Our clients understand the power of transformative ideas in the hands of capable people. That’s how they created their wealth: either by running successful enterprises, or creating them from scratch. When the time comes to think about a long-term plan for their wealth, an income strategy for retirement, or diversifying the concentrated equity positions they have amassed, they call on us. Technically, this involves modeling various investment strategies, but what we think it’s really about is modeling different visions of your future. Our goal is to understand what you really want out of life, then to create the plan needed to support that vision.

To implement these plans, we draw on deep experience in asset allocation and portfolio management; pre-IPO and pre-M&A financial planning; and helping implement your tax, trust, and estate strategies. Combining our own talents and perspectives with Morgan Stanley’s vast global resources and advanced open architecture platform, we help our clients develop truly comprehensive wealth management plans based on their needs and aspirations. Given the nature of our clientele, this often involves strategies to diversify concentrated equity positions and substantial option compensation in a manner that is both tax-efficient and sensitive to IRS and SEC regulations.

We look forward to learning more about you and your family, and to discussing how we can help you realize your ambitions.
  • Comprehensive Wealth Planning
  • Pre-Liquidity Planning
  • 10b5-(1) Programs
  • Investment Management
  • Risk Management
  • Hedging Strategies
  • Proprietary Investment Opportunities
  • Open-Architecture Platform
  • Manager Selection
  • Sustainable & Responsible Investing
  • Philanthropy Management
  • Family Governance & Wealth Education
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 250 teams1  specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $330 billion in AUM2
  • Comprising 26% of the Barron’s Top 100 Financial Advisors list for 20173
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December 31, 2017
2 Morgan Stanley Internal Compensable Revenue Report, December 31, 2017
3 Barron’s Top 100 Financial Advisors, April 2017


Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.


We believe that wealth management plans are only successful if they provide effective answers to your most important financial questions:

* Is your lifestyle sustainable, and will it remain so if you retire or sell the business?
* Are you taking on too much risk? Not enough?
* Are you too concentrated in your company’s stock and, if so, how can you diversity that position efficiently within IRS and SEC rules?
* How can you transfer wealth to your children and grandchildren without paying more than your fair share of taxes? Are they prepared to manage that wealth when they receive it?

There is one larger question that has the power to wipe away sound answers to all of the others. Do all of your plans go out the window if another financial crisis hits?  Over the course of your lifetime, it’s highly likely that there will be economic, political and market events that create significant emotional hurdles.  In our experience, investors who follow a carefully planned set of guidelines have a higher success rate than those who act, or more likely overreact, on their emotions. We have designed an investment approach to help our clients stay the course. Drawing on the vast resources and intellectual capital of the firm, we optimize client portfolios for risk and return, tax, and cost.  Our approach allows us to capitalize on the long term while not allowing temporary activity in the markets to interfere with our decision-making process.


    The majority of our clients have reached the level of success where managing their personal finances requires greater time, attention and specialized knowledge than they are able to provide.

    Their professional commitments consume the greater part of their schedule, and their families, community involvements, and other activities take up the rest. They need solid advice from a seasoned perspective across a broad range of wealth management disciplines. 

    We have structured our team around their needs. Each of our partners has a specific wealth planning or investment management focus: fixed income, equities, venture capital and private equity, pre-liquidity planning, and diversification of concentrated positions. Combining our talents and service orientation with the vast global resources of Morgan Stanley, we deliver everything they need to create and implement comprehensive wealth management plans, and to address the broader range of multigenerational challenges created by significant wealth.


      101 California St
      3rd Fl
      San Francisco, CA 94111
      (415) 693-6265(415) 693-6265

      Meet The Huhn | Mahoney Group

      About Me

      Joe Huhn has worked in the financial markets for over three decades, including a dozen years of trading municipal bonds and another 20 years in investment management. Joe brings this experience to the needs of the team’s clients, helping them create and implement highly customized fixed income strategies. 

      Joe joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. Earlier in his career, he honed his investment skills at Hambrecht & Quist, LLC/JP Morgan Securities, Bear Stearns & Co. and CS First Boston. He received a B.A. in economics from the University of California, Los Angeles. 

      Joe lives in Orinda with his wife, Lori, and has two grown sons.
      Securities Agent: TX, CA, WI, WA, VA, TN, SC, PA, OR, OH, NY, NV, NM, NJ, NC, MN, MI, MA, KS, IL, IA, GA, FL, DE, DC, CT, CO, AZ; Managed Futures; General Securities Representative; Investment Advisor Representative
      NMLS#: 1274436

      About Me

      Drawing on 25 years of experience in investment management, John Mahoney focuses on helping the team’s clients create and implement customized diversification strategies for concentrated stock positions, with an emphasis on 10b5-1 sales Plans. John also takes the lead on developing equity strategy for the team, and is responsible for managing discretionary global equity portfolios.  

