About US

At the Loy Group, our mission is to provide the highest quality financial advice and service in the region. With over 50 years of combined experience, our team is focused on helping you make informed, confident decisions about your life and family as it pertains to your finances.

We focus on working with individual investors and small businesses. Our primary purpose is to help our clients create and implement retirement planning and wealth management strategies aimed at achieving their financial goals and dreams. At Morgan Stanley, we’re uniquely positioned to provide our clients with access to the very best tools, resources and technology in the industry—that includes the extensive research capabilities, intellectual capital and global reach the firm has to offer.

While we take great pride in delivering the very best investment ideas and strategies, we are well-equipped to handle the other important aspects of your financial life, such as income, insurance and estate planning strategies. We work with honesty, integrity and compassion—these values are the foundation of our practice—and we are committed to demonstrating these standards when engaged with those we serve.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Wealth Management Process

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DISCOVER
Our relationship begins with a thorough understanding of your immediate needs, priorities and goals. We’ll discover details about your overall financial picture, including your previous investment experience and current retirement strategy.
CREATE
We develop a tailored roadmap to begin to help you build your wealth and achieve the outcomes you seek. We’ll identify the strategies to help you:
• Plan for retirement
• Grow and preserve your assets
• Transfer your wealth on to the next generation
ACT
Next, we help you implement the strategies we've formulated together, taking into consideration all we've discussed as well as special circumstances--things such as alimony, child support or the tax consequences of selling a large asset like your home.
ADJUST
Achieving your goals requires vigilance and flexibility. We help monitor your progress and make adjustments as life evolves, markets move, tax laws shift and priorities change.

Your Goals and Concerns Change as Life Changes 

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Early-to-Mid Career Concerns:
-Accumulating Assets
-Protecting Family
Late Career Concerns:
-Retirement Readiness
-Transforming assets into income
-Generating sufficient income to last your entire life
-Asset preservation
-Legacy wishes
In Retirement Concerns:
-Maintaining lifestyle and sufficient income
-Meeting healthcare and other unforeseen expenses
-Legacy wishes

Location

400 Convention St
Ste 400
Baton Rouge, LA 70802
US
Direct:
(225) 237-3147(225) 237-3147
Toll-Free:
(800) 666-3960(800) 666-3960

Meet The Loy Group

About Rhonda G. Loy

A Baton Rouge native, Rhonda joined Morgan Stanley in the summer of 2017, bringing with her over 20 years of experience in wealth management. She began her financial services career in 1995 as a financial advisor with Merrill Lynch, where she spent nearly two decades prior to making the move to Morgan Stanley. 

Rhonda holds a Bachelor of Science degree in Finance from LSU and is also a CERTIFIED FINANCIAL PLANNER™ professional who focuses on working with retirees, small business owners and corporate executives. She strives to deliver exceptional client service and is fully committed to long-term relationships with both clients and their families. She carefully listens to their goals, aspirations and concerns in an effort to develop a wealth management strategy suited to their unique situation.

Rhonda and Shawn are the proud parents of two children, Hannah and Nicholas. When she’s not at work or involved with family activities, Rhonda likes to read, travel, and play tennis.
Securities Agent: IA, NC, GA, KS, NY, DC, OK, VA, AL, SC, CA, CO, TX, TN, OH, MS, FL, LA, NM; General Securities Representative; Investment Advisor Representative

About Shawn Loy

Shawn joined Morgan Stanley in the summer of 2017 after spending 23 years of his career at Merrill-Lynch. Although not originally from Baton Rouge, Shawn has called South Louisiana home since childhood. After graduating from Central High School, Shawn attended the University of Southwestern Louisiana where he earned a Bachelor of Science degree in Business Administration and was also a member of the Rajun Cajun football team.

As a CHARTERED RETIREMENT PLANNING COUNSELOR™, Shawn mostly works with retirees and those who are approaching retirement. He is focused on providing clients with the wealth management solutions aimed at achieving each client’s goals based upon their risk tolerance, liquidity needs and time horizon.

Shawn and Rhonda married in 1999 and are the proud parents of two children, Hannah and Nicholas. Outside of work, Shawn is involved with his family and when he can find the time, likes to fish, hunt and play tennis.
Securities Agent: TX, OH, NM, NC, LA, OK, KS, CA, MS, FL, AL, NY, GA, CO, TN, SC, VA, IA, DC; General Securities Representative; Investment Advisor Representative

About Hannah M. Loy

Securities Agent: LA, CA, KS, MS, VA, DC, NM, TN, SC, OK, AL, FL, CO, TX, OH, NY, GA, NC, IA; General Securities Representative; Investment Advisor Representative
NMLS#: 2667953
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
How to Take the Emotion Out of Investing
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How to Take the Emotion Out of Investing

Recognizing your impulses when investing can help you sharpen your decision-making. Here’s how.
Ready to start a conversation? Contact The Loy Group today.
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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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5Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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7Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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8When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)