About Us

We believe success in achieving important financial goals starts with a comprehensive wealth strategy. We will help you define what is most important to you and then formulate the strategies that are appropriate for your needs, whether you are accumulating wealth or investing for income, solidifying your retirement plan or devising a distribution approach that helps meet your lifestyle and legacy goals.

Forbes America's Best-In-State Wealth Management Teams 2023, 2024 & 2025

2023,2024,2025 Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded 2023,2024,2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.

Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working With You

    Icon Image
    Discover
    Uncover and understand our clients' goals and their entire financial picture.
    Icon Image
    Advise
    Work with our client(s) to assess various scenarios and advise them on the strategies to help meet those goals.
    Icon Image
    Implement
    Look across multiple accounts/products to identify the appropriate combination to help meet spending needs and help minimize our client' tax burden.
    Icon Image
    Track Progress
    Track in real time to make adjustments according to our clients' needs, life events and changing market conditions.

Assistance with Investment Guidance and Portfolio Construction

The Langan Group at Morgan Stanley leverages global resources from across the firm to provide access to advice and investment manager analysis, while bringing you a personalized and local perspective. Through our team, we also offer a range of strategies designed to help meet the needs of most individual investors—whatever your financial profile or investment goals.

No two individual investors are alike, however similar their financial, professional, and personal characteristics may appear. Each investor brings a unique set of financial goals, time horizon and tolerance for risk to the investment process.

To help you meet your investment needs, we draw on the global resources of Morgan Stanley, offering guidance in asset allocation, selecting complementary investment products, and managing complex account structures effectively.
    Icon Image
    ASSET ALLOCATION
    The role of asset allocation in an investment plan cannot be overstated. While asset allocation cannot ensure a profit or protect against loss, it represents a way to help you manage risk and seeks to achieve your long-term goals.
    Icon Image
    INVESTMENT SELECTION
    Experience and resources count when selecting complementary investment products for your portfolio. Our portfolio construction team uses a disciplined risk management framework to evaluate and recommend investment products.
    Icon Image
    INVESTMENT MANAGER ANALYSIS
    Choosing an asset manager is one of the most important decisions you will make. The Global Investment Manager Analysis team consists of over 70 professionals experienced in evaluating approximately 3,200 traditional and alternative strategy investment products, including SMAs, mutual funds, ETFs and liquid alternatives.
    Icon Image
    HOLISTIC ADVICE
    Effective investment advice is not limited to an individual account. We continually seek to expand the ways in which The Langan Group at Morgan Stanley can help you define, pursue, and meet your financial objectives. Investment advice should consider not only individual investment and retirement accounts, but also insurance and annuities, trusts, and charitable giving, for example.
    Icon Image
    TAX MANAGEMENT STRATEGIES
    As an optional service, we seek to enhance clients’ after-tax returns through tax efficient trading, tax-loss harvesting and certain IRS wash sale adherences. Client-specific customization is also available, including tax mandates, which are specific to limits on capital gains, and can help manage tax liabilities; tax-focused portfolio transitions; and security overlap assistance.

Alternative Investment Categories at a Glance

    Icon Image
    Hedge Funds
    Hedged strategies can help manage portfolio volatility, while seeking enhanced risk-adjusted returns relative to traditional equity and fixed income markets.
    Icon Image
    Digital Assets
    Digital assets, such as cryptocurrencies, offer speculative investors the potential for both growth and inflation risk mitigation.
    Icon Image
    Private Equity
    Private market investment approaches, such as private company buyouts, growth equity and venture capital generally seek higher growth and additional diversification relative to traditional equity markets.
    Icon Image
    Real Estate / Real Assets
    Assets such as private real estate and infrastructure offer investors the potential for both appreciation growth and tax-advantaged income while helping to mitigate inflation risk over time
    Icon Image
    Tax-Advantaged Strategies
    Strategies, such as concentrated stock exchange funds, 1031 real estate exchanges, real estate opportunity zones, private placement variable annuity and life insurance structures offer investors a means of additional diversification with the added benefit of reducing or deferring tax liability
    Icon Image
    Private Credit
    Private corporate lending and private real estate lending offer the potential for higher income relative to traditional fixed income markets; additionally, distressed credit investing may serve as an opportunistic means of generating risk-adjusted growth
    Icon Image
    Morgan Stanley Online
    MSO digital capabilities and the Morgan Stanley Mobile App provide clients with access to their account information, enriched reporting tools, several cash management solutions and robust market research.
    Learn More
    Icon Image
    Total Wealth View
    The ability to view all of your assets together provides the opportunity to advise on your Morgan Stanley accounts with your entire financial picture in mind.
    Learn More
    Icon Image
    eDelivery
    eDelivery provides clients with the ability to view statements and other Firm documents electronically in lieu of paper. Clients who are registered in Morgan Stanley Online may enroll in eDelivery.
    Learn More
    Icon Image
    Digital Vault
    The Digital Vault is a document delivery, storage and
    collaboration space for Morgan Stanley clients and
    Financial Advisor teams.
    Learn More
    Icon Image
    Goal Planning System
    Goals Planning System (GPS) is Morgan Stanley’s own integrated planning tool. Built on the Firm’s intellectual capital and capabilities, GPS is an intuitive and efficient platform used to quickly assess whether a client is “On Track” to achieving their financial goals.
    Learn More
    Icon Image
    Aladdin
    The Portfolio Risk Platform (PRP) is a state of the art wealth management platform providing real time analytics that enable financial advisors to identify and better understand risks in their clients’ portfolios.
    Learn More

