with The Richards Group at Morgan Stanley. Katie engages with clients, management, advisors and advisory professionals to help identify potential investment opportunities and assist with the formulation and implementation of strategic initiatives to help meet specific client needs.  Katie has served in a variety of business development and leadership roles and dedicates herself to providing clients with investment confidence.

      Katie’s experience in the financial services industry has given her the knowledge regarding comprehensive financial plans, investment manager selection, portfolio analysis, and sound investment strategies that reflect the personal and financial objectives of each individual, family or institution.  Katie is committed to building long-term relationships with clients as well as consistently delivering an exceptional client experience.

      Katie received her MBA from the Leonard N. Stern School of Business at New York University with a specialization in Finance and a dual BA degree from the University of Michigan in Organizational Studies and Communications.  Katie also holds FINRA Series 7, 63 and 66 licenses. Hailing from Westchester County, Katie now resides in Manhattan. She is an active member of the University of Michigan Alumni Association and enjoys volunteering with the American Heart Association. Favorite leisure activities include CrossFit, tennis and spending time with family and friends.
      Investment and Market Perspectives

      On the Markets


      Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
      • 401(k) Rollovers
      • IRA Plans
      • Retirement Income Strategies
      • Retirement Plan Participants
      • Annuities
      The Simple Six-Step Retirement Checkup

      The Simple Six-Step Retirement Checkup

      Given market volatility in 2018, checking in on your retirement plan may be one of the wisest New Year’s resolutions you can make.


      Working closely with you to guide your wealth and investments through the most challenging market cycles.
      • Asset Management
      • Wealth Planning
      • Traditional Investments
      • Alternative Investments
      • Impact Investing
      Investing in Artificial Intelligence and Automation

      Investing in Artificial Intelligence and Automation

      AI is an exciting growth area, but the investing opportunities are not always obvious. Here’s how to integrate this theme into your portfolio.


      Creating customized financial strategies for the challenges that today's families face.
      • Estate Planning Strategies
      • 529 Plans / Education Savings Planning
      • Long Term Care Insurance
      • Special Needs Planning
      • Trust Services
      From Clueless to Clued In: Teaching Teens About Money

      From Clueless to Clued In: Teaching Teens About Money

      As your children grow into young adults, you can help them learn how to manage their own finances. Here’s how to go about it.

      Business Planning

      Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
      • Succession Planning
      • Business Planning
      • Retirement Plan Sponsors
      • Qualified Retirement Plans
      • Corporate Pension Funds
      Facing Financial Stress? Your Employer May Be Able to Help

      Facing Financial Stress? Your Employer May Be Able to Help

      Many of us face money worries. You may be able to get advice and education from an unexpected source.


      Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
      • Endowments
      • Foundations
      • Donor Advised Funds
      • Impact Investing
      Choosing an Environmental Charity

      Choosing an Environmental Charity

      There are a multitude of non-profits dedicated to helping protect the environment. Here’s how to choose where you want to give.

      More from Morgan Stanley



      “You may feel like a 1,000 point move in the Dow in a single day is unprecedented, but the reality is that it’s a 2 or 3% move down.” - Lisa Shalett, Chief Investment Officer, Wealth Management
      Morgan Stanley Pathway Solutions

      Morgan Stanley Pathway Solutions

      Morgan Stanley Pathway Solutions are style-driven mutual fund portfolios that put your financial goals at the center of the investment process.
      Learn more about Morgan Stanley Pathway Solutions
      Morgan Stanley and Justin Rose: A Winning Team

      Morgan Stanley and Justin Rose: A Winning Team

      Morgan Stanley and our brand ambassador, PGA TOUR champion Justin Rose, share a set of core values and a common cause: giving books to children in need.
      Learn more about Morgan Stanley and Justin Rose: A Winning Team
      Sign Up for eDelivery

      Sign Up for eDelivery

      With eDelivery, you’ll have easy access to statements, trade confirmations, general correspondence and much more.
      Learn more about Sign Up for eDelivery
      Reserved | Living & Giving

      Reserved | Living & Giving

      Our complimentary program for eligible clients provides you and your family with access to exclusive offers and discounts from premium travel, automotive, health and wellness, and retail brands as well as curated insights from Morgan Stanley.
      Learn more about Reserved | Living & Giving
      Your Financial World. On the Go.

      Your Financial World. On the Go.

      With the Morgan Stanley Mobile App, you’ll have the freedom to manage your investments and instantly access a suite of personal cash management tools.
      Learn more about Your Financial World. On the Go.
      Access Morgan Stanley Online

      Access Morgan Stanley Online

      Morgan Stanley Online provides a comprehensive view of your assets and liabilities, projected income, breaking news, research and much more.
      Learn more about Access Morgan Stanley Online
      Ready to start a conversation? Contact The Richards Group today.
      Market Information Delayed 20 Minutes
      Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

      1Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

      2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

      3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

      4Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

      5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

      6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be suitable for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

      7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

      The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

      Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link: https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

      The securities/instruments, services, investments and investment strategies discussed in this material may not be suitable for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

      Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

      The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

      *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

      CRC 2019752 10/2018