Welcome

We are a professional wealth management team dedicated to helping you focus on what you want to achieve in all facets of your life - financial, personal, and social. At the core of what we do, we provide ourselves on developing sound strategies so that you can help realize your hopes and aspirations. Along the way we seek to build personal bonds with each of our clients based on three core principles:

Experience: our vast experience allows us to manage our clients expectations and risk with a thoughtful and clear perspective on the market.

Multi-Dimensional Team: Our multi-generational and credentialed team strives to provide high touch service and advice for the families and business we serve from generation to generation.

Dedicated Advisor: As part of one of the premier global wealth managements firms we have the depth of resources, strategies, and solutions to help address all your needs.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Process

Whether you are interested in our corporate or private services when it comes to investments, you need someone who understands what you want to achieve in all areas of your life and can provide you the sound guidance you need in an uncertain world.

At The MCS Group we offer you trust, empathy, insight, and credibility that is established through our unique relationship building process
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    Discover
    We will work with you to discover your financial goals through introspecting and assessing what truly matters to you now and in the future.
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    Plan
    Based on our discovery we will create a strategic financial plan based on your short and long term goals. We will use this plan as a guide and adjust it to align with your goals as circumstances change.
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    Implement
    We will implement the strategy we've created by making well informed decisions and taking concrete steps toward achieving your goals.
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    Review
    We will review our strategy and goals with you periodically to help ensure that all objectives are up to date and on track. We will always be sure to communicate with you and be responsive to your needs.

Valued Clients

he MCS Group is experienced in assisting retirees, business owners, professionals and families with estate planning strategy, financial planning, and asset management. We are committed to helping you achieve all of your financial goals and want to provide you with valuable investor resources.
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    Certified Financial Planner
    The Chartered Retirement Plans Specialist (CRPS) The Certified Financial Planner (CFP) designation is a professional certification for financial advisors. It is one of the most prestigious and widely recognized financial planning certifications. CFPs are held to a high standard of ethical conduct and must act in the best interests of their clients
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    Morgan Stanley Online
    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.
    Learn More About MSO
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    Certified Exit Planning Advisor
    The Certified Exit Planning Advisor (CEPA) designation is a credential earned by those who specialize in advising entrepreneurs & business owners of private companies. The CEPA advisor oversees and assists with valuation & various strategies / options for the company and subsequently advises on the sale of the business to either a financial or strategic partner. This guidance helps encompass capital needs, transition and succession planning and the liquidity derived from these transactions.
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    Goal Based Planning
    Goal Based Planning
    Working with us, paired with our technology, is a great way to access advice and build a wealth plan. Read more about the advantages of working with our planning technology in reaching your financial goals
    Learn More About Our Planning Tools
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    Chartered Retirement Planning Counselor
    Chartered Retirement Planning Counselor (CRPC) is a professional designation for those who have specialized knowledge and experience in helping individuals and families plan for retirement. They can help clients to develop a comprehensive retirement plan that meets their individual needs and goals, and they can provide ongoing support and guidance as clients prepare for and move into retirement.

Your Business: Focusing on Success

The MCS Group has been designated as a Corporate Retirement Director Team, which is less than 2% of Financial Advisors at Morgan Stanley. Our team’s experience and credentials can help manage a comprehensive retirement program. No matter your challenges and goals, we have resources to deliver the solutions that you and your employees deserve. Below are our teams relevant designations and helpful insights.
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    Chartered Retirement Plans Specialist
    The Chartered Retirement Plans Specialist (CRPS) designation is a professional designation for those who specialize in the design, administration, and maintenance of retirement plans for businesses and wholesale clients.
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    Corporate Retirement Solutions
    Retirement is more than a date in the future—it’s a milestone that takes time, hard work and the right tools to achieve. Our team provides a comprehensive suite of solutions and investment experience to help you with your investment responsibilities and help your employees achieve their goals.
    Learn More About Corporate Retirement Solutions
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    Certified Exit Planning Advisor
    The Certified Exit Planning Advisor (CEPA) designation is a credential earned by those who specialize in advising entrepreneurs & business owners of private companies. The CEPA advisor oversees and assists with valuation & various strategies / options for the company and subsequently advises on the sale of the business to either a financial or strategic partner. This guidance helps encompass capital needs, transition and succession planning and the liquidity derived from these transactions.
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    Qualified Plan Financial Consultant
    A Qualified Plan Financial Consultant (QPFC) is a financial professional who has specialized knowledge and experience in working with qualified retirement plans. Qualified retirement plans are employer-sponsored retirement savings plans, such as 401(k)s and 403(b)s. QPFCs can help individuals and businesses understand and choose the right qualified retirement plan for their needs, and they can also provide advice on how to invest and manage the assets in those plans.
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    2026 Tax Tables
    Maximum Benefits and Contribution Limits
    Learn More

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

4890 W Kennedy Blvd
Ste 700
Tampa, FL 33609
US
Direct:
(813) 286-5660(813) 286-5660
Toll-Free:
(800) 326-4662(800) 326-4662

Meet The MCS Group

About Susannah M. Townsend

Susannah is not just a financial advisor; she's a passionate advocate for her clients’ overall financial wellbeing. Her commitment is deeply rooted in her desire to serve as an active participant in their lives. Susannah guides families helping them envision their financial aspirations by gaining an understanding of the personal family dynamics along with their passions, concerns, and values. The goal is to respect these various aspects of their lives as well as their career goals and provide sound financial advice to guide them toward their goals.

Susannah's approach is all encompassing and could include budgeting, educational planning, setting retirement goals and reviewing estate plans and life insurance. Once she has the complete picture, she creates a comprehensive financial plan to help achieve these goals with the least amount of risk. Susannah diligently implements and regularly revisits the plan, adapting it as its circumstances change all while participating in her clients lives and treating each one uniquely.

