Charting a Course to Financial Success

Before taking flight, it’s imperative to file a detailed flight plan so you arrive at your destination successfully and on schedule. It’s also vital to have an experienced pilot and crew by your side who can manage unexpected situations, like low visibility or turbulence, and who have the capabilities to make adjustments without losing sight of the destination.

The same is true when planning your financial future.

At The Kelly Group, we are a seasoned team of caring professionals. Over the past 20 years, we have developed a disciplined process to help you define and reach your financial goals so you can enjoy your wealth and leave a lasting legacy.

Like a skilled pilot, we begin by understanding where you are today and where you want to go. We then assess the path you are on, using a variety of specialized tools and techniques. We determine if your plan is on course and recommend strategies to propel it forward. And when we experience turbulence and crosswinds, we will continue to guide your plan forward. Our number one priority is to help ensure you arrive at your destination safely and as scheduled.

Our Journey Starts and Ends with You

Our first-class Standard of Care emphasizes personalization and transparency, so we always know what’s happening in your life, and you always know what’s happening with your flight plan. These factors distinguish us from other advisory teams and consists of three important components:

• Continuous service
• Mutual understanding of goals and direction
• Ongoing relationship building

We are proud of the first-class service we provide each client and welcome the opportunity to deliver the same level of excellence to you and your family.

We look forward to speaking with you soon.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Your Journey, Our Process

Creating a clear and confident flight plan to get you from point “A” to point “B” begins with understanding your values, priorities and aspirations. Working together, we define what is most important to you and develop the path and strategies to get you there.
    1: State Your Destination
    Our relationship begins with a face-to-face conversation to understand your financial concerns and determine if your specific objectives align with our strengths and areas of focus. We discuss important investment concepts and provide details on our investment philosophy. We then prepare a Statement of Understanding, a document that outlines your goals and critical details about you and your family.
    2: Check the Engines
    Here, we continue our dialogue. We learn about the values that shape your decisions and identify any unique circumstances. We also examine your existing investments –
    including your retirement plans – and study your assets and liabilities. Our goal is to gain a complete understanding of your current finances, so we have all the fuel needed to create a plan that reflects who you are and where you want to go.
    3: Create & Review Your Flight Plan
    Utilizing proprietary planning tools and our investment guidelines, we develop your personalized financial flight plan with recommendations to help you grow, preserve and transfer your wealth. We then present your detailed plan, which serves as the foundation for all future financial discussions. Over time, we will continuously revisit and revise your plan as situations change.
    4: Taxi &Takeoff
    Once approved, we put your plan into action. We’ll establish any necessary new accounts, initiate the account transfer process and provide online account instructions so you have immediate and secure access to your accounts and information. We will also establish your top priorities for the first leg of your flight.
    5: In Flight
    Throughout your journey with us, we remain committed to a first-class experience. We focus on developing a relationship that provides special value to you and your family and offers a fully engaged standard of care. And because markets and personal needs evolve over time, we set up monthly meetings to ensure your plan remains on track to achieving your goals.
    Flight Crew
    Because of the first-class service we provide our clients, it takes a team to bring everything together. You may begin your flight with one team member and meet with various members throughout the flight that bring different skills and experiences to bear.

The Kelly Group's Video Resource Library

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    The Kelly Group Video Series: 31 Conversations
    Our Service Commitment starts with 31 conversations that we carry out over the course of 24 months. Why 31? These are the conversations we think are essential to all clients throughout their investing lifetime. Watch our video to learn more about the first two years of our service commitment.
    Click Here to Watch our Video
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    The Kelly Group Video Series: Financial Flight Plan
    Before taking flight, it’s imperative to file a detailed flight plan so you arrive at your destination successfully and on schedule. It’s also vital to have an experienced pilot and crew by your side who can manage unexpected situations, (like turbulence) and who have the capabilities to make adjustments without losing sight of the destination. The same is true when planning your financial future. Do you have a plan? Are you on track? Watch our video to learn more about what you can expect from the first meeting.
    Click Here to Watch our Video
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    The Kelly Group Video Series: Beneficiary Review
    Life is full of surprises. Have you made arrangements if something were to suddenly happen to you? Have you updated your estate documents? The Beneficiary Review is one of our most important conversations we have with clients in order to prepare them for an unexpected event, should one occur. Watch our video to learn more about the Beneficiary Review conversation and what to expect.
    Click Here to Watch our Video
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    The Kelly Group Video Series: Social Security Maximization
    Have you thought about when you might begin to draw your social security? Do you know that we have tools that help us better estimate when the best time for you to draw might be? You can draw anytime between age 62 and 70, and there are many things to consider depending on your situation. Watch our video to learn more about social security maximization and how we can help.
    Click Here to Watch our Video
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    The Kelly Group Video Series: Insurance Review
    Determining your need, the appropriate product to cover your need and what the cost of that coverage could look like.
    Click Here to Watch our Video
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    The Kelly Group Series: Distribution Analysis
    Do I have enough money? Will it always be enough? We will discuss the life changes that can affect your planning.
    Click Here to Watch our Video
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    The Kelly Group Series: Generosity & Tax Efficient Giving
    What are you financial goals? Is one of those goals giving and being generous? We work to help people reach their financial goals.
    Click Here to Watch our Video

