Welcome

Our clients understand the power of transformative ideas in the hands of capable people. That’s how they created their wealth: either by running successful enterprises, or creating them from scratch. When the time comes to think about a long-term plan for their wealth, an income strategy for retirement, or diversifying the concentrated equity positions they have amassed, they call on us. Technically, this involves modeling various investment strategies, but what we think it’s really about is modeling different visions of your future. Our goal is to understand what you really want out of life, then to create the plan needed to support that vision.

To implement these plans, we draw on deep experience in asset allocation and portfolio management; pre-IPO and pre-M&A financial planning; and helping implement your tax, trust, and estate strategies. Combining our own talents and perspectives with Morgan Stanley’s vast global resources and advanced open architecture platform, we help our clients develop truly comprehensive wealth management plans based on their needs and aspirations. Given the nature of our clientele, this often involves strategies to diversify concentrated equity positions and substantial option compensation in a manner that is both tax-efficient and sensitive to IRS and SEC regulations.

We look forward to learning more about you and your family, and to discussing how we can help you realize your ambitions.
Capabilities
  • Comprehensive Wealth Planning
  • Pre-Liquidity Planning
  • 10b5-(1) Programs
  • Investment Management
  • Risk Management
  • Hedging Strategies
  • Proprietary Investment Opportunities
  • Open-Architecture Platform
  • Manager Selection
  • Sustainable & Responsible InvestingFootnote1
  • Philanthropy Management
  • Family Governance & Wealth Education
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 350 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $980 billion in AUM1
  • Comprising 23% of the Barron’s Top 250 Private Wealth Management Teams for 2024
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2024

Source: Barron's.com (May 2024) 2024 Barron's Top 250 Private Wealth Management Teams awarded in 2024. The teams are ranked on a variety of factors, including their size and shape, their regulatory records and credentials of their members, and the resources they have at their disposal to serve their client bases. The rankings are meant as a starting point for clients looking for an advisor—a first-pass vetting that can help investors narrow a search. Every advisor will have his or her own approach to investing, financial planning, and other services. Clients are encouraged to approach a search for an advisor the way they would a search for a doctor—interviewing multiple professionals and getting opinions from multiple third parties. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

DESIGNATIONS AND AWARDS

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    Forbes Top Next-Gen Wealth Advisors
    Mark Howe 2023-2024

    Source: Forbes (Awarded August 2024). Data compiled by SHOOK Research based on time period from Mar 2023-Mar 2024.
    https://e.gv6.co/l3gfH4
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    Barron's Top 250 Private Wealth Management Teams
    The Huhn Mahoney Howe Wealth Management Group — 2024

    Source: Barron's (Awarded May 2024). Data compiled by Barron's based on time period from Jan 2023-Dec 2023. https://mgstn.ly/3WD0yje
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    SHOOK Best-In-State Top Next-Gen Wealth Advisor
    Mark Howe - (2022 - 2023)




    2022-2023 Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State (formerly referred to as Forbes America's Top Next-Gen Wealth Advisors, Forbes Top 1,000 Next-Gen Wealth Advisors, Forbes Top 500 Next Generation Wealth Advisors)
    Source: Forbes.com (2022-2023). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was issued.
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    Forbes Best-In-State Wealth Management Teams
    The Huhn Mahoney Howe Wealth Management Group — 2023, 2024, 2025

    Source: Forbes (Awarded Jan 2023). Data compiled by SHOOK Research LLC based on time period from 3/31/21 – 3/31/22. https://mgstn.ly/3wb7pSG

    Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22–3/31/23. (https://www.morganstanley.com/disclosures/awards-disclosure/)

    Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period from 3/31/23–3/31/24. (https://www.morganstanley.com/disclosures/awards-disclosure/)
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    Forbes Best-In-State Wealth Advisors
    John Mahoney — (2021-2024)
    Joseph Huhn— (2021-2024)
    Mark Howe - (2024)
    2021-2024 Forbes America's Top Wealth Advisors
    Source: Forbes.com (Awarded 2018-2024). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of the year the award was issued.
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    Forbes Top Next-Gen Wealth Advisors
    Mark Howe — 2022

    Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State
    Source: Forbes.com (Awarded Aug 2022) Data compiled by SHOOK Research LLC based on time period from 3/31/21 - 3/31/22.
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    Family Wealth Director
    Joseph Huhn
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    Chartered Financial Analyst
    Mark Howe
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    Alternative Investments Director
    Mark Howe
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    Portfolio Management Director
    John Mahoney

Family Wealth Management

As your family grows and your wealth increases, you may face a broader and more complex set of wealth management challenges. We have the extensive experience, dedicated training and the resources necessary to help you and your family address these needs.

