Our Story and Services

The Haddad Group was founded on principals of integrity, trust and commitment. Helping simplify our clients lives and create better financial outcomes has been our core focus for decades. To that end, we have strategically grown our team and resources to provide our clients with excellent levels of service and investment solutions, proprietary to our team.

Our service-oriented approach seeks to foster consistency and order in our clients’ financial lives. While certain things are out of anyone’s control, we strive to be proactive rather than reactive. We pride ourselves in helping prevent clients from making avoidable mistakes and look to present clients with opportunities as they arise.

As a team of CERTIFIED FINANCIAL PLANNERS®, we are committed to acting in your best interest. Many of our clients have worked with us for decades, and we’ve become a trusted resource for multiple generations of families along the way. We look forward to providing the same high-level of service and commitment to you.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Process

As a team of CFP® professionals, financial planning is the cornerstone of everything we do. Our detail-oriented planning process and educational approach to wealth management, help pave the way to virtually all of your financial goals.
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    Getting to know you
    We first take time to understand your financial life and all its complexities. We’ll discuss your goals and can even help you develop new ones if needed. We will use the information you share to create a flexible financial plan.
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    Plan Integration
    We want you to be confident about your plan and your future. To that end, we take an educational approach to wealth management and do our best to conceptually help simplify when needed. Before we invest, we make sure you fully understand the recommendations, strategy and costs involved.
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    Plan Development
    The financial plan is often the foundation of our relationships. So, we think carefully and act prudently when developing it. We’ll use proprietary managed strategies that take the emotion out of investing as well as other resources available via Morgan Stanley’s open architecture investment platform. We can also consult with your existing team of professionals (including your CPA and attorney) to help create a synergy between various components of your financial life.
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    Ongoing Assessment
    Change is a part of life, and it can impact both your goals and priorities. We’ll keep you informed with timely market updates and periodic performance reviews on a schedule that works for you. Taking advantage of flexibility built into the plan, we’ll make timely adjustments as new life events occur and your goals evolve. In an ever-changing economic and tax environment, we’ll also proactively present you with emerging opportunities that align with your long-term vision of success.

Morgan Stanley at Work

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Utilizing the powerful Morgan Stanley at Work platform, we at the Haddad Group are able to help build financial confidence through insightful advice, thoughtful education and cutting-edge technology across a suite of modern workplace solutions.
Equity Solutions
Create a culture of excellence through a culture of ownership. Our global equity solutions, including Equity Edge Online® and Shareworks, help your company and your employees make the most of your equity compensation plan, so everyone feels invested in mutual success.
Learn more about equity solutions
Corporate Retirement Solutions
Take care of tomorrow, so your employees can take charge of today. Our Retirement Solutions help your company and employees maximize their benefits and make informed decisions about the future.
Learn more about corporate retirement solutions
Financial Wellness
Inspire your employees to achieve their goals, wherever they are on their journey. Our Financial Wellness offering helps your employees reduce financial stress and build resiliency, so they can be more confident at work and in life.
Learn more about financial wellness solutions

Modern Wealth Management Tools

Morgan Stanley's suite of Modern Wealth Management Tools allows for advisors to offer more customized and comprehensive advice than anywhere else. These tools' ease of use allows for a more in-depth view of a client's financial life to be taken, resulting in better service and more well-rounded advice.
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    Total Tax 365
    Taxes can be a massive drag on investment returns. Morgan Stanley's Total Tax 365 offers access to a range of different tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential and help keep more of what you earn.
    Learn more
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    Morgan Stanley Online
    Morgan Stanley Online allows you to seamlessly and securely manage your investments and everyday finances all in one place.
    Register for Morgan Stanley Online today
    Alternative Investments
    Alternative Investments
    Our leading alternatives platform offers 200+ third-party and proprietary funds, including first look and exclusive opportunities, that may help qualified investors enhance returns, reduce volatility, manage taxes and generate income—while maintaining a goals-based approach for asset allocation.
    Morgan Stanley Alternative Investments
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    Digital Vault
    Digital Vault allows you to easily and securely manage important documents such as account statements, tax fillings, and other relevant documents with your Financial Advisor.
    Get started with Digital Vault today
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    Total Wealth View
    Complete your financial profile with Total Wealth View. By linking your external account information, you will benefit from more educated and holistic wealth planning and a comprehensive overview of your assets vs liabilities.
    Click here to learn more
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    E-Delivery
    E-Delivery allows you to securely save, print, send and receive documents at any time from both Morgan Stanley Online and the Morgan Stanley Mobile App.
    Click hear to learn more
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    Capital Markets
    An integrated organization across fixed income, equities, and structured investments leveraging the thought leadership of Morgan Stanley Research and dedicated product specialists to identify key investment opportunities to help enhance the growth potential of diversified portfolios.
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    Financial Planning
    Morgan Stanley Financial Planning can show you a single, comprehensive snapshot of your finances. We can help you create a wealth plan that’s adaptable to the different stages of your life using our award winning tools- Goals Planning System (GPS) and LifeView.
    Morgan Stanley Goals-Based Wealth Management

