Key Values and Services

The Persaud Team's strength resides in our key values of knowledge, leadership and trust. We emphasize the importance of these values and the expectations required of them in every client relationship. Knowledge and leadership are the driving forces utilized by our team to gain the full faith and trust of our clients.

We specialize in creating comprehensive wealth management plans for high net worth individuals and families, as well as select institutions, including foundations and endowments. The Persaud Team works one-on-one with clients to advise and deliver customized strategies drawn from our deep investment experience, diverse wealth management capabilities and the vast intellectual capital of Morgan Stanley.

Our duty is to create long term value for our clients and the communities in which we serve. Excellence, openness and integrity are at the core of our culture and we strive to have team members who share those beliefs.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Investment Philosophy

The Persaud Team believes that all investments need to start with risk analysis, not traditional benchmark comparisons. In our view it is not how investments compare to any benchmark, but how their risks relate to each other across a portfolio. By utilizing our Aladdin risk integration and analysis tool, this enables us to build what we believe are more successful portfolio foundations specifically tailored to our clients' goals and objectives.
    Step 1 - Discovery Process
    Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
    Step 2 - Formulation of Tax, Trust and Estate Strategy
    Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
    Step 3 - Creation of Customized Strategic Asset Allocation
    Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
    Step 4 - Integration of Tactical Asset Allocation
    Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
    Step 5 - Implementation of a Customized Wealth Strategy
    After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
    Step 6 - Ongoing Assessment
    In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Tailored Lending

A comprehensive wealth management strategy often includes prudent borrowing to complement investments. The greater your wealth, the more borrowing options may be available to you. It is important to understand the options available to you to efficiently leverage different asset classes to your advantage.

Tailored Lending can help you unlock liquidity and provide asset allocation flexibility as you manage the diversification and expansion of your wealth. Our Tailored Lending team can suggest customized borrowing solutions designed to meet your distinct needs. These needs could include: obtaining a Tailored Lending credit facility for the purpose of investing in a business, acquiring real estate, addressing potential tax obligations, or simply having a source of additional general liquidity.

Our financing solutions may be structured on behalf of an individual or one of their various ownership entities (i.e., personal investment company, trusts, partnerships and LLCs).

Location

9665 Wilshire Blvd
6th Floor
Beverly Hills, CA 90212
US
Direct:
(310) 285-4800(310) 285-4800

Meet The Persaud Team

About Mark Persaud

Mark Persaud is a Financial Advisor and Certified Alternative Investment Advisor with Morgan Stanley in Beverly Hills where he provides strategic solutions for foundations, institutions, non-profit organizations, endowments as well as ultra-high net worth individuals and families.

Prior to joining Morgan Stanley, Mark was a Managing Partner with his own law firm where he advised and worked with media companies such as Sony, Universal, Warner and other media outlets dealing with intellectual property assets.

Additionally, Mark along with his two brothers, co-founded their own marketing and advertising firm, Persaud Brothers. With their agency, they advised C-Suite Executives of several Fortune 500 companies and brands. Before launching Persaud Brothers, Mark worked in the music industry as President of Quincy Jones’ Qwest / Warner Bros Records, and as Sr. VP of BMG / RCA Records.

Mark earned a Joint JD/MBA from Harvard University and a BA in Urban Studies from Yale University. Mark and his wife, Robyn, have two children, and they reside in Studio City, California.
Securities Agent: WY, NJ, TX, GA, CA, AZ, TN, NY, NC, WA, VA, FL, AL, PA, MA, MD, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 1726514

About Michael Persaud

Michael Persaud is a Portfolio Manager and Financial Advisor with Morgan Stanley in Beverly Hills, CA. Over the last decade he has built a practice that focuses on providing strategic and investment solutions for foundations, institutions, non-profit organizations, endowments as well as ultra-high net worth individuals and families.

Prior to joining Morgan Stanley, Michael was President at MUSE Communications, a Hollywood based advertising agency. Additionally, Michael co-founded the brand marketing agency, Persaud Brothers, where he also served as President and advised c-suite executives of several Fortune 500 companies and brands.

Michael earned an MBA from Harvard Business School and BS in Finance from University of Pennsylvania Wharton School of Business. Michael is a co-founder and current Board Chairman of the Council of Urban Professionals. He is also an active board member with Harvardwood and SteamCoders, as well as serving on the fundraising committee of the Polytechnic School in Pasadena.

Michael resides in Sherman Oaks, CA with his two daughters.
Securities Agent: MD, NY, CA, CT, TX, AL, WY, NJ, NC, MA, TN, AZ, GA, VA, WA, FL, PA; General Securities Representative; Investment Advisor Representative
NMLS#: 1554840

About Irwin Persaud

Irwin Persaud is a Portfolio Manager and Financial Advisor with Morgan Stanley in Beverly Hills, CA. After 20 years running his own business and working to build others in media and entertainment, Irwin has spent the past 10 years working as an advisor to wealthy individuals and families, as well as institutions, including foundations, nonprofit organizations and endowments. Irwin works closely with his clients focusing on portfolio management, trust and estate planning strategies, philanthropy, and long-term financial planning.

