

The DESIGN Group at Morgan Stanley

Our Mission Statement
Our Story and Services
At The DESIGN Group at Morgan Stanley, our mission is to help you align your wealth with your values so you may pursue your unique purpose. For the families we work with, this often means building toward a shared legacy — passing along wisdom, responsibility, and perspective alongside financial capital.
We strongly believe that your legacy will be determined by default or by design — by design requiring a commitment to be intentional, and a discipline to say no to the good so that you can make space for the great.
As family wealth advisors, our purpose is to bring clarity to your financial life, so you may take care of the people you love, spend more time pursuing the activities you enjoy, and leave an impact on the causes you believe in most.
Who We Serve
We serve high-net-worth and ultra-high-net-worth families and individuals, including business owners, corporate executives, professional athletes, and coaches. Our clients have built or received wealth through a variety of paths, but share a common desire to manage wealth with intention and clarity.
A defining trait of the families we serve is a commitment to stewardship and generosity. They care deeply about preserving family unity, preparing the next generation, and seeking to ensure that their wealth supports meaningful impact. Our work extends beyond asset management to helping families pass along wisdom, responsibility and perspective alongside financial capital.
As wealth grows, complexity often follows. We help families navigate advanced tax and estate planning, access private market opportunities, address succession and legacy considerations, and manage multi-generational decision-making. Our role is to bring structure and perspective to that complexity so financial decisions support both near-term priorities and long-term objectives.
We are a dedicated advocate for our clients, helping navigate Morgan Stanley's Family Office Resources, while coordinating with outside experts in tax, legal, and planning disciplines. This integrated approach allows families to move forward with confidence, knowing decisions are aligned and thoughtfully executed.
Ultimately, our vision is to help families steward significant wealth in a way that reflects their values and supports a lasting legacy.
Your DESIGN
- Drives: What motivates you? What excites you?
- Experiences: How have your experiences shaped the person you are today? Who are the people in your life who have made a significant impact on who you are today?
- Spirituality: How does spirituality affect your financial decision-making?
- Impact: In what area of life do you hope to make the biggest impact? If time, money, or education were not an issue, what would you do?
- Genius: What do you do repeatedly, successfully, and joyfully? What do you do extremely well?
- Nature: What is your personality? How are you hard-wired?
Location
Meet The DESIGN Group
About Jeff D Nolde
Throughout my journey, I have been influenced by mentors who challenged me to rethink traditional definitions of success. I learned that lasting success is not measured solely by financial outcomes, but by the strength of relationships, clarity of values, and the legacy a family leaves behind. This perspective continues to guide my work and informs how I help families think about wealth as a long-term responsibility rather than a short-term achievement.
In 2011, my partners and I founded The DESIGN Group with a clear focus: helping families align their finances with their values. Our planning philosophy is grounded in timeless principles and disciplined decision-making designed to endure market cycles, life transitions, and generational change. I believe that when families clearly articulate what matters most, their financial decisions become more confident, resilient, and aligned.
As a husband to my wife, Tracie, and a father to Camden, Chase, and Kennedy, I understand the responsibility of leadership within a family. My personal experiences reinforce my conviction that wealth is most meaningful when it strengthens family unity, helps prepare future generations, and enables generosity.
I am deeply grateful for the relationships that have shaped my journey. Serving families is a privilege I approach with humility and care, while helping them design a legacy that endures.
NMLS#: 1282358
About Andy Wise
My path began at the University of Georgia and continued through an MBA from Georgia State University, where I concentrated in financial planning. As a CERTIFIED FINANCIAL PLANNER™ professional and a Morgan Stanley Family Wealth Director—a designation awarded to a select group of advisors with deep expertise in complex wealth strategies—I bring a disciplined, multigenerational perspective to every relationship. My focus is serving families with significant wealth who want clarity, confidence, and an advisor who understands both the technical and emotional dimensions of stewardship.
My approach centers on values-based financial planning—because your values, not your balance sheet, should serve as the lighthouse for every decision. I help families uncover what matters most to them, and then build a strategy that aligns their financial resources with those deeply held priorities. Whether the goal is protecting a spouse, preparing children for inheritance, transitioning a business, structuring trusts, or creating meaningful philanthropic impact, I work to help ensure the planning reflects the family’s purpose and aspirations. Wealth should empower a family, not overwhelm it, and my role is to simplify complexity so clients can focus on what truly matters.
I connect families to the full capabilities of Morgan Stanley’s Family Office Resources, including estate planning specialists, tax strategists, philanthropic advisors, and family governance experts. Together, we help families build structures that endure, legacies that inspire, and plans that honor both the past and the future. My commitment is to walk alongside each family as an advisor you can trust, helping them use their wealth with intention, clarity, and lasting impact.
