Our Story and Services

As the world of finance evolves at an unprecedented pace, many investors struggle to maintain their focus amidst the waves of market fluctuation. The number one priority of our wealth management team is to alleviate the common human emotion of “we are long-term investors until we endure short-term losses”. In other words, we are committed to keeping investors on track, no matter what the market may throw their way. With a combination of strategic planning, innovative investment options and a dedication to personalized client care, our wealth management team is committed to helping our clients achieve their financial goals through sound investment strategies.

We are proud to emphasize that our entire team is dedicated to serving your needs, and each member possesses a valuable blend of educational accomplishments and unique qualities that contribute to our client’s success. With credentials such as CFA, CFP, MBA, CPA and experiences ranging from the financial industry to professional sports like the NFL, we bring a diverse range of perspectives to the table.

In addition to leveraging our extensive backgrounds and expertise, we adopt a strategic approach by breaking down the investment universe into four distinct “buckets”: (1) Equities (2) Fixed Income (3) Alternatives (4) Volatility/Options.

This deliberate categorization enables us to eliminate any ambiguities or extraneous complexities that often pervade the industry. By assigning each investment to one of these four buckets, we provide absolute clarity regarding fees, appropriate performance benchmarks, and tax efficiency considerations.

Our commitment to maintaining a transparent and straightforward investment process underscores our dedication to your financial success. We strive to ensure that every aspect of your investment journey is well-defined and easily comprehensible. With our team’s collective knowledge and the systematic approach of our investment buckets, we are focused on providing a clear path to achieving your financial goals.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

AWARDS, LICENSES, AND CERTIFICATIONS

Thanks to the unwavering commitment to helping clients and families achieve their investment goals, members of The Ploder Group have been awarded the following industry awards and recognitions:
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    Steven Ploder
    Named Forbes Best-In-State Wealth Advisors: 2019-2023

    Disclosure:
    2019-2023 Forbes Best-In- State Wealth Advisors
    Source: Forbes.com (Awarded 2019-2022). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
    "
    View The Full List
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    Steven Ploder
    Named to Morgan Stanley's President's Council: 2017-2021
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    Steven Ploder
    Received Promotion to Managing Director
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    The Ploder Group
    Featured in Quintessential Barrington Magazine March/April 2022 Issue
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    THE CFP® PROFESSIONAL-David Guerrero
    Individuals certified by the CFP® Board have taken the extra step to demonstrate commitment and professionalism by voluntarily submitting to the rigorous CFP® certification process that includes demanding education, examination, experience, and ethical requirements. These four cornerstones set the foundation for the CFP® professional’s ability in helping clients achieve their goals.
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    CFA-Steven Ploder, Bo Huang
    The CFA® charter is a globally recognized credential for investment analysis competence and integrity and portfolio management. Recipients have successfully completed a graduate-level, self-study curriculum and passed examinations covering ethical and professional standards, securities analysis and valuation, financial reporting and analysis, quantitative methods, economics, corporate finance, portfolio management, and wealth planning.

    CFA Institute is the global, not-for-profit association of investment professionals that awards the CFA® designation. The CFA Institute promotes setting high, ethics-based professional standards of excellence for the financial services industry.

VALUABLE TOOLS AND RESOURCES

We have assembled the following resources that reinforce the fundamental investment strategies and concepts of our practice. We’ve provided links to these materials, where available, and hope you’ll return often to learn more about the topics that impact your overall wealth.
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    Intergenerational Wealth Planning
    Wealthy families are more than investment accounts and trusts. They are comprised of people who feel all the affections, fears and resentments that underpin human relationships—here playing out under the stress of dealing with complex challenges that less wealthy families seldom have to face.
    Click Here To Learn More
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    Financial Literacy
    Financial literacy means being equipped with the knowledge to make smart financial decisions during every stage of your life. No matter your current priorities, a strong financial literacy foundation can help you meet your goals.
    Financial Literacy for Any Stage of Your Life
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    2023 Tax Tables
    This helpful resource outlines the 2023 tax rate schedule, education and health savings account limits, retirement contribution and deduction limits, among other information. With tax season seemingly always right around the corner, it's best to be as informed as possible.
    Access the 2023 federal tax tables
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    Thoughts on the Market Podcast
    With perspectives on the forces shaping the market, join Morgan Stanley's Chief Investment Officer and Chief US Equity Strategist as he and his colleagues discuss their viewpoints regarding the latest trends in the financial marketplace.
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    GIC On The Markets Report
    Morgan Stanley's Chief Investment Officer, Mike Wilson, drafts a monthly report to talk about a wide range of recent economic developments, both domestically and internationally.
    Click here to access the most recent report
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    Reserved Offers
    Exclusive offers to keep Reserved Clients and their families safe and engaged. Offers span across such categories as Dining, Health & Wellness, Travel, Entertainment and more.
    Browse The Latest Reserved Offers
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    Signature Access
    Signature Access, the highest tier of Morgan Stanley’s complimentary loyalty program Reserved Living & Giving, gives clients with $10 million or more in assets at the firm access to world class services such as Private Health Advisory, Personal Cybersecurity Services, Aircraft Management and more in addition to all the discounts and content available through Reserved Living & Giving.
    Signature Access Login