Location

150 Clove Road
Little Falls, NJ 07424
US
Direct:
(973) 890-3897(973) 890-3897
Toll-Free:
(866) 985-8783(866) 985-8783

Meet The Langan Group

About Brian Langan

Brian has worked at Morgan Stanley for more than 30 years.  He takes great pride in the fact that this has been his one and only job since graduating Wagner College.  Throughout his vast career, Brian has experienced many different investment cycles and as a consequence, recognizes what it takes to be a successful investor. As a result, he bestows this wisdom to each of his clients.

Brian graduated Cum Laude from Wagner College in 1987.  In 2000, he was awarded the Certified Investment Management Analyst (CIMA®) designation from Wharton Business School.  He is a member of the Investment Management Association.  Brian is a Senior Vice President within the company and also has the Wealth Advisor and Senior Investment Consultant designations. 

Brian has done extensive volunteering, spending an enormous amount of time coaching youth athletics, and delivering religious education at his church.  Currently, Brian volunteers on the finance board at the Church of the Annunciation, as well as the finance committee of the Bergen Catholic Alumni Association. 

Brian lives in Wayne, NJ with his lovely wife, Patricia, and his two children, Johnny and Kristina.
Securities Agent: NC, VA, NY, MI, MA, CO, AZ, VT, SC, NH, GA, NJ, IL, WA, TX, RI, NM, FL, CA, OH, MD, DE, TN, PA, MS, MN; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1274668

About Joseph Goscienski

Joseph J. Goscienski has worked with The Langan Group at Morgan Stanley since 2006.  He enjoys the process of educating his clients while focusing on their financial goals.  He takes a holistic planning approach in which he not only centers on his client’s immediate goals and objectives, but also those financial items that clients may not always be aware of.  This helps create an organized financial picture.

Joseph works alongside Brian & Lorraine in creating a comfortable client experience.  He works to streamline processes operationally with Morgan Stanley’s investment platforms to help The Langan Group construct portfolios.  These are customized to each individual client’s needs.

He is Series 7, 66, and 31 securities licensed as well as Life, Variable, and Health insurance licensed.  He graduated from Montclair State University with a double major in Marketing and International Business.

Joseph, his wife, daughter and son live in Morris County, NJ.
Securities Agent: NH, AZ, CA, CO, DE, FL, GA, IL, IN, MA, MD, MI, NC, NJ, NM, NY, OH, PA, RI, SC, TN, TX, VA, VT, WA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1252899
CA Insurance License #: 0G33976

About Lorraine Ulmer

Lorraine has been working in the financial services industry over 30 years.  Originally working in branch operations and as a sales assistant, she began her career at Dean Witter in 1996.  In her current role as a Senior Client Service Associate at Morgan Stanley, Lorraine provides full service administrative duties to her team and clients.  She enjoys the relationships she builds with her clients, while helping them understand the operational tasks needed to complete their goals.  Lorraine is an asset to The Langan Group, helping guide clients through many life changing circumstances, keeping them informed on their account(s) and any operational changes that they may need to review.

She is an active member of her charitable organization, CORE, which focuses on the support for women and children affected by domestic violence, helping transition to their own independence.

Lorraine resides in Passaic County with her family.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Adam Guralnick

Adam Guralnick is a Private Banker serving Morgan Stanley Wealth Management offices in New Jersey.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Adam began his career in financial services in 2002, and joined Morgan Stanley in 2021 as an Associate Private Banker. Prior to joining the firm, he was a Wealth Management Banker at UBS. He also served as a UHNW Associate Private Banker at Citi Private Bank and a Merrill Lynch Banking Advisor.

Adam is a graduate of the University at Buffalo, where he received a Bachelor of Arts in Communication and a Master of Arts in Informatics. He lives in Livingston, New Jersey with his family. Outside of the office, Adam enjoys traveling, sports, and spending time with his family.
NMLS#: 1114313
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
Article Image

4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
Article Image

2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
Article Image

Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
Article Image

Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
Article Image

Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Langan Group today.
Market Information Delayed 20 Minutes
1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

Back to top



2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

Back to top



4Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

Back to top



5Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

Back to top



6Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

Back to top



7When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Back to top



8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

Back to top



9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

Back to top



Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)