About Us

The Madeira Group offers detailed, analytical wealth management strategies to create harmony in the lives of our clients. We combine our strengths with over 50 years of experience to provide informed, thoughtful Wealth Management services to our clients and their families throughout their lifetime.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheckLink Opens in New Tab.*
    Portfolio Risk Platform (photo) - DO NOT EDIT CONTENT - MUST USE AS IS
    Portfolio Risk Platform
    Our Portfolio Risk Platform, backed by institutional-caliber analytics, assesses thousands of risk factors using a holdings-based approach to assess a portfolio’s exposures, analyze how securities behave together across portfolios and forecast how they influence risk and return moving forward.
    Portfolio Risk Platform
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    Total Tax 365
    Taxes can be a substantial drag on investment returns. Morgan Stanley Total Tax 365 offers access to a broad range of tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential and help keep more of what you earn.
    Learn More
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    Financial Planning
    Morgan Stanley Financial Planning can show you a single, comprehensive snapshot of your finances. We can help you create a wealth plan that’s adaptable to the different stages of your life using our award winning tools- Goals Planning System (GPS) and LifeView.
    Morgan Stanley Goals-Based Wealth Management
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    Morgan Stanley Online
    Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances in one place.
    Register for Morgan Stanley Online Today
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    Digital Vault
    Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.
    Get Started Today
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    CFP® – Certified Financial Planner™ (Scott Robinson)
    The Certified Financial Planner™ designation is awarded to candidates who have demonstrated skilled focus in the areas of Education, Investment, Tax, Retirement, Estate and Insurance planning. CFP® professionals must accrue several years of experience related to delivering financial planning services to clients and pass a comprehensive exam before calling themselves a CFP® Professional and are held to strict ethical standards to ensure financial planning recommendations are in the best interest of their clients.
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    CIMA®- Certified Investment Management Analyst® (John Amick & Scott Robinson)
    The CIMA® provides financial advisors with the tools to deliver sophisticated advice to meet the demands of investors today. This designation meets international accreditation and quality standards.
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    QRPC- Qualified Retirement Plan Consultant (Keith Robinson)
    A Qualified Retirement Plan Consultant is a financial professional who focuses on the design, implementation, and administration of qualified retirement plans for businesses and organizations.

    These professionals possess in-depth knowledge of retirement plan regulations, investment strategies, and employee education, ensuring that clients receive expert guidance in establishing and maintaining effective retirement plans.

Location

150 2nd Avenue N
Suite 1400
St. Petersburg, FL 33701
US
Direct:
(727) 344-6718(727) 344-6718

Meet The Madeira Group

About Keith J Robinson, QRPC

Keith Robinson has been at Morgan Stanley and predecessor, Smith Barney since 1985, and has been helping wealthy clients of the Madeira Group stay the course by avoiding pitfalls and emotional decisions.  He treats each relationship as a relationship toward achieving goals as life happens.  Clients come to him for informed, thoughtful wealth management solutions and legacy planning.

Keith devotes his spare time to local organizations such as, John Hopkins All Children's Hospital, Seminole Schools and youth sports.  He is a 34 year volunteer with the Ronald McDonald House Charities of Tampa Bay and is a lifetime member of the American Cancer Society Board of Directors.  Keith's passion for golf is integrated in his past role of General Chairman for Copperhead Charities, the host of the PGA Tour's Valspar Championship held at Innisbrook Golf Resort each March.  The event generates over 2 million dollars for local charities each year.

Keith and his wife Allison reside in St. Petersburg.  They have 3 Children, Caitlin, Scott and Daniel.

Contact Keith:
(727)344-6718
Keith.j.robinson@morganstanley.com
Securities Agent: ME, VA, TX, NC, OH, MA, WI, VT, UT, PA, NM, KY, IA, WA, NJ, FL, DE, CT, CO, MO, DC, TN, MN, AZ, AL, VI, MI, MD, IN, IL, GA, WV, NY, NV, LA, CA, SC, MS; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1253172

About John P Amick

John has been a licensed financial advisor since 1983. In February 1992, while employed at Smith Barney he successfully completed the "Preferred Portfolio Management Program" and was awarded the designation of "Portfiolio Manager" by the Investment Institute. John Continued his focus on self-improvement and in August 2007 became an accredited member of the Investment and Wealth Institute. This membership allows John to proudly display the title of "Certified Investment Management Analyst" (CIMA). The CIMA certification requires advisors to meet rigorous standards: Experience, Ethics, Education and Exam.

John's practice is focused on clients "Mail Box Money".  He helps them answer the questions, "Do I have enough and will I be OK in retirement.

John received his undergraduate and master's degree in Public Administration from Florida State University.

Contact John:
(727)344-6706
John.p.amick@morganstanley.com
Securities Agent: NM, WV, LA, IA, NJ, MI, IN, AL, VI, WI, TX, NV, NC, MD, IL, AZ, WA, VT, OH, MO, ME, MA, DE, CO, CA, VA, NY, KY, GA, FL, DC, CT, TN, PA, UT, SC; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1282840

About Scott Robinson

Scott has been a licensed financial advisor since 2014, spending his first 5 years in the industry at Franklin Templeton before joining Morgan Stanley in 2019. With the goal of being the best advisor he can to his clients, Scott became an accredited member of the Investments and Wealth Institute by completing the Certified Investment Management Analyst® (CIMA®) certification, which holds the four stringent standards of experience, ethics, education, and exam. As a Financial Planning Specialist, Scott works with clients on creating detailed financial plans to help clients achieve their financial goals.

Scott has a love for local community service, as a member of the CopperMugs, a local charity that works with the PGA Tour to help raise millions for local charities, and a board member of Polywog Charities, a charity that uses golf to raise money for St. Petersburg charities.

Scott received his Bachelor of Arts degree in Business Management from the University of North Carolina – Asheville.

Contact Scott:
(727) 344-6708
scott.j.robinson@morganstanley.com
Securities Agent: WI, SC, NC, MS, OH, AL, UT, IL, CA, AZ, WA, VA, PA, VI, NV, NM, MN, ME, MA, IN, IA, DE, DC, CT, VT, TN, MD, KY, GA, CO, WV, TX, RI, NJ, MI, FL, NY, MO, LA; General Securities Representative; Investment Advisor Representative
NMLS#: 1915564

About Danilla Piehl

Danilla has been a registered associate with Morgan Stanley since 2018 with over 13 years in the industry. She received her Bachelor of Science from Barton College in Wilson, NC majoring in Sports Medicine. While attending college, she started all four years in both basketball and soccer as a point guard and middle fielder. In her spare time, she enjoys coaching her daughter’s soccer team and going on long walks with her dog, Gunner. Danilla and her husband, Adam, reside in Pinellas Park, Florida with their daughter Danikka.

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement AccountsLink Opens in New Tab
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?Link Opens in New Tab
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a BusinessLink Opens in New Tab
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.
Ready to start a conversation? Contact The Madeira Group today.
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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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6Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

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CRC 6491812 (04/2024)