Goals Based Financial Planning

As your wealth grows, so do the complexities and resources needed to manage it. We work with individuals, families and business owners who seek an integrated approach to managing their finances. Sharing in their vision, we work to bring simplicity and clarity to our clients' lives by gathering all aspects of their wealth into one comprehensive strategy designed to achieve their financial goals.

Committed to continuing education, members of our team hold different financial planning designations in order to provide comprehensive planning which include: Financial Planning Specialist, Family Wealth Advisor, as well as the prestigious CERTIFIED FINANCIAL PLANNER™ (CFP®) and Chartered Retirement Planning Counselor℠ (CRPC®) designations. As such, we are able to apply an advanced knowledge of investments and risk management concerns on behalf of your retirement goals and objectives. Also, we pride ourselves on being able to work seamlessly with your accountant, attorney and other advisors on estate and tax issues during times of change and transition.

Our team-based approach seeks to help ensure there is always someone available who understands your needs and is ready to help. It's the key to the strong and long-lasting relationships we establish with our clients, often continuing through multiple generations.
In the Press
2024 and 2025 Forbes Best-In-State Wealth Management Teams
Each year, Forbes Magazine releases a list of hand-selected and ranked advisors. In order to make this list, advisors must be nominated by their firm, researched, interviewed, and assigned a rank by SHOOK Research.

The Red River Group has made the list of Best-In-State Wealth Management Teams for 2024 and 2025.

2024-2025 Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded 2024-2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.

Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working With You

The transitions we all face as we go through life can be daunting. Your Team at The Red River Group is dedicated to providing you with the strategies and resources that can help provide structure and clarity as you transition through different phases of your financial life. We look forward to the opportunity to start that conversation.

“I value the trust and confidence of our clients as well as the opportunities to provide guidance and insight – especially in times of transition.” - Peter Hovey

“I’m energized by the relationships that are forged from helping clients create their own unique financial landscapes.” - Kevin DeKrey

“I am committed to helping you preserve and build your investment portfolio and will work to help strengthen your family’s financial security now and for generations to come. “ - Molly Rohrer

Our Process

Our team believes planning is a “living” process that must be diligently reviewed and cultivated. Our goals-based approach identifies and implements appropriate solutions to help empower you to achieve – and maintain – financial success. Ultimately, goals-based investing can help empower you to be more confident in your investment decisions now and in the future.
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    Step 1: Understanding Your Goals & Ambitions
    We begin with an in-depth conversation where we listen carefully to understand what is important to you and your family. We learn about the values that shape your decisions and identify any challenges and circumstances unique to your personal situation.
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    Step 2: Analyze & Assess Your Finances
    Next, we review your current and future financial situation, help determine the likelihood of reaching your goals and address any potential shortfalls or the impact of unexpected life events. In this step, we may also reach out to your CPA and estate attorney to understand your existing estate plan, so we can ensure the strategies recommended are fully coordinated.
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    Step 3: Develop Your Tailored Strategy
    In this step, we present a customized plan with strategies designed to achieve your particular goals in today’s economic environment. We “stress test” the plan to determine the appropriate allocation of investments.
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    Step 4: Implement Your Plan
    Upon your approval, we set into motion a course of action that strives to align your vision with your personal definition of financial success. We’ll also set up a number of calls to ensure your account is set up properly and you have convenient access to your account information.
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    Step 5: Keep You on Track
    We monitor your progress and review the performance of your plan through regular calls and meetings. We may recommend adjustments over time, due to changing market conditions or changes in your life, to help keep you on track towards achieving your goals.

Our Clients

Our practice is built on the development of deep and enduring relationships and the delivery of personalized financial planning services to individuals, families and business owners whose primary goals focus on:

  • Planning for a successful retirement including the transition out of the workforce
  • Managing a life-changing event with confidence, such as a divorce, the loss of a spouse or receipt of a large inheritance
  • Saving effectively so children can attend the colleges of their choice
  • Financing a major acquisition, including the purchase of a second home or expansion of a business
  • Minimizing taxes through advanced asset management solutions
  • Achieving long-term charitable and philanthropic goals

Our clients include:

  • Multi-generational families
  • Professionals including dentists, doctors, lawyers, engineers and corporate executives
  • Entrepreneurs and small business owners
  • Women seeking guidance for themselves and their family
  • Retirees and individuals planning for retirement
    While each client has unique personal and professional circumstances, they all have one thing in common: They are focused on achieving very specific financial goals, so they may secure their family's financial future and pursue their personal passions.

Valuable Tools and Resources

We believe financial education leads to better insights into our investment strategy and discipline, and ultimately, better long-term decisions. As a result, we are committed to providing you with important information about managing your wealth more effectively in today’s global markets.
We have assembled the following resources that reinforce the fundamental investment strategies and concepts of our practice. We’ve provided links to these materials, where available, and hope you’ll return often to learn more about the topics that impact your overall wealth.
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    Retirement Planning
    It’s important to determine how much money you may need to save for a comfortable retirement. Here are three strategies that can help you optimize your 401(k) plan.
    Explore potential options
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    Thoughts on the Market Podcast
    With perspectives on the forces shaping the market, join Morgan Stanley's Chief Investment Officer and Chief US Equity Strategist as he and his colleagues discuss their viewpoints regarding the latest trends in the financial marketplace.
    Check out the latest episode
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    Cybercrime
    In a world that is now more virtual than ever, staying safe online is nothing short of paramount. Take advantage of these helpful hints on how to tell if you've been hacked.
    Learn how to detect hacking
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    Lessons in Leadership
    In this engaging series from Morgan Stanley, Research equity analysts and leaders from around the firm sit down with CEOs at world-class companies to unpack broad foundational changes in sectors, industries and markets.
    Watch now
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    Wealth Management Home Page
    The Morgan Stanley difference is emphasized when it comes to the plethora of resources that we provide our clients. Click on the link below to learn more about our firm, our values, and our services.
    Learn more about Morgan Stanley Wealth Management
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    MS Reserved
    Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley's most valued clients. The program is designed to enhance your lifestyle and relationship with the firm beyond traditional wealth management services.
    Learn more about MS Reserved

