

The Northshore Group at Morgan Stanley

Our Mission Statement
Our Story and Services
Established in early 2023, our dynamic team, based in the vibrant Wayzata, MN, brings together an impressive 65 years of collective experience. Committed to meticulous planning tailored to individual client needs, our team's primary goal is to provide comprehensive guidance, ensuring every aspect of financial well-being is addressed with precision.
Greg spearheads our focus on alternatives, leveraging his experience to explore innovative avenues for our clients' portfolios. Frank, with a wealth of experience, leads in portfolio management, crafting strategies. Gretchen's dedication to client service ensures that every individual receives the attention and care they deserve, forming the cornerstone of our client relationships.
At the heart of our approach is a collaborative effort, emphasizing the power of teamwork in crafting financial plans that go beyond the conventional. Our team's dedication to strategic planning as a collective unit ensures a perspective that resonates with each client's unique financial journey.
Named to the 2024 and 2025 Forbes Best-In-State Wealth Management Teams Ranking
Source: Forbes.com (Jan 2024, Jan 2025). This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period from 3/31/22–3/31/24. For more information, see www.SHOOKresearch.com. https://www.morganstanley.com/disclosures/awards-disclosure.html
- Retirement PlanningFootnote1
- Wealth ManagementFootnote2
- Financial PlanningFootnote3
- Professional Portfolio ManagementFootnote4
- Estate Planning StrategiesFootnote5
- Planning for Education FundingFootnote6
- Business Succession PlanningFootnote7
- Life InsuranceFootnote8
- Cash Management and Lending ProductsFootnote9
- AnnuitiesFootnote10
- Alternative InvestmentsFootnote11
Location
Meet The Northshore Group
About Greg Rieland
In 2021, Greg became a partner in The Northshore Group. In this role, Greg continues to develop customized investment strategies for high-net-worth clients with a comprehensive perspective in wealth management.
Outside of the office, Greg is an active volunteer in his community, devoting time as a boat captain for the local high school fishing team, and as an assistant baseball coach for the youth baseball program. Greg is an avid hunter and fisherman, and enjoys snowmobiling and spending summer weekends at the lake.
Greg is an active member of the Knights of Columbus, and Mary Queen of Peace Catholic Church in Rogers. Greg also finds time to support several charities including the Ronald McDonald House, the ALS Minnesota chapter, his local parish, as well as many local educational institutions and foundations.
Greg is a graduate of Totino Grace High School in Fridley, MN and St. John's University in Collegeville with a Bachelor’s degree in Economics. Greg resides in Rogers, Minnesota with his wife Sara and their children, Carly, Matt and Joe.
NMLS#: 1293949
About R. Frank Stains
Frank's areas of focus include portfolio construction using technical analysis, fundamental and personalized portfolio management. He provides clients with a level of personalized portfolio management for high net worth individuals and institutional clients, creating customized investment strategies and solutions.
Frank is a graduate from Grace College in Winona Lake Indiana, where he double majored in Business and Psychology. He also played baseball for the Lancers.
Frank is married to his college sweetheart Renee and has two adult twin boys, Daniel and Andrew. In his free time, he loves outdoor activities and spending time with his family.
NMLS#: 2526868
About Gretchen Bennett
Gretchen graduated from St. Cloud State University in Minnesota, with a bachelor's degree in Business Management.
Outside of work, Gretchen enjoys spending time with her husband, Jake, and their two daughters, Hannah and Alexa. She loves to stay active through volleyball, motorcycle rides, boating, and working out. Her family also has two boxers, Luna and Beau, who always keep them entertained with constant wiggles and love.

Contact Greg Rieland

Contact R. Frank Stains
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
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2Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
6When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
9Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
10Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
11Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
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Awards Disclosures