Matthew Groff
Managing Director, Private Wealth Management, Private Wealth Advisor, Senior Portfolio Management Director, Founders Specialist
Phone:
(717) 730-1848(717) 730-1848
Morgan Stanley Private Wealth Management
The Groff Group
Direct:
(717) 730-1848(717) 730-1848
Our Mission Statement
We believe wealth should
empower -
your family,
your business,
your values,
and your future.
empower -
your family,
your business,
your values,
and your future.
WELCOME
For over two decades, The Groff Group has grown from a single-advisor practice into one of the premier private wealth teams in Central Pennsylvania. We are a team of experienced professionals, each bringing a unique perspective and specialized expertise to serve the complex needs of ultra-high-net-worth individuals and families.
Our team provides a boutique experience backed by the strength and global reach of Morgan Stanley, combining institutional insight with personal service. Every client relationship is built on trust, discretion, and a shared commitment to long-term success.
Our Private Wealth clients typically have a minimum of $25 million in investable assets and value a proactive, coordinated approach to managing the complexity of their finances.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
About PWM
Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
- Manage investments with an unwavering focus on your financial strategy and personal goals
- Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
- Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
- Approximately 300 teams specialized in assisting individuals and families with $20MM+ in investable assets
- Over $1.2 trillion in AUM
- Comprising 26% of the Barron’s Top 100 Financial Advisors list for 2025
- Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, September 2025
Source: Barron's (Awarded March 2025) This ranking was determined based on an evaluation process conducted by Barron's for the period Oct 2023-Sept 2024. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on an algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the assessment of Barron's and may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.
MEET MATTHEW GROFF
As the founder and managing partner of The Groff Group, Matt leads a team of experienced private wealth professionals who bring insight and perspective to help simplify and enrich the financial lives of individuals and their families. Functioning as a multi-family office, Matt and his team offer highly customized strategies to complex wealth management challenges and deliver a exceptional level of personalized service. His areas of proficiency include executive compensation and business transition strategies, stock option plans with ISO and NQ Options, family business succession planning, estate monetization strategies, and the management of concentrated stock positions and comprehensive investment portfolios.
Matt grew up in a family of accountants, helping prepare tax returns as a part-time job in high school. He went on to earn his bachelor’s degree in business administration from the University of Kentucky's Gatton School of Business. Prior to joining Morgan Stanley Private Wealth Management, Matt spent 22 years building his Central Pennsylvania practice at Merrill Lynch Wealth Management and Smith Barney.
A devoted family man and active member of his community, Matt and his wife, Corry, live in Hershey, Pennsylvania with their children Hailey, Chase, and Jack.
Matt grew up in a family of accountants, helping prepare tax returns as a part-time job in high school. He went on to earn his bachelor’s degree in business administration from the University of Kentucky's Gatton School of Business. Prior to joining Morgan Stanley Private Wealth Management, Matt spent 22 years building his Central Pennsylvania practice at Merrill Lynch Wealth Management and Smith Barney.
A devoted family man and active member of his community, Matt and his wife, Corry, live in Hershey, Pennsylvania with their children Hailey, Chase, and Jack.
Location
214 Senate Avenue
7th Floor
Camp Hill, PA 17011
US
Direct:
(717) 730-1848(717) 730-1848
Meet The Groff Group
Brina McCarthy, CFP®
Vice President, Private Wealth Advisor
Phone:
(717) 730-1855(717) 730-1855
Lee Henwood, CFP®
Vice President, Wealth Management, Financial Advisor
Phone:
(717) 730-1802(717) 730-1802
Michelle Widders
Private Wealth Management Senior Registered Client Service Associate
Phone:
(717) 730-1867(717) 730-1867
Rachel Killeen
Private Wealth Management Registered Client Service Associate
Phone:
(717) 730-1868(717) 730-1868
About Matthew Groff
As the founder and managing partner of The Groff Group, Matt leads a team of experienced private wealth professionals who bring insight and perspective to help simplify and enrich the financial lives of individuals and their families. Functioning as a multi-family office, Matt and his team offer highly customized strategies to complex wealth management challenges and deliver a exceptional level of personalized service. His areas of proficiency include executive compensation and business transition strategies, stock option plans with ISO and NQ Options, family business succession planning, estate monetization strategies, and the management of concentrated stock positions and comprehensive investment portfolios.
