Our Story

The insight you use to help achieve your financial goals can make a significant difference in shaping your financial future. That’s why at Morgan Stanley, we emphasize that Advice Matters. From personalized wealth planning to offering a diverse suite of investment options, efficient cash management, and flexible lending services, our online platform complements our offerings—all underpinned by the Firm’s insights, global scope, and unwavering core values.

This is the value we bring to the relationship—working hand-in-hand with you through market and life challenges—to help keep you on track with your financial goals.

For over a decade, The Integra Group has excelled in delivering highly personalized wealth management services. Our diverse client base includes millennials, high net worth individuals, and families nearing or in retirement, as well as participants in employer-sponsored retirement plans.

Our experienced team employs a multi-step consultative wealth management process to address clients’ most pressing financial challenges. The consultative process begins with a discovery meeting, enabling clients to assess their current financial state, identify financial blind spots, and align their finances with life priorities. A customized financial plan is then recommended to help clients meet their stated goals and objectives. Once the client approves the plan, our team implements it, establishing an ongoing review process to measure progress toward helping client's achieve their financial goals.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

George Noceti – 2-Minute Update

Starting with the End in Mind: Goals-Based Wealth Management

Noceti in the News

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    Alex Savage peppers George Noceti regarding the direction Fed Chief Jay Powell is taking the interest rates
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    ABC's Michael Finney and Wealth Advisor George Noceti banter about three important buckets: the emergency bucket, the retirement bucket, and the dream bucket
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    Noceti discusses the Jobs Report and the Trump early Tweet
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    KTVU Anchor asks George Noceti about the Italian Crisis Fears and its effect on the US
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    Mike Finney, KGO Consumer Advocate interviews George on 529 Day last Tuesday…funding college education awareness day!
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    KGO-810 Michael Finney asked George “What to do with my tax refund”
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    KTVU’s Julie Haener and Ken Wayne pepper George Noceti with questions about Tariffs, Tesla, and a sinking stock market
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    George Noceti & Jason Brooks from KCBS Discuss University of Michigan Consumer Sentiment Survey & Federal Open Market Committee Rate Hike: (1) (2) (3) (4)
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    ABC's Michael Finney, Consumer Advocate, talks to George about the sudden stock market plunge and how it affects consumers
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    FOX’s Heather and Dan talk to George about the second day of steep losses
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    Noceti and Fox's evening anchor, Andre discuss the recent consumer confidence survey
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    Frank Summerville and Julie Haener ask Noceti what happened with Monday’s big sell off
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    Noceti compares the market sell off to the NFL’s “concussion protocol” with KTVU’s Frank Summerville
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    KTVU’s Jana Katsuyama asks George about the market and the change in the Federal Reserve Chief from Janet Yellen to Jay Powell
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    Noceti gives TECONOMICS KGO's host Jason Middleton an Economic Outlook for 2018!
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    Noceti Discusses the College Access Tax Credit Fund for the California State Treasurers
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    Noceti addresses a lack luster jobs report and finishes on what to do if you win the Lottery!
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    Noceti calls the California Unemployment Rate at 4.6%, the lowest since 1976
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    Noceti on November Jobs Report
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    Noceti on Tax Reform with KTVU Frank Millicoat
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    Noceti on KTVU Channel 2 Talks About Winning The Lottery
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    Noceti on KCBS discusses retail sales
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    Noceti Talks with KTVU Heather Holmes on Federal Fund Rate
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    Noceti on the French Election
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    Melissa Culross Anchor reviews retail sales with Family Wealth Advisor George Noceti.
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    Last Saturday morning I was interviewed on KCBS by Anchor Melissa Culross regarding the August slowing of consumer spending, economic slowdown, and the recent home buying index report released.
    Last Saturday morning I was interviewed on KCBS radio, talking about the Consumer Price Index Report (CPI) and most important, a very small Social Security increase of 1.6% for 2020.

    This report is important as an indicator that the Federal Reserve may have cause at the end of the month, to lower the Federal Funds Rate, to help stimulate the economy and keep us away from a recession. On the other side of the interview, Seniors will get a meager SS increase, and may have to pay it back by a larger Medicare increase (to be announce in the coming month).
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    Michael Finney invites George Noceti to talk about 6 common Social Security mistakes.
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    George was interviewed on KCBS by Anchor Melissa Culross regarding the Federal Reserve lowering the Federal Funds Rate and its effect on the consumer and the economy.
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    George does a deep dive into the recent Consumer Sentiment Survey.
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    George was interviewed on KTVU-FOX, in the four o’clock , talking about the Jobs Report, marking a 108 consecutive months of US job growth. This report is important as a sign of continued but slowing growth…not a recession as many are exposing.
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    Recently I was interviewed on ABC, the Midmorning show, Modern Mom, talking about “Raising Money Smart Kids” This might be a clip that you want to pass on to your adult children who have children of their own or for you to be thinking about when hosting your grandchildren.
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Caregiving: Actionable Articles
11 Financial Tips to Make Caregiving Easier
College Planning : Actionable Articles
Planning a Debt Free College Education
Estate Planning : Actionable Articles
A Widows Worst Nightmare
Investment Management: Actionable Articles
Valuing Portfolios on an After Tax Basis
Retirement Planning: Actionable Articles
The Importance of Asset Allocation
Social Security: Actionable Articles
3 Ways to Raise Your Social Security Benefit
Seasonable General: Actionable Articles
What's Your Money Archetype
"When should I file for Social Security benefits?"

