Our Message

Who Are We? David Gordon, a member of Morgan Stanley's President's Club of higher producing advisors, is among select Financial Advisors at Morgan Stanley designated as a Senior Portfolio Management Director. Deep expertise and advanced credentials help provide personalized portfolio management and comprehensive financial advice on a range of matters that impact financial well-being. We understand the importance of a comprehensive view of financial, tax and legal matters when making key life transitions like divorce, relocation, or retirement.

What drives us? Learning what matters to our clients and helping achieve their goals gives us deep personal satisfaction and purpose. We believe financial well-being should contribute to longer, happier lives, yet can be difficult to achieve. Many of the factors that impact our financial lives are difficult to anticipate and control. Decisions made during life's critical transitions are especially complex and can have lasting implications for your life and legacy. We help you make informed decisions with a disciplined process and comprehensive, experienced advice. Our capabilities are world class.

Why Morgan Stanley? Morgan Stanley is one of the world's most respected financial services companies. We have the scale, resources and strength to help clients achieve their objectives. Morgan Stanley, the largest firm in the industry, supports its advisors with a dedicated staff and state of the art technology.

Why Us? The Gordon Financial Group combines the world-renowned resources of Morgan Stanley with high-level personalized financial planning and portfolio management. Our active, hands-on advice, management and monitoring of many aspects of our clients' financial lives helps to navigate volatile markets and plan for changing life circumstances.

Let's get started.
Services Include
  • 401(k) Rollovers
  • 529 Plans1
  • Asset Management2
  • Corporate Retirement Plans3
  • Divorce Financial Analysis4
  • Endowments and Foundations5
  • Estate Planning Strategies6
  • Financial Planning7
  • LGBT Planning Services
  • Planning for Individuals with Special Needs8
  • Professional Portfolio Management9
  • Retirement Planning10
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Clients

Who needs our services? People experiencing life transitions, like divorce and retirement, know the financial decisions they make today will impact their future well-being, but they often lack the time, knowledge and confidence to make investment decisions on their own.

Who are our clients? We serve high net worth individuals and families across the country who seek personalized portfolio management so they can feel confident they are getting returns commensurate with their timeframe and risk tolerance. Our clients want relief from hands-on, day-to-day investment decisions. Many tried investing on their own or with other advisors and were disappointed. They find us through referrals from friends and family and other trusted professionals. They appreciate our personal, hands-on approach and shared values.

What do our clients want? We work with the premise that our clients want the added comfort that comes from timely personal attention and experienced advice on a range of matters that affect their overall financial well-being. Beyond portfolio construction and investment management, our clients benefit from our deep understanding of the financial issues surrounding divorce, estate planning, domestic partnerships and business ownership.

    Working With You

    How do we our treat clients? With a meticulous and caring approach. We take time to understand your goals and pay attention to the details in your life. We treat our clients like they were our own family, and sometimes they are!

    What is it like to be a client? Our clients receive frequent, personalized communication and reviews. We let you know when market conditions necessitate new directions, and provide perspective and reassurance when it's important to stay the course. We're there when you need us with advice on a range of issues, including wealth and financial planning for retirement, education, estate transfer and, many other family and business financial matters. We are available at your convenience and return your calls and emails the same day.

    What about fees? Fees and performance are open and transparent, with clear and regular reports.

    What is the process? How do I get started?
    We use a disciplined, 4 step process featuring comprehensive wealth management, proactive financial planning and customized portfolio strategies.

    1. Establish Objectives and Goals

    Understand your personal life circumstances and upcoming financial decisions
    Review your current assets and allocations
    Determine your goals, risk tolerance and time horizon
    Goal: Create a written Financial Plan

    2. Design Strategy

    Consider your goals and existing assets
    Select suitable asset classes, vehicles and, if applicable, distribution schedules
    Goal: Optimize portfolio and determine performance benchmarks

    3. Implementation

    Select products and manager
    Develop a tax and rebalancing strategy
    Goal: Allocate funds efficiently

    4. Ongoing Review

    Personal communication
    Meet regularly to discuss objectives and strategy
    Active management to fit changing goals, and market conditions
    Goal: Maintain optimized portfolio and planning guidance

      Community Involvement

      David continues to give back to the community and industry that has given so much to him.

      David co-authored examination questions for the CERTIFIED FINANCIAL PLANNER™ and Federal Uniform Investment Advisor licensing exams.

      He serves as an Industry Arbitrator for the Financial Industry Regulatory Association (FINRA)

      David founded the Greater North Shore Estate Planning Council and was recently named President Emeritus.

      David is an active supporter of several charitable organizations including Chicago JUF, LCBA and the United Way.


        111 S Pfingsten Rd
        Ste 200
        Deerfield, IL 60015
        (855) 870-8787(855) 870-8787
        (855) 310-9090(855) 310-9090

        Meet The Gordon Financial Group

        About Me

        How did I get started?  David J. Gordon is a lifelong Chicagoan and graduate of Niles West High School, where he developed a lifelong passion for jewelry and achieved awards as a goldsmith and stonecutter. A non-practicing attorney by training, David graduated from the University of Colorado, Boulder with degrees in molecular biology and philosophy.  He received his Doctor of Jurisprudence (JD) degree from DePaul University College of Law.