Matt grew up in a family of accountants, helping prepare tax returns as a part-time job in high school. He went on to earn his bachelor’s degree in business administration from the University of Kentucky's Gatton School of Business. Prior to joining Morgan Stanley Private Wealth Management, Matt spent 22 years building his Central Pennsylvania practice at Merrill Lynch Wealth Management and Smith Barney.
A devoted family man and active member of his community, Matt and his wife, Corry, live in Hershey, Pennsylvania with their children Hailey, Chase, and Jack.
Matt grew up in a family of accountants, helping prepare tax returns as a part-time job in high school. He went on to earn his bachelor’s degree in business administration from the University of Kentucky's Gatton School of Business. Prior to joining Morgan Stanley Private Wealth Management, Matt spent 22 years building his Central Pennsylvania practice at Merrill Lynch Wealth Management and Smith Barney.
A devoted family man and active member of his community, Matt and his wife, Corry, live in Hershey, Pennsylvania with their children Hailey, Chase, and Jack.
Securities Agent: AZ, WI, NJ, TX, PA, DE, CT, VA, NV, MO, KY, MD, IN, CA, WV, SC, OH, NC, MN, IL, GA, CO, UT, NY, FL, HI, MT, MI; General Securities Representative; Investment Advisor Representative
NMLS#: 826480
NMLS#: 826480
About Brina McCarthy
Drawing on more than a decade of experience as a Financial Advisor, Brina McCarthy focuses on the development and implementation of highly customized wealth management strategies for affluent families and individuals. She also serves as the team’s Business Manager, overseeing daily operations and contributing to an outstanding overall service experience.
Brina earned her bachelor’s degree in finance from The Pennsylvania State University and joined Merrill Lynch in their Wealth Management division. While at Merrill, she received her CERTIFIED FINANCIAL PLANNER™ certification, awarded by the Certified Planner Board of Standards, Inc., to individuals who successfully complete the CFP® board's initial and ongoing certification requirements. Brina and her husband, Chase, live in Hershey, Pennsylvania, where she regularly leads volunteer efforts with various local charity organizations. Brina enjoys traveling, reading, playing pickleball, and skiing.
Brina earned her bachelor’s degree in finance from The Pennsylvania State University and joined Merrill Lynch in their Wealth Management division. While at Merrill, she received her CERTIFIED FINANCIAL PLANNER™ certification, awarded by the Certified Planner Board of Standards, Inc., to individuals who successfully complete the CFP® board's initial and ongoing certification requirements. Brina and her husband, Chase, live in Hershey, Pennsylvania, where she regularly leads volunteer efforts with various local charity organizations. Brina enjoys traveling, reading, playing pickleball, and skiing.
Securities Agent: TX, OH, KY, CT, SC, IN, UT, NY, NJ, MD, AZ, NV, IL, CO, VA, MN, GA, WV, WI, PA, MT, CA, HI, FL, DE, NC, MO, MI; General Securities Representative; Investment Advisor Representative
NMLS#: 1230604
NMLS#: 1230604
About Lee Henwood
Drawing on more than two decades of diverse financial services industry experience, Lee Henwood plays a lead role in developing and implementing highly customized financial strategies, helping clients to more efficiently build, protect and transfer their wealth. He also incorporates borrowing strategies by providing access to banking, credit and lending services through the Morgan Stanley Private Bank.
Prior to joining Morgan Stanley, Lee spent five years as a Financial Advisor at Merrill Lynch Wealth Management. He previously served for sixteen years as a mortgage broker and company director with William Lowden & Associates in England. Lee holds the Chartered Financial Consultant® designation from The American College.
Lee and his wife, Katie, live in Hershey, Pennsylvania. A soccer player for twenty five years, Lee has since turned his attention to long-distance running and has now completed marathons in Chicago, Washington DC, London, and even Antarctica.