Private Wealth Management combines the vast resources of a global financial services firm with the individualized services of an investment boutique to address the planning, governance, liability management and investing needs of ultra high net worth families, their businesses and their philanthropic enterprises. Our goal is to help preserve and grow your financial, family and social capital so that it can have a positive impact today and for generations to come.
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    The Time Is Now
    While many individuals wait to determine if they will take advantage of the increased Federal estate and gift tax exemption, others are already working with their advisors to ensure they don’t miss out on the opportunity. Meanwhile, estate planning attorneys across the country are struggling to keep up with the increased demand. By working with your Morgan Stanley financial advisor, you can determine whether making a significant gift at this time fits your financial goals.
    Click Here
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    The Basics of Estate Planning
    Safeguard your loved ones and assets with expert guidance and strategic foresight. Learn more and explore other estate planning video insights from Morgan Stanley here:
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    Estate & Gift Taxes
    Understand the crucial implications and intricacies of estate and gift taxes, ensuring your assets are managed efficiently and your loved ones receive the maximum benefits. Click play for video insights from Morgan Stanley and learn more here:
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    Lifestyle Advisory
    Your family history is a crucial part of the person you have become, in more ways than you can imagine. Learning about these familial ties is a fascinating experience that can often shine a spotlight on your past and serve as a guiding light for your future. Morgan Stanley can give you access to various genealogical resources to help bring your family history to life.
    Learn more about Lifestyle Advisory
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    Grantor Retained Annuity Trust
    Optimize your estate planning by harnessing the power of GRATs. Discover how this sophisticated tool allows you to transfer assets to beneficiaries while retaining an annuity stream. Learn about tax-efficient strategies for estate planning and explore more video insights from Morgan Stanley here:
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    Family Office Resources
    Reflecting on how the most successful families create and maintain enduring legacies across multiple generations, Morgan Stanley Family Office Resources (FOR) is structured to help clients define a guiding vision, translate that vision into effective strategies and implement those strategies by calling on the tactical expertise of experienced experts. Accessed by Morgan Stanley advisors through UHNW Client Specialists, our capabilities span three complementary areas of focus: Governance & Legacy, Wealth Strategies and Signature Access.
    Learn more about Family Office Resources
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    Philanthropy
    The Morgan Stanley GIFT Cures program was established to provide an opportunity for philanthropists to combine their resources to magnify the impact of their medically related giving, whether they wish to focus on a specific disease or donate across a broader spectrum. It is an opportunity for donors interested in becoming part of a donor community, learning about best practices in giving to drug research and discovering the issues related to bringing drug therapies to market.
    Learn more about the GIFT Cures Program
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    Art Resources Team
    Morgan Stanley has an Art Resources Team (ART), which has the goal of showing clients how they can address the unique challenges of art as an asset and create bespoke solutions for every client and collection. The team has recently begun the publication of a newsletter, with the goal of keeping readers up-to-date on the connections between art and the markets.
    Click here to access the ART Newsletter
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    Generation Skipping Transfer Tax
    Explore the unique considerations and implications of the Generation Skipping Transfer Tax, designed to transfer assets directly to grandchildren or future generations. Learn about tax-efficient strategies for estate planning and explore more video insights from Morgan Stanley here:
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    Irrevocable Life Insurance Trust
    Explore the strategic benefits of establishing an Irrevocable Life Insurance Trust to safeguard your loved ones' financial future. Learn about tax-efficient strategies for estate planning and explore more video insights from Morgan Stanley here:
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    Outsourced Chief Investment Office
    High-end clients with investable assets of at least of $25 million dollars have access to our Outsourced Chief Investment Office (OCIO).

    The OCIO is a complete fiduciary solution for clients looking for a full-discretion investment management model.

    This service facilitates the delegation of fiduciary responsibilities providing tailored portfolio solutions including:

    • Investment expertise
    • Adherence to policy statement and regulatory requirements
    • Portfolio construction
    • Disciplined execution and implementation
    • Sophisticated risk management techniques and methods
    • Investment platform access
    • Cost efficiencies
    Click Here to Learn More About OCIO
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    How Affluent Families Can Plan for Hidden Risks
    Even with quality coverage, a major loss or liability can be unsettling. With the cost and frequency of weather-driven disasters on the rise, learn how to identify gaps that may expose you to unwanted financial risk.
    Learn More

Location

555 California Street, 14th
14th Fl
San Francisco, CA 94104
US
Direct:
(415) 576-2345(415) 576-2345

Meet The Huhn | Mahoney | Howe Group

About Joseph Huhn

Joe Huhn has worked in the financial markets for over three decades, including a dozen years of trading municipal bonds and another 20 years in investment management. Joe brings this experience to the needs of the team’s clients, helping them create and implement highly customized fixed income strategies. 

Joe joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. Earlier in his career, he honed his investment skills at Hambrecht & Quist, LLC/JP Morgan Securities, Bear Stearns & Co. and CS First Boston. He received a B.A. in economics from the University of California, Los Angeles. 

