Welcome

OUR MISSION
We strive to provide a holistic wealth management experience for our clients. Our role is to act as our clients’ “personal CFO” by helping them make more informed decisions about their investments as well as help them with growth and protection of their assets and estate. We work for our clients as we would for our own families and aspire to build lasting meaningful relationships based on trust, integrity and superior client service.

OUR APPROACH
By promoting a “family office” atmosphere, we work with our clients to understand their goals and objectives in order to customize an investment and estate strategy that seeks to meet the needs identified. The strategy is reviewed and updated on an ongoing basis to help ensure both short term and long term success is achieved.

OUR GOAL
Our goal is to deepen our clients’ experience with our team and the firm to allow us to forge an objective relationship that helps our clients maintain their vision of financial success and achieve their dreams.
Capabilities
  • Comprehensive Wealth Planning
  • Investment Management
  • Family Governance & Wealth Education
  • Pre-Liquidity Planning
  • Risk Management
  • Philanthropy Management
  • Retirement & Pension Plans
  • Corporate Stock Plans
  • Consolidated Reporting
  • Sustainable & Responsible InvestingFootnote1
  • 10b5-(1) Programs
  • Hedging Strategies
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 300 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $775 billion in AUM1
  • Comprising 25% of the Barron’s Top 100 Financial Advisors list for 2023
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2023

Source: Barron's.com (April 2023) 2023 Barron's Top 100 Financial Advisors awarded in 2023. This ranking was determined based on an evaluation process conducted by Barron's during the period from Dec 2020 - Dec 2021. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

In The Press

2022,2019​ Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2022,2019). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.

2022,2019,2017,2016 Barron's Top 100 Financial Advisors (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
Source: Barrons.com (Awarded 2022,2019,2017,2016). Data compiled by Barron's based on 12-month period concluding in Dec of the year prior to the issuance of the award.

2022,2019 Barron's Top 1,200 Financial Advisors: State-by-State (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
Source: Barrons.com (Awarded 2022,2019). Data compiled by Barron's based on 12-month period concluding in Sept of the year prior to the issuance of the award.

2019 Forbes America's Top Wealth Advisors
Source: Forbes.com (Awarded 2019). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of the year the award was issued.

2018 Forbes America's Top Wealth Advisors
Source: Forbes.com (Awarded 2018). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of the year the award was issued.

Financial Times 400 Top Financial Advisors
Source: ft.com (Awarded Mar 2017) Data compiled by the Financial Times based on time period from 9/30/14 - 9/30/16.

Location

3280 Peachtree Rd NE
Ste 1600
Atlanta, GA 30305
US
Direct:
(404) 365-3554(404) 365-3554

Meet The Premier Group

About Brian Frank

For over 30 years, Brian has been providing comprehensive investment management and wealth planning services to his clients. His experience lies in coordinating all aspects of the financial planning process for the individuals, corporations and foundations that he and his team serve. Brian is recognized across many financial disciplines and is particularly well-versed in issues surrounding investment management, estate and trust planning strategies, philanthropy, retirement planning and insurance risk management.

Early in Brian’s career, he served as a Trust Officer in the Trust Department of a large Atlanta-based regional bank. Prior to joining Morgan Stanley in 2002, Brian was employed by Merrill Lynch Trust Company as manager of the firm’s Wealth Management Services division for the Southeast Region. In this capacity, he led a large team of investment and fiduciary specialists and oversaw the firm’s consulting initiatives across numerous markets.

Brian earned his degree in Industrial Management from the Georgia Institute of Technology (“Georgia Tech”). At Morgan Stanley, he has completed extensive additional training and achieved the designations of Portfolio Management Director and Sports and Entertainment Group Director.

Brian is married with three adult children. His wife is a Physician, specializing in maternal fetal medicine. His oldest child is a graduate of the University of North Carolina-Chapel Hill and now practicing registered nurse, his middle a graduate of both the University of South Carolina and the University of Georgia and now an educator, and his youngest attending Columbia University.
Securities Agent: CA, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY, CO, AK, AL, AR, AZ; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1262365

About Jonathan Braatz

Jon focuses on the specialized wealth management needs of Corporate Executives and their families. Areas of focus include wealth management and migration techniques involving investment management, asset allocation, concentrated position analysis, managed portfolio consulting and executive benefit services. Prior to joining Morgan Stanley, Jon held advisory and management positions with Wachovia Securities, JC Bradford & Company and Robinson-Humphrey with over 30 years of industry experience.