Location

2000 44th St South
Ste 402
Fargo, ND 58103
US
Direct:
(701) 492-2400(701) 492-2400
Toll-Free:
(800) 437-6562(800) 437-6562

Meet The Red River Group

About Kevin J Dekrey

Kevin DeKrey, CFP®, applies financial planning along with concierge level service to build customized plans designed to match the business and personal goals of The Red River Group clients. His more than three decades of experience as a Financial Advisor and his advanced credentials as a CERTIFIED FINANCIAL PLANNER™ allow him to identify and analyze the unique challenges that his clients face and to develop specific strategies designed to help manage taxes, seek to grow and preserve assets, and transfer wealth.

Kevin graduated from Minnesota State Moorhead with a Masters degree in Business Administration and earned his Bachelor’s of Science degree in Business with a minor in Economics at North Dakota State University. He spent 11 years in banking, 8 of them as a commercial loan officer, before becoming a Financial Advisor in 1995. Kevin loves to play tennis and earned a black belt in Tae Kwon Do in 2010. He and his wife Connie have one daughter and live in Fargo, ND.
Securities Agent: UT, WA, WI, WY, NC, SD, PA, TX, OR, NY, GA, MD, MA, ID, IL, KS, LA, IN, MN, MT, FL, IA, CO, NV, AR, NJ, ND, AZ, MI, CA, NM, VA; General Securities Representative; Investment Advisor Representative
NMLS#: 1479434
CA Insurance License #: 0D05913

About Peter C Hovey

As a Vice President and Financial Planning Specialist with The Red River Group, Peter focuses on a client-centered, goal-based financial planning process. Using this model, he designs strategies that integrate and match his clients’ multiple financial and non-financial objectives through the varying stages of their lives. Peter is also deeply committed to providing his clients with the highest level of service as they navigate their financial lives.

Peter graduated with a Bachelor’s of Science degree in Biology and a minor in Chemistry from Bethel University in St. Paul, MN. After graduation, he joined Morgan Stanley and began to apply his analytical skills to helping people in the financial markets. In 2010, he and Kevin DeKrey saw an opportunity to combine their complementary skills and create a stronger foundation for their clients by establishing The Red River Group at Morgan Stanley. Peter resides in Fargo, ND but spends most of his free time at the lake with family and friends or pursuing his passion for adventure and travel.
Securities Agent: NC, IL, NY, NV, WI, SD, PA, TX, VA, WY, OR, WA, ND, NM, NJ, MT, MN, LA, IA, ID, GA, FL, KS, CO, CA, AZ, AR, MI, MA, MD, UT; General Securities Representative; Investment Advisor Representative
NMLS#: 1321545
CA Insurance License #: 0H99430

About Molly Rohrer

Molly, a seasoned professional with over 20 years of experience in the financial industry, is currently a Business Development Manager based in Oak Brook, Illinois. Her journey in the industry began in 2001 as an analyst for UBS Global Asset Management. She transitioned into a Financial Advisor role with Merrill Lynch in 2010 and later joined Morgan Stanley in 2014 to manage their Fargo, North Dakota branch.

In addition to her current role, Molly maintains her position as a Financial Advisor with The Red River Group. She takes pride in working with financially successful individuals and families, offering personalized advice through a disciplined wealth management approach. Whether advising retirees on preserving their assets or assisting busy women in managing their portfolios, Molly is committed to helping her clients make informed and confident financial decisions.

Born and raised in Fargo, ND, Molly holds a Bachelor of Science degree in Finance from the University of Arizona. She now resides in Burr Ridge with her husband, Joel, and their one child. In her leisure time, Molly enjoys traveling with her family to various destinations, including Italy, Austria, Germany, and France.
Securities Agent: IL, OR, NV, PA, ND, WV, RI, WY, VT, VI, VA, ME, WA, MI, UT, WI, NE, TX, PR, TN, MT, SC, SD, MD, NH, KY, NM, OH, NY, MN, NJ, OK, NC, CO, MA, AZ, MO, MS, CT, GA, DC, ID, IA, IN, HI, FL, AK, DE, LA, AL, CA, AR, KS; BM/Supervisor; General Securities Representative; Investment Advisor Representative

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Ryan Harrison

Ryan Harrison is a Planning Associate at Morgan Stanley providing dedicated financial planning support to Financial Advisors and their teams. Operating as an extension of the FA/Team, he collaborates with clients to discover and define goals that matter most to them. Leveraging state of the art technology, he will evaluate various options and their potential outcomes to help clients confidently choose the appropriate course of action. Ryan provides expertise across a wide suite of Morgan Stanley planning tools designed to assist in the areas of investment accumulation, retirement, education, major purchase, cash flow, risk management, tax efficiency, and wealth transfer planning.

Ryan earned his undergraduate degree from the University of Delaware and received the Financial Planning Specialist® designation from the College for Financial Planning. Ryan is originally from Syosset, New York and currently resides in Long Beach, New York.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Mosaic

Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
A Change of Greenery
Article Image

A Change of Greenery

Houseplants add oxygen, flair, and warmth year-round, and the right one in the right space can do just as much for a room as any painting or side table.
Ready to start a conversation? Contact The Red River Group today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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2Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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6Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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7The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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9Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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10Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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11Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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12Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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13Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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14Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)