The North Point Group at Morgan Stanley

With more than 20 years of experience, Keith works closely with individuals, families and businesses to create comprehensive wealth management strategies that are personalized to their specific needs, goals and challenges. He focuses on financial planning, portfolio management, asset allocation, estate preservation strategies and tax mitigation strategies. Keith utilizes a consultative approach to gain a complete understanding of clients’ net worth, financial concerns and objectives. After evaluating the whole picture, he is able to build a financial plan that can helps ensure that near-term decisions have the potential to create the desired impact down the road for retirement and legacy objectives.

Before joining Morgan Stanley, Keith worked at Piper Jaffray, where he and his team won the firm’s Guide of the Year in recognition of superior service to clients. He graduated with a B.B.A. in accounting from the University of Wisconsin-Eau Claire.

Keith is an avid golfer and promotes the game as a Director Emeritus with the Western Golf Association, which administers the Evans Scholar program, and he is a Past President of the Board of Directors of Pine Hills Country Club in Sheboygan. A Wisconsin native, Keith and his wife, Lindsey, reside in Sheboygan with their son Graeme and daughter Palmer. Outside the office, he enjoys golf, travel, upland bird hunting and time with the family’s two dogs, Cosmo and George.

Peggy works closely with individuals, families and businesses to create comprehensive planning strategies that help clients work toward their financial goals. She is committed to using a consultative approach to gain a complete understanding of her clients’ financial and family situations in order to align their plans with their objectives and circumstances. Her Chartered Financial Consultant (ChFC^®) designation is a testament to her dedication and knowledge around financial planning.

Peggy has more than 30 years of financial services experience, working for both national and regional financial services firms over the course of her career. Prior to joining Morgan Stanley in 2008, she worked at Wells Fargo Advisors. Peggy received her B.A. in business administration from the College of St. Benedict, and she has earned the ChFC^® designation through the American College.

Peggy is very involved in community service and served on the board of directors for Big Brothers Big Sisters of Sheboygan County from 2012 to 2020. From 1998 to 2004, Peggy was on the board of directors for Safe Harbor, a domestic abuse and sexual assault agency in Sheboygan County. She currently serves on fundraising committees for Big Brothers Big Sisters of Sheboygan County and Safe Harbor. In 2019, Peggy joined the Town & Country Garden Club, an organization that raises funds to maintain area gardens and parks. She lives in Howards Grove with her husband and has two adult sons. In her free time, she enjoys biking, traveling, gardening, reading and watching sports.

Jonathan provides a holistic approach to wealth management, focusing not only on investments, but also the peripheral issues that wealth can create. He leads clients in an interactive discussion to articulate their goals, understand their risks, navigate family dynamics and develop efficient strategies to manage their hard-earned wealth. Armed with the resources of Morgan Stanley, Jonathan is well equipped to provide first-class advice in an increasingly complex financial world. Jonathan grew up in a family that owned a multi-generational business, so he gained valuable first-hand knowledge of the unique challenges involved in managing an enterprise and the family dynamics that come with it.

Jonathan joined the firm in 2013 as a Financial Advisor, and from 2016 to 2019 he was named to Morgan Stanley’s Pacesetter’s Club, a global recognition program for Financial Advisors who demonstrate the highest professional standards and first-class client service during their first five years. Prior to joining Morgan Stanley, Jonathan was one of the first employees of Enservio, an insurance consulting firm located near Boston, and he continued his career at the Sheboygan-based insurance firm Burkart-Heisdorf. He recently earned the Financial Planning Specialist designation, and he attended the University of Wisconsin–Milwaukee and graduated from Lakeland College with a B.A. in marketing and finance.

Jonathan is active in his community and has served in the Jaycees, Junior Achievement, Trinity Lutheran Church Council and has chaired the school board at Trinity Lutheran School in Sheboygan. Outside the office, Jonathan enjoys spending time with his wife, Jennifer, and two children, Jonah and Katherine.