Prior to joining Morgan Stanley, Lee spent five years as a Financial Advisor at Merrill Lynch Wealth Management. He previously served for sixteen years as a mortgage broker and company director with William Lowden & Associates in England. Lee holds the Chartered Financial Consultant® designation from The American College.
Lee and his wife, Katie, live in Hershey, Pennsylvania. A soccer player for twenty five years, Lee has since turned his attention to long-distance running and has now completed marathons in Chicago, Washington DC, London, and even Antarctica.
Securities Agent: CA, WV, PA, DE, MT, VA, NC, MI, KY, IN, GA, FL, OH, NY, MD, CT, NJ, IL, AZ, UT, CO, TX, SC, MN, WI, NV, MO, HI; General Securities Representative; Investment Advisor Representative
NMLS#: 1795558
NMLS#: 1795558
About Michelle Widders
A financial services industry veteran of more than 35 years, Michelle Widders contributes to an outstanding overall service experience for the team’s clients. Michelle is responsible for many of the team’s administrative and operational functions and works directly with clients to address their transactional and account-related needs. She brings a personal commitment to building meaningful relationships with clients and making their financial lives easier to manage.
Michelle began her career in the banking industry and transitioned to Merrill Lynch Wealth Management in 2011. She moved to Morgan Stanley Private Wealth Management in 2023.
Michelle and her husband, William, reside in Mechanicsburg, Pennsylvania, with their dogs
Michelle began her career in the banking industry and transitioned to Merrill Lynch Wealth Management in 2011. She moved to Morgan Stanley Private Wealth Management in 2023.
Michelle and her husband, William, reside in Mechanicsburg, Pennsylvania, with their dogs
About Rachel Killeen
Rachel works to develop close relationships with clients, acknowledging their specific needs. Analytical and detail oriented, Rachel is focused on managing clients’ day-to-day transactions, as well as tracking down potential solutions for their unique financial demands. Rachel is also responsible for the cash management for our book of business.
Prior to joining Morgan Stanley Private Wealth Management, Rachel spent four years at Merrill Lynch Wealth Management. Formerly, Rachel served as a Research Analyst with the Pennsylvania Lottery, as well as an analyst at Public Financial Management. Rachel graduated with honors from Mount Saint Mary’s University with a degree in mathematics. She was also a member of the women’s tennis team. A native of the Harrisburg area, Rachel currently resides in Camp Hill with her husband, Emmett and their two children. In her free time, she enjoys spending time with her family, reading, and traveling. Rachel is actively involved in her community, volunteering with Girls on the Run, the Camp Hill Soccer Club, the Lion Foundation, and at her children’s schools.
Prior to joining Morgan Stanley Private Wealth Management, Rachel spent four years at Merrill Lynch Wealth Management. Formerly, Rachel served as a Research Analyst with the Pennsylvania Lottery, as well as an analyst at Public Financial Management. Rachel graduated with honors from Mount Saint Mary’s University with a degree in mathematics. She was also a member of the women’s tennis team. A native of the Harrisburg area, Rachel currently resides in Camp Hill with her husband, Emmett and their two children. In her free time, she enjoys spending time with her family, reading, and traveling. Rachel is actively involved in her community, volunteering with Girls on the Run, the Camp Hill Soccer Club, the Lion Foundation, and at her children’s schools.
Contact Matthew Groff
Contact Brina McCarthy
Contact Lee Henwood
Wealth Management
Global Investment Office
Portfolio Insights
Managing Significant Wealth
- Investment Management
- Wealth Transfer & Philanthropy
- Cash Management & Lending
- Family Governance & Wealth Education
- Lifestyle Advisory
- Business Services
PWM Leadership Insights & Outcomes
Article Image
Insights and Outcomes
Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Private Wealth Management Podcast
Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
- Intergenerational Planning
- Philanthropic Giving
- Non-Traditional Assets
- Managing Family Wealth
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Awards Disclosures | Morgan Stanley
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.
Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
See the Financial Advisors Biographies for Registration and Licensing information.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.
Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Private Bankers are employees of Morgan Stanley Private Bank, National Association.
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Awards Disclosures | Morgan Stanley
CRC 4677197 (7/2025)