In addition to advanced training in asset allocation and investment planning, Jon is an Investment Advisory Representative with several registrations in the securities industry, including insurance and annuities licenses. Current philanthropic and community activities include: Vista Center for the Blind, the Eric M Holzworth Memorial Foundation, the Father Christmas Cup and Christ the King Church, among others. Jon graduated with a degree in Finance from Auburn University and from The Marist School. Jon is married with two sons, Jonathan and Ryan.
Securities Agent: OH, MA, WY, VA, TN, ID, NM, OR, SD, NE, VI, UT, WA, WI, NV, WV, SC, DC, VT, NJ, NY, TX, OK, CT, RI, PR, PA, NH, NC, MT, LA, IA, HI, GA, ND, IL, MO, MI, ME, MD, MS, KY, KS, IN, FL, MN, DE, AL, CO, CA, AZ, AR, AK; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1387987

About Sherry Mussafer Perchik

Sherry is a experienced and knowledgeable investment professional that is passionate about taking care of her clients and providing them with customized advice and guidance. She leverages her 25 years of experience in the financial services industry to provide comprehensive wealth management for high net worth clients. Prior to Morgan Stanley, Sherry was a Senior Relationship Manager at J.P. Morgan Private Bank. Prior to that, she held a variety of roles with other large financial institutions, including equity analyst, corporate banker, and capital markets specialist.

She has attained the designation of Chartered Financial Analyst (CFA®), is a member of the Atlanta Society of Finance and Investment Professionals, and is Series 7, 24, 63, 65, and Insurance Licensed. Sherry received an MBA in Finance from Duke University’s Fuqua School of Business, and her undergraduate degree from Tulane University. Sherry currently serves on the Board of Trustees of The Temple Endowment Fund, and is active in the community with numerous other organizations. Sherry and her husband Jerry reside in Atlanta and have two children in college.
Securities Agent: MA, DE, LA, DC, IL, ID, CT, TX, NY, CO, VA, IN, FL, CA, TN, KY, AL, IA, GA; General Securities Representative; Investment Advisor Representative
NMLS#: 821819

About Warren Alexander Small

Alex Small has been a financial advisor at Morgan Stanley since 2003. He received an undergraduate degree in both Economics and Communications from the University of Colorado in Boulder, Colorado. Alex also earned an MBA at the Goizueta Business School of Emory University. In 2006, Alex attained the CERTIFIED FINANCIAL PLANNER™ designation.

Alex’s practice focuses upon creating a financial plan that serves as a foundation for the investment allocation for each client. Once a plan is in place, Alex manages a portfolio of securities tailored to each client and monitors the portfolio to help ensure it is on track to reach the financial plan goals.

In addition to investments, Alex leverages Morgan Stanley’s lending capabilities to help clients obtain liquidity when needed. Alex is also a licensed insurance agent with experience reviewing life insurance, term insurance and Long Term Care insurance needs.

After surviving a massive heart attack on his 37th birthday in 2015, Alex’s drive to live a productive, healthy and happy life only intensified. Alex lives in Atlanta with his wife, son and two daughters. When away from the office, Alex enjoys working out, coaching his children’s various sports teams, reading non-fiction books to improve his knowledge base, and sharing with others what he has learned in his quest to prevent and reverse heart disease.
Securities Agent: OH, NY, NC, NJ, NV, AL, AR, AZ, CA, CO, CT, DC, FL, GA, ID, IL, KY, LA, MA, MD, MN, MO, MS, WV, VA, TX, TN, SC, PA, OR, OK; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1255468

About Ric Watton

Ric’s career in investment management and wealth transfer planning extends over three decades and his experience lends clients valuable perspective on the tools, strategies and best practices associated with the efficient management and transfer of their wealth. He is a Financial Advisor with knowledge and experience across many financial disciplines and is particularly well-versed on issues surrounding investment management, philanthropy and estate planning.

Early in Ric’s career, he served as a Portfolio Manager in the Trust Department of a large regional bank and was a member of the investment team that managed its proprietary mutual fund products. Additionally, he previously led distribution efforts for a competitor’s Private Equity, Hedge Fund and Real Estate practice in the Southeast. Immediately prior to joining Morgan Stanley, Ric oversaw Merrill Lynch Trust Company’s consulting initiatives across numerous states.

Ric holds a BBA from Northwood University and completed the ABA National Graduate Trust School at Northwestern University and the Cannon Trust School at the University of Notre Dame. Outside of the office, Ric and his family are active in the community and involved with numerous charities and civic organizations. Ric and his wife have been residents of Atlanta since 1985 and have two adult children. Both their son and daughter are graduates of the University of Georgia and their daughter completed her Master’s degree at Vanderbilt University in 2022.
Securities Agent: MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WY, WV, WI, WA, AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA; General Securities Representative; Investment Advisor Representative
NMLS#: 1380641

About Leah Willingham

Series 7, 31, 63 and 66, Life and Annuity Licensed
Participates in the Breast Cancer 3 Day and animal rescue
Leah lives in Duluth and has one son in college

About Brian Wainwright

Series 7 and 66 Licensed
Bachelor of Economics from The University of Georgia

About Stephen Thomas

Steve is a Portfolio Management Associate for the Premier Group at Morgan Stanley responsible for research, client service, and Portfolio Management for clients.

