Welcome

Welcome to The Rauch Schoellkopf Group at Morgan Stanley.

We are dedicated to providing our clients with the resources needed for the enhancement of financial and social capital, the preservation of their legacy, and to help develop a work-optional lifestyle.

The Rauch Schoellkopf Group delivers a high-quality experience to a select group of high-net-worth individuals, their families, foundations, and businesses by providing advice founded on a culture of excellence and driven by global insight. Our team’s professionals deliver the resources of Morgan Stanley within the context of an elite, independent family office.

2023 Forbes Best-In-State Wealth Advisors.
2024 Forbes Best-In-State Wealth Management Teams.

We are incredibly proud to have been named one of Forbes Best-In-State Wealth Management Teams for 2023 and 2024. It’s an honor to be recognized among this group of outstanding professionals who consistently work to raise the standards in our industry.

Our five group partners have combined experience of over 100 years(*), and are equipped to guide you in achieving your financial and personal goals, no matter what stage of your financial life you are in. Whether in the asset accumulation and growth stage, the distribution and income stage, or focused on multi-generational planning, protection or gifting, we will be there to help you live for today while planning for tomorrow.

(*) Team Member Experience: J. Brad Rauch, 28 years; J. Fred Schoellkopf, 32 years; Julie Fritz, 22 years;

Source: Forbes (Awarded Jan 2023). Data compiled by SHOOK Research LLC based on time period from 3/31/21 – 3/31/22.

SOURCE: FORBES.COM (AWARDED JAN 2024) DATA COMPILED BY SHOOK RESEARCH LLC BASED ON TIME PERIOD FROM 3/31/22-3/31/23.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Investor Resources

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    With perspectives on the forces of shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
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Our Services

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    Financial Planning
    The cornerstone of an effective wealth management plan is comprehensive financial planning, capturing your goals, resources and expectations for the future. Effective planning helps to successfully fund education and retirement income funding. Planning helps eliminate blind spots, and helps ensure legacy goals are met.
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    Asset Management
    After our financial planning process uncovers your goals, personal assets, liabilities, family dynamics and other unique circumstances, we create an investment strategy tailored to fit your individual needs. We make it a priority to educate our clients on the alignment between their goals and investment allocation.
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    Retirement Planning
    Planning is imperative to securing a successful retirement. We bring intense focus and education to the retirement process, no matter where you are in your professional career, it is not too early to start preparing for your retirement. You have worked hard, or are working hard, to get to the retirement phase of life. Now it is up to us to help you live a work-optional lifestyle.
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    401k Rollovers
    If you have a 401(k) from a previous job, we make it easy to consolidate your assets into one account so you can monitor your progress and investment results all in one place. With the benefit of added simplification from the client’s perspective, we also ensure that there is no risky overlap or concentration in securities. You also have the full suite of an open platform from which to choose investments from.
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    Trust and Estate Services
    A critical part of any financial plan is ensuring your assets are titled in a way that fits your specific needs, wants and wishes, while keeping taxes in mind. Whether you choose to leave assets to family members, endowments, or charities, we provide the access and guidance needed to align your assets to your goals. When necessary or requested, we work with any other financial, tax, or estate advisors you have.
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    Legacy Planning
    We provide white-glove service to each client, and we feel that each family member of our clients should be treated as clients as well. Our practice is expanding and evolving alongside the families we work with, so we believe it is imperative to be able to offer the same level of service to the next generation(s). We believe starting financial education early is the best way to understand the complexities of effective wealth management.
    Legacy Planning

Financial Planning

Upcoming Firm Events

We hope you will join us for this upcoming event.

AI Revolution: The Breakthrough, the Buzz and a Blueprint for the Future

We invite you to watch the replay from our thought-provoking conversation on artificial intelligence (AI) with James Dyett, OpenAI's Head of Enterprise & Strategic Sales, Keith Weiss, Morgan Stanley's Head of U.S. Software Research Jeff McMillan, Morgan Stanley's Head of Firmwide Artificial Intelligence, recorded on Monday, March 24.

CRC4303146 03/2025
Online

Additional Replays

Location

50 Fountain Plaza
Suite 400
Buffalo, NY 14202
US
Direct:
(716) 849-2309(716) 849-2309

Meet The Rauch Schoellkopf Group

About J. Bradley Rauch

Brad is a Senior Vice President, Wealth Management in the Buffalo, NY office of Morgan Stanley.

A 26-year financial advisor veteran, Brad focuses on the comprehensive wealth management for business owners, executives and retirees across the country. Brad helps develop customized, sophisticated investment solutions utilizing an objective approach to wealth management for his clients and their families. He helps families by overseeing the life cycles of their family affairs whether it is Asset Accumulation and Growth, Distribution and Income, or the Multigenerational Transfer and Planning.

