Our Story and Services

As Morgan Stanley Private Wealth Advisors, we combine our own talents and experience with the vast resources of a global financial services firm to address the planning, governance, liability management and investing needs of ultra high net worth families, their businesses and philanthropic enterprises. We take a holistic approach that is grounded in investment strategy, but covers virtually every aspect of your financial life: risk management, liabilities, trusts and estate structures and even family dynamics and lifestyle management issues. Our goal is to help preserve and grow your financial, family and social capital so that it can have the greatest positive impact today and for generations to come.

We look forward to learning more about you and your family, and discussing the resources we can place at your disposal.
Capabilities
  • Comprehensive Wealth Planning
  • Family Governance & Wealth Education
  • Pre-Liquidity Planning
  • Manager Selection
  • Asset AllocationFootnote1
  • Cash Management & LendingFootnote2
  • Lifestyle Advisory ServicesFootnote3
  • Open-Architecture Platform
  • Risk Management
  • Philanthropy Management
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 300 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $775 billion in AUM1
  • Comprising 25% of the Barron’s Top 100 Financial Advisors list for 2023
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2023

Source: Barron's.com (April 2023) 2023 Barron's Top 100 Financial Advisors awarded in 2023. This ranking was determined based on an evaluation process conducted by Barron's during the period from Dec 2020 - Dec 2021. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Our Clients

We help people just like you, in various stages of life.

We understand that your specific circumstances may require unique solutions. No problem: we’ll work with you individually to develop detailed wealth plans and thoughtful strategies.
Our clients include:
  • High Net Worth Families and Individuals
  • Business Owners and Family Businesses
  • Private Equity, Hedge Fund, and Real Estate Principals
  • Corporate Executives
  • Family Offices
  • Endowments and Foundations

Location

3280 Peachtree Road NE
Ste 2000
Atlanta, GA 30305
US
Direct:
(404) 949-4182(404) 949-4182

Meet The Ranck-Boccaccio Group

About Me

Brian Ranck brings more than 25 years of wealth planning experience to the service of his team’s clients, an exclusive group of high-net-worth individuals, family offices, endowments, and foundations. Brian’s primary focus is on crafting sophisticated solutions to address the complex challenges of managing generational wealth. He seeks to craft comprehensive plans to help his clients protect their assets and pursue their greater life goals, typically encompassing investment strategy, credit, borrowing, philanthropy and multigenerational wealth transfer.

Prior to joining Morgan Stanley in 2023, Brian served as a Private Banker at J.P. Morgan, where he was
responsible for delivering advice, solutions and services across investments, wealth planning, credit and banking to help clients build, preserve and manage their wealth over time. Prior to joining J.P. Morgan, Brian served as a Director of Business Development at BNY Mellon Wealth Management. He also worked as a Portfolio Manager for the firm. Brian began his career at Robinson-Humphrey, which later became Smith Barney, where he worked as an Investment Associate.

Involved in both his professional and local communities, Brian is a member of the board of trustees for Mount Pisgah Christian School, where he serves as vice chair and member of the finance committee. He is also an advisory board member for Leadership Ministries, Inc. He has also served as a board member of the Atlanta Estate Planning Council, a member of the finance committee for Mount Pisgah United Methodist Church, a board member of Leadership Ministries, Inc., and the planned giving committee chair for Visiting Nurse Health System.

A native of Atlanta, Brian received his B.S. in Management from the Georgia Institute of Technology, and he has a CERTIFIED FINANCIAL PLANNERTM (CFP®) certification. Brian and his wife, Christy, have three children combined and live in Sandy Springs, Georgia.
Securities Agent: GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY, AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 930083

About Me

Drawing on 15 years of institutional investing and private banking experience, Jeb Boccaccio crafts highly customized wealth management solutions for a select clientele of family office, hedge fund, private equity, and real estate clients. Working to create comprehensive strategies to address multigenerational goals, Jeb provides guidance on investment, credit, banking, estate planning and virtually every other aspect of his clients’ financial lives.

Prior to joining Morgan Stanley in 2023, Jeb served as a Private Banker at J.P. Morgan in New York City and most recently in Atlanta, where he was responsible for the coverage of family office, hedge fund, private equity, and real estate clients globally. He previously worked at J.P. Morgan in New York City, where he served on the Private Investments Due Diligence team, responsible for the origination and due diligence of hedge fund private equity and real estate investments for the Private Bank’s global investment platform. Between his stints in New York City and Atlanta with J.P. Morgan, Jeb was with the Carroll Organization, a private real estate firm focused on multifamily acquisitions and dispositions, where he led capital raising, fund platform and investor relations activities. He started his career in the mergers and acquisitions investment banking group at Milbank Roy & Co. in New York City.

