Managing Director, Wealth Management, Wealth Advisor, Senior Portfolio Management Director
Phone:
(231) 799-3034(231) 799-3034
The Keiken Group at Morgan Stanley
Direct:
(231) 799-3030(231) 799-3030
Our Mission Statement
We seek to simplify the financial lives of our clients by organizing their wealth into a workable financial plan and providing customized investment strategies backed by personalized service. Our process starts by learning about all aspects of our client, analyzing their current situation, then creating tailored wealth management strategies that can help you achieve your long-term goals.
We offer these wealth management strategies for pre-retirees and retirees. Our main objective is to help make sure our clients can sustain their wealth in retirement and are able to transfer their wealth posthumously to the ones they love.
We offer these wealth management strategies for pre-retirees and retirees. Our main objective is to help make sure our clients can sustain their wealth in retirement and are able to transfer their wealth posthumously to the ones they love.
Our Story and Services
As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Sheli Vanderlinde recognized as Forbes 2025 Top Women Wealth Advisors Best-In-State
2025 - Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In-State
Source: Forbes (Awarded Feb 2025). Data compiled by SHOOK Research LLC based for the period 9/30/23–9/30/24.
The Keiken Group recognized as Forbes 2025 Best-In-State Wealth Management Teams
The Keiken Group was named on Forbes' 2025 Best-in-State Wealth Management Teams annual ranking.
Forbes Best-In-State Wealth Management Teams (2025)
Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period 3/31/23-3/31/24.
Our Core Strengths
Smart wealth management begins and ends with tailored service and attention to detail. We enjoy working with families who seek the same kind of long-term, fully engaged relationships we value and who appreciate the following attributes we believe set us apart from other financial advisors.
Personal Relationships
We are dedicated to building deep and caring relationships with you and your family. The bond we form is fundamental to our mission and it is our hope that it spans generations. Our goal is to be the last financial advisory team you will ever need.
Investment Excellence
Investment strategy is one of the most critical services we provide. We leverage our experience and relationships to source innovative strategies from the most knowledgeable investment minds in the business. As an individual investor, you benefit from the market insights and rigorous due diligence that drive our institutional relationships. We also have extensive experience with the Firm’s Alternatives platform and share our insights with you.
Disciplined Process
From planning to execution, every step of our results-driven process is designed to ensure a clear and consistent experience for every client. As the adage goes: “The devil is in the details.” We are committed to being your single point of contact for all things financial. Our detailed process begins with a thorough financial plan to understand your goals, dreams and concerns, which in turn, drives the strategies needed for your customized wealth management plan.
Total Wealth Management
Retirement assets, equity compensation and insurance policies should not be managed as separate entities, but as vital components of your overall financial picture. As an experienced advisory team, we take a holistic approach to wealth management. All of your assets – including the benefits you receive from your employer – will be integrated to help ensure they are working together to meet your overall goals.
Resources
Our strategy leverages modern wealth tools and cutting-edge technology. Using these tools, we can help you with achieving your financial goals.
Morgan Stanley Online
Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances in one place.
Digital Vault
Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.
Financial Planning
A variety of planning-related tools—including our award-winning Goals Planning System (GPS) and LifeView—which enable us to provide a single, comprehensive snapshot of your finances and adapt a wealth plan to your ever-changing life demands and modify goals as needed.
Security Center
Learn about our latest security measures, how we are safeguarding your assets and personal information and find actionable insights and resources on important cybersecurity topics to enhance you own online security.
INDIVIDUAL PLANS FOR INDIVIDUALS LIKE YOU
Goals you set today will evolve over time. My process is designed to evolve with your goals and with the changing circumstances of your life. Holistic in its approach, my planning process will encompass all the elements of your financial and personal life, making sure they align with your current and future goals.
Leveraging a sophisticated suite of analytical tools, as well as decades of industry experience, I can help you take charge of your financial future and achieve your goals.
Goals Planning System (GPS)
Goals Planning System (GPS) is Morgan Stanley's own integrated planning tool. Build on the Firm's intellectual capital and capabilities. GPS is an intuitive and efficient platform used to quickly assess whether a client is "On Track" to achieving their financial goals.
Aladdin - Portfolio Risk Tool
The Portfolio Risk Platform integrates the leading risk analytics engine into Morgan Stanley Wealth Management's platform to improve the quality, transparency, and efficiency of the end to end risk management process for the Firm and our Clients.
