
Mitchell O. Kernus, CFP®
We believe that successful wealth management begins with setting goals.
These may be based around life's transitions such as retirement, or specific things like a second home, a "bucket list" trip, or paying for a child's or grandchild's education.
Whatever the goal, we believe that pursuing specific goals leads to better outcomes for investors.
There's more. By establishing goals, we can recommend an investment portfolio designed to achieve a particular return – which can, in turn, help manage undue risk.
Furthermore, knowing where you want to end up means we can more rationally decide if and when adjustments need to be made – without needless guesswork.
And, goals allow us to consider the non-investment elements of your wealth management plan – questions around life insurance, risk management , cash flow and dozens of other questions, all of which can be more accurately assessed within the context of an overall strategy.
Goals are all about you – what you want to achieve, who you want to support. what you want your legacy to be. At the Kernus Watson Rudolph Group, it's where we start every wealth management engagement.
Information contained herein has been obtained from sources considered to be reliable, but we do not guarantee their accuracy or completeness.
We build portfolios around three core principles:
Asset Allocation
This is often the most important predictor of overall performance. Choosing the right mix of asset classes allows us to create a diversified portfolio designed to help reach your goals with the minimum required risk.
Diversification
This principle drives the selection of each issue within an asset class. A properly diversified portfolio can give you opportunity for upside growth with risk management.
Rebalancing
Over time, some assets will increase (or decrease) in value. When that happens, the portfolio no longer matches the initial strategic balance and needs to be adjusted. We do this on a regular basis, often quarterly but perhaps more frequently as circumstances dictate.
We implement these strategies because they are appropriate for the clients we serve – successful individuals and families may be focused on wealth preservation more than above-market growth. Our job is to help you reach your goals with the minimum risk required to get there.
We build investment portfolios using a "pyramid" structure of asset classes. Then we apply proven methods to select each component in that portfolio. For additional information, please see the brochure.
Asset Allocation, Diversification and Rebalancing do not protect against a loss in declining financial markets. There may be a potential tax implication with a rebalancing strategy. Investors should consult with their tax advisor before implementing such a strategy.
As an investor, how should you react to a substantial market decline?
Many investors would sell off a sizable portion of their portfolio. And who can blame them – surely it's better to get out while you still can.
Similarly, if the market goes up, you'd be inclined to get in on a good thing, right?
Wrong. If you've built a portfolio wisely, ignoring short-term market fluctuations has been the smarter course over time. If anything, it may be advantageous to buy when the market drops and vice versa.
So why do investors sell in a declining market? Fear. That's just one of the emotions that can undermine the performance of a portfolio. Emotions also lead investors to hang on to an overvalued stock, clinging to hopes for a rebound. This "fallacy of sunk costs" can also lead to poor investment decisions.
These insights come from the emerging field of "behavioral finance," which shows that human beings often act in ways inconsistent with their own best interests – in a nutshell, they react to changing markets with emotion rather than logic.
At the Kernus Watson Rudolph Group, we are strong adherents to the principles of behavioral finance. Our mission is to act as your "voice of reason" to guide you with logic, data, facts, and evidence. So you can avoid the pitfalls of mixing emotions with investment tactics.
The individuals mentioned as the Portfolio Management Team are Financial Advisors with Morgan Stanley participating in the Morgan Stanley Portfolio Management program. The Portfolio Management program is an investment advisory program in which the client's Financial Advisor invests the client's assets on a discretionary basis in a range of securities. The Portfolio Management program is described in the applicable Morgan Stanley ADV Part 2, available at www.morganstanley.com/ADV or from your Financial Advisor.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at http://www.morganstanleyindividual.com or consult with your Financial Advisor to understand these differences.
The investments listed may not be appropriate for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment will depend upon an investor's individual circumstances and objectives.
The views expressed herein are those of the author and do not necessarily reflect the views of Morgan Stanley Wealth Management or its affiliates. All opinions are subject to change without notice. Neither the information provided nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Past performance is no guarantee of future results.
Morgan Stanley Smith Barney LLC. Member SIPC.
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