Welcome to Jacobs Wealth Management Group

Helping you achieve financial success is our first priority. The Jacobs Wealth Management Group has meaningful intelligence about every major asset class as well as investment research from some of the world’s most respected analysts. Together, we will formulate a strategy to help you achieve your most important goals.
Capabilities
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 300 teams specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $1.2 trillion in AUM
  • Comprising 26% of the Barron’s Top 100 Financial Advisors list for 2025
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, September 2025

Source: Barron's (Awarded March 2025) This ranking was determined based on an evaluation process conducted by Barron's for the period Oct 2023-Sept 2024. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on an algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the assessment of Barron's and may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

UHNW Investor Resources

We tailor a fully integrated wealth management plan based on your individual needs—strategies that aim to invest assets, transfer wealth, manage risk, maximize philanthropic impact, reduce family conflict and enhance your lifestyle and broaden your connectivity to institutional offerings, financial analysts, industry leaders and like-minded peers for comprehensive, personalized strategies.
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    Family Office Resources
    When it comes to providing institutional-level support for your family office, scale matters. Our offering aims to bring together dedicated investment services and operational support to help enhance your life and legacy.
    Morgan Stanley Family Office Resources
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    Tax-Efficient Charitable Giving Strategies
    If you’re inclined to help others, consider these ways to make your giving go further.
    Tax-Savvy Ways to Give
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    Reserved Living & Giving
    Reserved Living & Giving is a complimentary perks program for eligible Morgan Stanley and E*TRADE clients, designed to provide benefits beyond traditional wealth management services. The program provides access to discounts from popular brands, one-of-a-kind experiences and sought-after events.
    Morgan Stanley Reserved Living & Giving
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    The Growing Opportunity in Private Markets
    Companies are spending more time under private ownership and creating more value for private shareholders in the process.
    The Growing Opportunity in Private Markets

Awards & Designations

Throughout our careers, we have been honored to receive a number of prominent awards and designations from both national and industry sources. We are proud of these achievements – not just for their own sake, but because we believe they show how committed we are to our clients in helping them achieve their financial goals.
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    FWD - Family Wealth Director (Evan R. Jacobs)
    The Family Wealth Director designation within Morgan Stanley is awarded to a highly trained group of select Financial Advisors serving high-net-worth (HNW) clientele facing more complex wealth management challenges. Family Wealth Directors within Morgan Stanley have extensive experience, rigorous training and the resources to help address planning for ultra-high net worth families in the areas of wealth transfer, business succession planning, asset preservation strategies, family governance and wealth education.
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    CFP® - CERTIFIED FINANCIAL PLANNER® (Michael W. Reilly)
    The CERTIFIED FINANCIAL PLANNER® designation is awarded to candidates who have demonstrated extensive knowledge in financial planning strategies. The CFP® certification process, administered by CFP Board, identifies to the public that those individuals who have been authorized to use the CFP® certification marks in the U.S. have met rigorous professional standards and have agreed to adhere to the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence when dealing with clients.


    CFP Board owns the marks CFP®, CERTIFIED FINANCIAL PLANNER® , and CFP® (with plaque design) in the U.S.
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    CPM® - Certified Portfolio Manager (Evan R. Jacobs)
    The Certified Portfolio Manager (CPM®) designation is a collaboration of the Academy of Certified Portfolio Managers and Columbia University. The academic component is designed to provide a deeper understanding of fundamental security analysis, asset allocation, and portfolio management concepts for financial services industry professionals managing discretionary portfolios encompassing equity and fixed income analysis, and portfolio management.
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    CEPA® - Certified Exit Planning Advisor (Michael W. Reilly)
    The CEPA® credential is for financial advisors who want to engage more business owners. This credential provides the advisor the knowledge to work with business owners and have conversations that can add potential value around the topics of exit planning
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    2024, 2025, 2026 Forbes Best-In-State Wealth Management Teams
    2024-2026 - The Jacobs Wealth Management Group at Morgan Stanley Named to Forbes Best-In-State Wealth Management Teams.

    Source: Forbes.com (Awarded 2024-2026). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award. Awards Disclosure : https://www.morganstanley.com/disclosures/awards-disclosure/
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    2023-2026 Forbes Best-In-State Wealth Advisors
    Evan R. Jacobs Named to Forbes Best-In-State Wealth Advisors 2023-2026.

    Source: Forbes.com (Awarded 2023-2026). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.

