31 Conversations

Our service commitment to you starts with 31 Conversations focused around your Financial Plan.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Digital Tools

Our comprehensive suite of digital tools are designed to help enhance every aspect of your financial life. Here are a few of the technologies we have to offer our clients.
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    Morgan Stanley Online
    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.
    Learn More About MSO
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    Online Security Center
    At Morgan Stanley, safeguarding your assets and personal information is among our highest priorities. Learn about our security measures and use our resources and ideas to help protect yourself online.
    Learn More About Online Security
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    Total Wealth View
    Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.
    Learn More About Total Wealth View
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    LifeView®
    Morgan Stanley’s LifeView® Financial Planning tool’s client portal, LifeView® Portal, provides
    your Financial Advisor with more robust financial planning capabilities, while giving you an easier
    and more intuitive user experience.
    Learn More About LifeView®

Media, Research, and Insights

Morgan Stanley provides clients with resources meant to transform complex financial analysis and research into concise and easily digestible content. Morgan Stanley also provides educational content for clients to better understand their finances and the solutions Morgan Stanley has available.

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    Morgan Stanley Research Reports

    Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.

    Read The Latest Reports
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    Thoughts On The Market Podcast

    With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.

    Listen To The Latest Episode
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    Tax Smart Investing

    Taxes act as a drag on your investment performance that can be heavier than any fee you pay. But they might also be the easiest to reduce, with the right strategies in place. Morgan Stanley Total Tax 365 offers a full spectrum of tax-efficient solutions to help mitigate the tax drag on your portfolio—so you can keep more of what you earn and improve after-tax returns.

    Learn More About Total Tax 360
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    Alternative Investments

    Alternatives are the investments that go beyond traditional stocks and bonds. They can open doors to unique opportunities to help grow and protect your wealth, and have long sought to offer enhanced returns, portfolio diversification, lower volatility, as well as potential tax efficiency.

    Learn More About Alternative Investments
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    Concentrated Stock Positions

    Understand the risks of concentrated stock positions and explore tax-smart strategies to help diversify your holdings.

    Learn How To Diversify
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    Required Minimum Distributions (RMDs)

    Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

    Learn More About RMDs

Helping You Plan For Success

Planning for the future ensures that you reach the goals you want on a timeline that works for you. Our financial planning resources can help you with a range of different types of financial planning including estate planning.

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    Financial Planning

    Your Financial Advisor has access to a sophisticated suite of tools to help you implement the Morgan Stanley Wealth Management process and translate your goals into reality.

    Learn More About Financial Planning
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    Estate Planning

    Discussing the end of life and what happens to your assets is never an easy conversation to have, especially with family. But this type of planning is essential if you hope to ease what can be a difficult process for the people you love and to ensure that your wishes are respected.

    Learn More About Estate Planning

Learn About Different Ways To Give

If you're looking to support your favorite charitable cause, find out whether you can give in a more efficient manner by exploring Morgan Stanley's solutions below.

    Morgan Stanley GIFT Donor-Advised Funds

    Morgan Stanley Global Impact Funding Trust (MS GIFT) offers a thoughtful and tax-advantageous way to support the charities and causes that matter most to you.

    Learn More About GIFT
    Suddenly Wealthy: Giving it Away | What Should I Do With My Money?

    What if you suddenly come into significant wealth? Far more than you'll ever need. Would you spend it on luxuries? Not Claire–she wants to give most of it away to help save the planet. Listen to this special Morgan Stanley podcast episode about charitable giving.

    Listen To The Podcast
    Leveraging Appreciated Positions

    Leveraging Appreciated Positions to Reduce Taxes and Increase Your Charitable Giving

    Learn More

Location

850 S Palafox St.
Ste 200
Pensacola, FL 32502
US
Direct:
(850) 470-8005(850) 470-8005

Meet The Kelly Group

About Christopher Kelly

As founder and senior advisor of The Kelly Group, Chris serves as the team’s pilot, shaping the Group’s strategic vision with a commitment to excellence. For more than 25 years, he has been providing personalized financial advice to individuals, families and business leaders in the Pensacola area and across the country. His extensive knowledge, experience and relationship management skills enable him to understand the intricate details of each client’s personal wealth. He focuses on what is most important to each client, so he can develop a tailored plan designed to address their specific challenges and accomplish their long-term goals.

Born on an army base in Germany, Chris spent his early school years near Ft. Rucker, AL before moving to the Pensacola area in 1976. He graduated from the University of West Florida with a B.S. degree in Marketing and Finance and began his career with First Alabama Bank in Birmingham. His first few years in the industry took him from Alabama to Tennessee, providing a solid foundation in the banking and lending industry. He enjoyed being part of the financial world, but it was working one-on-one with clients that was his true passion. In 2000, he made the decision to return to Pensacola, where he joined Morgan Stanley as a Financial Advisor. He has been an invaluable member of the firm ever since.