It's the question every Boomer needs to answer, rich or poor. Will you need Social Security to make ends meet or do you intend to use it to fund an investment program, your grandkids' education, or anything else in between.

The answer to that question is complicated.

The distribution phase of retirement is a lot more complicated than the accumulation phase. And the decisions you make at this stage in your life depend on a multitude of factors including income, assets, health status, life expectancy, family dynamics, life goals, and a lot more.

We have organized a few articles around Social Security that can help you navigate this complicated topic, however there really is no substitute for sitting down with your advisor, spreading the papers around the table, and talking about your life and family, hopes and fears, and developing a retirement plan that makes all aspects of your financial and life goals work together.
Medicare Insights
Did You Know That Even the Wealthiest Individuals Must Enroll in Medicare to Get Health Coverage Starting at 65?

Like Social Security, Medicare is far more complicated than most people realize. Yet new retirees are largely unprepared to deal with this mandatory health care program, especially if they've been automatically covered by health insurance at work.

One of the biggest shockers is that Medicare is not automatic; you have to sign up for it within a specified period of time.

And it is not free; there are monthly premiums, deductibles, and copayments.

And it does not cover everything. Supplemental insurance is essential, but choosing the right policy is no easy task. And even then, long-term care expenses are not covered.

Regardless of how healthy you are now, you must prepare for serious medical costs in retirement. This is one of the most critical aspects of retirement planning, because all it takes is one unexpected, large medical expense to decimate a client's assets and derail a financial plan.

The following articles can be helpful for you to navigate the Medicare maze.
11 Ways to Minimize the Bite From the New Medicare Taxes

Location

1333 N California Blvd
Suite 133
Walnut Creek, CA 94596
US
Direct:
(925) 746-2982(925) 746-2982
Toll-Free:
(800) 949-5199(800) 949-5199

Meet The Integra Group

About George M. Noceti

For more than a decade, George has been serving the needs of affluent individuals and families by developing financial plans to manage their present situation and plan for their future dreams and aspirations.  In addition, George is a Chartered Retirement Plans Specialist (CRPS) and provides advice and guidance to employers offering defined benefit and defined contribution plans. Prior to joining Morgan Stanley, George held a variety of leadership positions, such as Chief Operating Officer at Match.com and School Principal in the Richmond Unified School District. George has taught in the Personal Financial Planning Program at the University of California at Berkeley. In 2011, he was honored by the University by receiving the Tim Kochis Award for Teaching Excellence.
Securities Agent: UT, KS, FL, AR, DC, AZ, PA, MA, OR, MO, CO, TX, NY, MT, ID, VA, IL, IA, SC, NC, CT, WA, NV, MI, LA, WI, NM, NJ, CA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1262002

About Paul A. Noceti

Paul has been empowering his clients in their financial life for more than a decade.  Having earned a B.S. in Mechanical Engineering from Loyola Marymount University in Los Angeles, CA, Paul worked in the engineering field in both Los Angeles and the San Francisco Bay area prior to joining the Integra Group at Morgan Stanley.  While working as an engineer, Paul led such notable projects as restoring antique car parts for Jay Leno and partnering with the Mayo Clinic on TMJ replacements. His engineering experiences have provided a strong foundation for his role as a financial advisor, as each client, like an engineering problem, has a unique situation and goals.  Paul helps clients prioritize their goals and needs, then structures a plan that fits their comfort level to help achieve their goals.

In 2023, Paul was named to the Forbes Top Next-Gen Wealth Advisors Best-In-State list.

[Source: Forbes.com (Awarded August 2023) Data compiled by Barron's based on time period from Mar 2022-Mar 2023. https://lnkd.in/gxCzm9UW]
Securities Agent: SC, NM, MT, IA, OR, AZ, NV, MI, AR, WI, KS, IL, DC, WA, TX, LA, UT, NY, NC, MO, MA, ID, FL, CT, CA, NJ, PA, CO, VA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1272904
CA Insurance License #: 0G62060

About Darren Riley

Raised in San Ramon, I am a Cal State University Hayward graduate with a BS in General Business and Finance with a minor in Economics. My Financial Services career started in 2006 with Merrill Lynch as a Sr. Operational Controller followed by my switch to Morgan Stanley in 2013 as a Client Service Associate. I recently joined George and Paul Noceti at the Integra Group at Morgan Stanley in 2022 to help service their clients, focusing on the backend service support. In my spare time I enjoy bowling and playing billiards, along with watching my favorite Bay Area sports teams, Giants, 49ers, and Warriors. I currently live in Dublin with my wife Jean and son Edward.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Integra Group today.
Market Information Delayed 20 Minutes
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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5Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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6When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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8The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)