Our Service Model

At The Kelly Group, we believe successful wealth management is a process, not an event. As a result, we have built a personalized, first-class service experience that is based on three critical components:

• Continuous service
• Mutual understanding of goals and direction
• Ongoing relationship building

This enables us to provide service that is both value-added and differentiating. The number one way we attract new clients – and maintain existing ones – is our premium service experience.

Monthly Phone Calls
As part of our commitment to superior service, we schedule monthly calls with our clients. Each call is intended to address different topics that will help you more effectively reach your goals. During this time, we also discuss updates in your life, questions you may have about the market or an opportunity to provide timely information about your portfolio.

While you drive each conversation with your agenda items, here is a list of topics we may discuss throughout the year:

• Retirement plan contributions and distributions
• Required minimum distributions
• Beneficiary review and estate plan updates
• Debt reduction
• Insurance reviews
• Tax-efficient gifting strategies
• Maximizing social security benefits
• Educating the next generation

Your Financial Co-Pilot
As stewards of your personal wealth, we believe you should have immediate access to us, as well as the vast services offered through Morgan Stanley. In addition to the above scheduled activities, we are always available to answer your questions, either in person or by phone. Our number one priority is to be your first call for any financial matter – no matter how simple or complex the situation.

Giving Back

We are a tightly knit team of caring professionals who value loyalty to each other and to the individuals, families and organizations we proudly serve.

With deep roots in our community, we have a longstanding commitment to sustaining its character for future generations.

Morgan Stanley’s culture of global citizenship is a tradition we embrace locally by leveraging our global resources in the communities where we do business.

We are proud to be members of the Morgan Stanley family and carry on the firm’s philanthropic mission.
The Organizations We Support
Collectively and individually, we support the following organizations through volunteer activities and serving in current and former leadership roles.

Chris Kelly
Chris is very active in his local church, the Downtown Rotary, and serves on Board of the Waterfront Rescue Mission. He has also served on the boards of the following organizations:
• Covenant Hospice
• Escambia County 4H Foundation Panhandle Tiger Bay Club

Lori Ptacek
Lori volunteers at her local church and participates in Habitat for Humanity’s Annual Women’s Build.

Kelly Goodson
Kelly is active in the community and volunteers with the Pensacola Sports Association.

Location

850 S Palafox St.
Ste 200
Pensacola, FL 32502
US
Direct:
(850) 470-8010(850) 470-8010
Toll-Free:
(800) 874-9968(800) 874-9968

Meet The Kelly Group

About Lori Ptacek

Lori is an experienced Financial Advisor at The Kelly Group, a highly skilled wealth advisory team located in Pensacola, Florida. She works meticulously to provide clients with confidence and clarity about their future, working hand-in-hand with them on a flight path towards financial security.

Lori is committed to delivering exceptional service as she manages each client’s investment portfolio, screening and implementing changes as needed. She is also responsible for developing financial plans, ensuring the team’s extensive process is implemented in a timely and efficient manner and overseeing one-on-one educational meetings with clients and their extended family.

Growing up in Cedar Lake, Indiana, Lori moved to Pensacola in 1998 to pursue and complete her degree in Practical Ministry. Over the next 17 years, she worked in the restaurant, hospitality and telecommunications industries, gaining a diverse set of skills that she brings to her role as a Financial Advisor. Lori’s background and deep experience offers vital hand’s on knowledge that she generously shares with clients to help them achieve their personal and professional goals.

Lori believes financial success entails the development of a comprehensive plan and customized investment strategy. Her goals-based approach begins with a face-to-face meeting to fully understand each client’s specific objectives, personal values and family circumstances. This information serves as the foundation of a detailed financial plan and investment portfolio that is designed to weather various market conditions and business cycles. Lori receives great satisfaction knowing she is making a significant impact on the quality of her clients’ lives and often becomes one of the most important relationships to them and their families.

