Our Story and Services

YOU DEFINE SUCCESS, WE HELP YOU ACHIEVE IT

We are a driven and multigenerational financial advisory team who provides skilled guidance and an elevated client experience for engaged and successful individuals, families, and institutions, both locally in Central Illinois and around the country.

Our mission is to educate, empower, and guide our clients, their families, and institutional workforces through every stage of their financial future. We achieve this by leveraging a combination of experience, world-class resources, and passion for making a difference as we help them preserve and grow their wealth, legacy, and business for generations to come.

WHY CLIENTS CHOOSE THE NOONAN CAPITAL GROUP

1. Through our holistic approach, we strive to provide clarity around current and future financial situations and will work with you to create a plan that incorporates your unique personal or institutional goals, aspirations, and concerns.

2. With a deep-rooted understanding of financial markets, the backing of Morgan Stanley, and our ability to offer skilled guidance, we help our clients navigate the ever-evolving world of finance and life’s complexities with confidence through financial planning, investment management, and institutional consulting.

3. Just like generations of our family before us, our commitment to excellence extends beyond financial performance. We believe in building lasting relationships, fostering an environment of trust, and providing exceptional service. We strive to be your dedicated advisor and advocate, guiding you, your family, and your workforce through life's most significant financial decisions.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Approach

We can help you with a particular financial need or create a comprehensive plan that takes all of your financial needs and goals into account. Our method looks at your wealth from all sides. This leads to solutions that not only have the ability to help you achieve your financial goals but also to transcend them and safeguard against unforeseen life events.
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    Step 1: Discovery & Goal Setting
    Let's begin with a thorough discussion to explain and ascertain your needs, wants, and values. It is important to us that we have a thorough understanding of various facets of your life that affects your financial goals and decisions. Every financial strategy should be unique because everyone is different.
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    Step 2: Analysis, Strategy & Planning
    To conduct a full assessment of your financial situation, I make use of a range of financial planning and risk analysis tools. I'll then implement a comprehensive financial plan that can help you accumulate, safeguard, and transfer wealth in line with your objectives.
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    Step 3: Implementation
    Your assets will be transferred to Morgan Stanley once you give your approval. We'll start implementing the additional techniques we described in your plan once they are in line with your tailored investment strategy.
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    Step 4: Ongoing Monitoring
    My relationship with you is extremely important to me, and I want to keep it that way. I'll communicate with you frequently to provide account updates. Additionally, I'll keep tabs on how well you're doing in achieving each of your objectives and adjust your financial plan as need when your circumstances change.

Our suite of services

As wealth grows, so does its complexities and the resources needed to manage it effectively. We leverage our experience and relationships to deliver innovative strategies that are tailored to your needs. I look forward to speaking with you to understand your challenges, so we can map out a strategy to help achieve your particular priorities and goals.
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    Wealth Management
    Wealth Management brings virtually all the dimensions of your life together. We listen carefully to understand the connection across your personal life, your family, your career and your legacy goals to develop a comprehensive strategy that is uniquely yours.
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    Retirement Planning
    One of our key areas of focus is helping you prepare for and thrive in retirement. From IRAs to RMDs, we manage the complexities of your comprehensive retirement plan assets, helping you easily transition to the next phase of your life with confidence.
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    Private Wealth Management
    With exceptional wealth comes exceptional complexity. Morgan Stanley Private Wealth Management combines the vast resources of a trusted global financial services firm with the individualized services of an investment boutique for a hands-on tailored approach to help families, foundations and individuals manage the multiple facets —and legacy—of their wealth.
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    Estate Planning Strategies
    Delivering an estate to the next generation or favorite charity requires more attention than families often realize. We coordinate with your estate and tax professionals to align your legacy goals with the appropriate asset tilting and beneficiary designation requirements, incorporating best practices to help enhance results.
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WHEN EMPLOYEES THRIVE, YOUR COMPANY THRIVES TOO

When you invest in your workforce, you empower it too. We can help deliver workplace financial solutions that can help employees build financial well-being.

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    Retirement For Plan Sponsors

    Providing End-to-End services. We can provide the tools and guidance to help you manage a retirement plan. This includes:
    • Plan Evaluation
    • Investment Management
    • Plan Management Support
    • Plan Participation Education

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    Financial Wellness

    Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
    • Reduce employee stress
    • Improve retention and engagement
    • Set themselves apart by offering comprehensive financial wellness benefits

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    Advantages For Your Company

    Morgan Stanley puts our years of experience and leadership into action so you can provide benefits that set you apart.

