Our Story

Senior Member of the Jaffe Group, Barbara Jaffe, became a Financial Advisor in 1978. The Jaffe Group was formed several years later in the mid-1980s and has been operating in Jacksonville since its inception. The members include Diane Pauly, who joined the Group in 1992, and Bradley and Sanford Zimmerman who joined the Group in 1996. In addition, Raquel Zisman, who has been a member since 1999, is the Certified Portfolio Manager in the Group. The experienced staff includes Sabrina Carter (Portfolio Associate), Julie Leedom (Senior Client Service Associate), and Stacey Quicho (Client Service Associate).

The Group services clients in 27 states. Each Group member serves on many community boards and is recognized as a leader in the community. A few of those boards are: River Garden, Baptist Hospital, United Way, Jacksonville Jewish Center, the Jewish Community Foundation of Northeast Florida, and the Portfolio Management Institute. The Group takes pride in its focus on client service and its strong commitment to excellence in portfolio management.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Practice

Our Clients
The Jaffe Group views each client's needs as unique. Because of the Group's long ties to Jacksonville, they serve many multi-generational families which in many cases include great-grandparents, parents, grandchildren, and great-grandchildren. The Group takes pride in honoring the tradition of helping each family invest and pass their wealth from generation to generation. They work with not just the client but the client's team of professionals to help accomplish the best planning for the family.
Our Process
The Group feels that their process is also unique. With the Group's depth of experience, they have many years of history to build on. They meet individually on a regular basis with their clients. The process includes an initial meeting of fact-finding, followed by many planning sessions to establish and clarify the goals of the client. Once established, a plan is put in place. But that is not the end. There is an active process of review, checking for progress and adjustments of ongoing goals and change of circumstances. The Group also uses their team dynamics by reviewing clients' needs among colleagues and getting additional input from fellow Group members. The Jaffe Group itself meets regularly to review strategies and ideas.

Location

50 N. Laura St
Ste 2000
Jacksonville, FL 32202
US
Direct:
(904) 632-0290(904) 632-0290
Toll-Free:
(866) 673-9600(866) 673-9600

Meet The Jaffe Group

About Barbara G Jaffe

Barbara, a native of Jacksonville, became a Financial Advisor in 1978. Her family has a long legacy of native Jacksonvillians. Barbara has been honored with the prestigious EVE award by The Florida Times-Union and served as a trustee for the City of Jacksonville Police and Fire Pension for over 22 years. She is currently a trustee for United Way, Baptist Hospital, and the Jacksonville Jewish Foundation.
Securities Agent: SC, VA, OR, NH, MO, MN, GA, CO, KY, MI, SD, TX, WI, PA, ID, DC, IN, UT, OK, NC, MA, FL, CA, AL, WA, OH, AZ, NJ, WY, DE, IL, MD, NM, TN, NV, CT, NY; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1274475

About Sanford I Zimmerman

Sandy was born and raised in Jacksonville. He joined The Jaffe Group in 1996 after earning his Bachelor of Science in Finance from the University of Florida. He is deeply involved in local philanthropy. In addition to past involvement at United Way and the University of North Florida, Sandy served as president of the Jacksonville Jewish Center from 2006-2008. He recently served as the president of the Jacksonville Jewish Federation, and currently, he serves as president of the River Garden Foundation. He is the proud father of two daughters, Brooke and Leah.
Securities Agent: SD, CO, DC, MA, MO, NJ, OK, PA, IL, MI, OH, TN, WI, AL, ID, KY, NC, VA, DE, CT, NH, NM, SC, CA, WY, AZ, FL, IN, MN, TX, UT, OR, NY, MD, GA, NV, WA; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1278797

About Bradley D Zimmerman

Brad is a Jacksonville native who graduated from The Bolles School. He earned a Bachelor of Science degree in Finance and a Master of Business Administration degree from the University of Florida. He began his career in New York City at Prudential Securities working in Risk Management. In 1996, he returned to Jacksonville to join The Jaffe Group.