Nathan works with clients to keep current with all the details of their financial plans to help make sure they remain on the path toward long-term success. He does this by helping clients leverage all the digital tools at our disposal to make the process more efficient and accurate. He is also integral in implementing and executing financial planning strategies as well as assisting clients with day-to-day financial needs.

Nathan began his career with Morgan Stanley in 2018 in the Wealth Advisor Associate program, where he helped the team develop the use of tools for financial planning and leveraged the firm technology to increase efficiencies for clients. He attended Sheboygan Lutheran High School, Concordia University Wisconsin where he graduated with a B.S. in Accounting, and later obtained his Master of Business Administration from Marquette University.

Nathan was born and raised in Sheboygan, WI. He is passionate about supporting several charities and organizations such as Sheboygan Lutheran High School, Bethlehem Lutheran Church and School, WASH for Life Inc., and Children with Cancer of Sheboygan County. Like several of his business partners, Nathan is an avid golfer. Most of all, he cherishes spending quality time with family and friends.

Cheryl serves clients by providing effective service and building professional and personal relationships. She is dedicated to solving client requests, addressing their service needs and ensuring every client’s experience with the North Point Group is seamless. She has cultivated a strong understanding of clients’ needs and applies her extensive knowledge to creating a first-class experience. Cheryl is passionate about the clients she serves, and her favorite part of working with them is getting to know several generations of their families.

Cheryl has worked in the financial services industry for more than 20 years and has been with Morgan Stanley since 2007. She has held similar roles at Piper Jaffray and UBS. Cheryl earned her bachelor’s degree in finance from the University of Wisconsin–Oshkosh and holds the Series 7 and 66 licenses.

Cheryl’s commitment to the team has led to community involvement opportunities, and she has donated many hours of her time to various charities over the years, such as Kohler School Friends (PTA), Sharon S. Richardson Community Hospice, Sleep in Heavenly Peace (an organization that builds and delivers beds to kids in need) and Janes Elementary School. Cheryl and her husband, Mark. reside in Kohler, and they have two adult children.

Vicky is usually the first line of contact for assisting clients with their day-to-day financial requests. Her responsibilities include on-boarding new clients, processing new accounts, completing asset transfers, and managing clients’ everyday needs and office administrative duties. She enjoys getting to know the team’s clients and helping to resolve their account issues.

Vicky started her investment industry career in 1999 at Robert W Baird. She moved to Morgan Stanley in 2001 and subsequently earned the Series 7 and 66 licenses. Vicky holds a B.S. in health promotion wellness from the University of Wisconsin-Stevens Point.

Vicky lives in Kohler with her husband, Bruce, their dog, Spencer, and their cat, Mango. In her free time, she enjoys running, doing yoga and spending time outside with family in their butterfly garden. Vicky supports several charities, including the MACC Fund at Children’s Hospital of Wisconsin, the Ronald McDonald House of Eastern Wisconsin, the Humane Society of Sheboygan County and the Sheboygan Falls Food Pantry.

Lonna plays a crucial role on the team by assisting clients with their day-to-day financial requests. As the first point of contact for clients who call or visit the office, she provides first-class service while addressing each client’s specific needs. Lonna’s passion lies in building strong relationships with both current and future clients, helping them navigate their financial lives. Her excitement stems from learning about each client’s family and personal stories, as well as working with future generations.

Lonna joined Morgan Stanley in 2023. Prior to that, she worked in the Howards Groves school district for 12 years. She holds degrees in Psychology and Sociology from UW-LaCrosse. Recently, she obtained her Series 7 and Series 66 licenses, further enhancing her expertise in the financial industry.

Lonna resides in Howards Grove with her husband, Jack, and their dogs, Tegan and Hank. She has two adult daughters, Kait and Maddy, who live in the Milwaukee area. During her free time, Lonna enjoys outdoor activities such as hiking and biking. She also tends to her flower gardens and cherishes moments spent with family and friends. Additionally, Lonna actively supports several charities close to her heart, including Children’s Wisconsin and Camp Kesem—a non-profit organization that provides free summer camp experiences and support for children whose parents are undergoing cancer treatment.