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    Advantages For Your Employees

    We will provide educational resources, digital tools, and guidance designed to foster financial education and confidence across your company.

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EVERYTHING YOU NEED, ALL IN ONE PLACE

As a Morgan Stanley client, you have access to a suite of digital tools and resources aimed at helping you manage your finances with greater ease.

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    Morgan Stanley Online

    When you sign up for MSO, you can conveniently and securely manage your account online or on your mobile device.

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    Spending and Budgeting Tool

    Track spending habits, categorize expenses and create budgets across your Morgan Stanley and external financial accounts with our Spending and Budgeting Tool.

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    Digital Vault

    Digital Vault allows for easy sharing and convenient access to your most important documents from wills and deeds to financial statements and tax fillings. Easily manage your encrypted financial records all in one place.

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    eDelivery

    eDelivery provides you with the ability to view statements and other documents electronically in lieu of paper. Clients who are registered in Morgan Stanley Online may enroll in eDelivery.

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    Total Wealth View

    View all your external financial accounts directly in Morgan Stanley Online or the mobile app. By linking your accounts, you'll benefit from more informed wealth planning, secure data access and convenient connectivity.

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    Online Security Center

    Safeguarding your assets and information is one of our highest priorities, but you also have a critical role to play. Check out our collection of practical takeaways and best practices from our cybersecurity professionals, then explore a few of the ways we help protect you.

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Location

3201 W White Oaks Drive
Suite 201
Springfield, IL 62704
US

Meet The Noonan Capital Group

About Me

For over a century, my family has been dedicated to helping clients achieve their financial goals, starting with my grandfather, Paul Noonan, in the early 1900s. My father, Patrick A. Noonan, a Yale graduate and US Navy Captain, joined the firm in 1952, instilling in me the core principle that guides our practice to this day: "We work for the client, the firm works for us." This client-first philosophy is the bedrock of everything we do.

My journey in finance began after a brief stint playing professional indoor soccer with the Phoenix Inferno in 1982. I joined the family firm, quickly earning my General Principal designation and managing critical aspects of our operations, including regulatory filings and early adoption of technology to manage client data. Witnessing the evolution of the financial landscape, I played a key role in navigating strategic transitions from Blunt Ellis & Loewi, Dean Witter, Smith Barney, Merrill Lynch, and ultimately returning to Morgan Stanley in 2024. These experiences provided invaluable insights into the complexities of the industry and the importance of adapting to change.

My specialization lies in corporate retirement solutions and institutional wealth management. As a Corporate Retirement Director at Morgan Stanley (a select designation held by only 2% of advisors) and a Governmental Entity Specialist, I possess the professional focus to guide organizations, from small businesses to large institutions with assets over $100 million, in developing and managing their retirement plans. I am passionate about helping clients and their workforce secure their financial futures, and I am committed to providing objective advice to help them manage their fiduciary responsibilities.

Central Illinois is more than just where I live; it's part of my heritage. My family's roots in this region date back to the Lincoln administration, with direct lineage to John Hay, a close confidant of President Lincoln. This deep understanding of the local community allows me to connect with clients on a personal level and we have built our practice by being a dedicated advisor to generations of Springfield area families, businesses, and healthcare organizations.

Outside of finance, I'm a dedicated family man, married to Michelle Noonan for 30 years, with five children. I’ve also been actively involved in the community, serving on the board of the Boys & Girls Club of Central Illinois, as Past President of the American Business Club, and Past 10-year President of the Panther Creek Homeowners Association. My passion for competition extends to coaching competitive soccer for 35 years and my own playing career where I made a Final Four appearance and was at one time ranked number 1. My creative side finds expression in music as a 34-year member of the international jazz group Dreaming in Colour, a Yamaha Drum Endorsing Artist, with multiple top 25 songs.
Securities Agent: WI, NY, MI, IN, AZ, MN, PA, IA, WA, CT, ND, NC, CA, VA, TX, CO, MT, MO, OR, OK, MA, IL, FL, TN; General Securities Principal; General Securities Representative; Investment Advisor Representative

About Me

I'm a fourth-generation Financial Advisor and a proud member of The Noonan Capital Group at Morgan Stanley. Our team, with a legacy spanning over a century, is dedicated to serving a select group of affluent individuals, families, and institutions. We understand the complexities of significant wealth and offer a thoughtful, practical, and comprehensive approach to wealth management. We work with multiple generations of clients, helping them navigate their financial journeys within a framework that prioritizes their values and goals.

