Phone:
(650) 853-4038(650) 853-4038
The Gersh-Rojas Group at Morgan Stanley
Direct:
(650) 853-4038(650) 853-4038
Toll-Free:
(800) 755-8081(800) 755-8081
Our Mission Statement
Experience, intellectual capital and dedicated personal service to help you meet your life goals
Our Story and Services
Morgan Stanley serves many of the world’s most sophisticated investors, and our firm is one of the nation’s leading firms to help clients with their personal wealth. As your Financial Advisors, we have experience with the unique challenges, styles and strategies that distinguish wealthy investors. We will work with you to help you preserve and grow your wealth, relying on the insights of seasoned investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
OUR JOURNEY TOGETHER
Our process is centered on you and your family, considering your current situation and future aspirations. Collaboratively, we create strategies to support your journey, guiding you through life's obstacles and aiding you in making well-informed choices.
Discovery
We start by having an in-depth conversation, listening attentively to grasp the core of your family dynamics, legacy, and priorities. By understanding the values that guide your choices, we pinpoint any distinct challenges and situations that are particular to your individual circumstances.
Analysis
Next, we assess your current and future financial situation, identify any possible shortcomings, and examine how unexpected life events could impact you. At this stage, we might collaborate with your CPA and estate attorney to grasp your current tax and estate arrangements, ensuring that our strategies align seamlessly within a comprehensive framework.
Plan Developement
At this stage, we create a detailed wealth management plan tailored to meet your individual requirements and objectives. Our approach involves using exclusive financial planning tools to craft a customized strategy. This strategy covers not only investment and asset allocation suggestions but also integrates essential risk management tactics, along with estate planning, trust management, and philanthropic options.
Presentation and Implementation
We outline your customized plan thoroughly in this stage, providing a rationale for each recommended strategy. We delve into the advantages and drawbacks of each solution, fine-tuning your plan through our conversations. Upon your approval, we will commence implementing the strategies collaboratively. Our commitment to transparency means you will be engaged at every stage of the process.
Ongoing Services
We closely monitor your progress and assess your plan's performance through regular meetings. Depending on shifting market conditions or changes in your personal situation, we might suggest modifications to help you stay on course towards reaching your objectives.
PORTFOLIO MANAGEMENT & WHY IT MATTERS
As Senior Portfolio Managers at Morgan Stanley, our main focus is meeting the needs of high net worth individuals and institutional clients. Our experience lies in developing personalized investment strategies, portfolios, and strategies. We create a personalized approach built on trust, allowing us to customize our services to match your individual requirements.
Global Investment Office
The Morgan Stanley Global Investment Office provides you with world-class thought leadership timely market commentary, and portfolio ideas to help guide your investment decisions.
Morgan Stanley Portfolio Insights
Morgan Stanley Portfolio Solutions
Portfolios that harness Morgan Stanley's industry-leading advice, resources and risk management—calibrated to your specific goals.
Alternative Investments
Our leading alternatives platform offers 200+ third-party and proprietary funds, including first look and exclusive opportunities, that may help qualified investors enhance returns, reduce volatility, manage taxes and generate income—while maintaining a goals-based approach for asset allocation.
Morgan Stanley Alternative Investments
Structured Investments
Customized investment strategies —such as yield enhancement strategies and risk mitigation strategies —that serve as powerful allocation tools in modern portfolios.
Separately Managed Accounts
A selection of about 600 professionally managed portfolios to align with your goals and risk tolerance, with access to institutional pricing and zero-fee index SMAs.
Morgan Stanley Online & App
Morgan Stanley Online and the Morgan Stanley Mobile App provide you with access to your account information, enhanced reporting tools, market research, and cash management solutions. Your everyday finances and investments are always just a few clicks away with Morgan Stanley Online.
Learn More About MSO
Total Wealth View
Complete your financial picture with total wealth view. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.
Learn More About Total Wealth View
Goals Based Planning
Our Goals Planning System can tailor an investment framework that considers key aspects of your life such as retirement, home buying, legacy needs, and other strategies. Working with us paired with Morgan Stanley technology is a great way to access tailored advice and build a holistic wealth plan.
Learn More About Our Planning Tools
Online Security Center
Safeguarding your assets and personal information is one of our highest priorities at Morgan Stanley. Learn about our extensive security measures and take advantage of our numerous resources that are geared towards helping you stay protected online.