Prior to joining Morgan Stanley, Brad spent 5 years as a real estate agent with Hunt Commercial Real Estate, where he was recognized as their top sales and leasing agent early on in his career. Brad’s understanding of the real estate business also helps when discussing with clients real estate as an investment.

A highly regarded professional, Brad holds a bachelor’s degree in Economics & Canadian Studies from St. Lawrence University. He currently holds the Morgan Stanley title of Senior Portfolio Manager. Brad is also an active member of the Orchard Park Academy of Finance Advisory Board and past member of the Historical Preservation Board for the Town of Orchard Park.

Brad’s interest and hobbies revolve around the outdoors whether hunting, fishing or gardening and spending time in Georgian Bay, Ontario with his family. He also enjoys building and renovation projects, whether it is a historic house, classic boats or antique furniture. Brad is a certified Alpine Ski Racing Coach, volunteering his time helping young ski racers compete locally and across New York State and sits on the board of the New York State Ski Racing Association.

Brad lives in a historic home in Orchard Park, NY with his wife, Kristina, and their four children.
Securities Agent: NY, DE, WI, MI, FL, PA, KY, VA, OR, MD, LA, NJ, MA, IN, DC, UT, TN, OH, NV, WA, NM, MT, MO, ME, IA, CT, SC, NC, GA, AZ, WY, KS, IL, CO, CA, TX; General Securities Representative; Investment Advisor Representative
NMLS#: 1279618

About J. Fred Schoellkopf, VI

Fred Schoellkopf is a Vice President and Wealth Advisor with the Rauch Schoellkopf Group at Morgan Stanley. A sixth-generation Buffalo native with over 30 years of wealth management experience, Fred focuses on financial planning and investment strategies that address the unique concerns of professionals, business owners, retirees and families.

Deeply rooted in his community, Fred served as Treasurer and Board Member of Friends of Night People for over twenty years, and was the past President of Symphony Circle, an extension of the Buffalo Philharmonic Orchestra. Fred also enjoys being a member of the Buffalo Club and spending time with his two grown children, Jacob and Emily.
Securities Agent: NJ, IL, TX, LA, AZ, WY, MI, VA, CT, NV, NY, NC, PA, OH, UT, TN, MD, KS, DE, WA, IN, WI, OR, MT, MO, ME, IA, GA, FL, DC, CO, CA, SC, NM, MA, KY; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 2158256

About Julie Fritz

Julie Fritz is a Client Service Associate and Portfolio Associate on the Rauch Schoellkopf Group. After joining Morgan Stanley in 2000, Julie spent 15 years with a former team and has been working with Brad Rauch since October 2015.

Julie's experience lies in her attention to detail and her proficient handling of all client administrative needs including portfolio reviews, trade implementation, account maintenance, service-related projects and operational matters. Julie is passionate about her work and is dedicated to providing a high level of personalized service to clients.

Julie graduated from Canisius College with a B.S. degree in Finance and holds the Series 3, 7, 63 and 66 securities licenses as well as the IMCA Correspondence designation.

Julie resides in Clarence Center, NY with her husband Scott, their son Cooper and their dog Maddison, an SPCA rescue. Julie enjoys spending time with her family, bike riding, kayaking and crafting hand-made greeting cards.

About Lisy Pena

Lisy Pena joined the Morgan Stanley family in 2014. In her role as Registered Associate, Lisy is focused on servicing the clients they work with by building deep client relationships in order to effectively assist with their needs. Her extensive client service and operational knowledge are an essential contribution to the The Rauch Schoellkopf Group and clients they serve each day.

Prior to Morgan Stanley, Lisy began her career in the financial industry in 2006 at Mercantile Commerce bank, Miami-Florida. She has a Bachelor Degree in Economics as well as a Master Business Administration in Finance from Florida International University (FIU). Lisy successfully completed her Series 3, Series 7, Series 66, and is currently studying to obtain the New York Life & Health insurance license. She is bilingual, fluent in Spanish and English.

Lisy was born and raised in Cuba. She came to United States in 2006, and immediately started working at a financial institution. Lisy became a US citizen in 2012 and graduated from the FIU in 2013. In 2017 she left Miami’s warm weather and transferred to the Morgan Stanley Orchard Park’s Branch in upstate New York, where she can experience all four seasons.

Outside of work, she enjoys traveling, dancing and to learn about different cultures as well as trying different cuisines.
Wealth Management
From Our Team

Link to: Introduction and Overview of The Rauch Schoellkopf Group


Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Mosaic

Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
A Change of Greenery
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A Change of Greenery

Houseplants add oxygen, flair, and warmth year-round, and the right one in the right space can do just as much for a room as any painting or side table.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact The Rauch Schoellkopf Group today.
Market Information Delayed 20 Minutes
1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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7Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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8Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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9Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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10Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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11When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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12Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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13When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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14Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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15The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)