Location

1100 Poydras St
Ste 1900
New Orleans, LA 70163
US
Direct:
(504) 585-3903(504) 585-3903

Meet Jacobs Wealth Management Group

About Evan R. Jacobs

Evan R. Jacobs, CPM®
Family Wealth Director
Senior Portfolio Management Director
Financial Advisor
Lending Specialist

Evan Jacobs is a Financial Advisor and the founding partner of Jacobs Wealth Management Group at Morgan Stanley. Evan moved to New Orleans in 2001 to attend Tulane University, where he graduated from the A.B. Freeman School of Business. In his pursuit of excellence in portfolio construction and management, Evan earned the Certified Portfolio Manager (CPM®) designation. In 2021, Evan was selected for Morgan Stanley’s Family Wealth Director (FWD) program based on his extensive experience working with ultra-high net worth families. By completing the rigorous program, Evan joined a select group of only 4% of Morgan Stanley advisors with specialized training to help families address the complex challenges of managing significant wealth.

In 2023, 2024, 2025, and 2026, Evan was named one of Forbes’ Best-In-State Wealth Advisors for Louisiana. In 2024, 2025, and 2026, the Jacobs Wealth Management Group was named one of Forbes’ Best-In-State Wealth Management Teams. Evan and his wife, Lisa, have two sons and enjoy sports and the food and music culture of New Orleans.


2023-2026 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2023-2026). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.

2024-2026 Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded 2024-2026). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.

Awards Disclosure: https://www.morganstanley.com/disclosures/awards-disclosure.html
Securities Agent: MS, CO, AR, IA, DE, AK, WA, CA, NY, MN, LA, VA, TN, NV, GA, FL, OR, AL, WV, MD, MT, ID, TX, SC, NJ, NE, MA, DC, NC; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 510744

About Michael W. Reilly

Michael W. Reilly, CFP®, CEPA®
Portfolio Manager
Vice President
Financial Advisor

Michael W. Reilly is a Financial Advisor with Jacobs Wealth Management Group at Morgan Stanley. Michael is originally from Bergen County, New Jersey and attended Wesleyan University in Connecticut where he pursued a degree in Economics and played four years of varsity football. He has worked in wealth management since moving to New Orleans in 2015. Michael joined Jacobs Wealth Management Group in a business development role specifically focused on high-net-worth families and business owners. In 2025, Michael received the CERTIFIED FINANCIAL PLANNER® certification, which expands his ability to provide clients with comprehensive financial planning, personalized wealth management strategies, and tailored guidance on investment and wealth planning needs. In 2023, Michael received the Certified Exit Planning Advisor (CEPA®) designation, expanding his ability to assist business owners strive to build more valuable companies, have stronger personal financial plans, and align their personal goals. Michael enjoys playing golf and is an avid football and basketball fan.

NMLS #: 2266302
Securities Agent: NY, IA, SC, PA, MA, IN, GA, MT, MS, MN, LA, KY, AL, WA, NC, CA, DC, OR, NJ, IL, FL, AR, WV, VA, ID, CO, AK, NV, NE, MD, TX, DE, TN; General Securities Representative; Investment Advisor Representative
NMLS#: 2266302

About Susan Battistella

Susan R. Battistella
Senior Registered Associate

Susan received her Bachelor of Science degree in Business Administration from the University of New Orleans in 1987 and began her career with the firm in 1988. She received her securities licenses (Series 7 & 63) shortly thereafter, along with her designation as a Senior Registered Associate. Susan is considered an office team leader and is well respected by her peers and supervisors. She was invited to attend the firm's World Class Service Program where she received recognition for her excellence in providing world class client service. She is an integral part of Jacobs Wealth Management Group and is the point of service contact for all administrative and account servicing requests. She is married, enjoys many outdoor activities, and is an avid Chinese Pug owner.

About Bobby Noel

Bobby Noel
Client Service Associate

Bobby Noel is a Client Service Associate with Jacobs Wealth Management Group at Morgan Stanley. Bobby is from Gulf Shores, Alabama, and graduated from Tulane University with a bachelor’s degree in finance. While at Tulane, he was a member of the football team, serving as a kicker. Bobby joined Jacobs Wealth Management Group in 2025. In his free time, he enjoys college football, golf, and spending time outdoors.

Awards and Recognition

2
Wealth Management
Global Investment Office

Portfolio Insights

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
PWM Leadership Insights & Outcomes
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PWM Leadership Insights & Outcomes

Bringing Private Wealth Management leadership perspectives directly to you on the forces shaping wealth today, from cross-border complexity to AI for family offices and more.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and Values
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
Listen | The Pyramid of Giving: When to Say Yes. How to Say No.
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Listen | The Pyramid of Giving: When to Say Yes. How to Say No.

You can support the people and causes you care about, while also turning down requests when you feel you have done enough. Tune in for tips and hear from Katherine Lorenz, President of the Cynthia and George Mitchell Foundation, who shares her story.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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3Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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4Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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7Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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8Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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10Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures | Morgan Stanley
CRC 4677197 (7/2025)