Learn More About Online Security Center
CashPlus
Because you manage your investments with Morgan Stanley, you now have a better way of managing your cash needs with a CashPlus brokerage account. Enjoy a modern alternative to banking with more value and protection, zero cash management fees, and a seamless digital experience.
Liquidity Access Line
A line of credit designed to help you with a variety of financing needs. A Liquidity Access Line allows you to use the eligible securities in your investment accounts as collateral for a line of credit. You can finance real estate purchases, fund tax obligations, cover business expenses or a variety of other financing needs.
Learn More About Liquidity Access Line
Spending and Budgeting Tool
Put your money to work with our Financial Management Tools. You can track spending habits, categorize expenses, and create budgets across your Morgan Stanley and external financial accounts. Our Spending and Budgeting Tool makes it easy for you and your Financial Advisor to see your complete financial picture.
Learn More About Financial Management Tools
Digital Vault
Digital Vault lets you easily and conveniently manage and share life’s most important documents, such as wills, deeds and estate plans, as well as financial statements and tax filings.
Learn More About Digital VaultLocation
245 Lytton Avenue
Suite 200
Palo Alto, CA 94301
US
Direct:
(650) 853-4038(650) 853-4038
Toll-Free:
(800) 755-8081(800) 755-8081
Meet The Gersh-Rojas Group
Phone:
(650) 853-4028(650) 853-4028
Tajmal Hussain
Phone:
(650) 853-4071(650) 853-4071
About Osvaldo Rojas
Valdo began his career as a Financial Advisor with Morgan Stanley in 1998. For over 25 years, he has worked with high net worth individuals, entrepreneurs, and Family groups to successfully navigate various market environments by leveraging Morgan Stanley’s vast global resources and intellectual capital. Coupled with his extensive experience and passion for advising clients on various wealth management matters, he has been able to help clients achieve their financial goals and aspirations.
As a leader and managing partner with the Gersh-Rojas Group in Palo Alto, California, his primary focus is on providing clients with a custom tailored wealth management experience using integrated wealth management strategies. We focus on investment strategies to preserve and grow investment portfolios. In addition, we also provide coordinated access to various financial experts within Morgan Stanley to ensure all aspects of wealth management and financial planning are covered. Our team’s dynamic and result-oriented approach along with our ongoing due diligence, open communication, and transparency have helped us build our long standing reputation for excellence.
Valdo graduated from San Jose State University with a degree in Business Administration and concentration in Finance. He also earned a Certified Investment Management Analyst (CIMA) designation from the Wharton Business School at the University of Pennsylvania. Valdo was born, raised, and lives in the Bay Area and is married with three boys. He enjoys spending time and traveling with Family, Golf, MotorSports, and Bay Area Sports (Go Niners, Go Dubs).
As a leader and managing partner with the Gersh-Rojas Group in Palo Alto, California, his primary focus is on providing clients with a custom tailored wealth management experience using integrated wealth management strategies. We focus on investment strategies to preserve and grow investment portfolios. In addition, we also provide coordinated access to various financial experts within Morgan Stanley to ensure all aspects of wealth management and financial planning are covered. Our team’s dynamic and result-oriented approach along with our ongoing due diligence, open communication, and transparency have helped us build our long standing reputation for excellence.
Valdo graduated from San Jose State University with a degree in Business Administration and concentration in Finance. He also earned a Certified Investment Management Analyst (CIMA) designation from the Wharton Business School at the University of Pennsylvania. Valdo was born, raised, and lives in the Bay Area and is married with three boys. He enjoys spending time and traveling with Family, Golf, MotorSports, and Bay Area Sports (Go Niners, Go Dubs).
Securities Agent: WI, WY, AZ, AK, AR, CA, CO, CT, DC, FL, GA, HI, ID, IL, IN, KS, MA, MD, MO, NC, NM, NV, NY, OH, OR, PA, RI, SC, TX, UT, VA, WA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1255434
CA Insurance License #: 0C63275
NMLS#: 1255434
CA Insurance License #: 0C63275
About Sheldon Gersh
Securities Agent: WY, GA, TX, OR, FL, CO, SC, WI, NM, RI, NY, MA, KS, AK, NJ, NV, NC, MD, DC, WA, PA, ID, CA, AZ, OH, IN, IL, HI, CT, UT; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1255713
NMLS#: 1255713
Contact Osvaldo Rojas
Contact Sheldon Gersh
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Are You Prepared for Tax Day?
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
Article Image
Ready to start a conversation? Contact The Gersh-Rojas Group today.
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
2Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
3Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.
4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
2Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
3Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.
4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
5Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)