At The Noonan Capital Group, our core purpose is to educate, empower, and guide our clients, their families, and institutional workforces through every stage of their financial future. We work closely with them to determine their risk tolerance, time horizons, and liquidity needs. From this foundation, we establish a personalized wealth management strategy that is centered on their life priorities. We recognize that life is dynamic, and we are committed to helping our clients adapt their strategies to the inevitable changes they encounter.

I am highly trained in thorough and holistic financial planning and investment management. As a Certified Financial Planner and Certified Investment Management Analyst, I bring a deep level of professional focus in investment strategy, portfolio construction, and holistic financial planning. I deliver sophisticated, tax-efficient solutions tailored to the complex needs of our clients. I have a strong background in institutional consulting, as I advise businesses on optimizing their retirement plan offerings, enhancing participant outcomes, and navigating fiduciary responsibilities.

In addition to my work as a Financial Advisor, I am passionate about giving back to my local community. I graduated from Leadership Springfield, a premier program for leadership development designed to inspire, develop and connect leaders to serve the Springfield community. I also spearheaded the Sacred Heart-Griffin Young Alumni Association, and I am currently a member of the
St. John’s Hospital Foundation Leadership Council. Outside of my professional career, I enjoy staying active in various sports and exercise, spending time with family and friends, traveling, and enjoying good food.
Securities Agent: AZ, IL, TN, NY, ND, NC, MI, CT, MO, WI, WA, OK, IN, TX, MN, CO, VA, MA, CA, OR, FL, PA, MT, IA; General Securities Representative; Investment Advisor Representative

About Me

I’m a results-driven financial advisor with 8 years of hands-on experience in guiding clients towards financial success. With a deep understanding of the intricacies of the financial markets and a keen eye for opportunity, I consistently help clients navigate the complexities of personal finance and investment management.

Having started my career at a small-town community bank, I quickly rose through the ranks due to my dedication, analytical skills, and commitment to client satisfaction. Over the years, I have developed my professional focus by crafting tailored financial strategies that align with clients' short-term needs and long-term aspirations.

My approach to financial advising, is marked by a holistic view of the clients' financial situation. I believe in building strong, lasting relationships based on trust, transparency, and open communication. By taking the time to understand my clients' unique circumstances, goals, and risk tolerances, I help ensure that my recommendations are well-suited to their individual needs.

In our family practice, I focus on retirement planning, portfolio management, risk assessment, and tax-efficient investing. I continually seek to expand my knowledge and skills through professional development opportunities, staying abreast of the latest trends and strategies in the ever-evolving financial landscape.

Outside of my professional endeavors, I’m a dedicated mentor to junior financial advisors, sharing my insights and experience to help them grow in their careers. I’m also actively involved in community initiatives focused on financial literacy and empowerment, recognizing the importance of education in promoting financial well-being. I also enjoy spending time with family, playing golf, and exploring new hiking trails with my Pembroke Welsh Corgi.
Securities Agent: FL, AZ, NY, IN, MO, MN, CT, CO, CA, VA, MT, IA, OK, MA, TX, PA, MI, TN, WI, OR, ND, WA, NC, IL; General Securities Representative; Investment Advisor Representative

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Kimberly Guidone

Kimberly is a Private Banker serving Morgan Stanley Wealth Management offices in Indiana.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Kimberly began her career in financial services in 1996 and joined Morgan Stanley in 2016. Prior to joining the firm, she was a Wealth Management Banker at Merrill Lynch. She also served as an Investment Relationship Manager with Key Investment Services and a Financial Advisor at Thrivent Financial.

Kimberly is a graduate of Wright State University where she received a Bachelor of Arts degree in Psychology. Outside of the office, Kimberly spends time with her family enjoying hiking, camping, and other outdoor activities.
NMLS#: 619678
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Noonan Capital Group today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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7Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)