Prior to joining the team at Morgan Stanley, Steve was with Invesco Global Asset Management for fifteen years as head of the Global Equity Team.

He received his B.A. and M.B.A. from The University of Mississippi and holds the Chartered Financial Analyst™ designation.

Steve lives in Atlanta, GA. with his wife and two young children.

About Lynn Lineberger

Series 7 & 63 Licensed

About Beth Brashear

Beth has nearly 20 years of experience in financial services and wealth management serving in a variety of roles including Client Service Associate, Complex Service Manager, and most recently, PWM Director of Business Strategy. Beth holds a BA in Communications from the University of Alabama and has attained the Certified Financial Planner designation. She is Series 3, 7, 9, 10, 63, 66 and Insurance Licensed.

Beth strives to create exceptional client service through attention to detail, timely execution and providing guidance in areas such as retirement planning, tax management, estate and trust planning strategies, cash management and lending solutions, and life insurance.

Beth resides in Marietta with her husband, daughter and four dogs and is involved with the Atlanta Humane Society and JDRF.

About Blake Goodman

Series 7 and 66 Licensed
Graduated from Southern Methodist University’s Cox School of Business with a Bachelor’s Degree in Finance
Originally from Nashville, TN where he attended Montgomery Bell Academy

About Alexis Adams Sullivan

Alexis Adams is originally from Macon, GA and she is a 2019 graduate of the University of Georgia. She joined Morgan Stanley after spending some time at a recruiting agency here in Atlanta. Alexis enjoys cooking, running, and spending time with her family.

About Leigh Holbrook

Leigh has more than 30 years of Financial Services Industry experience. As an Institutional Consulting Associate on the Graystone Team, she is often the first point of contact with corporate clients on a broad range of topics and services. Her role combines client relationship management skills with marketing skills and product knowledge to cultivate longstanding relationships with her Issuer clients.
These skills are implemented in two areas. On the business development side, she improves and streamlines the service model and operational procedures for the team. This includes business performance reviews in conjunction with the advisor to develop customized presentation materials to attract new institutional clients. Also, she identifies practice management opportunities through various firm channels and provides support on products and services.
On the client support side, she is tasked with cultivating relationships with new institutional clients and proactively helping them find solutions related to the complexities of equity compensation. Leigh is also responsible for coordinating educational seminars, including material preparation for clients and prospects on behalf of the advisor. Lastly, she helps resolve complex issues received from the institutional client with input from senior team members.
Leigh has earned her Certified Equities Professional (CEP) designation and is an active member of the National Association of Stock Plan professionals (NASPP). She is a graduate of Battle Ground Academy in Franklin, TN and received her BS in Business Administration from Auburn University.
She is an active contributor to the Atlanta community through Restoration Church and resides in Canton with her husband, Don.

About Virginia Moore Willis

Virginia joined Morgan Stanley after graduating from The University of Georgia in 2020, where she received her degree in Financial Planning and competed for the UGA track and cross country teams. Outside of the office, Virginia enjoys being outdoors, running, and spending time with family and friends. Virginia holds her Series 7 and 66 FINRA Registrations.

About Cade MacLeod

Cade joined Morgan Stanley after graduating from Georgetown University’s McDonough School of Business with a degree in Finance in 2023.

He is Series 7 and 66 licensed.
Wealth Management
Global Investment Office

Portfolio Insights

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
LISTEN | Passion Assets: Investing in Art
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LISTEN | Passion Assets: Investing in Art

When a passion for collecting evolves into something of considerable value, new issues are raised. Hear what the professionals have to say about the best practices and pitfalls of collecting art and collectibles.

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Funding Climate Action: Pathways for Philanthropy
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Funding Climate Action: Pathways for Philanthropy

Share a new report in collaboration with the Aspen Institute. The report aims to help climate-oriented philanthropists explore critical issues and align their wealth management strategies with their environmental impact ambitions.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and Values
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.

Wealth Management for Athletes and Entertainers

Understanding the unique financial challenges of athletes and entertainers and how they differ from one profession to the next, we deliver the experience and resources you need to help create and implement a comprehensive, multigenerational wealth management plan based on your needs, values and aspirations.
  • Investment Management
  • Wealth Transfer & Philanthropy
  • Private Banking Solutions
  • Family Governance & Wealth Education
  • Lifestyle Advisory
You are your Own CEO: Build a Dream Team for Your Career
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You are your Own CEO: Build a Dream Team for Your Career

Assembling a team of trusted professionals to manage your career—and your money—is essential to help best position you to thrive. Here’s how.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.

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Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures
CRC 6295606 (3/2024)