      John joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. Earlier in his career, he honed his investment skills at Hambrecht & Quist, LLC/JP Morgan Securities and Dean Witter Reynolds. He received a B.A. in economics from Stanford University. 

      John lives in San Francisco with his wife, Jennifer, and their three children.
      Securities Agent: TX, CA, WI, WA, VA, TN, SC, PA, OR, OH, NY, NV, NM, NJ, NC, MN, MI, MA, KS, IL, IA, GA, FL, DE, DC, CT, CO, AZ; Managed Futures; General Securities Representative; Investment Advisor Representative
      NMLS#: 1278716

      About Me

      With six years of experience in investment management at Morgan Stanley Private Wealth Management, Mark Howe works with the team’s clients to develop strategic and tactical asset allocations, assess alternative investment strategies and develop comprehensive financial plans. Earlier in Mark’s career, he worked at Barclays Global Investors. Mark received his B.A. in philosophy from the University of California, Los Angeles, and went on to earn an MBA from the University of San Francisco, Masagung Graduate School of Management. He earned a CFA® charter in 2018. The CFA® is a globally recognized standard for measuring the competence and integrity of financial analysts.
      Securities Agent: CA, WI, WA, VA, TX, TN, SC, PA, OR, OH, NY, NV, NM, NJ, NC, MN, MI, MA, KS, IL, IA, GA, FL, DE, DC, CT, CO, AZ; Managed Futures; General Securities Representative; Investment Advisor Representative
      NMLS#: 1285395

      About Me

      A financial industry veteran of 18 years, Kristi Prince supports the teams efforts to create customized wealth management plans, and contributes to the delivery of an outstanding overall service experience. A Rule 144 specialist, Kristis focuses include 10b5-1 sales planning, customized reporting and client relationship management. Kristi joined Morgan Stanley Private Wealth Management in 2002 from Robertson Stephens, Inc. She also worked alongside members of the Huhn | Mahoney Group at Hambrecht & Quist, LLC/JP Morgan Securities and Bear Stearns & Co. Kristi received her B.A. from the University of Alberta.

      About Me

      A member of The Huhn | Mahoney Group since 2014, Brian McAdams focuses on day-to-day operations and client reporting. He received his B.A. in finance from California State University San Marcos and his M.S. in financial analysis from the University of San Francisco.
      Economic and Market Perspectives

      On the Markets

      Managing Significant Wealth

      • Investment Management
      • Wealth Transfer & Philanthropy
      • Cash Management & Lending
      • Family Governance & Wealth Education
      • Lifestyle Advisory
      • Business Services
      Successfully Staffing Your Home

      Successfully Staffing Your Home

      By adopting more professional approaches to hiring, training and retaining staff, you can more easily maintain a well-run and harmonious home.

      Insights and Outcomes

      Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
      Art as An Asset
      CRC 2274738 01/19

      Art as An Asset

      Art may play a significant role in the context of a collector's overall wealth. Generally, a collector may differentiate financial assets, including stocks, bonds and real estate, from other possessions, such as art.

      More from Morgan Stanley



      “You may feel like a 1,000 point move in the Dow in a single day is unprecedented, but the reality is that it’s a 2 or 3% move down.” - Lisa Shalett, Chief Investment Officer, Wealth Management
      Morgan Stanley and Justin Rose: A Winning Team

      Morgan Stanley and Justin Rose: A Winning Team

      Morgan Stanley and our brand ambassador, PGA TOUR champion Justin Rose, share a set of core values and a common cause: giving books to children in need.
      Learn more about Morgan Stanley and Justin Rose: A Winning Team
      Sign Up for eDelivery

      Sign Up for eDelivery

      With eDelivery, you’ll have easy access to statements, trade confirmations, general correspondence and much more.
      Learn more about Sign Up for eDelivery
      Reserved | Living & Giving

      Reserved | Living & Giving

      Our complimentary program for eligible clients provides you and your family with access to exclusive offers and discounts from premium travel, automotive, health and wellness, and retail brands as well as curated insights from Morgan Stanley.
      Learn more about Reserved | Living & Giving
      Your Financial World. On the Go.

      Your Financial World. On the Go.

      With the Morgan Stanley Mobile App, you’ll have the freedom to manage your investments and instantly access a suite of personal cash management tools.
      Learn more about Your Financial World. On the Go.
      Access Morgan Stanley Online

      Access Morgan Stanley Online

      Morgan Stanley Online provides a comprehensive view of your assets and liabilities, projected income, breaking news, research and much more.
      Learn more about Access Morgan Stanley Online
      We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
      Market Information Delayed 20 Minutes
      The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

      Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

      Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

      See the Financial Advisors Biographies for Registration and Licensing information.

      Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

      Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

      Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

      Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

      Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

      Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.