Research & Resources

Morgan Stanley provides clients with resources meant to transform complex financial analysis and research into concise and easily digestible content. The links below offer insight into the modern market and economic landscape.
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    Reserved Living & Giving
    Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley's most valued clients. Members can enjoy special discounts and timely insights to support them at home and beyond.
    View Offers from Reserved Living & Giving
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    Thoughts on the Market Podcast
    With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
    Check Out the Latest Episode
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    Global Investment Committee Weekly Report
    The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.
    Read the Latest Report
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    Global Investment Committee Monthly Research Report
    Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.
    Read the Latest Report
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    2024 Tax Tables
    If you are interested in seeing the updated tax tables and other details for 2024, see all additional information here.
    View the 2024 Tax Tables Here
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    Planning for Life After Selling Your Business
    Selling your business is a huge life milestone. We can help guide you through the process, so that you’re able to enjoy the rewards you’ve worked so hard for.
    Learn more
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    Wealth and Estate Planning Series
    Explore a series of educational videos covering topics such as Foundational Estate Planning Documents, Estate & Gift Taxes, Grantor Retained Annuity Trusts (GRATs), Irrevocable Life Insurance Trusts and more.
    Learn More

Location

7755 Montgomery Road 2nd
Floor
Cincinnati, OH 45236
US
Direct:
(513) 762-5385(513) 762-5385

Meet The Haddad Group

About George A. Haddad

George Haddad is a Senior Vice President, Senior Portfolio Management Director and Financial Advisor at Morgan Stanley. He brings more than two-and-a-half decades of experience in wealth management to his clients with the Haddad Group.
George serves as the lead Portfolio Manager for the team and works closely with his clients to develop customized investment solutions and retirement strategies. He also heads portfolio risk management oversight, alternative investment implementation and portfolio income strategies for the team.
Before joining Morgan Stanley in 2021, George worked with clients as a Senior Vice President, Portfolio Manager and Wealth Management Advisor at another large wealth management firm.
George graduated from Xavier University in 1994 with bachelors degrees in finance and philosophy. In 2003, he received his CERTIFIED FINANCIAL PLANNER™ certification, awarded by the Certified Financial Planner Boards of Standards, Inc. As a CFP® Professional, George is committed to serving his clients’ best interests. CFP® Professional required to meet rigorous education, training and ethical standards.
Active in the Cincinnati community, George serves on the Board of Executive Advisors for the Finance Department at Xavier University and volunteers at St. Ursula Villa School, Guardian Angels School and St. Xavier High School. He lives in Southeast Cincinnati with his wife and three children. He enjoys coaching his children's basketball and soccer teams, fly fishing, golf and college sports.
Securities Agent: IL, MA, OH, TX, VA, PA, ID, CT, SC, MO, IN, NY, AZ, MI, FL, CA, ME, KS, KY, CO; General Securities Representative; Investment Advisor Representative
NMLS#: 590886

About Seth R. Willoughby

As a Financial Advisor and CERTIFIED FINANCIAL PLANNER™ at Morgan Stanley, Seth seeks to create better financial outcomes for his clients. Seth works closely with his clients to develop personalized investment strategies that center on what matters most to his clients and their families. He is passionate in his educational approach and leads the development, implementation, and oversight of the Haddad Group’s financial planning process as well as the implementation of the team’s proprietary managed portfolio strategies.

As a Qualified Plan Financial Consultant (QPFC) credential holder, Seth heads the organizational retirement plans such as 401(k)’s and profit-sharing plans entrusted to the Haddad Group. Holders of the QPFC credential have demonstrated their knowledge of organizational retirement plans, including those governed by ERISA.

Prior to joining the Haddad Group, Seth attended Xavier University, where he also played baseball. Seth would go on to play for five seasons with the Colorado Rockies after being drafted in the 4th round of the MLB Draft. Seth currently resides in Oakley with his dog, Posie.
Securities Agent: CO, KS, KY, PA, ME, CT, AZ, MI, OH, VA, ID, IL, TX, MA, FL, SC, CA, NY, MO, IN; General Securities Representative; Investment Advisor Representative
NMLS#: 1651389

About Caroline Brandenburg

Caroline Brandenburg grew up in Fort Mitchell, Kentucky and went to high school at Notre Dame Academy. She graduated from University of Kentucky with a degree in Public Relations and Business in 2022. Prior to joining the Haddad Group,  Caroline as worked client support at another firm for a year.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Haddad Group today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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6Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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7When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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8Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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9Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)