Her upbringing exposed her to the financial industry at a young age, specifically she learned from her mother who was one of the first female advisors in the Tampa Bay Area. Her mother's influence and example were instrumental in shaping her career path and they worked for many years together until her mother retired. Susannah joined her mother after graduating from the University of Florida in 1992 with a Bachelor of Science in Business Administration. She furthered her education in the evenings after work earning her CFP designation in 1996 and obtaining her MBA in Finance, Marketing and International Business in 1998.

On a personal note, Susannah deeply cherishes her family and she enjoys hosting family gatherings. She has two daughters attending FSU and enjoys the playful family rivalry. Susannah is also a die-hard Tampa Bay Lightning fan. She rarely misses a home game and travels to see at least one game on the road each year. This is a passion she shares with her daughters. Beyond sports, Susannah’s other passions include fitness and training, cooking and eating out and exploring new cuisines, wine, kayaking and traveling.
Securities Agent: CT, CO, WI, TN, SD, IN, NJ, NH, MI, KY, KS, FL, AZ, WY, SC, MA, GA, DE, CA, NY, VA, PR, LA, VT, NC, TX, PA, MD, DC, AL, OH; General Securities Representative; Investment Advisor Representative
NMLS#: 1426084

About Scott F. Heyer

Scott started his financial services career after graduating from the University of Tampa in 1989. Prior to joining his colleagues in wealth management in 2003, Scott worked with asset management firms and raised over $2.5 billion in capital. As a Portfolio Manager he oversees portfolio construction and the implementation of risk-based investment strategies that align with our clients’ customized financial plans.

He is a Certified Exit Planning Advisor (CEPA) and works with entrepreneurs and business owners of privately held companies. Services focus on transition / exit planning strategies for liquidity events through both strategic and financial buyers.

He is recognized as an Executive Financial Services (EFS) Director with Morgan Stanley’s Corporate Client Group and works with corporate executives and board members on employee stock plans.

Scott has volunteered with many community organizations including Feeding America and Big Brothers Big Sisters of Tampa Bay. He resides in south Tampa and has 3 kids. He is a member of Tampa Yacht & Country Club, and Ye Mystic Krewe of Gasparilla. He enjoys running, playing tennis, and traveling.
Securities Agent: NC, KS, NH, MA, TN, PR, NJ, IN, DE, CA, GA, AL, SD, LA, WY, WI, MI, DC, CO, MD, FL, PA, OH, CT, AZ, VA, TX, SC, NY; General Securities Representative; Investment Advisor Representative
NMLS#: 1270105

About Brian J. Malison

In addition to helping individuals and families with financial planning and investments, Brian focuses on qualified and non-qualified retirement plans for public and private companies. He assists with all aspects of plan design and management, including provider searches, investment policy statements, due diligence, and participant education. He coordinates corporate retirement plan services with third party administrators, attorneys, and tax advisors. He specializes in designing retirement plans aimed to maximize benefits for the owners and key executives of public and private companies.

Brian earned the Chartered Retirement Plans Specialist (CRPS) designation and is recognized as a Corporate Retirement Director by Morgan Stanley’s Corporate Client Group. Brian has the qualifications and credentials to help plan sponsors navigate the complexities of today’s regulatory environment. Brian earned his finance degree from the University of Tampa in 1994.

Brian has supported various foundations and philanthropic organizations in the community. He lives in St. Petersburg with his wife and two daughters. He is an avid boater and enjoys scuba diving and offshore fishing.
Securities Agent: WY, IL, SD, OH, NJ, NC, MA, CA, NY, CT, TX, PA, MI, VA, MD, LA, DE, IN, GA, FL, KS, WI, DC, AL, PR, NH; General Securities Representative; Investment Advisor Representative
NMLS#: 1411237

About Brandon K. Bailey

Brandon Bailey is a Financial Advisor with the MCS Group at Morgan Stanley in Tampa, FL. After graduating from Pepperdine University, he returned home to become the next generation of the team’s wealth management practice. Bringing a fresh perspective and innovative approach, he provides a comprehensive range of holistic planning and strategic investment strategies tailored to each client’s unique goals and circumstances.

As a Financial Planning Specialist, Brandon combines the vast resources of a global financial services firm with the individualized service of a boutique like investment practice to construct personalized strategies that help families and individuals manage the multiple facets and legacy of their wealth.

Outside of the office, Brandon lives on Davis Islands in Tampa, and he supports various charitable organizations that seek to expand the availability and enhance the quality of education throughout the community. He also enjoys boating, playing tennis, and Tampa Bay Lighting games.
Securities Agent: MD, WI, WY, VA, LA, NJ, FL, PR, CT, AL, MI, DC, TX, IN, DE, KS, CA, OH, NC, SD, NY, MA, GA, PA, NH; General Securities Representative; Investment Advisor Representative
NMLS#: 2540418
Wealth Management
Global Investment Office

Portfolio Insights

This is a video content

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
The Adaptive Family Office: A Framework for Alignment Amid Change
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The Adaptive Family Office: A Framework for Alignment Amid Change

A modern family office is often described as a set of functions-investments, governance, operations, risk management and family priorities-managed in parallel. In practice, it behaves more like a single, interdependent system. When one element moves,

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
State of the Workplace 2025 With SHRM's Johnny C. Taylor, Jr.
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State of the Workplace 2025 With SHRM's Johnny C. Taylor, Jr.

Listen as host Rodney Bolden speaks with SHRM's Johnny C. Taylor, Jr. about recruiting new talent, developing strong leaders and integrating new technology.
Ready to start a conversation? Contact The MCS Group today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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7Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States. Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

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8Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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9Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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11Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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12When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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13Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)