About Us

Our Mission is to develop a holistic, comprehensive understanding of who our clients are and construct financial solutions on an individual basis.  We help you invest your assets to reflect the realities of your life and the uniqueness of your long-term goals.

As Financial Advisors we are committed to building a long-term relationship of trust.  This allows us to help you define your objectives and the unique investment strategies that are most appropriate for your ultimate success.  We can help you make informed decisions on almost any financial issue.

Our most important goal is to help you achieve your objectives and provide guidance that will help your wealth do more for you.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working With You

Our work with you starts with one or more in-depth, exploratory meetings. We need to understand your unique financial situation so we can offer you the best possible advice and solutions.
When you work with us, you can expect us to:
Develop a comprehensive financial strategy based on your individual needs
Substitute discipline for emotion in the investment process
Adjust your holdings in response to new opportunities and risks
Maintain strict financial objectivity and avoid conflicts of interest
We can also coordinate our work with other key members of your financial team, including your:
Tax specialist
Trust attorney
Insurance professional
Family office

Certifications and Awards

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    Certified Financial Planner
    Certified Financial Planner
    The Certified Financial Planning (CFP®) program demonstrates an advisor's dedication to personal financial planning and their expertise in this field. As part of their certification, all CFP® professionals commit to CFP Board's Code of Ethics and Standards of Conduct, which means they commit to work in their clients' best interests at all times when providing financial advice.
    Click here to learn more
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    Morgan Stanley Masters Club 2021 - 2023
    Morgan Stanley's Masters Club is an elite group composed of the Firm's top Financial Advisors. This appointment recognizes the advisor's consistent creativity and excellence in providing a wide range of investment products and wealth management services to his/her clients.
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    Forbes Best-In-State Wealth Management Teams 2023
    Forbes has just published its inaugural ranking of Best-In-State Wealth Management Teams and we are pleased to share that our team has been named to the 2023 list.

    This accolade is a reflection of our commitment to both you and Morgan Stanley. While much has changed since the firm was founded more than 85 years ago, the quality of service, personal attention and customized solutions we provide to our clients has remained steadfast.
    Forbes Best-In-State Wealth Management Teams
    Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22.
    Forbes Best-In-State Wealth Management Teams 2024
    Forbes has just published its inaugural ranking of Best-In-State Wealth Management Teams and we are pleased to share that our team has been named to the 2024 list.

    This accolade is a reflection of our commitment to both you and Morgan Stanley. While much has changed since the firm was founded more than 85 years ago, the quality of service, personal attention and customized solutions we provide to our clients has remained steadfast.
    Forbes Best-In-State Wealth Management Teams
    Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based on time period from 3/31/22-3/31/23.
    Forbes Best-In-State Advisors 2024
    Forbes has just published its inaugural ranking of Best-In-State Advisors
    This accolade is a reflection of our commitment to both you and Morgan Stanley. While much has changed since the firm was founded more than 85 years ago, the quality of service, personal attention and customized solutions we provide to our clients has remained steadfast.
    Forbes Best-In-State Advisors
    Source: Forbes.com (Awarded April 2024) Data compiled by SHOOK Research LLC based on time period from 6/30/2022 - 6/30/2023

Location

1200 Lenox Dr.
Ste 300
Lawrenceville, NJ 08648
US
Direct:
(609) 620-7123(609) 620-7123
Toll-Free:
(800) 659-0650(800) 659-0650
Fax:
(609) 844-7950(609) 844-7950

Meet The Princeton Group

About Robert Formisano

Robert has a strong, comprehensive understanding of financial markets and their practical applications. He believes in client-centered service and provides personalized financial plans. He continuously assesses the needs, goals, and risk tolerance of each portfolio to ensure all components work harmoniously. As a leader of The Princeton Group, Robert demonstrates excellent communication, management, and teamwork skills, and operates with the highest integrity. He will help guide you through important financial decisions, while providing sound advice and direction.

Robert's clients include individuals, businesses, unions, and other institutions in the public and private sector. His areas of concentration encompass wealth planning, retirement planning services, and corporate stock plans.

Robert is a Certified Financial Planner. The Princeton Group was also recognized by Forbes Best-In-State Wealth Management Teams in 2023 and 2024.

Robert earned his Bachelor’s degree from Syracuse University, and his Master’s degree from Pace University in New York, NY.

Robert is involved in his community, both socially and philanthropically. He enjoys playing, coaching, and watching sports, maintaining his home, and spending quality time with his wife, Megan and their two children. Robert and his family reside in Washington Crossing, PA.

"Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2023 and Jan 2024) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22 and 4/1/22-3/31/23 "
Securities Agent: MI, AZ, WV, CO, WA, TX, MA, LA, GA, NH, DC, NY, IL, CA, SC, NJ, CT, WI, UT, NV, NC, VT, RI, PA, MD, WY, OH, ME, VA, OR, MN, FL, DE; General Securities Representative; Investment Advisor Representative
NMLS#: 1255577

About Alison Denis

Life today is complex. Headlines are often contradictory and confusing in our 24/7 news cycle. Finding time to assess financial information and managing your own financial life, while balancing the needs of your work, family, and other obligations, can also be difficult.

As a Financial Advisor and a CERTIFIED FINANCIAL PLANNER™, I help provide clarity and simplicity to your life. Through a comprehensive financial planning approach, I can help you bring your entire financial picture into focus.

I take time to get to know you. We talk about your values, family, business, long-term life goals and any of your concerns. Together we clarify and prioritize your goals. Based on our discussions, I create a customized financial plan designed to help you to achieve your objectives, to prepare you for life’s events, and to navigate the financial waters with confidence.

No matter what you face in life, I am by your side every step of the way. I am with you to celebrate milestones as well as provide objectivity and clarity during transitions and difficult situations. Whether it is helping to create financial security due to a divorce, creating retirement income, or selling a business, I have the experience and knowledge to guide you. As your personal advocate, you can depend on me for any issue or concern.

Part of my practice focuses on women, those who are single – never-married, divorced, or divorcing, or widowed. Being a Certified Divorce Financial Analyst® (CDFA™) and weaving my own personal and professional experiences into my practice, makes me empathetic to the challenges and fears that many women face. I understand that there are often two sides to financial decisions: the technical and the emotional. I enjoy helping clients that are interested in becoming more knowledgeable about their money and how it works.

Outside of work, I serve on the Board of the Manchester Music Festival, enjoy playing the flute, and spending time with my family and friends at the beach or at the mountains hiking or skiing.

My husband Steve and I live in Princeton NJ and Dorset VT with our two rescue dogs – Lucy and Ethel.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Securities Agent: NY, IL, GA, FL, RI, MI, WA, TX, PA, OH, CT, CA, MD, WY, UT, NV, WI, NH, DC, VA, OR, NJ, NC, HI, AZ, SC, MN, ME, LA, CO, WV, MA, DE, VT; General Securities Representative; Investment Advisor Representative
NMLS#: 1694672
Wealth Management
Global Investment Office

Portfolio Insights

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
A Parent's Guide to Talking to Your Kids About Money
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A Parent's Guide to Talking to Your Kids About Money

Raising kids to be smart about money requires creating an environment where they are neither insecure, nor overconfident about family finances.

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact The Princeton Group today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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7When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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8Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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10Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)