Brian Lawrence, CRPS®
Senior Vice President, Financial Advisor
Phone:
(504) 587-9631(504) 587-9631
Morgan Stanley Private Wealth Management
The Lawrence Roddy Group
Direct:
(504) 587-9631(504) 587-9631
Our Mission Statement
A boutique group within a global firm, Morgan Stanley Wealth Management is optimized to serve ultra high net worth individuals, families and foundations.
Welcome
As Morgan Stanley Financial Advisors, we combine our own talents and experience with the vast resources of a global financial services firm to address the planning, governance, liability management and investing needs of ultra high net worth families, their businesses and philanthropic enterprises.
With over 50 years of combined experience in financial services, The Lawrence Roddy Group is focused on providing our clients with objective, sophisticated and customized financial solutions through an open architecture platform that enables us to identify and offer the investment options that are most appropriate for our clients.
We prefer to take a holistic approach to wealth management — one that is grounded in investment strategy — but covers virtually every aspect of our client’s financial lives, including risk management, liabilities, family dynamics, lifestyle management issues and trusts and estate structures. Our team works alongside senior professionals that specialize in these areas, making us uniquely capable of offering the full suite of wealth management services directly, continuously and professionally to our clients.
As Morgan Stanley Financial Advisors, our goal is to help preserve and grow your financial, family and social capital so that it can have the greatest positive impact today and for generations to come. We look forward to learning more about you, your family and your business and discussing the resources we can place at your disposal.
With over 50 years of combined experience in financial services, The Lawrence Roddy Group is focused on providing our clients with objective, sophisticated and customized financial solutions through an open architecture platform that enables us to identify and offer the investment options that are most appropriate for our clients.
We prefer to take a holistic approach to wealth management — one that is grounded in investment strategy — but covers virtually every aspect of our client’s financial lives, including risk management, liabilities, family dynamics, lifestyle management issues and trusts and estate structures. Our team works alongside senior professionals that specialize in these areas, making us uniquely capable of offering the full suite of wealth management services directly, continuously and professionally to our clients.
As Morgan Stanley Financial Advisors, our goal is to help preserve and grow your financial, family and social capital so that it can have the greatest positive impact today and for generations to come. We look forward to learning more about you, your family and your business and discussing the resources we can place at your disposal.
Capabilities
- Comprehensive Wealth Planning
- Pre-Liquidity Planning
- Investment Management
- Manager Selection
- Proprietary Investment Opportunities
- Sustainable & Responsible InvestingFootnote1
- Risk Management
- Hedging Strategies
- Consolidated Reporting
- Corporate Services
- Corporate Stock Plans
- Retirement & Pension Plans
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
About PWM
Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
- Manage investments with an unwavering focus on your financial strategy and personal goals
- Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
- Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
- Approximately 350 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
- Over $980 billion in AUM1
- Comprising 23% of the Barron’s Top 250 Private Wealth Management Teams for 2024
- Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2024
Source: Barron's.com (May 2024) 2024 Barron's Top 250 Private Wealth Management Teams awarded in 2024. The teams are ranked on a variety of factors, including their size and shape, their regulatory records and credentials of their members, and the resources they have at their disposal to serve their client bases. The rankings are meant as a starting point for clients looking for an advisor—a first-pass vetting that can help investors narrow a search. Every advisor will have his or her own approach to investing, financial planning, and other services. Clients are encouraged to approach a search for an advisor the way they would a search for a doctor—interviewing multiple professionals and getting opinions from multiple third parties. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.
Approach
Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.
Location
1100 Poydras St
Ste 1900
New Orleans, LA 70163
US
Direct:
(504) 587-9631(504) 587-9631
Meet The Lawrence Roddy Group
James Roddy
Executive Director, Financial Advisor
Phone:
(504) 587-9605(504) 587-9605
About Brian Lawrence
• M.B.A., Finance, Tulane University
• B.S., Engineering, Oklahoma State University
• Oil and Gas Industry experience with Mobil Oil
• Private Wealth Advisor, Montgomery Securities
• Senior Vice President, UBS
Wealth Management Focus:
• Focused on advising families of significant wealth in the areas of investment management consulting, corporate retirement plans, diversification and monetization strategies, alternative investments, fixed income and tax / estate planning strategies.
• Pre-IPO and Pre-M&A planning: income taxes, charitable planning and timing, wealth transfer structures
• Capital markets, asset allocation, portfolio construction and management and private equity.
• B.S., Engineering, Oklahoma State University
• Oil and Gas Industry experience with Mobil Oil
• Private Wealth Advisor, Montgomery Securities
• Senior Vice President, UBS
Wealth Management Focus:
• Focused on advising families of significant wealth in the areas of investment management consulting, corporate retirement plans, diversification and monetization strategies, alternative investments, fixed income and tax / estate planning strategies.
• Pre-IPO and Pre-M&A planning: income taxes, charitable planning and timing, wealth transfer structures
• Capital markets, asset allocation, portfolio construction and management and private equity.
Securities Agent: CO, CT, DC, DE, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, NH, FL, MO, MS, MT, NC, ND, NE, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY, AK, AL, AR, AZ, CA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1487147
NMLS#: 1487147
About James Roddy
• B.A., Hampden-Sydney College
• Vice-President, W.J. Mayer & Co.
• Senior Vice-President, Links Securities
• Executive Director, Lehman Brothers
• Executive Director, Morgan Stanley
Wealth Management Focus:
• Focused on delivering customized investment strategies and implementation to high-net-worth individuals, families, executives and entrepreneurs
• Experience in capital markets, equity, options and fixed income portfolio management, traditional and alternative manager selections, portfolio construction, and asset allocation
• Single stock risk management
• Vice-President, W.J. Mayer & Co.
• Senior Vice-President, Links Securities
• Executive Director, Lehman Brothers
• Executive Director, Morgan Stanley
Wealth Management Focus:
• Focused on delivering customized investment strategies and implementation to high-net-worth individuals, families, executives and entrepreneurs
• Experience in capital markets, equity, options and fixed income portfolio management, traditional and alternative manager selections, portfolio construction, and asset allocation
• Single stock risk management
Securities Agent: LA, TX, OR, NV, GA, DC, CT, TN, PA, MI, KY, FL, NJ, AR, OH, NC, OK, MS, MD, CO, AZ, AL, UT, MA, CA, WV, VA, SD, NE, MT, MO, IL, WY, WA, SC, DE, NY, NM, MN; General Securities Representative; Investment Advisor Representative
NMLS#: 1369286
NMLS#: 1369286
Contact Brian Lawrence
Contact James Roddy
Wealth Management
Global Investment Office
Portfolio Insights
Private Wealth Management Podcast
Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
- Intergenerational Planning
- Philanthropic Giving
- Non-Traditional Assets
- Managing Family Wealth
LISTEN | Passion Assets: Investing in Art
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Managing Significant Wealth
- Investment Management
- Wealth Transfer & Philanthropy
- Cash Management & Lending
- Family Governance & Wealth Education
- Lifestyle Advisory
- Business Services
Funding Climate Action: Pathways for Philanthropy
Article Image
Insights and Outcomes
Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
1Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Awards Disclosures
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Awards Disclosures
CRC 4237142 (02/2025)
