About Us

The Locke Group is a team of professionals who are dedicated to making a difference in their clients’ lives. We focus primarily on helping people plan for or adapt to milestones that may range from retirement and the sale of a business to caring for an aging parent and the death of a spouse.Joe Locke, the founder of the team, is a Certified Financial Planner (CFP®) and Manager of Morgan Stanley’s Little Rock office. He brings more than 30 years of experience to every client he serves. Joe is joined by Juan Morales, a Chartered Retirement Planning Counselor (CRPC®). Together, these professionals can help you anticipate issues you might not have thought about, face unexpected challenges and make informed decisions that may lead to greater financial security for you and your family.
Services Include
  • Wealth Management1
  • 401(k) Rollovers
  • Annuities2
  • Asset Management3
  • Financial Planning4
  • Fixed Income5
  • Long Term Care Insurance6
  • Retirement Planning7
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Location

2200 N Rodney Parham Rd
Ste 100
Little Rock, AR 72212
US
Direct:
(501) 221-6309(501) 221-6309
Toll-Free:
(800) 879-0089(800) 879-0089

Meet The Locke Group

About Me

Joe Locke, CFP®
First Vice President
Certified Financial Planner
Branch Manager
Financial Advisor

Joe has been providing clients with investment advice and comprehensive financial planning services for more than 30 years. He began his financial services career as an institutional bond trader before realizing that his true passion lay with helping people achieve the goals most important to them and their families.

Joe founded The Locke Group with Juan Morales at Merrill Lynch in 2011 but brought the team to Morgan Stanley five years later. He serves as manager of the firm’s Little Rock branch, in addition to maintaining his advisory relationships with clients seeking to plan for and adapt to major life events.

A Certified Financial Planner, Joe takes pride on catching things that might be missed by his clients and remembering every source of income on which they rely. In addition, he oversees the team’s investment activities and, when warranted, introduces clients to Morgan Stanley professionals with dedicated skills in lending, estate planning strategies and other non-investment disciplines.

Joe graduated with distinction from Hendrix College with a BA in History and Political Science. Born and raised in Arkansas, he believes in giving back to his community and has served on the board of The Arkansas Symphony. In addition, he has taught financial literacy courses to the working homeless through Our House and continues to support that organization by serving on the Heart of Our House Leadership Committee. He is also an active member of the Church at Rock Creek and was recently asked to mentor at risk students in the Little Rock school district.

Joe doesn’t have a lot of spare time but whatever time he does have is spent playing guitar with a recently formed garage band, taking care of his pets and otherwise enjoying life with his wife, Sharon, and their 3 sons.
Securities Agent: TX, AR, WI, WA, VA, UT, TN, SD, SC, RI, PR, OK, NY, NV, NM, NE, ND, NC, MS, MO, MN, MI, MD, MA, LA, KY, KS, IN, IL, GA, FL, DE, CO, CA, AL; General Securities Representative; General Securities Principal; BM/Supervisor; Investment Advisor Representative
NMLS#: 638475

About Me

Juan Morales
Chartered Retirement Planning Counselor (CRPC®)
Financial Advisor
 
Born and raised in Little Rock, Juan thought about becoming a Financial Advisor from the time he was in high school. His proficiency with numbers and passion for helping people played a major role in his career decision.

Juan began his financial services career at Merrill Lynch in 2011 where he was mentored by Joe Locke. The pair worked together for five years before joining Morgan Stanley in 2016. Today, Juan pays a critical role in the team’s financial planning process. He takes pride in asking clients questions they might not have asked themselves and providing them with guidance on virtually every aspect of their financial life. In addition, Juan performs extensive research on every fund and investment manager recommended by the team. Specifically, he screens each candidate for performance, amount of risk assumed, consistency and organizational excellence.

Juan graduated from The University of Central Arkansas with a BA in Marketing. Later, he earned his Chartered Retirement Planning Counsellor designation that provides him with the credentials to help clients prepare for and adapt to this important life event. Outside the office, he is active member of Fellowship Bible Church and an avid supporter of Our House, an organization dedicated to helping the working homeless gain the skills, resources, and confidence to overcome their misfortunes permanently. He also volunteers with The Arkansas Food Bank.

Juan is the proud father of Mason, his 14 year old son who plays competitive soccer. He continues to reside in his hometown of Little Rock.
Securities Agent: TX, AR, VA, TN, OK, MO, MI, MD, LA, KS, FL, DE, CO, CA, AL; General Securities Representative; Investment Advisor Representative
NMLS#: 859998

About Me

About Me

 

Susan Hunter
Client Service Associate

 
Susan began her career with E. F. Hutton in Southfield, Michigan in 1983, and moved to Little Rock with her husband Frank in January of 1986.  She's continued working with the firm through all the transitions in various capacities from a Branch Manager Assistant, Complex Manager Assistant and now her current role as a Client Service Associate.

This role continues to be extremely rewarding due to her passion to help clients with any questions or service needs they may have.

Susan and her husband enjoy adopting and raising dogs.  They currently have a female Goldendoodle named Carly.

 
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  • Annuities
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1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

2Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

5Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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