NMLS#: 1265104
About Alex Cann
My approach to wealth management begins with a holistic understanding of each client’s life, to help ensure financial decisions support both long-term goals and the legacy they seek to create. I believe sound financial planning begins with a clear understanding of family priorities and how to help prepare future generations to carry them forward.
A significant focus of my practice is family foundations. I help families navigate the dynamics and opportunities these entities create, from establishing a foundation to managing it effectively over time. Drawing on my experience with my own family’s charitable foundation, I work with clients to align philanthropic goals with family values and spiritual principles.
Beyond my professional practice, I am deeply committed to giving back to my community. I have held leadership roles with St. Luke’s Episcopal Church on the Vestry, the Juvenile Diabetes Research Foundation (JDRF-GA), now Breakthrough T1D as a Board Member and Gala Co-Chair, the Lupus Foundation of Georgia as Board Chair, and Cherokee Town & Country Club as President. In 2023, my wife, Chris, and I were honored with the JDRF Living and Giving Award. We are the proud parents to a son and a daughter, who are the center of my life, and have lived in Atlanta since 1990.
I began my career in NYC in 1988, serving in Corporate Trust for Manufacturers Hanover Bank and as the Assistant Treasurer/CFO for a public biotech company. Outside of work, I enjoy golf, tennis, and travel, as well as spending time with family and friends at our vacation home in Highlands, North Carolina.
Securities Agent: LA, CO, MA, MN, MD, CA, GA, KY, DE, IN, VA, TX, OH, TN, AR, NY, NH, OR, SC, WI, MT, MI, WA, PA, MO, NC, FL, AL, NE; General Securities Representative; Investment Advisor Representative
NMLS#: 1262336
JDRF Living and Giving Award is not an investment advisory or brokerage award. As such, criteria associated with financial services including, but not limited to, industry experience, client retention, assets under management, investment performance, revenue, quality of advice or client experience are not factors for consideration.
NMLS#: 1262336
AR Insurance License #: 1000694
About Susan Smith
I am a native of Atlanta, as were my parents and grandparents. I graduated from the Westminster Schools in Atlanta and from Salem College in Winston-Salem, North Carolina. I have a daughter, also named Susan.
Throughout my career, I have been deeply involved in the nonprofit community, supporting organizations such as the March of Dimes, Children’s Healthcare of Atlanta, the Junior League of Atlanta, and the Atlanta Steeplechase. I am a member of the First Presbyterian Church of Atlanta and Shakerag Hunt Club. I was honored to be recognized as Salem College’s Alumna Volunteer of the Year in 2012. From 2013 to 2016, I served as a Director on the Board of the Rotary Club of Buckhead. In 2015, I was elected to the Salem Academy and College Board of Trustees, where I served as Chair of the Finance Committee until June 2022.
Outside of work, I enjoy spending time at my family’s home in the North Georgia mountains near Lakemont, Georgia.
NMLS#: 1279406
NMLS#: 1279406
AR Insurance License #: 6798227
About Taylor Sketch
My journey began at Kennesaw State University, where I earned a degree in Finance. In continuing my pursuit of excellence, I earned my Certified Financial Planner™ designation from Emory University. This additional education and experience equip me to serve highly compensated executives, elite professionals in the business of sports and entertainment, as well as visionary business owners who aspire to leave an enduring legacy.
My approach to financial stewardship relies upon a profound understanding of each family's unique needs and aspirations. I prioritize meaningful discovery sessions that dive into the personal values and philanthropic goals that guide my clients. With a focus on multi-generational planning, I design comprehensive financial strategies that not only optimize tax-efficient investments, but also prioritize impactful estate planning strategies. The aim is to ensure wealth is not merely preserved but leveraged to foster generosity and create lasting familial legacy and impact.
Relationships with my clients are at the heart of my practice. I recognize that financial planning is a dynamic endeavor, requiring regular engagement and adaptation. Through collaboration, I provide insights and adjustments to keep clients’ financial plans aligned with evolving family objectives. My mission is to guide families in not just managing wealth, but in thoughtfully cultivating a legacy characterized by stewardship, purpose, and generosity that inspires future generations.
Outside of the wealth management practice, my life is centered within family & community. Together with my wife, Lindsay, and our daughter, Alice, we actively engage with our community as neighbors in the Grant Park community, and members of Ansley Golf Club. Our faith is also central to our lives, and we embrace the fellowship found at Trinity Anglican Church. We dedicate our efforts as donors and volunteers for The Atlanta Mission, International Justice Mission, and Untold where our aim is to make a positive impact in the lives of those in need. I'm also particularly proud to serve as an educator of financial literacy to the young ladies at Genesis Academy through the PowHer program. We are also avid Atlanta Braves fans, and you can often find us in the stands along the first base foul line.
NMLS#: 1940919
About Taylor Gayle
Today, as a Certified Exit Planning Advisor (CEPA®), I advise business owners through the full arc of exit planning—pre-liquidity strategy, transition and sale, and post-sale estate planning strategies, legacy, and philanthropic planning. I also hold the Workplace Advisor – Equity Compensation (WA-EC) designation. For my corporate executives and other high-level professionals, providing clarity and advice on their nuanced compensation plans is paramount.