Location
800 Ellis Road
Suite 125
Muskegon, MI 49441
US
Direct:
(231) 799-3030(231) 799-3030
Meet The Keiken Group
Blake Cramer
Financial Advisor
Phone:
(231) 799-3044(231) 799-3044
Phone:
(231) 799-3033(231) 799-3033
Phone:
(231) 799-3038(231) 799-3038
About David W Cramer
David has been in the financial services industry since 1990. Over his expansive career he has earned numerous awards for the services he provides for clients. He has recently been promoted to executive director and also holds the title of Portfolio Management Director . What sets him apart from other advisors is his planning process and his customized approach managing clients assets. Because of his expierence through different market cycle and economic events you can have confidence that everything will be done seeking to protect and grow your wealth. A typical client for David is someone who is planning to retire , in need of generating income , wealth preservation and estate planning strategies. David's unbiased advice , experience and knowledge is a tremendous asset if you are searching for financial advice.
Securities Agent: CO, MI, MA, KY, AZ, PA, TX, OK, NY, MD, FL, MO, IA, GA, CA, VA, SC, OH, NV, NH, CT, LA, IN, DE, WV, WI, WA, DC, VT, UT, OR, NJ, MS, IL, TN, MN, NC; General Securities Representative; Investment Advisor Representative
NMLS#: 1261996
NMLS#: 1261996
About Blake Cramer
An emerging professional in the financial services industry, Blake strives to change the world by helping people plan for unintended events and save to be financially dependent in retirement. Blake has grown up with a father who has taught him many valuable lessons regarding financial planning and he would like to do the same for others.
Blake started his career in the financial services industry by interning at Morgan Stanley in 2015. He then went on to attend Grand Valley State University to earn a bachelor’s degree in finance. While on his journey there he joined clubs and took classes to immerse himself in his area of study. Some of these clubs and classes included the Investment Portfolio Organization which managed roughly $100,000 of real money and the portfolio management class which managed $350,000 of real money and competed in The CFA Challenge. In July of 2019 Blake obtained his licenses to work for Morgan Stanley. Blake currently holds his SIE, Series 7, 66, Life, Health, Accident and Variable annuities licenses.
In his free time he enjoys going up north with his father to work on the farm and prepare for hunting season. Other hobbies include his weekly rotary club meetings, hanging out with friends, and enjoying the outdoors.
Blake started his career in the financial services industry by interning at Morgan Stanley in 2015. He then went on to attend Grand Valley State University to earn a bachelor’s degree in finance. While on his journey there he joined clubs and took classes to immerse himself in his area of study. Some of these clubs and classes included the Investment Portfolio Organization which managed roughly $100,000 of real money and the portfolio management class which managed $350,000 of real money and competed in The CFA Challenge. In July of 2019 Blake obtained his licenses to work for Morgan Stanley. Blake currently holds his SIE, Series 7, 66, Life, Health, Accident and Variable annuities licenses.
In his free time he enjoys going up north with his father to work on the farm and prepare for hunting season. Other hobbies include his weekly rotary club meetings, hanging out with friends, and enjoying the outdoors.
Securities Agent: VA, NY, NJ, MS, DE, DC, KY, UT, MN, MI, IA, OR, MO, LA, OH, NV, MD, MA, IN, CT, TX, TN, NC, FL, CO, AZ, PA, IL, GA, WI, SC, WV, WA, OK, NH, CA, VT; General Securities Representative; Investment Advisor Representative
NMLS#: 1913286
NMLS#: 1913286
About Sheli Vanderlinde
Securities Agent: CA, WV, TN, MN, TX, NC, MS, GA, AZ, OH, CO, OK, MO, KS, FL, CT, VT, UT, WI, PA, VA, OR, DC, SC, WA, NV, NH, MA, LA, KY, IN, DE, NY, NJ, MI, IL, MD, IA; General Securities Representative; Investment Advisor Representative
NMLS#: 1279253
NMLS#: 1279253
About Larry C Bluhm
Securities Agent: VI, WY, WV, WI, VT, VA, UT, TX, TN, SD, PR, PA, OR, OK, OH, NY, NV, NJ, NH, SC, RI, NE, ND, NC, MT, MS, MO, MD, WA, MI, ME, MA, LA, NM, KY, MN, KS, IN, IL, ID, DE, FL, HI, DC, CT, GA, CO, CA, AZ, AR, AL, IA, AK; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1253249
NMLS#: 1253249
Contact David W Cramer
Contact Blake Cramer
Contact Sheli Vanderlinde
Contact Larry C Bluhm
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Financial Wellness
Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Ready to start a conversation? Contact The Keiken Group today.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)