Joe lives in Orinda with his wife, Lori, and has two grown sons.
Securities Agent: AK, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, KS, MA, MI, MN, NC, NJ, NM, NV, NY, OH, OR, PA, SC, TN, TX, VA, WA, WI; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1274436

About John Mahoney

Drawing on 30 years of experience in investment management, John Mahoney focuses on helping the team’s clients create and implement customized diversification strategies for concentrated stock positions, with an emphasis on 10b5-1 sales Plans. John also takes the lead on developing equity strategy for the team, and is responsible for managing discretionary global equity portfolios. 

John was named to Forbes 2021, 2022, 2023, and 2024 Best-In-State Private Wealth Advisors.

John joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. Earlier in his career, he honed his investment skills at Hambrecht & Quist, LLC/JP Morgan Securities and Dean Witter Reynolds. He received a B.A. in economics from Stanford University. 

John lives in San Francisco with his wife, Jennifer, and their three children.

2021, 2022, 2023, 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2021,2022, 2023, 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Securities Agent: DC, FL, OR, OH, IA, MN, KS, CT, AK, VA, ID, AZ, TX, PA, NC, CO, WI, WA, NV, MI, IL, NY, MA, SC, NM, CA, NJ, DE, GA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1278716

About Mark Howe

With ten years of experience in investment management at Morgan Stanley Private Wealth Management, Mark Howe works with the team’s clients to develop strategic and tactical asset allocations, evaluate alternative investment strategies and develop comprehensive financial plans. Earlier in Mark’s career, he worked at Barclays Global Investors. Mark received his B.A. in philosophy from the University of California, Los Angeles, and went on to earn an MBA from the University of San Francisco, Masagung Graduate School of Management. He earned a CFA® charter in 2018. The CFA® is a globally recognized standard for measuring the competence and integrity of financial analysts.
Securities Agent: NJ, AK, NC, MN, WI, MA, CO, OR, GA, SC, PA, NV, WA, NM, HI, TX, IL, VA, OH, NY, FL, DC, CT, ID, CA, AZ; General Securities Representative; Investment Advisor Representative
NMLS#: 1285395

About Brian McAdams

Brian is a private wealth advisor and a financial planning specialist with over 10 years of experience for the Huhn | Mahoney | Howe Group. He helps clients through the life cycle of the financial planning process, with an emphasis in understanding your goals and selecting the right investments to achieve those goals. Brian’s planning framework simplifies the decision-making process and focuses on purpose-driven investing in a tax-efficient manner. He specializes in working with C-suite executives, small business owners, founders, retirees, and next gen investors, helping them navigate complex wealth.

Originally from Southern California, Brian graduated from California State University, San Marcos, and moved to San Francisco in 2013 to earn his master’s degree in financial analysis from the University of San Francisco.

On a personal note, Brian’s parents were both impacted by neurodegenerative diseases, and he’s passionate about helping next gen caregivers and families plan ahead. In addition, Brian is an avid cyclist and runner (completed three marathons so far), and live in San Francisco with his wife, Audra.

NMLS# 2590974
Securities Agent: WA, VA, CO, PR, OR, NE, ME, ID, IA, GA, MT, LA, KY, AR, TN, AL, VT, RI, MI, AK, WI, UT, TX, SD, SC, MS, KS, CA, AZ, VI, PA, ND, MN, MA, FL, WY, OH, NV, NM, NJ, MO, MD, IN, HI, WV, NC, NH, DC, CT, OK, NY, IL, DE; General Securities Representative; Investment Advisor Representative
NMLS#: 2590974

About Kristi Prince

A financial industry veteran with over 25 years of experience, Kristi Prince supports the team's efforts to create customized wealth management plans, and contributes to the delivery of an outstanding overall service experience. A Rule 144 specialist, Kristi's focuses include 10b5-1 sales planning, customized reporting and client relationship management. Kristi joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. She also worked alongside members of the Huhn | Mahoney Group at Hambrecht & Quist, LLC/JP Morgan Securities and Bear Stearns & Co. Kristi received her B.A. from the University of Alberta.

About Jack Harrington

Jack Harrington joined the Huhn | Mahoney | Howe Group in 2023. As a member of the group, Jack works closely with the team to ensure an outstanding overall experience to our clients. Jack has a passion for financial markets and investing, as well as financial planning.

Jack joined Morgan Stanley Private Wealth Management in 2023 from Learfield. He received his B.A. in Economics from Trinity College.
Wealth Management
Global Investment Office

Portfolio Insights

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
LISTEN | Passion Assets: Investing in Art
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LISTEN | Passion Assets: Investing in Art

When a passion for collecting evolves into something of considerable value, new issues are raised. Hear what the professionals have to say about the best practices and pitfalls of collecting art and collectibles.

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Funding Climate Action: Pathways for Philanthropy
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Funding Climate Action: Pathways for Philanthropy

Share a new report in collaboration with the Aspen Institute. The report aims to help climate-oriented philanthropists explore critical issues and align their wealth management strategies with their environmental impact ambitions.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and Values
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Market Information Delayed 20 Minutes
1Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.

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Awards Disclosures
CRC 4237142 (02/2025)