Welcome

The Osborn-Berrier Group at Morgan Stanley*’s 116 years of combined financial industry experience together with Morgan Stanley’s vast resources, stands ready to help clients manage their financial life. We are an experienced team of financial professionals who serves as advisors to affluent investors helping them build and manage a comprehensive wealth management plan. The plan involves all aspects of their financial affairs – investments, insurance, lending, estate planning strategies, legacy planning, - as well as coordinating the work of other professionals, such as accountants, attorneys, and portfolio managers. The breadth and depth of our team helps provide our clients broad financial vision and deep financial insight towards minimizing the complexities associated with significant wealth. The Osborn-Berrier Group’s training, knowledge and experience teamed with Morgan Stanley*’s vast resources allow us to address the changing requirements of every stage of your financial life.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Valuable Tools and Resources

We believe financial education can lead to better insights into our investment strategy and discipline, and ultimately, better long-term decisions. As a result, we are committed to providing you with important information about managing your wealth more effectively in today's global markets.
Below are some useful resources that reinforce the fundamental investment strategies and concepts of our practice,
    Icon Image
    GIC on the Markets
    A monthly, detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more. Take at look at this month's edition by clicking the link below.
    Read This Month's GIC On the Markets Report
    Icon Image
    Reserved Living and Giving
    Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley's most valued clients. The program goes beyond traditional wealth management services and provides access to one-of-a-kind experiences, discounts on premium brands, and much more. Click the link below to learn more, enroll and enjoy.
    Learn More
    Icon Image
    Wealth Management Home Page
    The Morgan Stanley difference is emphasized when it comes to the plethora of resources that we provide our clients. Click on the link below to learn more about our firm, our values. and our services.
    Learn More
    Icon Image
    Total Wealth View
    Complete your financial profile with Total Wealth View. When you link your external accounts, you can benefit from a more educated and holistic vision in terms of wealth planning, conveniently connecting your information.
    Learn More
    Icon Image
    CashPlus
    Designed as a modern alternative to banking, providing more value, more protection, and a seamless digital experience, CashPlus allows smart cash management. Open a CashPlus account and take advance of all its benefits, including comprehensive protection, exceptional access and value, a seamless digital experience, and much more.




    Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

    Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
    Learn More
    Icon Image
    Morgan Stanley Online
    Download the Morgan Stanley Online app to access your account, manage your finances and discover the wealth of tools for budgeting, bill pay and more. The ability to view all of your assets together provides the opportunity to advise on your Morgan Stanley accounts with your entire financial picture in mind.


    The Morgan Stanley Mobile App is currently available for iPhone® and iPad® from the App Store℠ and Android™ on Google Play™. Standard messaging and data rates from your provider may apply.
    Learn More

Timeline of our Group Process

    Icon Image
    Day 1: Become Acquainted
    - Mutual introductions
    - Establish objectives
    Icon Image
    Day 10 - 30: Discovery Process
    - Identify your goals, values, special concerns or challenges
    - Prioritize your objectives
    - Assess risk tolerance
    Icon Image
    Day 30 - 60: Create Personalized Financial Plan
    - Analyze current portfolio
    - Asset allocation strategy
    - Retirement planning
    - Education and family needs planning
    - Insurance and liability management
    - Review executive/deferred compensation
    - Debt Review
    - Observations and suggestions
    Icon Image
    Day 60 - 90: Execution of Financial Strategy
    - Establish new accounts to consolidate portfolios
    - Establish BankLink
    - Portfolio construction of agreed upon investment strategy
    - Reallocation of existing retirement plans
    - Debt review
    Icon Image
    Day 90 - 180: Review Statements & Financial Plan
    - MS Online & Mobile App
    - E-Delivery for statements
    - Asset aggregation/Total Wealth
    - Review mail and statements
    - Develop schedule for review meetings
    Icon Image
    Day 180 - 360: Implement Wealth Management Plan
    - Estate planning strategies
    - Trust services
    - Beneficiary reviews
    - Insurance review (disability, long-term care, life)
    Icon Image
    Ongoing: Monitor and Review
    - Ongoing execution of wealth management solutions
    - Ongoing monitoring of investment strategy
    - Provide and update Family Records Binder

