

Morgan Stanley Private Wealth Management
The Huhn | Mahoney | Howe Group
Direct:
(415) 576-2345(415) 576-2345

Our Mission Statement
We help highly accomplished executives, entrepreneurs, and venture capitalists protect and enhance their wealth within an intelligent, tax-sensitive framework.
Welcome
Our clients understand the power of transformative ideas in the hands of capable people. That’s how they created their wealth: either by running successful enterprises, or creating them from scratch. When the time comes to think about a long-term plan for their wealth, an income strategy for retirement, or diversifying the concentrated equity positions they have amassed, they call on us. Technically, this involves modeling various investment strategies, but what we think it’s really about is modeling different visions of your future. Our goal is to understand what you really want out of life, then to create the plan needed to support that vision.
To implement these plans, we draw on deep experience in asset allocation and portfolio management; pre-IPO and pre-M&A financial planning; and helping implement your tax, trust, and estate strategies. Combining our own talents and perspectives with Morgan Stanley’s vast global resources and advanced open architecture platform, we help our clients develop truly comprehensive wealth management plans based on their needs and aspirations. Given the nature of our clientele, this often involves strategies to diversify concentrated equity positions and substantial option compensation in a manner that is both tax-efficient and sensitive to IRS and SEC regulations.
We look forward to learning more about you and your family, and to discussing how we can help you realize your ambitions.
To implement these plans, we draw on deep experience in asset allocation and portfolio management; pre-IPO and pre-M&A financial planning; and helping implement your tax, trust, and estate strategies. Combining our own talents and perspectives with Morgan Stanley’s vast global resources and advanced open architecture platform, we help our clients develop truly comprehensive wealth management plans based on their needs and aspirations. Given the nature of our clientele, this often involves strategies to diversify concentrated equity positions and substantial option compensation in a manner that is both tax-efficient and sensitive to IRS and SEC regulations.
We look forward to learning more about you and your family, and to discussing how we can help you realize your ambitions.
Capabilities
- Comprehensive Wealth Planning
- Pre-Liquidity Planning
- 10b5-(1) Programs
- Investment Management
- Risk Management
- Hedging Strategies
- Proprietary Investment Opportunities
- Open-Architecture Platform
- Manager Selection
- Sustainable & Responsible InvestingFootnote1
- Philanthropy Management
- Family Governance & Wealth Education
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
About PWM
Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
- Manage investments with an unwavering focus on your financial strategy and personal goals
- Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
- Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
- Approximately 350 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
- Over $980 billion in AUM1
- Comprising 23% of the Barron’s Top 250 Private Wealth Management Teams for 2024
- Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2024
Source: Barron's.com (May 2024) 2024 Barron's Top 250 Private Wealth Management Teams awarded in 2024. The teams are ranked on a variety of factors, including their size and shape, their regulatory records and credentials of their members, and the resources they have at their disposal to serve their client bases. The rankings are meant as a starting point for clients looking for an advisor—a first-pass vetting that can help investors narrow a search. Every advisor will have his or her own approach to investing, financial planning, and other services. Clients are encouraged to approach a search for an advisor the way they would a search for a doctor—interviewing multiple professionals and getting opinions from multiple third parties. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.
Family Wealth Management
As your family grows and your wealth increases, you may face a broader and more complex set of wealth management challenges. We have the extensive experience, dedicated training and the resources necessary to help you and your family address these needs.
Private Wealth Management combines the vast resources of a global financial services firm with the individualized services of an investment boutique to address the planning, governance, liability management and investing needs of ultra high net worth families, their businesses and their philanthropic enterprises. Our goal is to help preserve and grow your financial, family and social capital so that it can have a positive impact today and for generations to come.
Private Wealth Management combines the vast resources of a global financial services firm with the individualized services of an investment boutique to address the planning, governance, liability management and investing needs of ultra high net worth families, their businesses and their philanthropic enterprises. Our goal is to help preserve and grow your financial, family and social capital so that it can have a positive impact today and for generations to come.
Location
555 California Street, 14th
14th Fl
San Francisco, CA 94104
US
Direct:
(415) 576-2345(415) 576-2345
Meet The Huhn | Mahoney | Howe Group
About Joseph Huhn
Joe Huhn has worked in the financial markets for over three decades, including a dozen years of trading municipal bonds and another 20 years in investment management. Joe brings this experience to the needs of the team’s clients, helping them create and implement highly customized fixed income strategies.
Joe joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. Earlier in his career, he honed his investment skills at Hambrecht & Quist, LLC/JP Morgan Securities, Bear Stearns & Co. and CS First Boston. He received a B.A. in economics from the University of California, Los Angeles.
Joe lives in Orinda with his wife, Lori, and has two grown sons.
Joe joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. Earlier in his career, he honed his investment skills at Hambrecht & Quist, LLC/JP Morgan Securities, Bear Stearns & Co. and CS First Boston. He received a B.A. in economics from the University of California, Los Angeles.
Joe lives in Orinda with his wife, Lori, and has two grown sons.
Securities Agent: AK, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, KS, MA, MI, MN, NC, NJ, NM, NV, NY, OH, OR, PA, SC, TN, TX, VA, WA, WI; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1274436
NMLS#: 1274436