Wealth should empower a family, never overwhelm it. My role is to help distill financial complexity into clarity, allowing you to focus on what matters most—your relationships, your legacy, and the life you wish to lead.
At the heart of my approach is values-based financial planning—because your values, not merely your balance sheet, should serve as the lighthouse for every decision. Whether the goal is protecting a spouse’s future, preparing the next generation for responsible stewardship, transitioning a family business, or structuring trusts designed to endure for generations, I work to help ensure that every element of the plan reflects the family’s priorities and long-term vision.
Through Morgan Stanley’s Family Office Resources, as well as our external relationships, we work closely with trusted advisors—such as estate planning specialists, tax strategists, philanthropic advisors, and family governance experts. Together, we build resilient structures that help to endure across generations and bolster the legacy you wish to leave.
Lastly, I’d be remiss to not mention the most important parts of my own world. My incredible wife, Lauren, and I got married in 2020, and in the subsequent five years I had the honor of becoming a father to our three amazing daughters Morgan, Piper, Lily, and our golden retriever Cooper. We currently live in the Ashford Park area of Brookhaven.
NMLS#: 1744852
About Ashley Brown, CFP®
Growing up, I knew I wanted to pursue a profession that would not only help people, but could have a meaningful impact on the quality of their lives. I wanted to serve others, provide guidance, and offer a safe place to share fears and concerns. I also wanted to help people manage financial stress, as this was something I struggled with first-hand.
Through my life experiences, I discovered my true passion — combining my desire to help others with my interest in finance and investing. I attended Georgia Southern University, and then began my career at E*TRADE Financial, where I became immersed in learning the ins-and-outs of the financial services industry. I developed a clear picture of how I could help people pursue their personal definition of financial freedom. And I learned that while life is unpredictable, there are steps individuals can take now that seek to prepare for future hardships, overcome challenges and achieve both short- and long-term goals.
About Paige Calman, CFP®
Prior to making a complete career transition in joining The DESIGN Group, I was a 5th grade teacher.
I always knew I wanted a job where I could help people. I felt that I had made an impact in teaching, while also desiring to make a change and transition into something that aligned more closely with who I was becoming as a person. I had recently taken up an interest in finance and investing and wanted to work somewhere where I could explore this interest, continue to learn, and pass on my knowledge to help others. At heart, I am a people person who values personal relationships, and this is the primary element that drew me to The DESIGN Group.
I graduated from Kennesaw State University and currently live in Atlanta. Outside of the office, I enjoy working out and spending time with loved ones.
About Nekesa Schutte
Prior to joining the team while in graduate school, I interned with Morgan Stanley Wealth Management in Washington, D.C., where I supported initiatives tied to portfolio strategy, alternative investment integration, client segmentation, and business development. Gaining hands on experience in high-touch client service and data-driven decision making. I’m passionate about providing clients with access to opportunities and ensuring that our work has meaningful impact on the individuals and families that we serve.
I’m enjoying getting to know the city, discovering new neighborhoods and restaurants, and building community. Outside of work, I’m a devoted Duke basketball fan, and I love spending time with friends and family, travelling, and exploring new experiences.
About Kate Rives
Before joining The DESIGN Group, I served as a Virtual Engagement Associate at Morgan Stanley, where I worked closely with financial advisors and clients on a variety of complex financial planning needs. In that role, I also served as head of the Philanthropy Committee, an opportunity that aligned closely with my interest in charitable giving and long-term impact — values that strongly mirror the philanthropic focus of our team and the clients the DESIGN Group serves.
I am a graduate of the University of Georgia, where I earned degrees in Economics, Marketing, and International Business through the Terry College of Business. During my time at UGA, I studied abroad at the University of Oxford, an experience that sparked a lasting interest in understanding how people and financial systems connect across the world.
Outside of work, I enjoy staying active and trying new workout classes around Atlanta. I also enjoy traveling, singing, and (slowly but surely) learning to play the piano. I am a devoted Georgia Bulldog fan and can usually be found keeping up with the Dawgs and cheering them on whenever possible.
About Kaelen Herlihy
Growing up in the vibrant state of Georgia, I developed a love for community and the simple pleasures of life. My husband and I enjoy traveling, exploring new cuisines, and spending time outdoors with our dog. On weekends, you can find me on the tennis court or cheering for Atlanta's sports teams (Go Braves!).

Contact Jeff D Nolde

Contact Andy Wise

Contact Alex Cann

Contact Susan Smith

Contact Taylor Sketch

Contact Taylor Gayle
Portfolio Insights
Financial Wellness
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Wealth Management for Athletes and Entertainers
- Investment Management
- Wealth Transfer & Philanthropy
- Private Banking Solutions
- Family Governance & Wealth Education
- Lifestyle Advisory
1Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
6Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley


