Brad focuses in investment management and asset protection strategies. He is the father of two children, Joshua and Samantha. He enjoys attending their various sports and school activities.
Securities Agent: OK, PA, PR, MD, OH, NM, KY, ID, NJ, MN, MA, CA, CO, DE, IL, MO, NC, WY, SC, TX, VI, IN, VA, AL, NY, NH, DC, AZ, WI, UT, MI, CT, SD, OR, GA, WA, FL, NV, TN; General Securities Representative; Investment Advisor Representative
NMLS#: 1282359

About Diane L Pauly

Diane Pauly is a Senior Vice President and Portfolio Management Director at Morgan Stanley and has practiced within the financial services industry for over 35 years.
She is a native of New York and graduated from the University of Florida with a Bachelor of Science degree in Finance.
She began her career in the municipal bond trading industry in New York City before joining The Jaffe Group as a Financial Advisor. Diane has been with The Jaffe Group for 30 years and concentrates on customized portfolio management, asset preservation strategies, estate planning strategies, personal and business retirement plans, and family wealth management. She is active in the community and was appointed to the South Jacksonville Rotary Board of Directors and served as a member and committee chair from 2014-2018. She was named one of America’s Top Women Wealth Advisors “Best in State” published by Forbes in February 2022. She is currently involved in many community foundations and local charities and the proud parent of her two adult children Austin and Abby.

Disclosure:
Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State
Source: Forbes.com (Awarded Feb 2022) Data compiled by SHOOK Research LLC based on time period from 9/30/20 - 9/30/21.
Securities Agent: DE, WY, WI, WA, UT, TX, TN, SC, PA, OK, OH, NY, NV, NM, NJ, NH, NC, MO, MN, MD, MA, KY, IN, IL, ID, GA, FL, DC, CT, CO, CA, AZ, VA, AL; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1279539

About Sabrina J Carter

Sabrina has been in the securities industry since 1985. Her career started in Savannah, GA in the Operations Department of Johnson, Lane, Space, Smith & Co., which later became Interstate/Johnson Lane. During her 34-year career in the securities industry she has worked at both wire houses and independent broker dealers holding both management and support staff positions. In 2000, Sabrina moved to Jacksonville, FL where she began working for PaineWebber. Sabrina has been employed by Morgan Stanley since September 2008.

Sabrina received a Bachelor of Arts degree from Georgia State University where she majored in Finance. She has obtained her series 3, 7 24, 63, and 65 licenses. Sabrina is married to Lloyd Carter III, and they have three children: Leontyne, Corbin, and Cameron.

About Raquel K. Zisman

Raquel has over 25 years of experience in the finance and investment industry and is a Certified Portfolio Manager® and a CERTIFIED FINANCIAL PLANNER™ professional. She began her career as a financial analyst for Banque Paribas and Ford Motor Company's Treasurer's Office before joining the Jaffe Group in 1999. Raquel’s focus is on analysis and portfolio management using the firm's Portfolio Management Program.

After graduating Cum Laude with a degree in Systems Engineering from Universidad Metropolitana in Caracas, Venezuela, Raquel received an MBA with a major in Finance from Rice University. She currently serves on the board of the Portfolio Management Institute and is active in her community. Raquel resides in Agoura Hills, CA with her husband David, and is the proud mother of three adult daughters, Nicole, Iliana and Karen.
Wealth Management
From Our Team

NOVEMBER 2023 MARKETWISE NEWSLETTER


Wealth Management
Global Investment Office

Portfolio Insights

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
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  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Jaffe Group today.
Market Information Delayed 20 Minutes
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1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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3Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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6An investment in an exchange-traded fund (ETF) involves risks similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political developments, changes in interest rates and perceived trends in stock prices. The investment return and principal value of ETF investments will fluctuate, so that an investor’s ETF shares, if or when sold, may be worth more or less than the original cost.

Investors should carefully consider the investment objectives, risks, charges and expenses of an exchange-traded fund (ETF) before investing. The prospectus contains this and other information about the ETF. To obtain a prospectus, contact your Financial Advisor or visit the ETF company’s website. Please read the prospectus carefully before investing.

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7Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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8Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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9Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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10Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

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The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)