About John Mahoney
Drawing on 30 years of experience in investment management, John Mahoney focuses on helping the team’s clients create and implement customized diversification strategies for concentrated stock positions, with an emphasis on 10b5-1 sales Plans. John also takes the lead on developing equity strategy for the team, and is responsible for managing discretionary global equity portfolios.
John was named to Forbes 2021, 2022, 2023, and 2024 Best-In-State Private Wealth Advisors.
John joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. Earlier in his career, he honed his investment skills at Hambrecht & Quist, LLC/JP Morgan Securities and Dean Witter Reynolds. He received a B.A. in economics from Stanford University.
John lives in San Francisco with his wife, Jennifer, and their three children.
2021, 2022, 2023, 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2021,2022, 2023, 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
John was named to Forbes 2021, 2022, 2023, and 2024 Best-In-State Private Wealth Advisors.
John joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. Earlier in his career, he honed his investment skills at Hambrecht & Quist, LLC/JP Morgan Securities and Dean Witter Reynolds. He received a B.A. in economics from Stanford University.
John lives in San Francisco with his wife, Jennifer, and their three children.
2021, 2022, 2023, 2024 Forbes Best-In- State Wealth Advisors
Source: Forbes.com (Awarded 2021,2022, 2023, 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Securities Agent: DC, FL, OR, OH, IA, MN, KS, CT, AK, VA, ID, AZ, TX, PA, NC, CO, WI, WA, NV, MI, IL, NY, MA, SC, NM, CA, NJ, DE, GA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1278716
NMLS#: 1278716
About Mark Howe
With ten years of experience in investment management at Morgan Stanley Private Wealth Management, Mark Howe works with the team’s clients to develop strategic and tactical asset allocations, evaluate alternative investment strategies and develop comprehensive financial plans. Earlier in Mark’s career, he worked at Barclays Global Investors. Mark received his B.A. in philosophy from the University of California, Los Angeles, and went on to earn an MBA from the University of San Francisco, Masagung Graduate School of Management. He earned a CFA® charter in 2018. The CFA® is a globally recognized standard for measuring the competence and integrity of financial analysts.
Securities Agent: NJ, AK, NC, MN, WI, MA, CO, OR, GA, SC, PA, NV, WA, NM, HI, TX, IL, VA, OH, NY, FL, DC, CT, ID, CA, AZ; General Securities Representative; Investment Advisor Representative
NMLS#: 1285395
NMLS#: 1285395
About Brian McAdams
Brian is a private wealth advisor and a financial planning specialist with over 10 years of experience for the Huhn | Mahoney | Howe Group. He helps clients through the life cycle of the financial planning process, with an emphasis in understanding your goals and selecting the right investments to achieve those goals. Brian’s planning framework simplifies the decision-making process and focuses on purpose-driven investing in a tax-efficient manner. He specializes in working with C-suite executives, small business owners, founders, retirees, and next gen investors, helping them navigate complex wealth.
Originally from Southern California, Brian graduated from California State University, San Marcos, and moved to San Francisco in 2013 to earn his master’s degree in financial analysis from the University of San Francisco.
On a personal note, Brian’s parents were both impacted by neurodegenerative diseases, and he’s passionate about helping next gen caregivers and families plan ahead. In addition, Brian is an avid cyclist and runner (completed three marathons so far), and live in San Francisco with his wife, Audra.
NMLS# 2590974
Originally from Southern California, Brian graduated from California State University, San Marcos, and moved to San Francisco in 2013 to earn his master’s degree in financial analysis from the University of San Francisco.
On a personal note, Brian’s parents were both impacted by neurodegenerative diseases, and he’s passionate about helping next gen caregivers and families plan ahead. In addition, Brian is an avid cyclist and runner (completed three marathons so far), and live in San Francisco with his wife, Audra.
NMLS# 2590974
Securities Agent: WA, VA, CO, PR, OR, NE, ME, ID, IA, GA, MT, LA, KY, AR, TN, AL, VT, RI, MI, AK, WI, UT, TX, SD, SC, MS, KS, CA, AZ, VI, PA, ND, MN, MA, FL, WY, OH, NV, NM, NJ, MO, MD, IN, HI, WV, NC, NH, DC, CT, OK, NY, IL, DE; General Securities Representative; Investment Advisor Representative
NMLS#: 2590974
NMLS#: 2590974
About Kristi Prince
A financial industry veteran with over 25 years of experience, Kristi Prince supports the team's efforts to create customized wealth management plans, and contributes to the delivery of an outstanding overall service experience. A Rule 144 specialist, Kristi's focuses include 10b5-1 sales planning, customized reporting and client relationship management. Kristi joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. She also worked alongside members of the Huhn | Mahoney Group at Hambrecht & Quist, LLC/JP Morgan Securities and Bear Stearns & Co. Kristi received her B.A. from the University of Alberta.
About Jack Harrington
Jack Harrington joined the Huhn | Mahoney | Howe Group in 2023. As a member of the group, Jack works closely with the team to ensure an outstanding overall experience to our clients. Jack has a passion for financial markets and investing, as well as financial planning.
Jack joined Morgan Stanley Private Wealth Management in 2023 from Learfield. He received his B.A. in Economics from Trinity College.
Jack joined Morgan Stanley Private Wealth Management in 2023 from Learfield. He received his B.A. in Economics from Trinity College.

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Wealth Management
Global Investment Office
Portfolio Insights
This is a video content
Private Wealth Management Podcast
Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
- Intergenerational Planning
- Philanthropic Giving
- Non-Traditional Assets
- Managing Family Wealth
LISTEN | Passion Assets: Investing in Art
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Managing Significant Wealth
- Investment Management
- Wealth Transfer & Philanthropy
- Cash Management & Lending
- Family Governance & Wealth Education
- Lifestyle Advisory
- Business Services
Funding Climate Action: Pathways for Philanthropy
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Insights and Outcomes
Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
1Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Awards Disclosures
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Awards Disclosures
CRC 4237142 (02/2025)