Prior to joining Morgan Stanley, Irwin along with his two brothers, co-founded their own marketing and advertising firm, Persaud Brothers. With their agency, they advised c-suite executives of several Fortune 500 companies and brands. Irwin earned an MBA from Columbia Business School and a BA in Economics from Boston University.

Irwin and his wife, Aiko, live in Tarzana, a community in the San Fernando Valley area of California. In his spare time, he enjoys playing tennis and golf, he is an avid runner (Five Marathons), and a triathlete. Irwin is a founding member of the Council of Urban Professionals.
Securities Agent: VA, NC, MD, CA, WY, WA, MA, FL, CT, GA, AZ, TN, PA, TX, NY, NJ; General Securities Representative; Investment Advisor Representative
NMLS#: 1460471

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Cosmin Serban

Cosmin Serban is a Private Banker serving Morgan Stanley Wealth Management offices in California.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Cosmin began his career in financial services in 2004, and joined Morgan Stanley in 2014. Prior to joining the firm, he was a Private Banker at Wells Fargo Bank. He also served as a Financial Services Representative at Opus Bank/Fullerton Community Bank.

Cosmin is a graduate of the University of Houston - Downtown, where he received a Masters Degree of Business Administration in International Business. He lives in Rancho Palos Verdes, CA. Outside of the office, Cosmin enjoys playing soccer and traveling.
NMLS#: 845705

About Molly Sakahara

Molly Sakahara is an Assistant Vice President and Financial Planning Director serving Morgan Stanley’s Wealth Management offices in the Los Angeles area. She is responsible for helping Financial Advisors with their clients' and prospects' financial planning needs.

Molly began her career in financial services in 1999 and joined Morgan Stanley in 2015. Prior to her current position, she held positions in wealth management and private banking with an emphasis on helping individuals achieve long term life goals and understanding client’s value system in relation to their wealth.

Molly graduated from UCLA and holds her Certified Financial Planner® designation, California insurance state licensing, and Series 7 and 65. She currently resides in South Pasadena, California with her spouse and two children. Outside of work, she is a squash coach at PlayLA, a committee volunteer with UCLA Chancellor’s Society, is the founder and administrator of Buy Nothing Group for her local city, and serves on the Board of Directors for SoCal Squash Association.

About Sean Lavin

Sean is a Regional Trust Specialist for Morgan Stanley based in Los Angeles. He is responsible for supporting Private Wealth Advisors and their clients’ legal counsel in developing trust and fiduciary solutions for families, institutions and charities. Sean works closely with clients and their legal and strategic advisors to help educate them on appropriate trust vehicles designed to meet the clients’ specific goals and objectives. Sean also provides advice on how to utilize the fiduciary services available through the Morgan Stanley’s comprehensive third party trustee platform that is available to clients.

Sean joined Morgan Stanley in 1999 including several years as a Senior Vice President and Regional Trust Specialist with Smith Barney and Citi Trust. Prior to then, Sean was a Senior Trust Officer with Merrill Lynch / Bank of America.

Sean graduated from the University of Southern California with a bachelor’s degree in business administration and received his master’s degree in business administration from the UCLA Anderson School of Management. Sean holds the Certified Financial Planner and Certified Trust and Financial Advisor designations and is Series 7 and 66 licensed.

About Elizabeth Chand

Elizabeth Chand leads the Family Office Resource Generalist team and also covers the Central Region. As a FOR Generalist Elizabeth provides specialized expertise to Financial Advisors and their UHNW clients, educating and advising across a broad spectrum of family wealth management concerns, including family legacy and governance, customized wealth education for the next generation, lifestyle advisory and concierge services, strategic estate and financial planning, and philanthropy management.

Most recently, Elizabeth worked with New York Life in their Advanced Planning Group. She worked with agents and their UHNW clients to advise them on issues of estate and legacy planning as well as business succession planning. Prior to New York Life she ran a boutique estate planning law firm in Southern California working with high net worth families and businesses. Her practice focused exclusively on trusts and estates, probate, trust administration and tax. She has over 15 years of experience as an attorney representing individuals and business clients in connection with the development and implementation of sophisticated estate planning strategies and techniques.

Elizabeth holds a Bachelor of Arts and Master of Science degrees from the University of Pennsylvania and her J.D. degree from Chapman University School of Law where she graduated Cum Laude. Elizabeth also holds her Series 7, 66 and 24 securities licenses. Elizabeth lives in the Dallas, TX area with her husband, four daughters and dog Zoe.
Wealth Management
From Our Team

On the Markets


Wealth Management
Global Investment Office

Portfolio Insights

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Wealth Management for Athletes and Entertainers

Understanding the unique financial challenges of athletes and entertainers and how they differ from one profession to the next, we deliver the experience and resources you need to help create and implement a comprehensive, multigenerational wealth management plan based on your needs, values and aspirations.
  • Investment Management
  • Wealth Transfer & Philanthropy
  • Private Banking Solutions
  • Family Governance & Wealth Education
  • Lifestyle Advisory
You are your Own CEO: Build a Dream Team for Your Career
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You are your Own CEO: Build a Dream Team for Your Career

Assembling a team of trusted professionals to manage your career—and your money—is essential to help best position you to thrive. Here’s how.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact The Persaud Team today.
1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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9Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)