        In 1983, David joined the elite training program at Merrill Lynch and quickly became known as one of the most innovative young financial advisors, applying his knowledge of family, divorce, tax and estate planning matters to create a loyal client base. He was among the first to convert his practice to a fee-based compensation model upon recognizing the value in aligning client and advisor goals. In 1991, he joined Wells Fargo, where he was in the top 1% of their over 15,000 financial advisers in terms of production.

        To better serve his clients, David joined Morgan Stanley in 2013 and was designated a Senior Portfolio Management Director, a select Morgan Stanley internal designation. David has also played a leadership role in setting industry standards for ethics and fiduciary responsibility.

        David continues to pursue his passions in jewelry-making, race car driving, music and art. He has lived in Deerfield for over 20 years.

        What are my qualifications?  David Gordon’s credentials include:
        • Certified Divorce Financial Analyst® (CDFA™)
        • Accredited Domestic Partnership AdvisorSM (ADPA®)
        • Certified Investment Management Analyst™ (CIMA®)
        • Chartered Mutual Fund Consultant® (CMFC®)

        What is my Professional Reputation?  David Gordon is a sought after source for financial advice from academic institutions, trade associations and the media.
        • David has written textbook chapters on fixed-income investing and over 100 articles, many for prestigious investment and law journals. He appeared on radio and television as an authority on wealth management issues.
        • David received the national Kessler Award from the Investment Management Consultants Association for “Outstanding Contribution to the Field of Investment” (2002).
        • David served on the faculty of The Wharton School’s CIMA® Certification Program where he wrote several text book chapters and taught a course on ethics.
        • David received the CERTIFIED FINANCIAL PLANNER ™ Annual Article Award for writings in the field of Ethics and Fiduciary Investment Policy (2001).
        • David has been quoted in and/or written for US News and World Report, Smart Money, The Chicago Tribune, American Bar Association Journal, and The Wall Street Journal Smart Money Magazine.
        • Ethics instructor at the Wharton School® of the University of Pennsylvania for the Certified Investment Management Analyst™ (CIMA®) program.
        Securities Agent: TX, IL, WI, WA, VT, VA, UT, TN, SD, SC, PA, OK, OH, NY, NJ, ND, NC, MN, MI, MA, IN, HI, FL, DC, CO, CA, AZ, AR; Managed Futures; General Securities Representative; Investment Advisor Representative
        NMLS#: 1268300

        About Me

        Karina Elperin has been in the financial services industry since 2000 and serves as the liaison between clients and our back-office operations. She graduated from Lake Forest College in 2000 with a B.A. degree in business, followed up with an MBA degree in Finance from the Keller Graduate School of Management. While obtaining her MBA , she acquired her Series 7 registration in 2000, her Series 66 in 2001, and her Illinois Life and Health Insurance license in 2002.

        Karina is directly responsible for overall client administration, including supervision of client requests, account maintenance and operational needs. Her superior level of attention and detail consistently earns glowing reviews from clients and coworkers alike. As an invaluable member of the Gordon Financial Group, she frequently assumes a lead role in orchestrating client events, speaking engagements and educational publications.

        Karina lives in Northbrook and spends virtually all of her free time with her nine-year-old son.

        About Me

        Rafal began his career in the financial industry in 2016 with a focus in the self-directed investment field where he assisted and helped clients understand personal investing and trading. He received his bachelor’s degree in finance from the University of Illinois at Chicago in 2015, and shortly after obtained his Series 7 and 66.

        Rafal’s responsibilities include client administration, account maintenance, assisting the team with its marketing and research efforts and facilitating the use of Asset Aggregation feature to allow for a comprehensive view of clients’ total wealth. Using his skills in customer service and knowledge of the financial markets, Rafal proudly aids the Gordon Financial Group at Morgan Stanley with day-to-day operations and special projects. He is well-versed in numerous computer applications, including LifeView®, Asset Aggregation, and Aladdin®. Furthermore, he is actively expanding his knowledge in the field by participating in courses and obtaining new licenses.

        Rafal lives in Palatine, Illinois and enjoys motorsports, travel and new experiences.
        From Our Team

        Structured Settlements A Win-Win Technique with Tax Benefits by David J. Gordon CFP CIMA - The Docket Lake County Bar Association Journal. January 2015

        Investment and Market Perspectives

        On the Markets


        Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
        • 401(k) Rollovers
        • IRA Plans
        • Retirement Income Strategies
        • Retirement Plan Participants
        • Annuities
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        Working closely with you to guide your wealth and investments through the most challenging market cycles.
        • Asset Management
        • Wealth Planning
        • Traditional Investments
        • Alternative Investments
        • Impact Investing
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        Creating customized financial strategies for the challenges that today's families face.
        • Estate Planning Strategies
        • 529 Plans / Education Savings Planning
        • Long Term Care Insurance
        • Special Needs Planning
        • Trust Services
        Financial Transition: A Guide for Women

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        Here's how to take control of your finances if a death or divorce leaves you holding the reins.

        Business Planning

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        • Retirement Plan Sponsors
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        • Corporate Pension Funds
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        • Donor Advised Funds
        • Impact Investing
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        Ready to start a conversation? Contact The Gordon Financial Group today.
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        1Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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