Location

233 South Wacker Drive
Suite 8600
Chicago, IL 60606
US
Direct:
(312) 443-6204(312) 443-6204

Meet The Ploder Group

About Steven Ploder

As a Managing Director and Senior Portfolio Management Director at Morgan Stanley,
Steve's primary focus is to provide personalized financial services to a select group of
ultra-high net worth families and institutions. His professional focus lies in creating and
maintaining long-term financial plans that are carefully tailored to support transparency,
proper diversification, and tax efficiency. Steve's extensive experience allows him to
leverage the full range of global resources offered by Morgan Stanley through close
collaboration with divisions such as Investment Banking, Private Banking, and Estate
Planning. This comprehensive approach helps him to capitalize on current market
volatility and anomalies by utilizing various financial instruments.
 
With over 25 years of experience in the financial industry, Steve's background is extensive. He began his career at Deloitte & Touche in New York and later spent seven years at Goldman Sachs, where he worked with foreign currency options and other asset classes in both New
York and London. He continued serving ultra-high net worth families and institutions at
Lehman Brothers and Credit Suisse. Currently, Steve is a member of Morgan Stanley's
prestigious President's Club, an elite group of the firm's top financial advisors. Steve also holds multiple specialty designations within the firm: Senior Portfolio Management Director, Lending Specialist, and Insurance Planning Director. He has also been recognized on the Forbes Best-in-State Wealth Advisors list for six consecutive years, from 2019 to 2024.
 
Steve's educational background includes a Bachelor of Science degree in Accounting from Lehigh University in Bethlehem, Pennsylvania, where he was also a member of the Varsity Rowing Team. He furthered his education by obtaining a Master of Business Administration (MBA) from the Kellogg School of Management at Northwestern University. As a Chartered Financial Analyst
(CFA) and a Certified Public Accountant (CPA) (currently non-practicing), Steve
maintains active memberships in the Chicago CFA Society and the American Institute of
Certified Public Accountants (AICPA). He also serves as a member of the Center for
Financial Services Advisory Council at Lehigh University.
 
Originally from Connecticut, Steve has called the Chicago area home for the past two decades. He currently resides in Barrington, Illinois, with his wife and three children. He is an active member of The Montana Land Reliance and is passionate about fly fishing.


2019-2023 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2019-2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Securities Agent: DE, NC, WV, TN, CO, GA, VA, IL, AL, WY, PR, MN, NE, AZ, OR, MT, MD, UT, OH, NY, IN, FL, WI, MA, SC, RI, NV, CT, TX, CA, PA, NM, NJ, MI, IA; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1475817

About David Guerrero

David joined Morgan Stanley in 2018 as part of its Wealth Advisor Associate program. For the past four years, David has served as a Financial Advisor with The Ploder Group.

David focuses his efforts on delivering holistic solutions to help clients achieve their financial goals by leveraging the full resources of Morgan Stanley. This includes traditional financial planning which considers each family’s tax, legal, and risk management circumstances. Additionally, David helps our entrepreneurial clients navigate the various stages of the typical lifecycle ranging from the formation of a business to post-liquidity planning. By exploring their eventual exit, transition, or succession, it provides an opportunity to thoroughly understand family governance and objectives which is paramount in the development of your exclusive wealth plan.

David graduated from the University of Illinois at Urbana-Champaign, receiving a Bachelor of Science in Finance & Economics. David is a CERTIFIED FINANCIAL PLANNER™ professional and a Certified Exit Planning Advisor (CEPA®). David lives in the Old Town neighborhood of Chicago with his wife and is an active supporter of his community through a variety of philanthropic endeavors. Specifically, David has been a mentor with iMentor, where he has supported Chicago Public School students in college and career readiness. He has also been a consistent reading tutor for the Working in the Schools (WITS) organization. Additionally, he has raised awareness through fundraising efforts for the Muscular Dystrophy Association (MDA) and completed the 2018 Chicago Marathon with Team MDA - Momentum fundraising team. Lastly, he is a supporter and consistent contributor to Rape, Abuse, & Incest National Network (RAINN). In his spare time, he enjoys exercising and has completed
the 2019 Chicago Triathlon, and the 2018, 2019, and 2021 Chicago Marathons.
Securities Agent: NV, IA, WV, MA, CT, VA, UT, NC, MN, GA, CA, WY, PA, OH, MT, PR, NJ, CO, RI, DE, AZ, AL, WI, SC, NM, MI, IN, IL, OR, NY, NE, FL, TX, TN, MD; General Securities Representative; Investment Advisor Representative
NMLS#: 2056736

About Dan Vitale

Dan began his tenure at Morgan Stanley as a Financial Advisor in 2021 after a successful 5-year career in the National Football League. Dan has carried the same passion & work ethic from professional sports to the world of finance.