Key Financial Data 2024

We wanted to share with you the 2024 Key Financial Data reference card which contains nearly all the key items that could affect one's personal finances, including tax brackets, thresholds, limitations and exceptions.
    Morgan Stanley Presents: Wealth Education for the Next Generation
    Please join us next Monday April 1st 4-5pm ET for an exciting journey into the world of finance and wealth education. Hosted by Caroline Gundeck, Head of UHNW Client and Field Engagement and Charline Burgess, Senior Wealth Education Specialist, you will learn about financial concepts, investing, and money management in a fun and interactive way.
    Register Here

Location

100 N Main St
Suite 2500
Winston Salem, NC 27101
US
Direct:
(336) 721-9232(336) 721-9232
Toll-Free:
(800) 334-4401(800) 334-4401

Meet The Osborn-Berrier Group

About Ernest A Osborn

Ernie began his career with Morgan Stanley’s predecessor firm Shearson Lehman Brothers in 1992 after having worked as an account executive with Carolina Freight Carriers. In 2000, The Osborn-Berrier Group was founded when Brett and Ernie formed their partnership. Through his career of more than 28 years with Morgan Stanley, Ernie has excelled at providing financial planning and investment solutions to individuals and families. His primary responsibilities are team management, client servicing and marketing. Ernie holds Series 7, 31, 63, 65, Life, Health and Long Term Care insurance licenses and he has earned the following designations: Certified in Long Term Care, Insurance Planning Director, Financial Planning Specialist and Certified Investment Management Consultant.

Ernie was born and raised in Winston-Salem, attended Bishop McGuinness High School and then Wake Forest University where he majored in Business and minored in Sociology. After graduating in 1987 he moved briefly to Maryland, then Virginia where he met and married his wife Nancy in 1989, and finally returned to his hometown in 1990. Ernie and Nancy are the proud parents of Ross, Clark and Caroline who all carried on his legacy by attending Wake Forest University. In addition to their cat, brilliantly named Kitty, they have two dogs – an Airedale named Annie and a Javanese named Bella. Ernie has been actively involved in his community by serving on the Board of Trustees at Summit School, as President of Keep Winston Salem Beautiful, as a coach for all three children’s Winston-Salem Optimist Soccer Teams, as Business Office Manager and Investment Committee member of Centenary United Methodist Church, and as a member of the UNCSA Dean’s Council. On weekends Ernie enjoys playing soccer, golf, traveling, supporting WFU athletics and all things family.
Securities Agent: AR, OH, MT, DE, AL, OK, KY, CO, SC, NH, MD, LA, PA, NC, MI, IA, TN, NJ, FL, WI, VT, VA, IN, GA, DC, UT, NY, CA, WV, TX, NV, MS, MO, IL, AZ, MA, CT; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1423948
CA Insurance License #: 0D54431

About Brett L Berrier

Brett joined Morgan Stanley in August 2000 as a financial advisor after a four year stint with Bank of America where he focused on Mergers and Acquisitions.  His current responsibilities on the team are primarily developing and monitoring the financial plans for existing and prospective clients and maintaining the client relationships once the financial plan has been implemented.

Brett was born and raised in Germanton, NC and attended South Stokes High School and then furthered his education at Appalachian State University where he received both academic and athletic scholarships and graduated Summa Cum Laude with a Business Degree and a concentration in Finance.  He was a four year letterman on the varsity baseball team and was awarded the Eloise Brakefield Academic Award in 1997, which is given to the graduating senior athlete with the highest GPA.  Brett and his wife, Jessica, have a daughter, Molly, and they attend Revo Church where Brett currently serves on the Finance Committee. Brett's hobbies include cheering for the Wake Forest athletic teams and running.
Securities Agent: WI, MT, NY, NH, UT, TX, PA, OK, AZ, IN, OH, MO, MA, IA, LA, CA, SC, NC, KY, DE, CT, CO, AK, IL, AR, AL, TN, NJ, MS, MD, GA, WV, VA, NV, MI, FL; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1421424
CA Insurance License #: 0D54432