Jeb earned his B.A. in political science from Miami University (Ohio). He is a member of the Southern Capital Forum and the Urban Land Institute, and serves on the board of A+ Squash, a nonprofit designed to bring educational opportunities to Atlanta's youth through the game of squash.

Jeb and his wife Brooke have 2 children and reside in Atlanta, GA.
Securities Agent: NY, NV, NM, NJ, NH, NE, ND, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, KY, KS, IN, IL, ID, IA, HI, GA, FL, DE, DC, CT, CO, CA, AZ, AR, AL, AK, WY, WV, WI, WA, VT, VI, VA, UT, TX, TN, SD, SC, RI, PR, PA, OR, OK, OH; General Securities Representative; Investment Advisor Representative
NMLS#: 822027

About Olivia Rogers

Working in partnership with the team’s senior Advisors, Olivia Rogers helps clients create and implement sophisticated strategies to simplify and streamline their balance sheets. She also plays a key role in financial planning, liquidity and liability management, portfolio solutions, and problem-solving for the complex, multigenerational needs of the team’s ultra-high net worth clientele.

Prior to moving with the team to Morgan Stanley in 2022, Olivia spent four years at J.P. Morgan Private Bank. She served as an Associate Banker in the Atlanta office, where she partnered with a senior banker to oversee investment and credit solutions for a select group of business owners and executives, their families, and private foundations. Prior to joining the Atlanta office, Olivia worked in the Minneapolis Private Bank, where she partnered with three senior bankers to grow the Corporate Executive and Financial Institutions verticals throughout the Twin Cities.

Originally from Illinois, Olivia graduated from Illinois Wesleyan University with a B.A. in economics and political science. She lives in Brookhaven, Georgia, with her husband, Tyler, and their daughter, Eleanor.

About Lorin Rollins

Lorin Rollins joined the team at Morgan Stanley in 2023 as a Private Wealth Management Associate. Prior to her time at Morgan Stanley, Lorin was a financial advisor at Merrill Lynch and values the client care experience. As a member of the team, she is heavily involved in the onboarding process and develops deep relationships with the families she services. In her role as a Private Wealth Management Associate, Lorin focuses on the team’s operational needs, administrative services, and proactively providing high-level service to help ensure all client needs are fulfilled. Lorin holds her Series 7 & 66 licenses and brings over six years of experience in wealth management to the team.

An Atlanta native, Lorin graduated from The Lovett School and then attended Southern Methodist University in Dallas, Texas, where she graduated with a B.A. in psychology and political science. Away from the office, she loves to read, travel and spend time with her growing family. Lorin lives in Buckhead, Georgia with her husband and two children, Palmour and Lila.
Wealth Management
Global Investment Office

Portfolio Insights

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and Values
Article Image

Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Funding Climate Action: Pathways for Philanthropy
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Funding Climate Action: Pathways for Philanthropy

Share a new report in collaboration with the Aspen Institute. The report aims to help climate-oriented philanthropists explore critical issues and align their wealth management strategies with their environmental impact ambitions.

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
LISTEN | Passion Assets: Investing in Art
Article Image

LISTEN | Passion Assets: Investing in Art

When a passion for collecting evolves into something of considerable value, new issues are raised. Hear what the professionals have to say about the best practices and pitfalls of collecting art and collectibles.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Asset Allocation does not assure a profit or protect against loss in declining financial markets.

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2Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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3Morgan Stanley Smith Barney LLC (the “Firm”) and its affiliates do not currently offer the services provided by this Service Provider(s). The Service Provider(s) is not an affiliate of the Firm. Any review of the Service Provider(s) performed by the Firm was based on information from sources that we believe are reliable but we cannot guarantee its accuracy or completeness. This referral should in no way be considered to be a solicitation by the Firm for business on behalf of the Service Provider(s). The Firm makes no representations regarding the appropriate or otherwise of the products or services provided by the Service Provider(s). There may be additional service providers for comparative purposes. If you choose to contact the Service Provider(s), do thorough due diligence, and make your own independent decision.

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Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures
CRC 6295606 (3/2024)