Concentrating on select ultra-high net worth families & individuals, namely entrepreneurs and professional athletes, Dan works hands on with his clients to create specific financial strategies and implements personalized plans with an emphasis on tax efficiency & risk management. By leveraging and collaborating extensively with all the global resources of Morgan Stanley, Dan provides a transparent and comprehensive review of all financial information to best serve his client’s specific needs.

By using both his intangible skills and acquired professional focus, Dan helps his entrepreneurial clients navigate the numerous stages of their business cycle and explore their eventual exit (Mergers & Acquisitions). By focusing on both personal and business planning from business formation and initial fundraising to eventual merger or acquisition, Dan fully understands each client’s detailed objectives for both their business and family post-transition
or succession.

Dan attended Northwestern University in Evanston, Illinois where he earned a
Bachelor of Science degree in Economics. After graduation, Dan was drafted in the 6th round of the 2016 NFL Draft. Dan played professional football for 5 years as a starter (Cleveland Browns, Green Bay Packers and New England Patriots) before retiring from the sport on his own terms. Dan is an avid supporter of the veteran community and involved in several charities including the Navy SEAL Foundation.

Originally from Wheaton, IL, Dan currently resides in Barrington Hills, IL. His wife (Caley) and three children (Bella, Danny IV, and Sofia) are his pride and joy. In his spare time, he enjoys physical fitness, woodworking, and camping with his family.
Securities Agent: CO, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY, OH, CT, AK, AL, AR, AZ, CA; General Securities Representative; Investment Advisor Representative
NMLS#: 2295081

About Bo Huang

As a Portfolio Management Associate with Morgan Stanley, Bo’s primary focus is the daily maintenance and servicing of client portfolios and financial strategies. He has been with Morgan Stanley since 2015 and brings extensive operational experience servicing ultra-high net worth families and institutions from Credit Suisse and Northwestern Mutual.

Bo holds a Bachelor of Science in Economics from the University of Wisconsin and is a Chartered Financial Analyst (CFA). He is a native of Ann Arbor, Michigan and currently lives in Chicago, Illinois. In his spare time Bo enjoys running and playing golf.

About Michelle Wojkowski

Michelle Wojkowski is a uniquely skilled professional who has been in the financial services industry since 2015. While studying Finance at The University of Kansas, Michelle became fascinated with economics, politics and the financial markets. She loves seeing in real time how everything from major world events to local policy making work together in harmony to form an efficient market. Her ambitious path has led her to The Ploder Group at Morgan Stanley, where she effectively helps the Ploder Group with the daily maintenance and servicing client portfolios and relationships. She supports all areas of business development, client engagement efforts, and utilization of the firm’s available resources to enhance the overall client experience. Michelle holds Series 7 and Series 66 certifications and brings years of experience in financial services industry to her role as the primary point of contact for the team’s clientele. Her daily responsibilities include trading, transaction support, portfolio performance reporting. Family is Michelle’s number one priority in life. Michelle and her family currently reside in St. Charles, IL and have two children, Hudson and Savannah. They are passionate about helping veterans through various organizations.

About Theodore Kahn

Teddy serves as a Client Service Associate with The Ploder Group.
Teddy’s team-oriented past was great preparation for servicing the
day-to-day client needs of the team.

Teddy graduated Summa Cum Laude from The Ohio
State University in 2024, where he earned a Bachelor of
Science in Business Administration, specializing in Finance. While
in school, Teddy published equity research on behalf of the Fisher
College of Business Student Investment Management (SIM)
Fund as the Student Fund Manager. Teddy was a teaching
assistant for an Advanced Investment analysis course as well as a
Business Statistics course. While outside of the classroom, Teddy
competed on The Ohio State Powerlifting Team. Teddy holds SIE,
Series 7 and Series 66 Certifications.

Originally from Highland Park, IL, Teddy currently resides
in Chicago. He continues to competitively Powerlift and
enjoys spending time with friends and family. Teddy is an active
member of his community, volunteering for various organizations
focused on helping the marginalized groups within society.
Wealth Management
From Our Team

The Ploder Group


Wealth Management
Global Investment Office

Portfolio Insights

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
Article Image

Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
Article Image

The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact The Ploder Group today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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6Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.

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7Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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8GlobalCurrency is available to clients of Morgan Stanley Smith Barney LLC with an eligible brokerage account. Before undertaking foreign exchange transactions, clients should understand the associated risks.
Engaging in foreign currency transactions entails more varied risks than normally associated with transactions in the domestic securities markets. Attention should be paid to market, credit, sovereign, and liquidity risks. The foreign exchange transactions and deposits discussed in this material may not be appropriate for all clients. The appropriateness of a particular investment or strategy depends upon a client’s particular circumstances and objectives. This material does not provide individually tailored investment advice.

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9Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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11Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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12The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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13Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)