About Blake Stanley

Blake was born in Lexington, NC but lived his adolescent years in Cary, NC. He attended NC State University where he was a student athlete playing on the university's tennis team. After graduating in 2005, he moved to Charlotte where he met his wife Lindsay, who is a Winston-Salem native. They returned to Winston-Salem in 2010 when he joined Morgan Stanley. In addition to their two children, McCall and Worth, they have a golden retriever puppy named Addy. Blake is active in the community coaching his daughter's and son's
soccer and basketball teams, and attending Centenary United Methodist Church. With the little spare time he has, Blake plays golf, tennis, runs, supports both NC State University and Wake Forest University Athletics, and of course enjoys spending time with his family.
Securities Agent: NM, KS, OK, KY, GA, VA, MS, IL, DE, NJ, CA, UT, NH, IN, WI, MD, FL, CT, CO, PA, MO, MI, LA, AZ, MT, IA, WV, TX, TN, NC, AR, OH, NV, MA, AL, SC, NY; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1278998
CA Insurance License #: 015509

About Linda B. Patti

Linda joined Morgan Stanley in October 2017 after working as a stay at home mom for 15 years.  During that time she enjoyed jobs in sales, catering, office management, health and physical fitness, as well as a wide variety of community volunteer services, while raising her family.  She graduated from Meredith College with a B.S. in Biology, and after college was a nuclear medical technologist at NC Baptist Hospital, Bowman Gray School of Medicine for twelve years.  She is a client service associate and supports our clients and Financial Advisors with scheduling and correspondence.

Linda and her husband, Chris, live in Winston-Salem with their children, Aubrey, Ethan, Evan, Emelie and their dogs, Mozart, Miles and Murphy.  She and her family are members of St. Leo the Great Catholic Church. Having run four marathons, she enjoys running and is an avid tennis player.  She also enjoys her time with family entertaining, cooking, and participating and watching her children in all their activities and athletics.

About Todd Welch

Todd Welch joined Morgan Stanley in 2000 as a Service Associate / Operations Manager in Charleston, SC. In 2006, he moved to Raleigh, NC where he was a Business Service Manager for Wealth Management. In 2020, he moved into his current role as a Wealth Management Associate for the Osborn-Berrier Group in Winston-Salem, NC. He has over 20 years of industry experience and currently holds Series 3, 7, 9, 10, 63 and 66 licenses.

Todd supports both internal and external clients by partnering with team members to help address the specific needs and service issues of clients in order to foster new client relationships and cultivate existing ones.

Todd enjoys spending time with his family, anything sports related and planning for the next adventure.

About Lauren T. Casey

Lauren has been a member of The Osborn-Berrier Group team since 2011.  Prior to taking time off to raise her family, Lauren was a Vice President in Equity Research at Independence Investment Associates in Boston and Prudential Securities in Boston and New York.  She has a combined 23 years of experience in the investment industry and currently holds a Series 7 and 66 license.

As the Consulting Group Analyst for the team, Lauren is responsible for research and portfolio analytics, meeting preparation and analysis of investment solutions.

Lauren and her husband, Rob, have four children. Outside of work, she enjoys spending time with her family, being outdoors, and staying on top of the restaurant scene in Winston Salem.

About Sarah Casey

Sarah joined Morgan Stanley in February of 2023. She spent the previous 10 years in New York and Boston working in different capacities in the furniture industry. Most recently she worked in a business development role in the Boston Design Center and as a category manager at Wayfair. She graduated from Clemson University with a degree in Business Marketing.

Sarah is a registered client service associate who supports our clients at every stage. She holds her Series 7 and Series 66 license.

Outside of work, Sarah enjoys reading, watercolor painting, and genealogy research. She loves college football, spending time with family and friends, and doing anything outside.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
Article Image

4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
Article Image

2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
Article Image

Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
Article Image

The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.

Mosaic

Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
A Change of Greenery
Article Image

A Change of Greenery

Houseplants add oxygen, flair, and warmth year-round, and the right one in the right space can do just as much for a room as any painting or side table.
Ready to start a conversation? Contact The Osborn-Berrier Group today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Back to top



3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Back to top



4Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

Back to top



5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

Back to top



6Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

Back to top



7Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Back to top



8Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

Back to top



9Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

Back to top



10Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

Back to top



11When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

Back to top



12Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Back to top



13Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

Back to top



14Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Back to top



Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)