Throughout his career, Chris has remained committed to professional development, earning important industry designations including Certified Investment Management AnalystSM and Certified Wealth Strategist®, and such firm certifications as Portfolio Management Director and Wealth Advisor. These credentials reflect Chris’s commitment to a world-class client experience and desire to provide ongoing education to himself and his clients.

Chris draws upon his vast experience to provide clients with customized portfolios and tailored advice. His disciplined process begins with asking the right questions and actively listening. This information then serves as the foundation for the development of a detailed plan that reflects each client’s goals, values and personal circumstances. He enjoys putting complex investment strategies into action and effectively communicating these strategies using simple and easy-to-understand language. Chris is also responsible for managing the Group’s various investment portfolios and interviewing potential new portfolio managers.

Chris’s desire to help others is equaled only by his dedication to his community, his industry and his family. Over the years, he has been active with many organizations. He has been a board member of the Waterfront Rescue Mission for the past nine years and has served with the Downtown Rotary Club for ten years. He is also active with Kingdom Advisors and Grace Community Church, as well as the Estate Planning Council of NW Florida, Cannon Financial and the Investment & Wealth Institute. Previous leadership roles include Escambia County 4H (board member and investment chair); WSRE Public TV (board member and investment chair); Covenant Hospice (board member); Panhandle Tiger Bay (board member and President); and the Bar Association Foundation Board.

Chris believes balance is vital to a happy life. Outside of the office, he enjoys hiking and being in the mountains and has spent the last several years hiking sections of the Appalachian Trail. He also enjoys exercising regularly, playing tennis, kayaking and travelling, especially to visit clients who live across the United States. His life centers on a love for his family. He and his wife, Sharyn, have been married for 33 years, and find their most valued assets are their four children and two children-in-law.
Securities Agent: NE, IN, MO, MI, HI, AL, TN, PA, OH, KS, CA, NY, NH, VA, GA, AR, NJ, NC, MS, LA, SC, NM, FL, WA, MD, DE, DC, CO, AZ, MA, TX, RI, OR; General Securities Representative; Investment Advisor Representative; Managed Futures

About Asher Kelly

As the financial planner on the team, Asher acts as the air traffic controller for our clients. Walking clients through a well defined process, Asher helps them see where they are in their flight towards success. Asher believes that no client should near retirement unsure of where they stand and strives to cover every detail of a personalized plan to best project what to expect in the future.
Being the grandson of James (Jimmy) Kelly and the son of Chris Kelly, Asher is from a lineage of financial professionals. Born in Pensacola, Asher has spent time in the Midwest, the southeast as well as south Florida before returning to Pensacola. He graduated from Indiana University in 2011 with a BM and from Florida State University in 2014 with a MM with both degrees in music performance.

Asher has performed with many orchestras across the south including Pensacola Symphony, Panama City Pops Orchestra, Valdosta Symphony, Albany Symphony, Ocala Symphony, Gainesville Orchestra, Southwest Florida Symphony and Sinfonia Gulf Coast where he still serves as principal oboe.

In addition to performing, Asher has taught for the University of South Alabama, Atlanta Music Project, Porterville Summer Strings, FSU summer music program, a private studio as well as being a teaching assistant for Florida State University. He also serves as executive director of the Pensacola Community Music School, a local non-profit organization which gives access to music education to the underserved community in Pensacola.

Asher lives with his wife Grace Kim, an incredibly talented and accomplished violinist as well as their Australian Shepherd Reya. In their spare time they enjoy traveling, hiking, running, biking and spending time with their friends and family.
Securities Agent: AR, AL, CA, RI, OH, NY, MD, GA, FL, VA, TX, OR, NE, MS, MA, SD, PA, MO, MI, KS, LA, TN, CO, IN, DE, NC, SC, WA, NM, NH, HI, DC, AZ, NJ; General Securities Representative; Investment Advisor Representative

About Mychaela Lingo

Mychaela Lingo joined The Kelly Group as a client service associate May 2025, upon graduating early from the University of West Florida with a degree in Business Administration.
She is currently studying for her SIE Licensing Exam.

A native of Pace, FL, Mychaela enjoys coaching youth travel volleyball, reading, walking, being outdoors and spoiling her cat, Nala. Mychaela is a former Barista and passionate about good coffee, be sure to ask about her favorite coffee spots!

Morgan Stanley Smith Barney LLC. Member SIPC
This material has been prepared for informational purposes only. It does not provide individually tailored investment advice
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Kelly Group today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)