Outside of the office, family comes first. Lori and her husband, Tony, have been married for 12 wonderful years. They love taking their children, Chloe and Alex, on adventures that often include hiking and boating, as well as staying home for Friday pizza nights. Lori is devoted to her church family and enjoys singing on the Worship Team. She loves to work with Habitat for Humanity’s annual Women’s Build project. Favorite leisure activities also include running (she’s training for her 4th half marathon), Taekwondo with a goal of achieving her black belt, and taking her two fur babies for long walks in the sunshine.
Securities Agent: AR, OH, TX, PA, CA, RI, NM, LA, CO, SC, NJ, MI, KS, IN, HI, AL, VA, OR, NE, NY, NC, AZ, TN, MD, DE, NH, MS, MO, GA, DC, WA, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 1435731

About Bob Bailey

For more than 30 years, Bob has been the financial quarterback for families, small businesses and institutions who are accumulating, preserving, and distributing wealth for both present and future generations. Bob assists with financial planning for college, performs insurance reviews, helps clients with retirement planning, and provides lending solutions. Bob guides his clients in their financial record keeping, coaches them with estate planning strategies, and is regularly implementing the most tax-efficient planning strategies and reducing investment expenses.

Outside of the office, Bob is active and passionate about serving his local community.  He serves his local United Way campaign as section recruiter and on review team, formerly chaired the Board of Friends of the local public radio station, served on a Rotary Club committee to develop an educational program for pre-k children in underprivileged areas, volunteered after a local tornado to clean up and help organize a day camp for children whose homes had been destroyed, and secured and lead corporate volunteers in a monthly project for patients at Children’s Hospital. Bob has also served as officer on his local literacy council, secured volunteers to read in an inner city elementary school, and chairs the Lenten Lunch service team in his church.  Beyond his local community, Bob has served Board member of Duke University’s Divinity School Board of Visitors where he continues to work as an Emeritus member.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Securities Agent: UT, MS, MI, GA, CO, AZ, PA, CA, AR, VA, IN, AL, TN, KS, RI, NJ, NH, DC, NY, MD, SC, OR, OK, HI, VI, FL, OH, WA, TX, NM, NE, NC, MO, LA, DE; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1359368

About John E Huber

John E. Huber is a respected Financial Advisor and Financial Planning Specialist who takes great pride in his client-first approach and long-standing commitment to helping others build secure financial futures. He holds a B.S. in Physics from Northland College and an MBA from the University of West Florida, combining analytical precision with strategic insight.

Growing up in Ashland, Wisconsin, on the beautiful shores of Lake Superior, John developed a deep appreciation for nature and community. This upbringing instilled in him values of resilience and dedication that have guided his professional journey.

After earning his undergraduate degree, John joined the United States Air Force, where he was commissioned as a Second Lieutenant and assigned to a jet fighter wing. As a Vietnam-era veteran, he is proud of his service and carries the discipline, focus, and sense of duty he learned in the military into every aspect of his professional life.

With over 40 years of experience in the financial services industry, John has helped individuals and families develop personalized, long-term strategies for financial success. He is a proud member of The Kelly Group. In this role, he brings experience in investment management, retirement planning, and risk analysis. He’s known for his integrity, clear communication, and steady leadership in an often complex field.

Earlier in his career, John worked for Texas Instruments, contributing to the early planning and manufacturing of one of the first handheld calculators. He later joined the Mississippi Research and Development Center, where he advised individuals and businesses on improving operations and implementing better business practices.

John and his wife Lynn, an artist, have been married for 25 years and are active supporters of the Pensacola art scene. They also support the work of the American Heart Association and the American Cancer Society. Their family includes three cats and a dog, adding joy and companionship to their lives.

A lifelong learner, John enjoys reading—especially on topics related to history, business, and science. A proud Wisconsin native, he’s a devoted college football fan and a longtime stockholder of his beloved Green Bay Packers.
Securities Agent: MI, DC, OH, NY, NH, MS, CO, TX, SC, OR, LA, WY, OK, IL, GA, FL, NJ, HI, TN, RI, PA, NE, KS, CA, MD, ID, WA, DE, AZ, UT, AR, NM, AL, WI, VA, NC, MO, IN; General Securities Representative; Investment Advisor Representative
NMLS#: 1312767

Awards and Recognition

Forbes Best-In-State Wealth Management Teams
Forbes Best-In-State Wealth Management Teams Source: Forbes (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period 3/31/23-3/31/24.
Wealth Management
From Our Team

20 Minute Ask Anything Session


Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

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Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Kelly Group today.
Market Information Delayed 20 Minutes
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For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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8Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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9Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)