About Greg Friesen
Greg Friesen is a financial services leader with more than three decades of industry experience, rooted in a strong community and small-business background. He grew up in Livingston, California, where his family has owned and operated a local hardware store for more than 60 years—an early foundation that shaped his long-term, service-oriented approach to client relationships.
Greg earned a Bachelor of Science in Business Administration from California State University, Stanislaus in 1989. After graduation, he spent five years working in his family’s business before transitioning into financial services. In 1994, he began his wealth management career at Dean Witter as a Financial Advisor.
Three years into his career, Greg was promoted to Producing Manager in Visalia, California. He went on to hold a series of management roles with Morgan Stanley, including leadership positions in Santa Cruz and Fresno, California. In 2008, Greg joined UBS, where he managed the Central California complex, further broadening his leadership experience across the region.
In 2019, Greg rejoined Morgan Stanley in Visalia, California, where he partnered with long-time colleagues and friends, bringing his experience and collaborative leadership style to serving clients and supporting team growth.
Outside of work, Greg enjoys golfing, hiking, and traveling internationally. He is married to his wife of 35 years and is the proud parent of two adult children.
Securities Agent: NJ, WA, SC, MD, ID, TX, CO, TN, MO, CA, OR, NC, NV, CT, AZ, FL; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 307043
CA Insurance License #: 0B57036